© GSM Association 2011
The GSMA mEducation project update
Jill Attewell, GSMA
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mLearning
….. students using portable devices to access learning
materials, information, systems, create and share
documents, pictures, videos and audio files and interact
with other students, teachers, experts, learning systems,
apps and the world around them.
© GSM Association 2011
mEducation
…mLearning including enhancing teaching & assessment
plus educational administration and management via mobile
technologies.
mEducation includes:
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e-books, online learning materials and systems
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Cloud based services accessible via mobile devices
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Collaboration
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Learner-tutor and peer-to-peer communication
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Evidence collection and e-portfolios
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e-Assessment
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Attendance monitoring
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Task planning

Curriculum and Device management
© GSM Association 2011
Where does mEducation happen?
Education
Institutions
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Work
Places
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Informal
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Preschool (nursery schools and play groups)
K-12 (primary and secondary schools)
Further Education & VET (vocational colleges)
Higher Education (universities)
Work place on-the-job training
Professional qualifications
Vocational certification
Lifelong learning
Self directed revision and extra tutoring
Edutainment
The GSMA mEducation initiative in 2011/12

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Understand the landscape, ecosystems and business opportunity
Engagement with educators, publishers and other stakeholders such as
local education authorities, governments, teachers groups etc.
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Develop and promote the Mobile Proposition for Education
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Publish guidance on Safeguarding, Security and Privacy
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Promote the effectiveness of mEducation
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Identify potential partners for collaborative trials/services
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Develop draft Evaluation Framework to assist evaluating trials/services
© GSM Association 2011
mEducation project workstreams 2012/2013
1. Stimulate
mEducation services
2. Experience sharing
& Guidelines
Stimulate mEducation
trials and commercial
launches, and provide
evidence of the
benefits of mEducation
to induce cultural
change and accelerate
adoption
Develop case studies
to facilitate experience
sharing.
Research and develop
guidance on areas of
focus or concern
(including mEducation
Business Models)
3. Promote crossecosystem dialogue &
operator role
Establish crossecosystem dialogue to
promulgate the
benefits of
mEducation, create
business opportunities
and promote the role of
the operator
An holistic approach to accelerating the adoption of mEducation solutions.
© GSM Association 2011
Understanding the educational context
and providing guidance
Six Key Scenarios + mEducation in the Classroom
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Understanding the mEducation landscape
and the business opportunity

Global mEducation Landscape Report and Country
Deep Dives: USA, UK, Spain, Japan, France

Market sizing report with McKinsey & Co
© GSM Association 2011
Gathering Evidence
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Generating Evidence
GSMA team can help with:

Help with Evaluation Planning
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Training and Mentoring for practitioner
evaluators
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Assistance with monitoring and
problem solving
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Advice on Data analysis

Advice on Interpreting and presenting
findings
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Assistance with disseminating findings
(if appropriate)
© GSM Association 2011
Advocacy and Promoting the Operator Role
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Education events
–
Learning Without Frontiers conference and festival (7 operators)
–
UNESCO Mobile Learning Week
–
Wireless EdTech 2012
–
mLearn 2012 (2 operators)
Industry events – MWC + Summits – Seoul, San Paulo, Gothenburg
Policy Maker seminars and workshops
–
Brussels - MEPs and EU policy makers roundtable & workshop
–
Paris – Senior Education Policy Makers Forum during UNESCO
Mobile Learning Week
–
MWC Ministerial Programme – mEducation workshop
© GSM Association 2011
Brokering Relationships & Stimulating Trials
GSMA is actively seeking Operators and
Educators and other organisations:

With innovative ideas about how
mobile technologies can be used in
Education
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Interested in pursuing a trial, or
launching a service, in partnership with
a educators or a mobile operator in
their country
Developing a sustainable product or service with benefits for
education that extends the role of the operator beyond providing
connectivity
© GSM Association 2011
A sustainable future
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Educators need to be able
to engage in mEducation
beyond short term
initiative or project funding
Operators need practical
business models
GSMA research is
identifying emerging
business models for
mEducation
© GSM Association 2011
The GSMA mEducation project
www.gsma.com/connectedliving/meducation
© GSM Association 2011
Business Models
and the Evolving
Operator Role
in Education
Ken Figueredo
© GSM Association 2011
Taking the
Message to
Education Policy
Makers
DISCUSSION
© GSM Association 2011
Policy and Policy Makers

The draft UNESCO Policy Guidelines for Mobile Learning - What
would you add or change?
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How can we engage more with education policy makers?

Do you have policy maker contacts who can be targeted?
© GSM Association 2011
UNESCO recommendations
to realise the unique benefits of Mobile Learning
1.
2.
3.
4.
5.
6.
7.
Create or update policies related to mobile learning
Train teachers to advance learning through mobile technologies
Provide support and training to teachers through mobile technologies
Optimize educational content for use on mobile devices
Ensure gender equality for mobile students
Expand and improve connectivity options while ensuring equity
Develop strategies to provide devices for students who cannot afford
them
8. Use mobile technology to improve communication and education
management
9. Promote the safe, responsible, and healthy use of mobile
technologies
10. Raise awareness of mobile learning through advocacy, leadership,
and dialogue
© GSM Association 2011
Where do we
want to be in
2015?
Mark Tastayre, Vodafone
© GSM Association 2011
© GSM Association 2011