Δίκτυα Προστιθέμενης Αξίας – EDI
& Εφαρμογές Ηλεκτρονικού
Εμπορίου
Πλατφόρμες & Είδη Ηλεκτρονικού
Εμπορίου
Μ. Γραμματικού, Β. Μάγκλαρης
{mary, maglaris}@netmode.ntua.gr
11-06-2015
Περιεχόμενα (I)
• Εισαγωγή
• Τεχνολογική Υποδομή ΗΕ/Πλατφόρμες
• Cloud based
• Self Hosted Platforms
• Είδη Ηλεκτρονικού Εμπορίου (B2B, B2C, B2G, B2E, …)
• Mobile Commerce (Tablets, Smart Phones)
• Mobile transactions 42% annual growth (2011-2016)
• Data Analytics in E-Commerce
• 42% of small businesses which participated in a ShopKeep POS
survey, say they are using analytics to make smarter,
immediate business decisions
Περιεχόμενα (II)
• Ασφάλεια στο ΗΕ
• Είδη Πληρωμών με ασφάλεια (tablets, smart phones, web based
solutions)
• Ασφάλεια στην Πλατφόρμα
• Ασφάλεια στην Υποδομή
• Ασφάλεια στην Εφαρμογή
• E-Commerce Trends
•
•
•
•
•
•
•
New Web design trends for E-Commerce
Marketing
Digital content
Payments
3D Printing
New Business Models
M2M collaborations, crowdsourcing
• Web Marketing
• Social Media for E-Commerce
• Search Engine Optimization (SEO)
Types of licensing Models (I)
• Software-as-a-Service (SaaS) E-Commerce
• Software as a Service (SaaS), is a cloud based delivery
model in which applications are hosted and managed in
a service provider's datacentre, paid for on a
subscription basis and accessed via a browser over an
internet connection
• Open source E-Commerce
• Open source e-Commerce is a free of charge platform
that doesn’t imply licenses fee
• On-premise E-Commerce
• On-premise e-commerce software usually requires initial
one time purchase investment in terms of licensing fees
Types of licensing Models (II)
SaaS E-Commerce - Cloud based
• Software as a Service (SaaS): is a Cloud based delivery model:
• Everything is ready
• Just fill in products, prices, shipping details etc
• Some cases are:
• Bigcommerce: Bigcommerce gives you a plethora of securely hosted ecommerce
tools: Website, Domain name, Secure shopping cart, Product catalogue, Payment
gateway, Marketing tools, Reporting, Mobile-optimized store,
(https://www.bigcommerce.com/
• Volusion: simplifies inventory management with product uploads and trackingOver 40,000 stores are currently using the Volusion software.
(http://www.volusion.com/)
• Shopify: Easily sync orders, products and customers across all your sales channels –
no matter where you sell, contact with a Shopify expert (http://www.shopify.com/)
• X-cart: you get all the convenience of a cloud e-Commerce solution
PLUS access to the source code for customization, (http://www.x-cart.com/cloudecommerce.html)
• Yahoo Smallbusiness: an easy-to-use, customizable templates allow you to quickly
start an online store that looks professional on mobile phones, tablets, and
computers, (https://smallbusiness.yahoo.com/ecommerce)
Advantages & Disadvantages
• Advantages:
•
•
•
•
•
Reduced time to benefit
Lower costs
Scalability and integration
New releases (upgrades)
Easy to use and perform proof of concepts
• Disadvantages:
• Limited integration with back-end systems;
• Lack of data security;
• Limited control over the system;
Main Features
• Beautiful designs
• Analytics
• Training & education
• Marketing & sales tools
• Marketplaces
• Best-in-class SEO
Pricing
• Bigcommerce
• 29.95 $/month (standard), 79.95 $/month (advanced program),
(https://www.bigcommerce.com/pricing/)
• Volusion
• from 15 $/month (mini) to 135 $ (Premium),
(http://www.volusion.com/hosting-plans-pricing)
• Shopify
• from 29 $/month to 129 $/month (unlimited program),
(http://www.shopify.com/online/pricing)
• X-cart
• 495 $ (Mid-sized and growing businesses), 1.495 $ (Online
Marketplace solution) and 3995 $ (Top features plus top support),
(http://www.x-cart.com/software_pricing.html)
• Smallbusiness
• from 3.75 $/month to 8.99 $/month for the webhosting
(https://smallbusiness.yahoo.com/webhosting)
Types of licensing Models (III)
Open-source
• Prestashop: Simply enter your store name and email address then we'll populate
a subdomain for your online store. Seconds later, you'll receive a welcome email
containing everything you need to access your online store,
(https://www.prestashop.com/)
• Opencart: OpenCart is designed feature rich, easy to use, search engine friendly
and with a visually appealing interface, (http://www.opencart.com/)
• Magento: You can modify—and even contribute to—the core code and engage
with our passionate community for support and guidance,
(http://magento.com/products/overview#community)
• X-Cart: There’s no need for a separate mobile storefront—your regular
storefront automatically adapts when opened on a phone or tablet,
(http://www.x-cart.com/)
Types of licensing Models (IV)
Open-source
• Oscommerce: It provides you the tools to set up your very own
complete and self-hosted online store website for free to market and
securely sell products and services to customers worldwide, over
260,000 store owners, (http://www.oscommerce.com/
• Virtuemart: Compatible with Joomla 2.5 and Joomla 3, the new
generation of the eCommerce solution VirtueMart is now available with
many new easing features(http://virtuemart.net/)
• Woocommerce: it's available for free, packed full of features, perfectly
integrated into your self-hosted WordPress website,
(http://www.woothemes.com/woocommerce/) (Wordpress based)
Comparison of free software e-commerce web application frameworks:
(http://en.wikipedia.org/wiki/Comparison_of_free_software_ecommerce_web_application_frameworks)
Advantages & Disadvantages
• Advantages:
• Free of charge system;
• Wide variety of available add-ons/plugins/extensions;
• Better flexibility with a customizable source code;
• Disadvantages:
• More technical knowledge required;
• Performance depends on hosting costs
• No standard integration with back-end system;
Main Features
•
•
•
•
•
•
•
•
•
•
•
•
Manage Catalogue, Clients and orders
Mobile friendly
SEO Optimized
Marketing toolkit
Real-time analytics
International
Hosting
Automatic installation
Access to source code
Access to database
Open to third-party integrators
Fully-Customizable store designs
Types of licensing Models (V)
On-premise E-Commerce
examples
• Oracle:Provides a proven, scalable, modern platform, business-user
control, and omnichannel support
(http://www.oracle.com/us/products/applications/commerce/com
merce-platform/overview/index.html)
• IBM: provides an e-commerce platform that can deliver seamless
and consistent omni-channel shopping experiences, including
mobile, social and in-store (http://www03.ibm.com/software/products/en/websphere-commerce)
• Hybris: helps you target and engage with your customers better,
wherever they are, (https://www.hybris.com/en/commerce)
Types of licensing Models (VI)
On-premise E-Commerce
examples
• Venta: As a pioneer of cloud based (Software as a Service)
ecommerce, Venda has been supporting retailers in delivering
a consistent brand image across online, mobile and in-store
channels since 2001, (http://www.venda.com/)
• Demandware: provides a superior business and technology
model to seamlessly power commerce across the retail
enterprise, (http://www.demandware.com/)
• Magento: has the enterprise-class features and the flexibility
you need to create an eCommerce solution tailored to your
unique needs. And it helps you drive more traffic to your store,
convert browsers into buyers, and boost online revenue,
(http://magento.com/products/overview#enterprise)
Advantages & Disadvantages
• Advantages:
• Easily customizable;
• Data security;
• High performance;
• Disadvantages:
• Large initial investment;
• Self-maintenance;
• Technical knowledge
Statistics for websites using
Ecommerce technologies
http://trends.builtwith.com/shop
Είδη Ηλεκτρονικού Εμπορίου
Είδη Ηλεκτρονικού Εμπορίου (Ι)
http://en.wikibooks.org/wiki/E-Commerce_and_EBusiness/Concepts_and_Definitions
• B2B
• B2B e-commerce is simply defined as e-commerce between
companies
• B2C
• Business-to-consumer e-commerce, or commerce between
companies and consumers
• involves customers gathering information;
• purchasing physical goods (i.e., tangibles such as books or consumer
products) or information goods (or goods of electronic material or
digitized content, such as software, or e-books); and,
• for information goods, receiving products over an electronic
network
Advantages of eCommerce
for B2B Businesses
Source: http://www.ebscohost.com/uploads/thisTopic-dbTopic-1074.pdf
Applications: Dell business model
Source: http://www.ebscohost.com/uploads/thisTopic-dbTopic-1074.pdf
Applications: Cisco Βusiness Μodel
Source: http://www.ebscohost.com/uploads/thisTopic-dbTopic-1074.pdf
Cisco Βusiness Μodel
• This successful network communications
manufacturer receives approximately 90% of its
orders over the Internet
• The orders are routed to contract electronics
manufacturers who build the products to Cisco’s
specifications
• Not only are the majority of Cisco’s orders received
over the web, but 70% to 80% of their customer
service requests are also dealt with online
B2C eBusiness Model
Who should use B2C eCommerce?
• Manufacturers - to sell and to retail the business buyers
• Distributors - to take orders from the merchants they supply
• Publisher - to sell subscriptions and books
• Direct Sales Firms - as another channel to reach the buyers
• Entertainment Firms - to promote new products and sell copies
• Information Provider - to take payment for downloaded materials
• Specialty Retailers - Niche marketers of products ranging from candles, coffees,
specialty foods, books use it to broaden their customer reach
• Insurance Firms - On-line rate quotes and premium payments have made it
easier for this industry to attract and retain customers. In fact, virtually any
business that can deliver its products or provide its services outside its doors is a
potential user
Είδη Ηλεκτρονικού Εμπορίου (ΙΙ)
http://en.wikibooks.org/wiki/E-Commerce_and_EBusiness/Concepts_and_Definitions
• B2G
• Business-to-Government e-commerce or B2G is
generally defined as commerce between companies and
the public sector
• It refers to the use of the Internet for public
procurement, licensing procedures, and other
government-related operations
• This kind of e-commerce has two features:
• first, the public sector assumes a pilot/leading role in
establishing e-commerce;
• second, it is assumed that the public sector has the greatest
need for making its procurement system more effective
Είδη Ηλεκτρονικού Εμπορίου (ΙΙΙ)
• B2E
• Online training & banking
• C2C
• Consumer-to-consumer e-commerce or C2C is simply commerce between
private individuals or consumers.
• The growth of electronic marketplaces and online auctions, particularly in
vertical industries where firms/businesses can bid for what they want from
among multiple suppliers
• M-Commerce
• M-Commerce (Mobile Commerce) is the buying and selling of goods and
services through wireless technology -i.e., handheld devices such as
cellular telephones and personal digital assistants (PDAs)
Types of Data Exchange (I)
http://en.wikipedia.org/wiki/Types_of_e-commerce
• Integrated E-commerce
• In integrated E-commerce, a part of the software solution is
installed inside the back-end system
• The connection between the business logic and database of a
back-end system is configured automatically
• Information that is available in the back-end system is
being re-used and displayed in the front/back end of the Ecommerce system
• Integrated E-commerce software is mostly used in a B2B and
B2C scenario
• A typical example of an integrated E-commerce software
is Sana Commerce (demo: http://www.sanacommerce.com/b2b-e-commerce/)
Types of Data Exchange (II)
• Interfaced E-commerce
• In interfaced E-commerce, the software solution is
installed on top of the back-end system
• The connection between the business logic and
database of a back-end system is setup manually
• Information that is available in the back-end system is
being duplicated into the E-commerce software
• An interfaced E-commerce software product thus has
their own database and business logic that are being
synchronized constantly through a connection to a
certain back-end system
• Interfaced E-commerce is mostly used in a B2C scenario
• An example of an interfacing E-commerce software
is Magento
Mobile Commerce
Products and services available (I)
http://en.wikipedia.org/wiki/Mobile_commerce
• Mobile Money Transfer
• In Kenya money transfer is mainly done through the use of mobile phones
• Mobile money transfer services in Kenya are now provided by the two companies
under the names M-PESA and Airtel Money respectively
• Mobile ATM
• Mobile ATM have been specially engineered to connect to mobile money
platforms and provide bank grade ATM quality
• In Hungary, Vodafone allows cash or bank card payments of monthly phone bills
• Mobile ticketing
• Tickets can be sent to mobile phones using a variety of technologies
• Best example would be IRCTC (Indian Railway Catering and Tourism Corporation)
where ticket comes as SMS to users
• Mobile vouchers, coupons and loyalty cards
• Mobile ticketing technology can also be used for the distribution of vouchers,
coupons, and loyalty cards by sending virtual tokens to the mobile
• Content purchase and delivery
• Mobile content purchase and delivery mainly consists of the sale of ring-tones,
wallpapers, and games for mobile phones
Products and services available (II)
http://en.wikipedia.org/wiki/Mobile_commerce
• Location-based services
Knowing the location of the user allows for location-based services such as:
• Local discount offers
• Local weather
• Tracking and monitoring of people
• Information services
These services include:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
• Mobile Banking
• Banks and other financial institutions use mobile commerce to allow their
customers to access account information and make transactions
• Mobile brokerage
• Stock market services offered via mobile devices have also become more
popular and are known as Mobile Brokerage
• They allow the subscriber to react to market developments in a timely
fashion and irrespective of their physical location
Products and services available (III)
http://en.wikipedia.org/wiki/Mobile_commerce
• Auctions
• Many mobile SMS commerce solutions rely on a one-time purchase or onetime subscription; however, reverse auctions offer a high return for the
mobile vendor as they require the consumer to make multiple transactions
over a long period of time
• Mobile browsing
• Using a mobile browser—a World Wide Web browser on a mobile device—
customers can shop online without having to be at their personal computer
• Mobile purchase
• Catalogue merchants can accept orders from customers electronically, via
the customer's mobile device
• In-application mobile phone payments
• Payments can be made directly inside of an application running on a popular
smartphone operating system, such as Google Android, Ericsson’s IPX mobile
commerce system is used by 120 mobile carriers to offer payment options
such as try-before-you-buy, rentals and subscriptions
• Mobile marketing and advertising
• Companies have reported that they see better response from mobile
marketing campaigns than from traditional campaigns