OUTCOMES
ASSESSMENT
Developing and Implementing an
Effective Plan
Principle 1. Outcome
Assessment
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Excellence in sport management
education is evaluated through the
assessment of student learning
outcomes and operational outcomes.
Institution is required to have
developed and fully implemented an
O/A process.
Creating the Outcomes
Assessment Plan
1.
2.
3.
4.
5.
Mission and Broad-Based Goals
Student Learning Outcomes
Basic Skills Development
Student Personal Development
Methods for Measuring Effectiveness
Mission and Broad-Based
Goals
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Institution: Provide your institution’s
approved mission & broad-based goals
Sport Management Program: Provide
the approved broad-based goals for
your sport management program
Measurement: State how you will
provide evidence that the goals are
being accomplished
Student Learning Outcomes
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What is a learning outcome?
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Description of what
your students are able
to do
Clear and measurable
Related to the goals of
the institution.
Identify measurement
tools you will
use/Rubric design
Institutional
Goals
Program Learning
Outcome
Communicate
effectively
both orally
and written.
Comprehension
and application of
professional
written and oral
communication
business skills.
Measure Attainment of
Learning Outcomes
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Identify a minimum of:
– two direct measures
– two indirect measures
Explain the process for how your measures
will provide meaningful results
Provide copies of your instruments/rubrics
in the appendix
Determine Measures and
Assessment Tools
Types of Measures:
 Student Learning Outcomes (Direct)
 Student Learning Outcomes (Indirect)
 Student Satisfaction (Indirect)
 Operational Effectiveness (Indirect)
Note: Two direct and two indirect measures are
required.
Direct Measures
Direct Measures:
Demonstrates direct evidence of student
learning
Examples:
 Comprehensive exams
 Standardized national exams
 Pretest and posttest assessments
 Portfolios
 Capstone assessment
Pre/Post Testing
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Develop test to address course content – relate to
CPC areas
Administration
– Embed within select course
 Introduction to sport management
 Capstone seminar
Set benchmarks for expected improvement
Written & Oral
Communication Assessment
Written
 Format
 Mechanics
 Grammar
 Content
 Organization
 Style
Oral Communication
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Use of technology
Presentation design
Speaks clearly
Enthusiasm
Stays on topic
Content
Professional Image
College
Goals
Program Learning
Outcome
Benchmark
Measurement
Tool
Communicate
effectively both
orally and
written.
Comprehension and
application of
professional written and
oral communication
skills.
80% of the students will
meet defined
proficiency standards in
writing skills using the
writing rubric
Written assignments
in BU450 evaluated
with Rubric
80% of the students will
meet defined
proficiency standards in
presentation skills using
the presentation rubric
Presentations in
BUS 311 evaluated
with Rubric
Capstone Assessment
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Capstone course measurements
– Foundation courses used as a basis
for instrument development
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Internship Portfolio
Case study
Case Assessment - Selection
& Question Development
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Direct Measure – link to specific outcome
Define clear purpose
– What are you trying to measure?
– Broad range of outcomes vs. specific areas
Issues to consider
– Is the case comprehensive enough to
address all areas being assessed
– Case selection for graduate and
undergraduate programs
Case Selection & Question
Development (cont.)
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Select Specific Learning Outcome
– Demonstrate knowledge of the
fundamental principles of the sport
management field.
Cases and questions developed to address
this outcome
Questions tested, reviewed and refined
Development Of
Evaluation Rubric
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Rubric development
– Analysis of core sport management
content areas and relevancy of
measurement through selected case
– Evaluation criteria and weightings agreed
upon
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Grading consistency
– Training
Indirect Measures
Indirect Measures:
Indirect evidence of student learning outcomes
(asking versus demonstrating)
Examples:
 Internship evaluations
 National or program-specific student satisfaction
surveys - NSSE
 Student SWOT analysis
 Alumni survey
Basic Skills Development
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Prepare a statement on the “Basic Skills”
development program at your institution
Describe how this is administered within
the sport management dept.
– Programs to help students with writing
deficiencies
– Tutoring services
Personal Development of
Students
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Prepare a statement on the “Personal
Development” of students at your institution
Describe how this is administered within your
academic unit
– Special programs focused on personal
development – student leadership
– First year seminar
Measuring Program
Effectiveness
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Explain how you will measure the effectiveness of
your sport management program
– Accomplishment of goals and objectives in the
strategic plan
– Retention data
– Graduation rates
– Teaching evaluations
– SWOT
Final Step – Action Plans
College
Goals
Student
Learning
Outcomes
Benchmark
Measurement
Tool
Results
Action Plan
Communicat
e effectively
both orally
and written.
Comprehension
and application
of professional
written and oral
communication
business skills.
80% of the
students meet
proficiency
standards in
writing measured
using writing
rubric
Written
assignments
in BU210
and BU404
85.6% of
the
student in
BU210 &
BU404
met the
standard
Continue to
record scores
for writing
evaluation the
these two
courses.
Discuss the
possibility of a
standardized
test in the core
courses to
meet this
competency
Problem Areas
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Direct measures – linking measure to
specific outcome
Rubric development & data collection
– Go beyond use course grades
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Role of teaching evaluations
Useful Resources
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http://course1.winona.edu/shatfield/air/rubr
ics.htm
http://academic.scranton.edu/department/a
ssessment/ksom/