©2005 Cola-Cola Company. All rights Reserved
GEF International Waters Conference
Salvador, Brazil
June 24, 2005
Dr.Daniel Vermeer
Director, Global Water Initiative
The Coca-Cola Company
1

200
300
400
900
1,500,000,000
Countries we operate in
Franchise bottling partners
Number of brands
Manufacturing plants
Servings per day
©2005 Cola-Cola Company. All rights Reserved
2

Business’ Thirst for Water Is Unsated
August 23, 2004
On World Water Day, One Billion
People Still Lack a Clean Supply
March 23, 2005
India: Fluid State of
Water Battles
January 31, 2005
-Central Coast, Australia
Bottled Water Plant
Runs into Opposition
April 7, 2005
Nine million Chinese Face
Drinking-Water Shortage
April 3, 2005
3

Extreme Scarcity
<500
Scarcity
500-1,000
©2005 Cola-Cola Company. All rights Reserved
Stress
1,000-1,700
Adequate
1,700-4,000
Abundant
4,000-10,000 m 3 /person/year
Surplus
>10,000
Ocean/
Inland Water
No Data
4

“As we enter the Twenty-First Century a global water crisis is threatening the security, stability and environmental sustainability of all nations, particularly those in the developing world.”
- UN World Water Development Report, 2003.
“ Water is the main ingredient in every product… and is also a limited natural resource facing unprecedented challenges from over-exploitation, increasing pollution and poor management.”
- The Coca Cola Company SEC 10-K Report, 2004.
©2005 Cola-Cola Company. All rights Reserved
5


Assess and mitigate current system risks

Build collaborative water strategy for the system

Design & implement solutions

Establish platforms for leadership
©2005 Cola-Cola Company. All rights Reserved
6

– Geo-spatial analysis
– Customized maps
– Comprehensive water survey and quantitative risk modelling
– Holistic assessment
– Risk profiles
14
12
10
8
6
4
2
0
1.5
1.0
0.5
0.0
3.0
2.5
2.0
Division bottling plants - risk profile
High Risk
Moderate Risk
Low Risk
Short-term target
Medium-term target
– Risk Reports
©2005 Cola-Cola Company. All rights Reserved
7

Geospatial Analysis – E.g. Africa Divisions
Plant Locations, Production, and Water Use Ratio Relative to
Annual Renewable Freshwater Supply Per Capita
Tunisia
Morocco
Algeria
Libya
Egypt
Senegal
Mauritania
Mali Niger
Chad
Sudan
Guinea
Sierra
Leone
Liberia
Côte
D’Ivoire
Ghana
Nigeria
Cameroon
Gabon
Rep of the Congo
C. A. R.
Ethiopia
Kenya
Dem. Rep.
of the
Congo
Tanzania
Eritrea
Djibouti
Comoros
Angola
Zambia
Zimbabwe
Namibia
Botswana
Madagascar
Mozambique
South
Africa
Sources: ISciences, LLC;
University of New Hampshire; and,
Oak Ridge National Laboratory
©2005 Cola-Cola Company. All rights Reserved
8

1.0 Production Facility Location and
Management
2.0 Water Supply
3.0 Water Infrastructure Issues
4.0 Water Use and Production
5.0 Water Quality and Treatment
6.0 Wastewater
7.0 Environment and Social Context
8.0 Conclusion and Feedback
9
©2005 Cola-Cola Company. All rights Reserved

• Watershed –sustainability and quality of water resources for the region.
RISK MODEL
WATERSHED
SUPPLY
RELIABILITY
COMPLIANCE
SUPPLY
ECONOMICS
EFFICIENCY
SOCIAL &
COMPETITIVE
CONTEXT
©2005 Cola-Cola Company. All rights Reserved
• Supply Reliability – region’s institutional capacity to provide water to the industrial, agricultural, and domestic users.
• Efficiency – ability to sufficiently maximize the available water resources in meeting the needs of all users.
• Supply Economics – direct costs of water, including municipal water cost, fees, taxes, treatment, penalties, and related loss of production/revenue. Trends in water pricing are noted where readily identifiable.
• Compliance –compliance with Company and external standards and regulations are analyzed. Trends in water regulation and key legislation are noted where readily available.
• Social/Competitive – awareness of and conflict regarding water issues in a specified region, including the likelihood of targeted TCCC activity.
10

©2005 Cola-Cola Company. All rights Reserved
11

Be the most efficient industrial water user in our peer class.
Improve Plant
Performance
Launch
Community
Initiatives
Help Protect
Watersheds
Make a
Global
Difference
Help enable access to clean drinking water in underserved communities where we operate.
Support the protection of watersheds in waterstressed regions where we operate.
Work with others to mobilize the International Community.
12
©2005 Cola-Cola Company. All rights Reserved

SBUs
AFRICA
WATERSHED
Mau Forest reforestation –WWF
(Kenya)
WWF Zambezi
Nairobi River Basin –
UNEP (Kenya)
EFFICIENCY/
CONSERVATION
EDUCATION/
AWARENESS
HEALTH/
SANITATION
Safe Water System & community health & sanitation (Kenya)
ACCESS/ INFRA-
STRUCTURE

Roundabouts (SA)

GDA/TCCC projects
(Mali; Egypt)

Water, sanitation, sustainable agriculture
(Kenya)
African Devt Bank/TCCC projects (TBD)
ASIA

Mekong - WWF

Rainwater harvesting
(India)
EEME
LA

Danube

Mediterranean (incl
Spanish Valencia) o X-list E/A

Bolivia

Amazon (proposed)

Brazil Eco-region -
WWF

Guatemala
Watershed - WWF
NA

SE Rivers/River
Network

Ginnie Springs watershed model
GLOBAL

WWF Freshwater
Map
©2005 Cola-Cola Company. All rights Reserved

WaterSavers - WWF
Water Supply CD-ROM -
WWF

Awareness campaign
(Spain)
USAID/GDA - Global Partnership

Bawadi restoration
(India)

Community Access
(Vietnam)
WATER
RESOURCE
MGMT.

Water resource mgmt. (Nigeria)

Water efficient technologies (India proposed)
13

TSUNAMI RECOVERY - WATER SYSTEM
DEVELOPMENT & REHABILITATION
Indonesia/Maldives/Sri Lanka/Thailand
PARTNERS: UN Foundation
UN Agencies (UNDP, UNICEF)
Coca-Cola Divisions and Bottlers
Local/National Governments
Local Communities and Stakeholders
PILOT PROJECTS (Under development):
– Thailand: Water Resources Management on Lanta Island
• Construction of check dams and irrigation ponds
• Household wastewater treatment
• Upgrade reservoir to distribute potable metered water
– Indonesia: Hydrological survey of freshwater resources followed by holistic water/sanitation initiatives in select communities
– Sri Lanka: Water/sanitation initiatives in Sustainable Communities program in conflict north and eastern regions affected by tsunami
– Maldives: Water/sanitation projects as part of Adopt an Island program
14
©2005 Cola-Cola Company. All rights Reserved

RAINWATER HARVESTING
India
PARTNERS: Central & State Groundwater Authority
Local Municipal government
Village Committees
Local NGOs
PROGRAM ELEMENTS:
– Rainwater harvesting – NGO specialists execute project
– Surface runoff: Check dams, Johads (ponds),
Wells, Roads, storm water drains etc
– Rooftop runoff: with or without catching surface run offs
BENEFICIARIES :
– Over 100,000 people benefit by either increased availability of ground water or reduced decline in ground water level. Many villagers/ community also benefit from awareness campaigns
©2005 Cola-Cola Company. All rights Reserved
Rainwater Harvesting
15

BAWADI RECONSTRUCTION
(Step Well, Surface Water Reservoir)
India
Before
PARTNERS : Rajasthan Ground Water Dept.
Village Committee
Local community
NGOs
PROGRAM ELEMENTS:
– Repairing embankments
– Reworking catchments
– Restoring civil structures
– Desilting over 4 underground floors
During
After
BENEFICIARIES:
– 3000 local villagers directly benefit from using water for daily needs
– Thousands more indirectly benefit
Baawdi Reconstruction
©2005 Cola-Cola Company. All rights Reserved
16

COMMUNITY WATER & SANITATION
Mali
PARTNERS: USAID
Local Bottler
Minister for Environment & Sanitation
West Africa Water Initiative
Local community
PROGRAM ELEMENTS:
– System investment in wastewater treatment
– Provision of community access to clean water for drinking and household garden irrigation
– Education and awareness raising programs on water, hygiene, sanitation, health
BENEFICIARIES:
– Residents of Bamako, Mali
©2005 Cola-Cola Company. All rights Reserved
17

WATERSHED PROTECTION
Bolivia
PARTNERS: USAID
Coca-Cola Bottling partners
Protecci ón del Medio Ambiente Tarija
Centrode Promocion de Tacnologias Sostenibles
Local community
PROGRAM ELEMENTS:
– Support local conservation efforts
– Introduce best management practices in agriculture and clean production options in industry
– Develop new local policy initiatives
– Increase stakeholder participation
BENEFICIARIES:
– City of Tarija and nearby communities serviced by the
Sama Biological Reserve (~145,000 people)
©2005 Cola-Cola Company. All rights Reserved
18

•
•
•
©2005 Cola-Cola Company. All rights Reserved
19

Aspiring to be a responsible global citizen that makes a difference
©2005 Cola-Cola Company. All rights Reserved
20