Jon Radtke
Water Resource Sustainability Manager
Coca-Cola North America

Coca-Cola: A Global Business with a Local Reach
200+
300
400
1,000
1,600,000,000
Countries we operate in
Franchise bottling partners
Number of brands, worldwide
Manufacturing plants
Servings per day

TCCC Global Water Stress: 2008 Update
Classified - Internal use
Production
Volume
Today

Water Stress: North America Operations

Drought Analysis (1 Year-through late 2009): CCNA

Rate of Change from Climate, Population Growth and
Development

Water is:
– The main ingredient in all of our beverages
– Essential to our manufacturing processes
– A life-sustaining resource for the communities and ecosystems that make our business possible
– A key component of many of our ingredients, including sugar
“Water is not just important to our businesses. It is critical to the communities we serve. We cannot have a sustainable business unless the communities we serve are sustainable themselves.”
E. Neville Isdell

Assessment: Global Water Risk Assessment
Sample Plant Water Risk Profile

A 10-year Vision for Water Stewardship
Best-in-class in water use efficiency & compliance on wastewater management
1. Improve Plant
Performance
2. Help Protect
Watersheds
3. Support Community
Initiatives
4. Make a Global
Difference
Support the protection of watersheds in waterstressed regions where we operate TNC
Help enable equitable access to clean drinking water in underserved communities where we operate
Help mobilize the International
Community

Our Water Conservation Goal
Our water conservation goal is to return to communities and nature an amount of water equivalent to what we use in all of our beverages and their production
REDUCE Water Efficiency
RECYCLE
REPLENISH
Stringent Wastewater Treatment
Standards
Support Healthy Watersheds and Sustainable
Community Water Programs

North America system has over 50 active watershed projects
Example
Flint River Basin partnership with The Nature Conservancy
●
●
●
Funded by the TCCC
Foundation
Variable rate irrigation
Reducing farm water use by 17%
●
Project saves hundreds of millions of liters per year

Replenish: Conserving Freshwater Resources
US Southeast Rivers and Streams
• Facing highest extinction rates in
North America due to degraded water quality from population growth, poorly planned development, agriculture, mining and forestry operations
• Goal: To harmonize urban growth with the protection of the basin by increasing sustainable water policies and practices

Assess: Source Vulnerability Assessment
Process
• SVA Process Includes:
– Hydrology/Hydrogeology
– Land use
• Pollution sources
• Competing users
– Regional Water Supply Plans
– Climatic Effects
• i.e., drought susceptibility
– Water Rights, Permits and Policies
– Social/Community Issues
• Plant Water Resource Management Team
• Output – Source Protection Plan

Vulnerability Assessment – Land Use
Restoration
Recreation (hunt clubs)
Silviculture
Beef Cattle
Row and Hay Crops*
Dairy Operations*
Sand Mining*
Rural Residential
Subdivisions*
Old Phosphate Mining
*Activities of high concern.

Ginnie Springshed
Model
•Sustainability
•Healthy Watersheds