a marketing view of
sustainable development
efficiency of insulation
Francis da Silva
Saint-Gobain Isover creates efficient insulation solutions
to provide safe comfort for all users
and protect the environment.
1/ INTERACTIVE Values
Environmental challenges are interactive
Climate change,
Saving rare resources
Responsable attitude, waste managment,.
Security of energy procurement,….
Quality of living ( indoor environment)
Urgent !
INSULATION and
CLIMATE CHANGE
Efficient and
quick results wanted !
1/ Climate change : major issue for tomorrow
Greenhouse gases increasing of emission
X
X
CO2 as major part of Greenhouse gases
X
X
Burning of fossil materials for Energy
Needing for more Energy
Buildings : 40 % of Energy consumption in Europe
Security of procurement
Mainly old existing buildings
Energy and climate change: CO2 challenged !
INTERACTIVE Values
Environmental challenges are interactive
Sustainable solutions are interactive
Sustainable development : mixing benefits
Equitable
Economy
Social
Sustainable
development
Sustainable
Long term
Environment
INTERACTIVE Values
Environmental challenges are interactive
Sustainable development is interactive
Sustainable solutions give interactive benefits
(Win / Win positions )
2/ ACTORS and DECIDERS have their
own perceived values
Final choice
Cost efficiency
Decision process
Reason
additional value ?
decisive impact ?
Environment
Values
Emotion
media
experience
Left brain read words
March 12, 2016
Right brain can see colors
3 / SELLING solutions and projects
INVOLVING actors and deciders
Efficiency , perceived results, quick return
Perceived advantages
Future
Financial interest
Next generation
Family comfort
Planet
The future now
3 / SELLING solutions
INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
Insulation : key to Energy Efficiency
No competition on solutions
3rd: efficient use of fossil energy sources
TRIAS ENERGETICA
2nd: use renewable energy sources
Decreasing the need of energy is the first step
1st
: minimise energy loss
3 / SELLING solutions
INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
Sexy offer : honey better than acid
Greater comfort in residential and working spaces
thermal atmosphere, acoustic, hygrometric, air quality
Process of decision
Insulation is good for the planet
climate change
Insulation and resources
Life cycle analysis
Insulation bring a better quality of life
Insulation is comfort
Insulation is self financing
Global / individual
Insulation creates new jobs
Renovation potential
Insulation is a win win action
Efficiency
first !
We need
You
!
Now !
EFFICIENCY
Insulation : swift and radical decrease of CO2
Significant and quick response
European potential
Insulation : swift and radical decrease of CO2
Europe (25) Eurima/Ecofys study
460 million tonnes of CO2 could be saved by insulation,
3.3 million barrels of oil a day is the possible equivalent of CO2 savings by 2036
through the insulation of all existing buildings
Existing potential
SUSTAINABLE VALUES
Economy
Social
Environment
Lifecycle of glass wool 1
Raw material
Production
Transport
Basically it is sand
and up to 80%
recycled glass.
Melting and fiber forming
75% storage and transport
savings due to high
compressibility of the
lightweight product rolls.
Compression
rates up to 8:1
Out of 1m³ raw
material we produce
150m³ glass wool
insulation products
1: 150
In average the energy
needed for production
and transport is
compensated in less than
6 months.
18,8 m³
18,9 m³
Lifecycle of glass wool 2
Installation
Glass wool is safe
and
easy to install.
Straight off the roll onto
the wall.
Not classified as
carcinogenic under
Directive 97/69/EU of the
European Commission
Utilization
Reuse & recycling
6 tons CO2 savings per
year through one tone
installed glass wool.
Isover glass wool is a
mineral product and is
free of propellants and
pesticides, chemically
neutral, non
combustible and free of
flame-retardant and
free of ground waterpolluting chemicals.
0,8 t CO2 caused by
production of 1 t glass wool
6 t CO2 savings in one year by 1 t glass wool
In 50 years the CO2
caused by production will
be compensated 100
times.
Multi-purpose,
reusable, recyclable.
Environment : Life Cycle Analysis contribution
Global efficiency : positive balance (L C A on 50 years)
IBR 200 mm :
CO2 emissions (on LCA) : 2,9 Kg C02
CO2 savings per year : 5,1 Kg C02 / year
CO2 savings on 50 years : 255 kg CO2:
Ratio : 88
high efficiency : GR
32 100 mm :
CO2 emissions (on LCA) : 3,5 Kg C02
CO2 savings per year : 7 Kg C02 / year
CO2 savings on 50 years : 350 kg CO2:
Ratio : 100
Total used primary energy 121 MJ /m2 ( 50 years)
saved prim ener 15 579 MJ
(return 6 months)
(return 6
PLUS …
- Environment
Durable material
No using rare resource
Compression
Recycling
Waste management ( plants and building sites)
2- Social
Indoor comfort for all people
Energy precarity (fuel poverty)
Jobs creation
Safety and easy installation
Health and safety caring (LCA)
2- Economy : exclusive self financing comfort
Technical potential (all buildings)
Cost-effectiveness
22 (2010) 39 (2030)
Ecofys VI / Eurima study : E U 25
35 to 52
70
Study 2003
115 billion/ Y
151 Billion/ Y
270 Billion/Y
11
Every
you invest in insulation
You can get 5
back
Return 4,28 Y
Within 30 ans
5 (return 5 Y)
Return 2,73 Y
exclusive self financing comfort
Insulation by Isover :
Saving energy by Saving Money :
EXaMPLE 1 French study for new house to be built
M3 type with floor and garage, climatic Zone H1, Surface : 115,6 m2.
Non isolée
loosings
Heat consumptions
Release CO2
Heating costs
2,269 W/m2.K
62 031 kWh
4,1 tonnes
1 935 euros
Isolée RT 2005
0,426 W/m2.K
7 413 kWh
2,3 tonnes
231 euros
Comparing to nos insulated house :
5,3 time less loosings,
8,4 time less heat consumption,
6,1 time less CO2 release.
Source : Etude bureau d’études Tribu 2005 France.
exclusive self financing comfort
Insulation by Isover :
Saving energy by Saving Money :
EXAMPLE 2 Single family house (building 1960 Pettenbach Austria)
Annual heating cost
Before
After
2 700 euros
200 euros
exclusive self financing comfort
Insulation by Isover :
Saving energy by Saving Money :
.
EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland
(Building 1960 Männedorf) according to Minergie program data
Normes nationales Suisses
Needing of energy for Heating
Annual energy cost
164 kWh/m2/Y
4 035 euros
Standard Minergie
70,8 kWh/m2/Y
1 735 euros
PLUS …
other economics
Durable solutions
Property value creation
Creation of jobs
Renovation : the key
Renovation of existing Builings :
Radical decrease of CO2
More comfort for all people
RENOVATION
Less energy precarity
Value of Buildings
Jobs creation
Key for sustainable development
Summerizing
Insulation with ISOVER
Saving your money,
Better comfort for your family,
Protecting our planet
the future now !
aujourd'hui pour demain