Curriculum Vitae
JITENDRA RAJA
Mobile: +91-9935588220  E-Mail: jitendraraja@gmail.com
OBJECTIVE:
Seeking assignments in Business Development/ Sales & marketing to contribute to the revenue and market share growth of an organization by
developing and executing strategic plans for products and markets. Obtain a suitable position that will provide me the ability to apply my sales
and work experience towards the growth and success of the organization. Look forward to work with a company that delivers “value” to its
clients and provides me with the opportunity to meet and exceed assigned goals.
SUMMARY:
A result oriented professional with experience of 7 years in managing business development functions encompassing Sales & Marketing,
Client Relationship and Channel Management.
Adept at handling sales and marketing operations to stimulate sales growth and realize organizational objectives.
Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and
building an extensive client base.
Adept at developing relationships with key decision-makers in target organizations for revenue.
Adept at delivering on KPI's and profitability.
CAREER CONTOUR
Bharat Lubricants, Sonebhadra, (East U.P.)
Feb’2012 -- Present
Business professional/Territory Manager – Automotive Division.
Role:
Responsible for the promotion, management and development of the company’s business, products and services within the designated territory,
through managing the existing client base and its development, and achieving agreed targets for both sales and other services.
Duties:
Business Development
 Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets.
 Monitoring competitor activities and devising effective counter measures.
 Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through
lead generation.
 Identifying new market segments and tapping profitable business opportunities in B2B & B2C segment.
 Evolving market segmentation & penetration strategies to achieve product wise targets.
Key Account Management
 Interfacing with Individuals / Customers for ascertaining requirements, making presentations and delivering need based product solutions.
 Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels.
 Maintaining excellent relations with clients/customers to generate avenues for further business.
 Evolve market segmentation & penetration strategies and playing a major role in business planning & forecasting.
Marketing
 Implementing pre and post marketing activities for successful launch of new products.
 Organizing sales promotional activities such as SMS/Mailer campaigns, & customer loyalty programs as part of brand building to expand
market reaches.
 Ensuring effective Merchandising and Display to enhance product visibility and drive volumes.
 Conduct competitor analysis by keeping abreast of market trends & competition movement to achieve optimum market share metric
…Continued
ICICI Lombard General Insurance Company Limited, Delhi
Jan’2008 – Feb’2012
Unit Sales Manager --- Agency Vertical
Role:
Driving profitable revenue in the designated territory through sales of general insurance products viz. motor, individual health, group health,
group PA and group overseas travel using the allocated distribution setup of intermediaries (brokers & agents) and any other identified channel
as approved by the company.
Duties:







Acquiring new channels, managing their licensing and generating business from them for agency vertical.
Conducting area mapping and area stair-casing through signing of big counters which yield high volume business.
Arranged several product training programs for new acquired channels to equip them with the necessary skill-set to sell GI products.
Manage the sales pipeline with each of the intermediaries to ensure Company achieves its annual sales targets.
Responsible for growing profitable Company's business with intermediary accounts through defending renewal business and creating new
business opportunities through pre-sales and post-sales activities.
Manage the effective delivery of account plans, involving marketing, sales, operations, claims and underwriting colleagues, to ensure
Company achieves the required service and performance.
Lead the identification, planning and winning of new account relationships to grow the portfolio of intermediary accounts in line with
sales strategy.
Next Gen Publishing Limited (Forbes Group), Delhi
Aug’2006--Jan’2008
Senior Business Executive –-- Direct Sales
Duties:

Discovered prospective clients; developed value proposition, carried out negotiation, contracting and relationship management.

Clarified the client requirements and developed the proposal; negotiated with clients and customized the proposal as per costs/ requirements.

Interacted with clients through formal and informal channels to build long term relationships; understood the consumer’s discerning
buying attitudes and purchasing power in order to enhance the customer acquisition.
ACADEMIC CREDENTIALS

MBA (Marketing) from BLS Institute of Management, (Guru Gobind Singh Indraprastha University), Delhi in 2006.

Bachelor of Commerce from Department of Commerce, Allahabad, University of Allahabad in 2003.
INTERNSHIP
Organization
: Gulf Oil Corporation Limited, Delhi
Project Title
: Analyzing the buying behavior of retailers and formulation of distribution strategy.
Duration
: May’05-Jun’05
Brief
: Conducted customer research and developed targeting and segmentation plan. Analyzed industry trend and
competitive landscape for opportunity identification and evaluation; studied the buying behavior of retailers and formulated the distribution
strategy. Researched and prepared details on consumer analyses, competition, liquidity, pricing and profitability by the product and worked on
the feedback received from the buyers/retailers in terms of quality, display & service offered.
PERSONAL SNIPPETS
Date of Birth
Address
Linguistic Ability
: 28th September’ 1982
: A-72 Parsvnath, Mohan Nagar, Ghaziabad (U.P.)
: English, Hindi and Gujarati.