BTEC L3 Certificate in Creative Media Production (Film & TV)
Assignment Brief: Music video Production
Task 3: Music Video Production
Unit 1: Pre-production Techniques for the Creative Media Production.
Unit 29: Music Video production.
Task 1 Launch Date: 18/11/2013 (week 10)
Task 1 Deadline:
20/12/2013 (week 15)
Final Unit Deadline: 06/01/2014 (week 15)
Guided learning hours (for unit)
Private Study Hours (for unit)
Weeks (whole unit)
60
60
15
Introduction to the brief
In this unit learners will explore existing music videos in order to understand the purpose and
conventions and techniques used. You will research and write a report and present a PowerPoint on
music video production. Improvements to your presentation will culminate in a report that will be
recorded on video. Your presentations will include a proposal for your own music video production.
You will display an awareness of the importance of planning and preparation to your work and then
conduct detailed pre-production for your own idea following industry standard procedures. The
development of an idea in the pre-production stages is crucial to the success of the project and you will
be required to produce detailed storyboards and documentation showing evidence of planning.
Ultimately you will shoot and edit the music video with the aim of displaying the extent of your creativity.
Your work may be selected for inclusion in the Arts Academy Exhibition at Worthing museum in
January 2013
Production Context
You have been approached by a record company to produce a music video which will serve the purpose
of promoting the artist. Ideally they are looking for someone who will be able to make creative videos for
local artists with only a modest budget. As such you should try to find local musicians who would benefit
from your skills. If this is not possible you can use an existing soundtrack and make a video that
demonstrates your ability and placed on your show reel. There are lots of outlets for music videos with
the increasing number of digital channels. Many directors of feature films started by making music videos
and as such they are an excellent way of developing your skills and showing your talent.
Activity 1: Shoot
Completion: 02/12/2013 (week12). Covers: Unit 1: PMD 3, Unit 29: PMD4
You will by now have completed all of your planning. You simply need to put into action all of your
intentions:
 Keep a production log or diary of each activity/production day completed. You may wish to use a
blog.
 Ensure that all crew and cast members are informed of production days, details and responsibilities.
 Ensure that you borrow and return equipment in a responsible manner to avoid disruption to your
own and other peoples’ productions.
 Look after your video footage carefully: write on tapes and cases, capture footage onto computers as
soon as possible and avoid storing tapes in cars or other places where environmental damage may
occur.
 It is advised that you have a crew member keep a tape log as you complete shooting.
Activity 2: Edit and Present
Completion: 20/12/2013 (week 15). Covers: Unit 1 PMD3. Unit 29 MD4
As you progress with shooting, you may wish to start creating an assemble edit (putting all of the
footage in a rough order)
 Once you have completed shooting you will need to complete tape logging (if you did not do so
during production) and video capture.
 With reference to teacher and peer feedback (at work in progress screenings), complete the final edit
of your work.
 Continue to keep a production log until your teacher ‘signs off’ your final edit.
 You may have your work shown in the Worthing Museum in January 2013 as part of the Worthing
college Arts Academy show.
To achieve a Pass grade for Unit 1: P3, learners will apply their planning in such a way that it enables the
completion of the product.
To achieve a Merit grade for Unit 1: M3, learners will demonstrate that they can undertake pre-production work that
enables the efficient completion of the product.
To achieve a Distinction grade for Unit 1: D3, learners will be able to apply their pre-production planning to the
proposed production to a standard that approaches professional practice, for example, ensuring that all the
resources are in the right place at the right time.
To achieve a Pass grade for Unit 29: P4: learners will have completed a music video.
To achieve a Merit grade for Unit 29: M4: learners will show some facility and confidence in relation to skills, the
handling of equipment and the application of techniques. The final product will be free of simple technical errors.
There will be some imaginative thought behind the work so that technical skills and codes and conventions will be
employed with some inventiveness.
To achieve a Distinction grade for Unit 29: D4: Learners will apply their technical skills not just with imagination
but with ingenuity and even elegance, and codes and conventions will be used with occasionally surprising results.
Technical and production skills will be approaching professional standards. Learners will be capable of working
autonomously and effectively. The term ‘working independently’ means that they are able to work on their own
initiative, do not need constant support or supervision, give the work their full commitment, work positively and
cooperatively with others in production, and meet deadlines. In other words, they have the kind of self-management
skills that would be expected of them in a professional context. Note also that this criterion should not be taken to
mean that learners do not seek advice or that they work without discussing things with their tutor, but rather that
they are not dependent upon the support of others and that when they take advice they weigh it carefully for
themselves.
Evidence Tick Sheet
Evidence
Final Edit (on blog and YouTube)
Grading Criteria
Tick / Notes
Unit 1: PMD3
Unit 29: PMD4
Production Log (on blog)
Unit 1: PMD3.
Unit 29: PMD4.
You will not be able to successfully pass Units 1 and 29 unless you complete all of the tasks and
evidence required for the whole unit.
Grading Criteria
Unit 1: Pre-production techniques
To achieve a pass grade
To achieve a merit grade the
the evidence must show
evidence must show that, in
that the learner is able to:
addition to the pass criteria, the
learner is able to:
P1 outline requirements
M1 explain in some detail and
and sources of
competently present
requirements for a specific requirements and sources of
media production
requirements for a specific media
production
P2 generate outline preproduction documentation
for a specific media
production with some
assistance
M2 generate competent, carefully
presented and detailed preproduction documentation for a
specific media production with
only occasional assistance
P3 apply pre-production
planning to a specific
media production working
with some assistance.
M3 apply pre-production planning
to a specific media production
competently with only occasional
assistance.
To achieve a distinction grade the
evidence must show that, in addition to
the pass and merit criteria, the learner
is able to:
D1 comprehensively explain and
present to a quality that reflects nearprofessional standards fully detailed
requirements and sources of
requirements for a specific media
production
D2 generate thorough and
comprehensively detailed pre
production documentation for a specific
media production, working
independently to professional
expectations
D3 apply pre-production planning to a
specific media production to a quality
that reflects near professional
standards, working independently to
professional expectations.
Unit 29: Music Video Production
To achieve a pass grade
To achieve a merit grade the
the evidence must show
evidence must show that, in
that the learner is able to:
addition to the pass criteria,
the learner is able to:
P1 describe the purposes
M1 explain the purposes of
of music videos with some music videos with reference to
appropriate use of subject detailed illustrative examples
terminology
and with generally correct use
of subject terminology
P2 describe the styles,
M2 explain the styles,
conventions and
conventions and techniques of
techniques of music videos music videos with reference to
with some appropriate use detailed illustrative examples
of subject terminology
and with generally correct use
of subject terminology
P3 originate and plan a
M3 originate and plan a music
music video production for video production for a specific
a specific music track
music track effectively showing
working within appropriate some imagination and with
conventions with some
only occasional assistance
assistance
P4 work to complete
M4 work competently to
production of a music
complete production of a music
video working within
video showing some
appropriate conventions
imagination and with only
and with some assistance
occasional assistance.
To achieve a distinction grade the
evidence must show that, in addition to
the pass and merit criteria, the learner is
able to:
D1 comprehensively explain the
purposes of music videos with elucidated
examples and consistently using subject
terminology correctly
D2 comprehensively explain the styles,
conventions and techniques of music
videos with elucidated examples and
consistently using subject terminology
correctly
D3 originate and plan a music video
production for a specific music track to a
technical quality that reflects nearprofessional standards, showing creativity
and flair and working independently to
professional expectations
D4 work to a technical quality that reflects
near-professional standards to complete
production of a music video, showing
creativity and flair and working
independently to professional
expectations.