SECTOR ANALYSIS: Sport and
Recreation in South Africa
Presenter: Mr. Teboho Thebehae
1 July 2013
1
INTRODUCTION
• Historical apartheid discriminatory laws and practices based on race
• Unequal access to competitive or recreational sports opportunities
at school or community levels.
• Various sports organisations tirelessly fought for establishing a
sports system free of discrimination
• In 1993, the NSC convened a “Vision for Sport” national sports
conference
• The advent of democracy in 1994 ushered in significant changes to
policies and legislation
• The sector needed to be transformed
• In 1996, the first White paper was introduced as an official policy for
Sport
• In 2000, MTT was tasked to conduct a study on High Performance
and Elite Sport.
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National Sport and Recreation Plan (2012)
Intro...
• The Cabinet approval of the MTT report towards the end of 2003
• It recommended that all Seven macro-bodies that governed sport
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Sport and Recreation South Africa (SRSA)
South African Sports Commission (SASC)
National Olympic Committee of South Africa (NOCSA)
Disability Sport South Africa (DISSA)
South African Commonwealth Games Association (SACGA)
South African Students Sports Union (SASSU)
United School Sports Association of South Africa (USSASA).
• These were reduced to two:
– Sport and Recreation South Africa (SRSA)
– South African Sport Confederation and Olympic Committee (SASCOC)
• The revised 2001 White Paper did not reflect these changes
• The 2011 revised reflected and included the 2010 Road Map
• In May 2012, Cabinet approved the National Sport and
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Recreation Plan as government policy
Departmental Entities
• South African Institute for Drug-free Sport Act, 1997 (Act No.
14 of 1997 as amended)
• South African Boxing Act, 2001 (Act No. 11 of 2001)
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Global Sport Market
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Sport industry is a world-reaching business
Over US$620b is spent annually
Sport spending is growing faster than the GDP
43% of sport market is dominated by Football, with the least
share of 3% belonging to Golf.
(AT Kearney, 2011)
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Investment in Sport in South Africa
•Future sponsorship growth in developing countries (Bal, Quester and Plewa,
2010).
•South African Sponsorship Market is estimated to be R7b (Sport
Industry Group South Africa, 2012)
•In SA 70% corporate spending in sports is on sponsorship (Van
Heerden and Du Plessis, 2004; Klayman, 2008).
•PSL sponsorship income had grown from R119.9 million in 2007
to R239.9 million in 2011 (PSL Financial Report, 2011).
•More commercial and bottom-line oriented and less on altruism
and sense of social responsibility (Gwinner and Swanson, 2003)
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Departmental Budget in Sport
Entities
2009/2010
2010/2011
2011/2012
2012/2013
2013/14
2014/15
000’
000’
000’
000’
000’
000’
2 866 430
1 252 026
810 622
1 047 336
1 073 485
970 400
Boxing SA
3 087
2 208
10 112
5 108
6 552
10 100
SAIDS
6 713
10 042
11 604
13 215
14 024
14 800
SRSA
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South African Key deliveries in
Sport
• The NSRP states 3 core pillars of Sport
– Creating an Active Nation
– Developing a Winning Nation
– Creating an Enabling Environment
• Sport facilities
• Club Systems
• Five transversal issues:
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Transformation
Prioriting Sporting codes
Geo-political boundaries
Ethical Behaviour
Professional and amateur sport
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CHALLENGES
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Slow pace of transformation (EPG Report, 2014)
Access to facilities and maintenance
Coordinated approach on sport development.
Coordinated plans on facility development
Efficient use of resources
Inadequate funding
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LEGACY REPORT
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Statistics
Activity
2009/10
2010/11
2011/12
2012/13
TOTAL
2013/14
Meetings held
28
28
23
35
15 + 3
132 + 1
Legislation
0
1
0
0
0
1
0
1
0
2
3
6
0
0
0
1
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
1
processed
Oversight trips
undertaken
Study tours
undertaken
International
agreements
processed
Statutory
appointments
made
Interventions
considered
Petitions
considered
Reflection per year and programmes
achievements
• Safety at Sport and Recreation Events Bill [B72009 (Sec 75)] Act , Act 2 of 2010
• Launch of Eastern Cape Rugby Franchise in
June 2009
• Hosting 2009 FIFA Confederation Cup
• Hosting the 2010 FIFA World Cup
• South African Government committed R30
billion to major infrastructure investment
• Hosting of the 2013 African Cup of Nation
(AFCON)
Continued...
• Caster Semenya saga
• Adoption of the 3rd White Paper in 2012
• Adoption of the National Sport and
Recreation Plan 2012
• International Study to Argentina
• Oversight trips undertaken
• Adoption of Departmental annual Budget
• Regular meetings with Federations and
stakeholders
Committee’s focus areas during the
4th Parliament
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2010 FIFA World Cup Tournament
Budget of the Department and its entities
Performance of the Department
Legislation
Oversight
Public Hearings
Transformation
Portfolio Committee’s Budget
Administration of the Portfolio
Committee
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Minutes of the meetings
MANCO Meetings
Committee Meetings
Committee Reports
Support Staff
Members briefings
Oversight visits
Key areas for future work
 Implementation of the National Sport and Recreation Plan
 Amendment of the National Sport and Recreation Act, Act
110 of 1998, and repeal of South African Boxing Act, Act 11
of 2001
 Increased oversight
 Physical Education
 A case for building of Sport and Recreation facilities
 Municipal Infrastructure Grant (MIG) and the Urban
Settlement Development Grant (USDG) funds for Sport and
Recreation
 Improved governance by federations and entities
 Funding for Sport and Recreation development
Challenges that Committee dealt
with
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Governance
Match-fixing
Maladministration
Sport and recreation facilities
Transformation
Funding of Federations
Outstanding reports
Oversight visits
Highlights of the Committee
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2010 FIFA World Cup event
TEAM SA at the London 2012 Olympic Games
2012 White Paper was published
National Sport and Recreation Plan was a
milestone
• Establishment of Southern Kings Rugby Club and
participation in Super 15
• 27 artificial pitches as legacy project for 2010 FIFA
World Cup
• Netball SA won the 2013African Netball
Championship
Recommendations
• Administration: The Committee should ensure that there
are regular briefings with staff regarding the programme
and content-related issues in order to improve interaction
with the stakeholders
• Implementation of NRSP: The Committee should ensure
that it strengthens its oversight over the implementation of
the National Sport and Recreation Plan and follows up on
the outstanding matters.
• Match fixing: The Committee should follow-up with the
Minister of Sport to ensure that the matter of match fixing
is expedited efficiently and effectively in order to maintain
and restore the good image of the sport
Continued...
 Implementation of the Physical Education Curriculum: The
Committee should continue to hold talks with Portfolio Committee of
Basic Education in addressing the importance of physical education
with the school system.
 Transformation: The Committee should make a follow-up with the
Eminent Persons Group (EPG) regarding their report on
transformation in sport and set clear targets that should be adhered to
with regard to transformation in sports by all federations.
 Outstanding reports: The Committee should invite the LOC of
AFCON 2013 and CHAN 2014 as a matter of urgency to provide a
brief and a complete report of the respective tournaments.
 Funding and sport facilities: The Committee should continue to
lobby for more funding for sport development and building of sports
facilities.
References
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AT Kearney Inc. (2011). The Sport Market: Major Trends and challenges in an industry full of passion. West Adams
Street. Chicago.
Bal, C. Quester, P. and Plewa, C. (2010). Emotions and sponsorship: A key to global effectiveness? A comparative
study of Australia and France. Asia Pacific Journal of Marketing and Logistics Vol. 22 (1), Pp. 40-54
Boxing South Africa (2014). Annual Performance Plan 2014-15
Boxing South Africa (2014). Strategic Plan 2014-2019.
Department of Sport and Recreation Strategic Plan (2014). Sport and Recreation South Africa 2014-2019.
Department of Sport and Recreation. Annual Report of the Sport and Recreation South Africa 2012/13.
Klayman, B. (2008). "Global sports market to hit $141 billion in 2012" published in Reuters on 18 June 2008
(http://www.reuters.com/article/2008/06/18/us-pwcstudy-idUSN1738075220080618 accessed on 15 May 2012 )
National Sport and Recreation Plan (2012)
National Treasury (2014) Estimates of National Expenditure
South African Institute for Drug-free Sport (2014). Strategic Plan 2013-2018
Sport Industry Growth South Africa (2012). Experts to debate South Africa's R7 Billion Sponsorship market (article was
published on the 17th August 2012: http://www.sportindustry.co.za/feature/view/4694/Experts and accessed on the 20
August 2012)
Van Heerden, C.H. & Du Plessis, P.J. (2004). Analysis of Sport Sponsorship Management in South Africa - Implications
for Africa. Africa Journal for Physical, Health Education, Recreation and Dance (AJPHERD), 10(1), 71-89.
Zuma, J G. (2014a) State of the Nation Address of the President of South Africa at the Joint Sitting of the Democratic
Parliament. Cape Town, February 2014
Zuma, J G. (2014b) State of the Nation Address of the President of South Africa at the Joint Sitting of the Democratic
Parliament. Cape Town, June 2014
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