Liquidus Bannerlink for Autos
Bannerlink
• Data Driven Rich Media ad unit
• 300 + listings within each ad unit
• Dynamic inventory updates
• Listing video with music and human
voiceover
• Optional Features
 Inventory Listing Filters
 Customizable button labels and calls-toaction
 In-Banner Video
 Spanish version
Classic Bannerlink Demo
Non-Expandable Demo
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IBV Only
Expandable and Non-Expandable
• Turn a 30-second spot or promotional video
into an interactive digital ad
• Accepts video of any length
• Menu includes:
 Contact us
 Social share
 Map location
 Website redirect
• Optional final-screen image for messaging
and call to action
Click for IBV Only non-expandable demo
Click for IBV Only expandable demo
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Bannerlink Optional Creative
Cover and Header graphics can be added to any Bannerlink
to emphasize branding, messaging, and calls to action.
Cover Display Demo
Header Graphic Demo
IBV with Header Graphic
Tier 2 Carousel with Header Graphic
Cover Display Ad
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Mobile Bannerlink
92% of consumers use a mobile device to
research and compare prices*
• Ad size is 320x50
• Works on ALL mobile devices,
including iPhones
• Expands to full length of device on
click
• Responds to all mobile gestures (e.g.
pinch, zoom, click)
*According to MediaPost
Bannerlink - Tier 2 Solution
Bannerlink Carousel
• Display inventory for all participating dealers in
single ad unit
• Vehicle video for each listing
• Inventory updated daily
• Geo-targeted listing inventory based on Zip Code
• Filter data by New/Used, Make, Model
• Optional In-Banner Video
• Dynamic messaging
• Hits on All Major KPIs
 Low Funnel Activity
 Search Inventory
 Find a Dealer
Bannerlink - Tier 2 Solution
Bannerlink Build & Price
• Build & Price data integration
• Geo-targeted inventory
• Dynamic messaging and incentive
integration
• Reporting measures all user
interactions within ad unit:
Models selected, number of builds completed,
vehicles viewed, contact dealer
• Hits on All Major Key Performance Indicators
(KPI’s) - Low Funnel Activity
✓Build & Price
✓Search Inventory
✓Find a Dealer
• Optional In-Banner Video
Bannerlink – Tier 2 Solution
Compare & Conquest
‣ Dynamic Compare Data Integration
‣ Dynamic Incentive Integration
‣ Hits on Major KPIs - Low Funnel Activity
✓ Build & Price
✓ Search Inventory
✓ Find a Dealer
Bannerlink Reporting
▶
Reporting portal provides automated metrics
 Available 24/7

Download excel report

Email reports automatically
▶
Comprehensive performance reporting tracks:
 Impressions served
 Interactions
 Clicks
 Video play time
 Time spent, etc…
▶
In-depth metrics with Tier 2 Carousel
 Most clicked Model
 Most clicked Year, Make, Model
Tier 3 Success Stories
Wallace VW – West Palm Beach
• 1.2M impressions in 8 months
• 305+ hours interaction time
• Interaction rate of 27.6%
• CTR of .10%
Shaver Preferred Motors – Chicago
• 400K impressions in 6 months
• 82 hours interaction time
• Interaction rate of 20.8%
• CTR of .11%
Fahrney Auto Group– Fresno
• 1M impressions over 12 months
• 374 hours interaction time
• Interaction rate of 25.2%
• CTR of .09%
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Tier 2 Success Stories
Texas Ford Dealers
Houston Cadillac Dealers
Houston Honda Dealers
Key Value Proposition
Consumer Engagement
• Typical autos rich media ad unit = 1.42%*
• Bannerlink average engagement rate = 14.8%
• Bannerlink average interaction time per campaign
per month = 50+ HOURS
• Bannerlink click-through rate = .07%
Bannerlink provides the advertiser the ability to put
their entire inventory in front of a user – IN PAGE.
Dynamic Display
advertising impacts
prospects at all
stages of the
marketing funnel.
Bannerlink provides advertisers with a more qualified
customer post click.
* DoubleClick Rich Media Benchmarks 2014
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Why Bannerlink?
•
Displays entire inventory in single ad unit
•
Promotes an engaging, interactive experience for
online consumers
•
Dynamic inventory with daily updates
•
No set-up fees
•
Various Sizes and functionality
•
Quick and easy creative changes
•
Include 30-second spot or promotional video in-
banner
•
Robust, in-depth reporting beyond fundamental
clicks & impressions
•
Low cost
160x600 Non-Expanding bannerlink
Procedures
Advance.Liquidus.net is a resource portal available to you 24/7 and provides sales resources, a demo library, as
well as a link to view reporting metrics. The online ordering interface can also be found here.
How to Place a Bannerlink Order:
•The order portal is an easy to use interface that walks you through the order process from selecting a Bannerlink
format, to uploading assets and entering advertiser information
•The process is super easy for autos – you simply need to know the advertiser’s info and provide a logo and/or
optional creative files such as an MP4 video or cover/header graphics, if applicable.
•Your Liquidus Account Manger will be alerted via automated email once your order is submitted and will respond
to you confirming receipt
•Liquidus will secure the inventory data and your Account Manager will create tags for trafficking which will be sent
to you along with a preview of your Bannerlink campaign
•An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign date by
sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate campaigns based on the
campaign end date unless notified.
Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink turnaround time is typically
between 3 – 7 business days. Providing accurate information and all accompanying files at the time you place the order will help to expedite
this process.
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Liquidus Contacts
Anna Jeon, Account Manager
312-589-6121
ajeon@liquidus.net
Dana Haskins, VP, Account Services
312-589-6110
dhaskins@liquidus.net
Chris Carlton, President
312-589-6101
chris@liquidus.net
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