Comcast
Product, Procedures & Pricing
3/12/2016
Core Bannerlink Product
• Expandable Rich Media ad unit
• 300 + listings within each ad unit
• Dynamic inventory updates via automated data feed
or manual spreadsheet
Automated Data is available for:
•Autos – with human voiceover and overlays
•Real Estate – with human voiceover
•Retail Circular (ie: Best Buy, GNC, Publix, etc…)
• Customizable button labels and calls-to-action
• Listing video with music and voiceover
• Peel-back cover display or header creative optional
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New Bannerlink Formats
Bannerlink with In-Banner Video & Listings
• All core Bannerlink listing functionality
• Play in-banner video alongside scrolling inventory
• Social media options
Click for demo
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New Bannerlink Cover Display
Cover graphics can be added to any Classic Bannerlink,
Carousel or IBV to increase branding and calls to action
•
Cover Display peel back graphic
•
NEW Header Graphic!
Classic 300x250 with header graphic
IBV with header graphic
Carousel with header graphic
IBV with Cover Display Ad
Classic with Header Graphic
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New Bannerlink Formats
Carousel Bannerlink
• Perfect for Tier 2 auto groups
• Category level navigation
• Geo-targeted inventory
• Option for individual advertisers and
multi-rooftop dealer groups
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New Bannerlink Formats
Pencil Pushdown
• All core Bannerlink listing functionality
• Homepage Takeover with companion
ad (954x60 pushdown and 300x250
Bannerlink or static ad)
• Custom ad in-banner (static, Flash or
IBV)
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New Bannerlink Formats
Non-Expandable Bannerlink
• 300x600 – can run on the sign-in page
• 160x600 – can run in the mail center
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Digital FSI Ad Unit
Grocery/Retail Shopper
• 300x250 Carousel or 300x600 NonExpandable
• Dynamic Circular Data Feed
• Branded IBV
• High Level Interaction
 Save to list
 Email/Print list
• Value to:
 Shopper
 Retailer
 CPG
Click for demo
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Digital FSI Ad Unit
300x250 Carousel
Grocery/Retail Shopper
• Incorporating geo-targeted listing
offers
• Branded In-Banner Video
• Dynamic Circular Data Feed
• Store Mapping
• Save-to-list
• Email/Print list
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Bannerlink Product Support
Comcast Order & Resource Portal –
xfinity.liquidus.net
•Online Order User Interface
•Support provided:
• Demo links
• Internal/external sales material
• Data import specifications
• Real estate prospect list
• FTP for loading IBV videos
• Link to Reporting Portal
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Bannerlink Reporting
• Reporting metrics are distributed monthly by
the Digital Sales Coordinator for your market.
• Bannerlink reporting tracks engagement;
including impressions, interaction, clicks thru,
video play time, leads generated, etc…
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Bannerlink Success Stories
Porter County Fair - Chicago
SW Kia Rosenberg – Houston
Strack & Van Til - Indiana
This event-based campaign delivered
266K impressions over 33 days with
more than 74 hours of user
interaction time and CTR of .40%
This autos campaign delivered 444K
impressions over 4 months with more
than 122 hours of interaction time, an
interaction rate of 16.2% and a CTR
of .08%
This retail campaign for a grocery
chain delivered 687K impressions over
3 months, 97 hours of user interaction,
an interaction rate of 12% and a CTR
of .12%
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Bannerlink Success Stories
Summer Fun - Boston
Shop Aiken, SC – Augusta
This multi-advertiser campaign for
local businesses on Cape Cod
delivered more than 2M impressions
over 3 months, 215+ hours of user
interaction time, an interaction rate of
13% and a CTR of .05%
This multi-advertiser retail campaign
delivered 390K impressions over 6
months, 45 hours of user interaction
time, a 16% interaction rate and a
CTR of .07%
Jefferson County CVB –
Baltimore
This travel based campaign delivered
165K impressions in just 30 days with
more than 79 hours of user
interaction time, an interaction rate of
18.5% and a CTR of .12%
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The Power of Listing Video
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Key Value Proposition
Consumer Engagement
Typical rich media ad unit = 2.5% to 3.5%*
Bannerlink average engagement rate = 14.8%
Bannerlink average interaction time per campaign per
month = 50+ HOURS
Bannerlink click-through rate = .07%
Bannerlink provides the advertiser the ability to put their
entire inventory in front of a user – IN PAGE.
Bannerlink provides advertisers with a more qualified
customer post click
* DoubleClick Rich Media Benchmark report 2010
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Attribution
Providing performance attribution insight to advertisers, empowers the AE to
justify campaign success beyond engagement
•Google Analytics tracking tags are included in all campaigns to allow for post click
attribution. Tracking tags can be customized per campaign.
•Unique trackable toll free numbers are available for a nominal fee of $10/month per
campaign
•Coming Soon – LIVE CHAT in-banner for autos
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Procedures
Xfinity.Liquidus.net is a resource portal available to Comcast 24/7 and provides product order
forms, custom feed forms, sell sheets, the Real Estate prospect list and additional supportive
material, as well as a demo library for various product formats. The online ordering interface can
also be found here.
How to Place a Bannerlink Order:
All markets are required to use the online order portal for Bannerlink campaign order submissions
•The order portal is an easy to use interface that walks you through the order process from
selecting a Bannerlink format, to uploading assets and entering advertiser information
•Your Liquidus Account Manger will be alerted via automated email once your order is submitted and
will respond to you confirming receipt
•Once the inventory data feed has been received, your Account Manager will create tags and send
them to you along with a preview of your Bannerlink campaign
•An alert email will be sent 7 days prior to your Campaign End Date. You may extend any campaign
date by sending written request to your Liquidus Account Manager. Liquidus will auto-deactivate
campaigns based on the campaign end date unless notified.
If applicable:
IBV (in-banner video) replacements can be uploaded to the designated FTP found under Sales
Resources on Xfinity.Liquidus.net. Please always include the Banner ID when submitting new
video.
Bannerlink ad tags will be emailed to you within 48 hours of Liquidus receiving final inventory feed. Bannerlink
turnaround time is typically between 3 – 7 business days. Providing accurate information and all accompanying files at
the time you place the order will help to expedite this process.
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Pricing
Bannerlink Pricing:
• $4 CPM per Bannerlink campaign per month or $250 per Bannerlink campaign per month,
whichever is greater
Data Fees:
• A $25 monthly fee will be charged for the first automated data feed
• A $50 monthly fee will be charged for each additional data feed added to a Bannerlink
• A $50 monthly fee will be charged to maintain data connection for Bannerlink campaigns serving
500 or less impressions in a given month
Comcast will implement and maintain a 20K minimum impression threshold for all active Zoned
Bannerlink campaigns and a 40K minimum impression threshold for all active DMA Bannerlink
campaigns.
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