If you’re looking to spread the word
about a new product, finding the proper
audience is a great first step. Put
together a case study summarizing your
ideal target customer, including their
interests, characteristics, and buying
trends. Understanding your customer’s
perspective will help you tap into their
core values for better communication.
Determining the right audience will also
help clarify other marketing decisions,
from designing a logo to ordering custom
labels online.
Sometimes finding the perfect
name for your new product
can be the hardest part. Try
making a list of adjectives that
best describe the product,
then hone in on specific words
or phrases that stand out. Try
to pick a name that’s catchy
and memorable, especially if
you’re planning to market
directly to consumers.
After you’ve decided on a name, promote your product with a logo that does all
the talking. Work with a trained graphic designer to create a logo that is:
•
Unique to your business
•
Effective, in color or black and white
•
Simple yet eye-catching
•
Scalable (meaning it can be used at different sizes without loss of quality)
Once your product is ready to be
packaged, remember that its container or
label is the first thing a potential customer
will see. Be sure to have your logo
prominently displayed, and all the
necessary product info included. Not only
can the right packaging make your product
stand out, it can also:
•
Protect from breakage or spills
•
Share customer testimonials
•
Convey product benefits
•
List safety warnings
•
Include manufacturer info
When you’ve developed the
look and feel of your product,
the next step is to put together
a written marketing plan. This
document will serve as a
playbook for future marketing
and press decisions, including
key messages, goals, and an
overview of competitors. If you
need help getting started,
there are many online
resources to help create the
perfect marketing plan.
In your communications plan,
make sure you include a list of
short- and long-term goals to
meet with the launch of your
product. Some ideas include:
•
Advertisers to contact for
future partnerships
•
Benchmarks for sales
teams
•
A list of distributors to
stock your product
Building your brand’s social
media presence is often the
easiest and most inexpensive
way to get a head start on
marketing. Create a simple
website and e-store for
consumers to access. This
will help increase exposure
to your brand, which will
open up more options for
distribution and sales.
After you’ve established
your online presence, you
can start pursuing
distribution through thirdparty retailers. Start first
with small, independent
outlets. Over time, as your
brand continues to grow,
you can consider larger
distribution, including
chains and big-box
retailers.
Bay Tech Label, Inc. offers custom printed labels and tags for a variety of industries,
including Pharmaceutical, Nutraceutical, and Food & Beverage. With complete in-house
design capabilities, plus an eye for the latest trends in tags and embossing, our staff will
keep your packaging ahead of the curve.
For more information, visit www.baytechlabel.com or call 1-800-229-8321.
SUMMARY
Preparing a product for launch can be daunting, with business owners unsure which
steps to take first. Before you can begin stocking your product in stores, consider other
aspects of marketing. From logo design to packaging, there are many ways to let a
great product speak for itself.