THE BRAND BOOK PUP CIRCLE OF RESEARCH ENTHUSIAST CONTENT About the Brand (Who WE ARE) Our story Mission Vision Goal Objective BRAND MANUAL (HOW WE LOOK) Logo about the brand Our Story The Circle of Research Enthusiasts also known as CORE, is the official academic organization of Communication Research Students belonging to the College of Communication PUP Sta. Mesa Manila. Since it was founded in 2009, it is yet to be considered accredited. Nonetheless, it commits itself to provide activities, lectures, seminars and the likes to its members, for their welfare and excellence. MISSION Reflective of the great emphasis being given by the country’s leadership aimed at providing appropriate attention to the alleviation of he plight of the poor, the development of the citizens and the national economy to become globally competitive. MISSION The University shall commit it’s academic resources and manpower to achieve it’s goal through: 1). Provision of undergraduate and graduate education which meet international standards of quality and excellence. 2). To generation and transmission of knowledge in the broad range of disciplines relevant and responsive to the dynamically changing domestic and international environment. 3). Provision of more equitable access to the higher education opportunities to deserving and qualified Filipinos; and 4). Optimization through efficiency and effectiveness of social, institutional and individual returns and benefits derived from the utilization of higher education resources. VISION Clearing the paths while laying new foundations to transform the Polytechnic University of the Philippines into a epistemic community. GOAL Establish academic leadership in the practice of communication responsive to the changing needs of a globally competitive environment. OBJECTIVE • Develop greater competence in identifying & applying communication theories, models & research techniques appropriate for a communication context in the international, national & local setting. • Develop greater competence in identifying & formulating the appropriate study framework for a given communication problem. • Gain a deeper understanding of the nature, principles, and applications of different research methods, measurement, sampling methods. data analysis, interpretation, writing & publication of research. • Provide training in the conduct & practice of communication research; and • Develop greater application of the practical & ethical issues surrounding the conduct & practice of communication research and other social science researches. brand manual Logo The logo comprimises of two different symbols, the human form which is presented by the orange shapes and the letter c shape that symtbolizes the name of the organization. This newly designed logo shows the whole representation of the organization and also it manages to showcase on what is it all about.
