GRAPHIC DESIGN: SHMERYKOWSKY
FINAL PROJECT: Branding/ Logotypes/ Packaging Design
IMPORTANT TERMS:
1. Corporate Identity: A corporate identity is the overall
image of a corporation or firm or business in the minds of
diverse publics, such as customers and investors and
employees
2. Target Audience: In marketing and advertising, a target
audience, is a specific group of people within
the target market at which a product or the marketing
message of a product is aimed at.
3. Logos: A mark or symbol created for an individual, product, service, or company that translates the impression
of the company it is representing.
4. Logotype: a single piece of type that prints a word or group of separate letters. Any alphabetical configuration
that is designed to identify by name an individual, product, service, publication or company. It can be a single
piece of type or a single plate faced with a term (as the name of a newspaper or a trademark) It is also an
identifying symbol (as for use in advertising)
5. Branding: the promoting of a product or service by identifying
it with a particular BRAND.
6. Brand: a type of product manufactured by a particular
company under a particular name.
7. Packaging Design: Packaging is the science, art, and
technology of enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the process of
design, evaluation, and production of packages
OBJECTIVES: (What will be expected of you…..)
1. Creation of a COMPANY LOGO (Bristol Board)
a. Branding
b. Logo
2. Personal Logotypes (In Design/ Illustrator for Logo)
a. Business Card
b. Envelope
c. Letterhead
3. Company Identity (Bristol Board/ In Design)
a. Truck
b. Airplane
c. Uniforms
4. Packaging Design (In Design)