CHAPTER 1 Principles of Economics Prepared by: Jamal Husein © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin What Is Economics? Economics is the study of the choices made by people who are faced with scarcity. Scarcity is a situation in which resources are limited and can be used in different ways. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 2 Society’s Choices Having a limited amount of resources means that we must sacrifice one thing in order to obtain another. The decisions of producers, consumers and government determine how an economic system answers three fundamental questions: © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 3 Society’s Choices What goods and services do we produce? If we devote more resources to the production of one good, we have fewer resources for the production of another. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 4 Society’s Choices How do we produce these goods and services? How do we organize production and what methods and techniques should we use? © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 5 Society’s Choices For whom do we produce the output? How should we distribute the output produced among members of society? © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 6 Factors of Production Factors of production, or productive inputs, are the resources we use to produce goods and services: Natural resources Labor Physical capital Human capital Entrepreneurship © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 7 Factors of Production Natural resources: The things created by acts of nature such as land, water, mineral, oil and gas deposits; renewable and nonrenewable resources. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 8 Factors of Production Labor: The human effort, physical and mental, used by workers in the production of goods and services. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 9 Factors of Production Physical capital. All the machines, buildings, equipment, roads and other objects made by human beings to produce goods and services. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 10 Factors of Production Human capital: The knowledge and skills acquired by a worker through education and experience. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 11 Factors of Production Entrepreneurship: The effort to coordinate the production and sale of goods and services. Entrepreneurs take risk and commit time and money to a business without any guarantee of profit. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 12 The Production Possibilities Curve (PPC) The PPC curve is a graphical illustration of fundamental economic problems related to our ability to produce goods and services. The PPC curve shows the possible combinations of goods and services available to an economy, when resources are fully and efficiently employed. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 13 The Production Possibilities Curve © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e When the economy is at point i, resources are not fully employed and/or they are not used efficiently. O’Sullivan & Sheffrin 14 The Production Possibilities Curve © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e Point h is desirable because it yields more of both goods, but not attainable given the amount and quality of resources available. O’Sullivan & Sheffrin 15 The Production Possibilities Curve © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e Point e is one of the possible combinations of goods produced when resources are fully and efficiently employed. O’Sullivan & Sheffrin 16 Tons of factory goods per year The Production Possibilities Curve At point d in this example, resources are devoted to the production of 400 tons of factory goods and 50 tons of farm goods. To increase the number of farm goods by 1 ton, 10 tons of factory goods will have to be sacrificed. d 400 e 300 50 60 Tons of farm goods per year © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 17 Tons of factory goods per year The Production Possibilities Curve New g 600 d h 400 50 70 Tons of farm goods per year © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e To increase the production of one good without decreasing the production of the other, the PPC curve must shift outward. From point d, an additional 20 tons of farm goods (h) or 200 more tons of factory goods (g) per year. O’Sullivan & Sheffrin 18 The Production Possibilities Curve Tons of factory goods per year 700 650 b c e 400 f 120 10 Resources are not perfectly adaptable. 20 60 70 Tons of farm goods per year © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e The PPC curve has a concave shape because resources are not perfectly adaptable in production. As we increase the production of one good, we sacrifice progressively more of the other (compare the movement from b to c with the movement from e to f ). O’Sullivan & Sheffrin 19 The Economic Way of Thinking How do Economists think about problems & decision making? The economic way of thinking is best summarized by the thinking of Keynes: “The theory of Economics does not furnish a body of settled conclusions immediately applicable to policy. It is a method rather than a doctrine, an apparatus of the mind, a technique of thinking which helps its possessor to draw correct conclusions” © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 20 Positive and Normative Economics Positive Economics: Analysis that answers the questions, what is or what will be. How will an increase in the price of internet access affect the number of subscribers? Normative Economics: Analysis that answers the question, what ought to be? Should the government increase the minimum wage? © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 21 Use Assumptions to Simplify Economists use simplifying assumptions to eliminate irrelevant details and focus on what really matters. Assumptions are an aid to the analytical process. Simplifying assumptions do not have to be realistic. We use maps, for example, to get us from point A to point B knowing that the map is not an accurate description of the road ahead, but only an abstraction of reality. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 22 Use Assumptions to Simplify Most of the economic analysis (in this book) is based on two assumptions Self interest: the assumption that people act in their own self interest, without considering the impacts of their actions on other people; and Informed decisions: the assumption that people (consumers and producers make informed decisions © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 23 Explore the Relationship Between Two Variables The “ceteris paribus” assumption is used to explore the relationship between two variables. A variable is a measure of something that can take on different values. “Ceteris paribus” is Latin for “other things being equal.” To study the relationship between two variables, we assume that other variables do not change. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 24 The Marginal Principle Marginal PRINCIPLE Increase the level of an activity if its marginal benefit exceeds its marginal cost, but reduce the level if the marginal cost exceeds the marginal benefit. If possible, pick the level at which the marginal benefit equals the marginal cost. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 25 Marginal Benefit and Marginal Cost Marginal benefit: the extra benefit resulting from a small increase in some activity. Marginal cost: the additional cost resulting from a small increase in some activity. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 26 Using the Marginal Principle Benefit to cost ($ per hour) To illustrate the marginal principle, consider an # 2 If pedaling is required and the discomfort of experiment where a child must pedal pedaling is $0.85/hour, the marginal costaofstationary TV time is bicycle to turn a TV set, will watch less TV,is and $1.2 (i.e., $.35+$.85), and he the marginal principle satisfied less?. at point m, with only 3 hours of TV time per if so, how much week. 1.30 m 1.20 Marginal Cost with Pedaling 0.35 # 1 If the opportunity Cost of TV time is $0.35 per hour and pedaling is not Marginal Cost required For TV time, without Pedaling the marginal principle Marginal benefit is satisfied at point n, and the child will watch 20 hours/week. n 1 3 20 Hours of TV time per week © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 27 PRINCIPLE of Opportunity Cost PRINCIPLE of Opportunity Cost The opportunity cost of something is what you sacrifice to get it. What you sacrifice is the next best choice. To determine opportunity cost we consider only the best of the possible alternatives. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 28 PRINCIPLE of Opportunity Cost As long as resources are scarce, an increase in the production of a good, which necessarily results in a decrease in the production of other goods, means that the production of a good is subject to increasing opportunity cost. Prices are a measure of opportunity cost because they provide information about the value of one good relative to another. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 29 Microeconomics Microeconomics is the study of the choices made by consumers, firms, and government, and how these decisions affect the market for a particular good. Microeconomics focuses on the analysis of individual economic units. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 30 Microeconomics Microeconomic analysis can be used to: Understand how markets work and predict changes. Make personal or managerial decisions. Evaluate the merits of public policies. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 31 Macroeconomics Macroeconomics is the study of the nation’s economy as a whole. Macroeconomic analysis can be used to: Understand how a national economy works. Understand the grand debates over economic policy. Make informed business decisions. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 32 PRINCIPLE of Diminishing Returns PRINCIPLE of Diminishing Returns Suppose that output is produced with two or more inputs and that we increase one input while holding the other inputs fixed. Beyond some point—called the point of diminishing returns—output will increase at a decreasing rate. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 33 Number of Piazza per hour PRINCIPLE of Diminishing Returns 22 21 Total Product Curve Total Product Curve: A curve showing the relationship between the quantity of Labor and the quantity of output Marginal Product Curve Marginal Product Curve: A curve showing the relationship between the quantity of Labor and the quantity of output 18 12 1 2 © 2005 Prentice Hall Business Publishing 3 4 Survey of Economics, 2/e Number of workers O’Sullivan & Sheffrin 34 Spillover PRINCIPLE Spillover PRINCIPLE For some goods, the costs or benefits associated with the good are not confined to the person or organization that decides how much of the good to produce or consume. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 35 Spillover PRINCIPLE A spillover occurs when the people who are external to a decision are affected by the decision. Another word for spillover is externality. Some goods generate spillover benefits (positive externalities), and others generate spillover costs (negative externalities). © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 36 Spillover PRINCIPLE Externalities are an economic problem because the decisions of consumers and producers tend to be based on their own costs or benefits, not the costs or benefits for society as a whole. The amount of certain goods produced or consumed by free markets may not be the socially optimal amount. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 37 Spillover Benefits A positive externality occurs when the production or consumption of a good generates benefits that are not confined to the producer or the consumer. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 38 Spillover Benefits Examples of spillover benefits: A flood control dam that benefits some people who have not paid for it A contribution to public television benefits some who watch it but have not contributed themselves A new scientific discovery that treats a common disease More educated people become better workers and better citizens who benefit those around them © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 39 Spillover Costs A negative externality occurs when the production or consumption of a good generates costs that are not confined to the producer or the consumer. For example: • Air pollution • Water pollution • Noise pollution • Ozone depletion © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 40 Reality PRINCIPLE Reality PRINCIPLE What matters to people is the real value or purchasing power of money or income, not its face value. Nominal value: the face value of a sum of money. Real value: the value of a sum of money in terms of the quantity of goods the money can buy. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 41 Reality PRINCIPLE The reality principle applies to a variety of important economic measures including: • Real wages versus nominal wages • Real GDP versus nominal GDP • Real interest rates versus nominal interest rates • Real money supply versus nominal money supply © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 42 Appendix: Using Graphs and Formulas Suppose that a student receives a weekly income which consists of a $40 weekly allowance from her parents, and $8 per hour of work from her job. There is a linear relationship between hours worked and the student’s weekly income which can be described by the formula: W = $40 + ($8 × hours worked) © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 43 Appendix: Using Graphs and Formulas The expression W = $20 + ($4 × hours worked) can be illustrated as follows: Hours worked Per week Weekly Income 0 40 10 120 22 216 30 280 Weekly Income ($) There is a positive relationship between the amount of work time and real income. d 280 c 216 120 b 40 10 22 30 Hours worked per week © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 44 Negative Relationship Consider a consumer with a monthly budget of $300 who buys CDs at a price of $20 per CD and tapes at a price of $5 a tape. There is a negative relationship between Number of Number of CDs tapes Purchased Purchased 0 30 5 20 10 10 15 0 Number of tapes purchased per month the number of CDs purchased and the number of cassette tapes purchased 30 e 20 f 10 5 10 15 Number of CDs purchased per month -10 vertical ddifference = -2 = slope = 5 horizontal difference © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 45 Shifting the Curve Weekly Income ($) If the student’s allowance or hourly wage change, the line’s intercept and slope will change, respectively. For example, an increase in her weekly allowance to $35 per week will shift the line upward by $15 for each previous number of hours worked. y 246 216 150 120 70 40 c z b 10 © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e 22 O’Sullivan & Sheffrin 30 Hours worked per week 46 Nonlinear Relationship There is a positive, nonlinear relationship between study time and grade on the exam. The second hour of study increases the grade by four points (from 6 to 10). But the ninth hour of study increases the grade by only one point (from 24 to 25). There are diminishing returns in study time. As study time increases, the exam grade increases at a decreasing rate. © 2005 Prentice Hall Business Publishing Survey of Economics, 2/e O’Sullivan & Sheffrin 47