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IMAGINATION, MEDIA POWER AND REPUTATION
CONFERENCE
THE HAGUE, CITY OF PEACE & JUSTICE
MAY 30 -31, 2007
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http://www.youtube.com/watch?v=K3GueNAqHao
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Centre for Tourism Management
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Centre for Tourism Management
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MEDIA POWER
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Centre for Tourism Management
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Centre for Tourism Management
Centre for Tourism Management
Business is entering a new phase of
long-term strategic thinking. Not
only must companies plan for their
own economic wellbeing, but do so
in a way that fulfills social
obligations and environmental
commitments. This is no longer a
matter of choice, but increasingly
mandated by government
regulations and global protocols
that set binding targets for business
globally.
Starbucks
Top 20 Rank: 2
Rank among: Food Services: 1
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For years now has paid fair-market prices to
Third World coffee farmers and helped
develop ecologically sound growing
practices.
Starbucks is green, it's humane, it sells a
popular product and provides a comfy place
to hang out.
Investors have no complaints: If you had put
$1,000 into Starbucks stock when the
company went public in 1992, you'd have
been $52,718.10 to the good at year-end
2006, vs. just $3,515.30 for the S&P 500.
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8 Key Reputation Attributes
Innovation
People Management
Use of Corporate Assets
Social Responsibility
Quality of Management
Financial Soundness
Long-term investment
Quality of Products
Source: Fortune’s America’s Most Admired
Companies
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“TO BE BELIEVABLE WE MUST BE
CREDIBLE. TO BE CREDIBLE WE MUST BE
TRUTHFUL.”
- EDWARD R. MURROW
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Al Gore’s "carbon footprint" for
electricity use at home is $1,200 a
month for the electron juice the
clan burns each month. For that,
he buys $432 in credits -- $768
short each month.
cheatseekingmissiles.blogspot.com
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"I would only organize Live Earth if I
could go on stage and announce
concrete environmental measures
from the American presidential
candidates, Congress or major
corporations.
"They haven't got those guarantees, so
it's just an enormous pop concert or
the umpteenth time that, say,
Madonna or Coldplay get up on stage.
Source: Bob Geldof, Volkskrant 15 May 2007
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DECADE OF DISASTERS
Deadliest disasters (1994-2003):
drought/famine (48 percent), floods (16
percent), earthquakes (16 percent),
windstorms (10 percent), extreme
temperatures (eight percent), other (two
percent).
In 2003, 76,806 were reported killed by
disasters � three times higher than the
2002 figure. Disasters affected 255
million, inflicting estimated damage of at
least $56 billion. Source: IFRC
TPG’s partnership with WFP.
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Pride in the company and its
worldwide reputation have also
increased among the firm’s 161,000
employees.
TPG’s CEO, Peter Bakker said: “
" By providing our skills, resources
and people we have been able to
assist WFP reach the hungry. We
strongly encourage other private
sector companies to join WFP in its
fight against world hunger.”
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How bring about sustainable future
for Europe’s wilderness?
Projects that make a difference
Sustainable tourism in and
around the parks
Partnerships resulting in
international promotion
High quality accommodation
ROLAND SCHATZ
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Reputation & Its Risks
''Identify, quantify, and manage the
risks to your company’s reputation long
before a problem or crisis strikes'‘
Executives know the importance of their
companies' reputations. Firms with
strong positive reputations attract better
people. They are perceived as providing
more value, which often allows them to
charge a premium.'‘
Media Tenor in Harvard Business
Review, Feb 07