Chapter 4:
Sellers Marketing Online
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Aimee Fajiculay
John Grace
Jay Krukowski
College Trio Hoping Their
e-Marketplace Can Play With Big
Boys as Community Fixture
“College trio hoping their e-marketplace can play with big boys as community
fixture”
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Binswap.com
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Sees potential in the use of bartering
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Build a community and promote deal-making matches closer to home
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Quicker shipment and less excessive shipping costs.
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Serving the services
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Features
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Search engine configured to start its exploration within the user's ZIP
code, expanding outward to the city, then the state, etc.
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Buddybin
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Plans for Growth
How This Relates to Chapter Four:
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Web exchanges (i.e. eBay)
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Consumer to consumer selling of products
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Offers the "selling" of services such as tutors or catering services
Why Companies Shouldn’t Rely
On Traditional Marketing
“Why Companies Shouldn’t Rely On Traditional Marketing”
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Small companies are hesitant to create a website.
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Feel traditional forms of advertising (radio, television, print) is sufficient.
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Fear the risks of entering a market with so many competitors.
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How will our small company get listed on a search engine that already
has millions of results?"
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Will our target market even see our pay-per-click advertisements?"
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How can our website bring more business into our store?“
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Unfamiliar with benefits of internet.
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184-million Internet users in America
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68.3% of Internet users utilize search engines during the consideration or
research phase while 42.6% use search engines to make their decision.
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Key Internet features that have made it easier to find particular products
and services online

Keyword selection, sophisticated search engines, pay-per-click
advertising.
Mobile Marketing
"Get Ready for Mobile Marketing"
Use of cell phones/pdas is a quickly growing trend

More than 600 million sold (dwarfs the number of PCs sold)
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Phone operators now have potential to sell advertising spots
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Have access to valuable marketing info (who you call, when you call
etc.)
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Video advertisements can now be placed in videos that consumers
voluntarily watch

Consumers are purchasing ring tones and games

Beginning to the sales of products/services not directly related to
cell phones
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Breach of Privacy?
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Compromise a small decrease in privacy in exchange for
 lower phone bill rates
 cool applications
How this relates to Textbook
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“Technological influence on Internet Marketing”
 Double edged sword (success/loss of potential)