Digital marketing is a broad
term that refers to various and
different promotional
techniques deployed to
reach customers via digital
technologies.
Content
Convergence
Context
Collaboration
Conversation
Convenience
Customization
Email marketing: Your business
communicating over email to a
list of subscribers for the purpose
of relaying information about
your business.
Goldmine
It is the process of getting
traffic from the “free,”
“organic,” “editorial” or
“natural” search results on
search engines.
Pay-per-click marketing is a way
of
using
search
engine
advertising to generate clicks
to your website, rather than
“earning”
those
clicks
organically
 People really don’t mind being advertised to,
provided that the products and services
advertised actually fit the searcher’s needs.

Advertisers are offered a unique means of
putting their message in front of an audience
who is actively and specifically seeking out
their product.

PPC enables search engines to cater to
searchers and advertisers simultaneously.
Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearlydefined
audience
—
and,
ultimately, to drive profitable
customer action.
Content marketing in
2015 generates 3 times
as many leads as
traditional
outbound
marketing, but costs 62%
less.
Enables
a
direct
communication
pathway between your
business
consumer
and
your
Digital marketing provides
significant measurement
and analysis of consumer
behavior
and
engagement.
Digital marketing enables
multi-device contact with
consumers based on the
consumers choice of
device, time, place and
need