MITOMED PROJECT
Models of Integrated TOurism in the MEDiterranean
MITOMED 3rd Official Meeting
Larnaca 19th-20th March 2015
Tuscany Region

CAPITALISATION SURVEY

1. Agri-food
2. Co-ops
3. Collaborative planning
4. Cultural and creative industries
5. Cultural heritage
6. Energy
7. Forest
8. Furniture
9. Industrial areas
10. Inno-SMEs
11.
Integrated management of coastal areas
12. ITC
13. Logistics
MED PROGRAMME
25 Themes ( 4 relevant )
14.
Maritime transport
15. Multiple
16.
Ports
17. Retail
18. Social and corporate responsability
19. Territorial management
20. Textile and clothing
21.
Tourism
22. Urban markets
23. Urban transport
24. Waste management
25. Water resources

THE MED PROGRAMME - 11 relevant projects
PORTS:
• DEVELOP-MED - Maritime Market and Management of MED Ports
• OPTIMIZEMED - Intermodal Transport And Maritime Safety
• POSEIDON - Integrated Approach For Harbours
INTEGRATED MANAGEMENT OF COASTAL AREAS:
• MAREMED - MAritme REgions cooperation for MEDiterranean
• MEDPAN NORTH - Mediterranean Marine Protected Areas Network -
North
• COASTGAP - Coastal Governance
TOURISM:
• InnoNauTICs - Innovation for Nautical Development Sector in the
Mediterranean Area
• SHIFT - Sustainable Tourism In Fragile Territories
• SusTEn - Sustainable Tourism Entrepreneurship Mechanism
• NEMO - NEtworking for the developMent of maritime tOurism
• TOURMEDASSETS - Growth Potential Of Coastal Tourism

MED Maritime Call – The NEMO project
NEMO: NEtworking for the developMent of maritime tOurism at EUSAIR level
Objectives:
• transnational approach to develop Fisheries related tourism in
Adriatic/Ionian Regions + integrated maritime policy and coastal development protecting environment and biodiversity
• Shared methodology to standardize mapping activities and data collection/comparison from Institutions, Science, Socio Economic levels;
• Foresight study connecting fishing activities to territorial tourism potential and contributing to sea protection reducing fishing effort;
• Action Plan for future cooperation projects fostering integrated marine/maritime approach .
LP: Marche Region, Dep. Agriculture, Forestry and Fishery – Italy
Partners: Bologna University, Mediterranean Agronomic Institute Bari, Erfc
Western Greece, Institute Of Oceanography And Fisheries (HR), Split
Dalmatia County

MED Maritime Call – The TOURMEDASSETS project
TOURMEDASSETS: Enhancing the growth potential of coastal tourism concentration through an innovative, green and inclusive mobilisation of Med area local assets
Rationale:
1) lack of knowledge to ensure growth of tourism industry;
2) lack of knowledge to address sustainable and innovative policies for the
MED area
Objective: provide a Decision Support System to:
• identify assets on which policy makers can stimulate growth of tourism
• Identify global challenges to the development of such assets
• design innovative policies to be competitive on the global tourism market, while keeping tourism’s sustainability
LP: University of Venice Ca'Foscari - Department of Economics, Italy
Partners: University of Malaga (ES), University of Split (HR), University of
Algarve (PT)

MED Programme – The SHIFT project
SHIFT - Sustainable Tourism In Fragile Territories
Objective: to experiment strategies to foster sustainable tourism in Mediterranean fragile coastal areas and islands through a transnational partnership proposing an Integrated Quality Management model to optimise supply; to redistribute tourism pressure over an extended season and toward different market segments drawn from local cultural and natural diversity.
LP: Naples Chamber of Commerce
Partners:
• Region of East Macedonia & Thrace
• Chamber of Commerce of Valencia
• Prefecture of Dodecanese
• Business Confederation of the Province of Alicante
• Andalusian Council of Chambers of Commerce
• Foundation of the Valencian Community-European Region
Chamber of Commerce & Industry of Marseille Provence

MED Programme – The SusTEn project
SusTEn Mechanism (Sustainable Tourism Entrepreneurship
Mechanism): Approaching Territorial Sustainability through
Developing Tourism and Culture based Entrepreneurship
Objective: Sustainable Tourism Businesses & Enterprises for sustainable and balanced regional socio-economic development and management of natural and cultural assets, through polycentric regional development of related sectors (food, culture, handicraft, etc.)
LP: Laboratory of research and tourism – University of Patras
Partners:
• Region of Attica / Business and Innovation Centre of Attika
• IRECOOP VENETO / Province of Ragusa / Provincia di Venezia
• Foundation University-Enterprise of the Balearic Islands (FUEIB)
• Chamber of Commerce and Industry of Primorska – Slovenia
• Town Council of Palma of Mallorca
• Chamber of Commerce and Industry of Lyon - PACA

The Italy – France Maritime Programme
4 Priorities
• Priority 1 - Accessibility and communication networks
• Priority 2 - Innovation and competitiveness
• Priority 3 - Natural and Cultural
Resources
• Priority 4 - Integrating resources and services

IFM PROGRAMME - 12 relevant projects
• ODYSSEA FIM – Network of Ports
• TOURRENIA – Niche Tourism
• ARCIPELAGO MEDITERRANEO – Med Islands
• P.E.R.L.A. – Coastal Accessibility
• TERRAGIR – Rural Innovation
• TPE - Tourism Ports Environnement
• MOMAR – Maritime Monitoring
• ACCESSIT – Heritage Accessibility
• I-PERLA - Coastal Accessibility
• TERRAGIR 2 - Rural Innovation
• MISTRAL + Costal Integrated Management Model
• SICOMAR - Maritime Monitoring

IFM Programme – The TPE project
TPE - Tourism Ports Environnement
Objective: increase attractiveness of ports and the territory through integrated governance of tourism ports, balanced environmental management and high quality of tourism offer in the entire area
LP: Regione Liguria - Settore Affari Comunitari e Relazioni Internazionali
Partners:
• Collectivité Territoriale de Corse – Agence de Développement
Economique
• Collectivité Territoriale de Corse – Office de l’Environnement
• Regione Autonoma della Sardegna – Assessorato Turismo, Artigianato e
Commercio-Direzione Generale,
• Provincia di Olbia-Tempio- Programmazione e Pianificazione Territoriale
• Provincia di Lucca – Sviluppo economico e innovazione territoriale

IFM Programme – The TOURRENIA project
TOURRENIA – Niche Tourism
Objective: improve positioning of MED tourism for cultured and demanding tourists by improving knowledge, information and management of complex tourism systems and networks
LP: Comune di Palau
Partners:
• Office de Tourisme de l’Agglomération de Bastia
• Comune di Porto Venere- Ufficio Direzione
• Centro di Ricerca, Sviluppo e Studi Superiori in Sardegna
• Comune di Forte dei Marmi- Settore Turismo

ENPI CBC MED - 4 Priorities
Projects on Tourism
1.
NEWCIMED
2.
Newper
3.
HELAND
4.
MED-Route
5.
ShMILE 2
6.
MEET*
7.
S&T MED*
8.
UMAYYAD*
9.
Live your tour*
10. F.O.P
11. GOALS
12. ONMEST 2
13. I AM*
Enhancing cultural heritage and sustainable tourism

NEWPER: New Performances for Mediterranean Tourism
Specific objective
Improvement of the innovative governance process aimed at the valorisation of secondary tourist destinations at local level
Expected results
• Enhanced knowledge of the public governance system in the tourism sector and efficiency of tourism advertising programmes in the areas involved
• Development of a shared pilot model among local authorities to improve the competitiveness of tourism sector governance
• Drafting and promotion of a guide on to “How to improve the governance of public tourism policies to privilege secondary tourist destinations ”
• Improvement of the attractiveness of secondary tourism destinations
Partnership
• Promuovi Italia (Italy, Lazio) – LP • Sviluppo Lazio (Italy, Lazio)
• Municipality of Rome - Tourism Department (Italy, Lazio)
• Interdisciplinary Center Herzliya (Israel)
•
Municipality of Larnaca (Cyprus)
• Research Centre Ideactiva (Italy, Lazio)
• Campus for Medicine and Research in the Galilee (Israel)

HELAND: Promoting socio-economic sustainable development through innovative technological actions for Mediterranean tourism-heritage and landscapes protection clusters
Specific objective
Development and dissemination of common diagnosis, procedures and multidisciplinary advanced technologies for the integrated management, exploitation and promotion of the cultural heritage and landscape protection to foster quality and sustainable tourism
Expected results
• Assessment of the management of selected touristic sites in partner areas
• Design of a set of “sustainable tourism” indicators
• Transfer of advanced technologies (GIS, augmented reality, 3D) for the integrated management of identified touristic sites
• Diffusion across the Mediterranean area of the best practices developed by the project
Partnership
• University of Malta - Institute for Tourism, Travel and Culture (Malta) - LP
• Temi Zammit Foundation (Malta) • Geredis (Spain, Comunidad Valenciana)
• Intraeco Foundation (Spain, Comunidad Valenciana)
• Larnaca District Development Agency (Cyprus) • Royal Marine Conservation Society (Jordan)
• Applied Research Institute (Palestinian Authority)
• Lebanese University, Faculty of Tourism and Hospitality Management (Lebanon)
• Shouf Biosphere Reserve (Lebanon)
• Jordan University of Science and Technology, Dept. Urban Planning (Jordan)

GOALS: GOvernance for Achieving Local Strategies for tourism
Specific objective
• To experiment innovative structures of tourism planning/management based on broad institutional/socio-economic cooperation
• To foster the application of “Total Quality Management” systems and schemes for sustainable tourism development in target areas
Expected results
• Defined models of governance for the participation of civil society, local communities and institutions in processes setting up tourism strategies
• At least 7 thematic itineraries and 28 packages created/promoted according to the criteria of
“Total Quality Management”
• Improved capacity of SMEs to provide competitive products and services
• Tourism flows better distributed in time and space
Partnership
• IRVAT (Italy, Campania) - LP
• Leaders Organization (Palestine)
• HCL - Management (Greece, Attiki)
• Lebanon Development for People and Nature Association (Lebanon)
• Official Chamber of Commerce, Industry and Shipping of Seville (Spain, Andalucía)
• Jordan University of Science and Technology - JUST (Jordan, Irbid)
• German-Arab Chamber of Industry & Commerce (Egypt, Al Iskandanyah)

From other Cooperation Programme:
South East Europe
InTourAct project
Objectives:
•Ensuring an integrated approach in tourism development planning in terms of synergies with the policies related to tourism and from a geographic point of view
•promoting not only the central tourist destinations but also the surrounding areas, towards the extension of the tourist season, a reduction of tourism concentration, environmental and economic sustainability and supply enhancement
•promoting the bottom up analysis, planning and evaluation of tourist development to optimize the resources and socio-economic knowledge and to increase the attractiveness and competitiveness of innovative models and supplies;
• Building and setting up a transnational sustainable and integrated tourism development forum for urban and periurban/rural areas.
The project therefore aims at drafting integrated and sustainable tourism action plans for peri-urban areas through a participatory approach thus contributing towards the development of functional regions in a key economic sector.
Partners:
•Province of Rimini Prov. Rimini (Italy) - LP
•West-Pannon Regional Development Company (Hungary)
•Lake Balaton Development Coordination Agency (Hungary)
•Province of Campobasso Province of Campobasso (Italy)
•Municipality of Lecce Comune di Lecce (Italy)
•Municipality of Kavala (Greece)
•Business Support Centre Ltd., Kranj (Slovenia)
•Municipality of Blagoevgrad (Bulgaria)
•City of Dubrovnik (Croatia)
•Town of Glina (Croatia)
•Sarajevo Economic Region Development Agency SERDA
(Bosnia & Herzegovina )

mitomed@regione.toscana.it