DeVry University
Dave Pauldine, President
DeVry University – 84 Locations in North America

52,000 students

21 associate, bachelor’s
and master’s degree programs
DeVry University Advantage

Hands on, small classes

In 3 years get a 4 year degree

Reputation/real world faculty

Employment results: 90/40
DVU is “HIRE” education!
Optimize the Core
1. Implement market-driven, local
strategies
2. Enrollment growth via high school and
adult learner markets
3. Improve execution
4. Optimize real estate configuration
1. Market-Driven, Local Strategies
Market-Driven Strategies
Product
Place

FROM: All
programs in all
locations

Strategic points
of presence
in a market

TO: Base on local
market conditions

Campus, small
campus, DVUC
Promotion

National and
local marketing
2. High School AND Adult Markets
Growth Strategy
High School Market

New organizational
structure

New presentation

Increased coverage area
via more presenters

High school partnerships
Adult Student Market
FY’07 High School Coverage in North America

5,000+ high schools
visited

≈ 750,000 students
reached

Career workshops
Senior Event Profiles
FY01
FY02
*FY’07 is projected as of 5/11/07
FY03
FY04
FY05
FY06
FY07*
DeVry University
Advantage Academy

Partnership: Chicago and Columbus
Public Schools

Dual credit program

H.S. diploma and associate degree

Grad rate:* 96% (H.S.); 84% (A.S. degree)

25% go on to DeVry

Goodwill: Greater access to public schools
*Chicago
2. High School AND Adult Markets
Growth Strategy
High School Market

New organizational
structure

New presentation

Increased coverage area
via more presenters

High school partnerships
Adult Student Market

4-6 start-ups

Accelerated online
growth strategy

Corporate development

Dedicated KGSM
resources
3. Improve Execution
New Student
Recruitment
 Better integration
of marketing
and recruiting
 Investment in new
system
 Employer of choice
Retention
Graduate
Employment
3. Improve Execution
New Student
Recruitment
 Better integration
of marketing
and recruiting
 Investment in new
system
 Employer of choice
Retention
 Speed to register
campaign
 Enhance “resume”
recruitment
 First course
Graduate
Employment
3. Improve Execution
New Student
Recruitment
 Better integration
of marketing
and recruiting
 Investment in new
system
 Employer of choice
Retention
 Speed to register
campaign
 Enhance “resume”
recruitment
 First course
Graduate
Employment
 The DeVry
Advantage: 90/40
 Best in class career
services offices
 Corporate alliances
1975
Since 1975, DeVry University has graduated
219,542 students.
Of graduates in the active job market, 90.1% were
employed in career-related positions
within six months of graduation.
Top 10 Employers of DeVry Grads
Company Name
Verizon
Cerner Corporation
Sprint
Intel
IBM
SBC
TEK Systems
Kelly – Engineering Resources
Lockhead Martin
DeVry
Source: Company data 2004-2006.
4. Optimize Real Estate Configuration

Low campus utilization

Yet, under-penetrated geographic
coverage
Re-deploy Real Estate Assets
Real Estate Optimization Actions
Date
Location
Event
Nov-04
Naperville, IL
Purchased 105,000 S/F building & reduced lease obligation at HQ
Dec-04
Crystal City, VA
Move Keller to DeVry site and sublet 6,302 S/F
Dec-04
Houston, TX
Sold 2.2 acres of excess land
Dec-04
Denver, CO
Sold 66,000 S/F DTC building and downsized to 9,806 S/F
Apr-05
Phoenix, AZ
Expanded Online Admissions into 4,000 of unused campus space
May-06
Pomona, CA
Sublet 7,317 S/F
Jul-06
Chicago, IL
Expanded Online Admissions into 4,400 S/F of unused campus space
Aug-06
Ft. Washington, PA
Sold 500 parking spaces
Sep-06
West Hills, CA
Sold 105,000 S/F building and 20 acres
Sep-06
Addison, IL
Co-located Academics Dept. into unused campus space. Freed 12,000 S/F of leased space at HQ
Dec-06
Columbus, OH
Jan-07
Addison, IL
Mar-07
Tinley Park, IL
Sale of 6 acres of excess land
Mar-07
Kansas City, MO
Reduced by 5,489 S/F in the adjacent Redbridge Center
May-07
Calgary, Alberta
Subleased approximately 27,100 S/F
May-07
Pomona, CA
Leased 225 parking spaces through 10/31/08
May-07
N. Brunswick, NJ
Ross HQ will occupy approx. 26,500 rentable S/F
April
’05, Addison,
Phoenix, IL
AZ
Jan ’07,
August
Washington,
Mar’06,
’07,Fort
Tinley
Park, IL PA
Sept’07,
’06,Calgary,
West Hills,
CA
May
Alberta
Co-located Chamberlain with DeVry
Construction of 2nd Chamberlain site within DeVry
Columbus,
OH NJ
MayDec
’07,’06,
North
Brunswick,
4. Optimize Real Estate Configuration
Centers
Small
Campuses
Large
Campuses
2001
Current
Future
Optimize the Core
1. Implement market-driven, local
strategies
2. Enrollment growth via high school and
adult learner markets
3. Improve execution
4. Optimize real estate configuration
Building Positive Momentum
Undergraduate Student Enrollment
20.0%
15.0%
New Student Enrollment Growth %
+16.4%
Total Enrollment Growth %
+12.2%
10.0%
+6.4%
+7.3%
+11.9%
+6.9%
+6.4%
+5.5%
+4.9%
5.0%
+2.5%
+1.2%
+0.9%
0.0%
-2.3%
-5.0%
-5.8%
-5.8%
-4.8%
-6.8%
-8.3%
-10.0%
Summer
Fall
FY 2005
Spring
Summer
Fall
FY 2006
Spring
Summer
Fall
Spring
FY 2007
FY 2007