Agent Name • Sales Representative
Prepared for [Client Name]
10 Beaufort Road
[Company Address]
Susan Alexander
416-236-1871
agent.name@royallepage.ca
www.agentwebsite.com
Real Estate Services
Proposal
Dear [client name]:
Thank you very much for giving me the opportunity to present the enclosed
proposal to market your home. I appreciate you spending time with me to review
the features of your home and outline your financial goals and time
considerations.
You will receive competent and professional service when you select me and
Royal LePage Real Estate Services Ltd. to represent you. We have represented
many families in this area concluding transactions that realize maximum value in
a reasonable time. I hope you will select me as your sales representative.
This proposal includes a marketing plan and comprehensive market analysis that
will assist us in determining the market value and pricing of your home. I hope
the information included about me and Royal LePage Real Estate Services Ltd.
will confirm that I am the most qualified sales representative to market your
home.
Sincerely,
[sales rep’s name], [designations]
Sales Representative
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Why Choose ROYAL
LEPAGE?
Our Company
Royal LePage – A Proud Canadian Real Estate Company Since 1913
Royal LePage is Canada’s oldest real estate company and most trusted brand in
Canadian residential real estate. Founded in 1913 by A.E. LePage when he was
just 26 years old, Royal LePage is now Canada’s largest real estate company
with more than 14,000 agents in more than 600 locations across the country.
We firmly believe that you can only become the oldest and largest company by
being the best. Over the last 95 years, Royal LePage has led the real estate
industry. We helped found the Toronto Real Estate Board and Ontario Real
Estate Association, and set the standards for all other real estate companies to
follow. We have expanded across the country so that wherever you want to live,
you will find a Royal LePage agent ready to help. We have added new services
to help our clients realize their dreams and secure their future.
A.E. LePage was a pioneer whose innovation and belief in customer service
helped transform the real estate industry. He built a company based on
professionalism, principled conduct and the highest moral and ethical standards.
Those principles still guide us in everything we do.
Over the years, we’ve learned a lot about real estate – and how to provide the
best possible service for our clients. Our service-based culture and
comprehensive suite of services set us apart from the competition and enable us
to attract the best people in the business.
Throughout our successes, we remain dedicated to helping you through the real
estate process. Our commitment to innovation and customer service is as strong
as ever.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Why Choose ROYAL
LEPAGE?
The Royal LePage Referral Network
With over 14,000 REALTORS®, Royal LePage has an unparalleled network of
real estate offices in every province, coast to coast offering the best access to
the homes and homebuyers in the Canadian market.
It may also be that the buyer for your home comes from another country. We are
the exclusive Canadian affiliate for Leading Real Estate Companies of the World
- the world's largest referral network with over 170,000 associates world-widegiving your property exposure to buyers around the globe.
Relocations
Royal LePage clients benefit from the strength of our relocation partner Brookfield Global Relocation Services. Brookfield GRS provides relocation
services to over 700 corporate and government clients across the country - #1 in
the government relocation market and representing 35% of the Fortune 500 list
of companies. Brookfield GRS handles over 50,000 transfers annually
worldwide.
Our commitment to technology
Royal LePage invests millions in information technology to ensure speedy
communications, improve the flow of information, and make sure our messages
reach the widest possible audience.
Serious communication technology means you can always reach us.
State-of-the-art analytical tools offer marketing information you can trust.
Cutting edge promotional tools are professional and persuasive.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Why Choose ROYAL
LEPAGE?
We Support Local Communities
Because we believe in the importance of giving back to the community, Royal
LePage is the only Canadian real estate company to have our own charitable
foundation. The Royal LePage Shelter Foundation is Canada’s largest public
foundation dedicated exclusively to funding women’s shelters and violence
prevention and education programs. All of the administrative costs of the Shelter
Foundation are underwritten so that 100% of every dollar donated goes directly
to helping our cause.
Royal LePage real estate agents and their clients are working to create safer
homes and safer communities by contributing more than $14 million since 1999
to help women and children across Canada. Through donating a portion of their
commission on the purchase or sale of your property, our agents are helping
bring hope and provide shelter for those who need it most.
Our brokers, agents and staff also provide volunteer time and in-kind goods, and
hold special community events to help raise funds and awareness to end family
violence for more than 30,000 women and children who take refuge in a shelter
each year.
My company supports me so I can support you!
Royal LePage regularly invests time, money and resources to develop and
provide the knowledge and tools our sales representatives need to best market
your home, including:
Up-to-date information about local market conditions
Quarterly housing reports
Creative marketing materials to showcase your home
Web marketing tools
Ongoing negotiation, marketing and technical training
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Royal LePage Real Estate
Services Ltd., Brokerage
Royal LePage Real Estate Services Ltd.,
Royal LePage Real Estate Services Ltd., is the largest real estate brokerage in
the GTA* with a network of over 1,300 sales representatives who are experts in
their local markets.
We have 15 offices located across Toronto, Mississauga, and Oakville. As a
corporately owned brokerage we benefit from close affiliation to Royal LePage
Canada that allows us to stay on top of the latest developments in real estate
tools, technology and client service innovations. With our network of over 1,300
sales representatives and brokers and a leadership team of 17 full time brokers,
our clients are always well supported and in good hands.
* Based on combined 2011 dollar sales volume of homes sold from TREB MLS.
Advanced Agent Training
Our brokerage’s Dynamic Agent program is a comprehensive, multi- module
curriculum designed to ensure our sales representatives retain their competitive
edge and remain on top of changes and innovations in the industry. Driven by
our values of Service, Integrity, Knowledge, Innovation, and Respect, the
Dynamic Agent program helps us help consumers to the highest degree of
customer service.
Rlpgta.ca
Our brokerage website was designed to showcase listings so they stand out from
other websites. We believe the large view format gives prospective buyers a
superior experience viewing listings over the common thumbnail views found on
most real estate websites.
All our listings are search engine optimized so that when your address is
searched, a link to your property listing will display at the top of the search
results.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Royal LePage Real Estate
Services Ltd., Brokerage
RLP Mobile Search Tool and App
By texting RLP to the number 65656 or scanning the QR code, Buyers can
search your property listing and receive instant information on their mobile
phone. The RLP Mobile App is a free download for iPhones and Androids from
the iTunes and Google Play stores.
The Royal LePage mobile search tool connects buyers to properties for sale on
their mobile phone from any location. That means more exposure of your listing
to motivated Buyers. The GPS property locator shows Buyers homes for sale
within the distance of their choice from their location. This is especially great for
condo properties where signage advertising may not be allowed.
Viewed listings can be Shared and Saved. This means increased exposure of
your property and the ability for Buyers to view your listing multiple times.
90% of all Canadians between 18 and 49 own a mobile phone. 97% of text
messages are read immediately - allowing buyers to connect to property
information in real time. Communication with your agent can occur in the very
moment the buyer is thinking about your listing!
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
My Office
This is the branch information page where you should include branch related
information available on your branch website and from your branch manager.
Things to include:
Advantages of location
Area market share (if applicable)
Website
Facebook page or other social media marketing
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
About Me
[insert name]
Your Unique Selling Proposition
Insert your personal bio information here. Be sure to include things
like why you became a Realtor® and what sets you apart from the
competition.
Awards:
[insert award with year]
Experience:
[insert date] - Present: Real Estate Agent specializing in single family, multifamily, condominiums, and land sales
[insert date] – [insert date]: Insert pre-real estate position
Areas of Expertise:
Affiliations:
Canadian Real Estate Association
Ontario Real Estate Association
Toronto Real Estate Board
[insert other real estate related affiliations]
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
About Me
Education:
University
High School
OREA
Royal LePage Real Estate Services Ltd. – Dynamic Agent Professional
Development Program
Community:
Charitable Organizations
Community Associations
Personal interest organizations or associations
Volunteering
Personal:
Married to
Children
Hobbies
Mission Statement:
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
About Me
There are many complexities involved in every
real estate transaction.
Preparing the home for sale
Preparing all necessary documentation
Managing purchase deposits
Liaison with other professionals – Lawyers, other agents, appraisers,
home inspectors, etc.
Ensuring that all transactions comply with regulations and legal
requirements
As your Realtor® I will help minimize both your personal time requirements and
your time on market and maximize your property’s availability to prospective
buyers.
As your Royal LePage REALTOR® I will:
Recommend a competitive price for your home
Develop and implement a customized marketing plan that targets your
most likely buyers
Take care of all the details (so you don't have to)
Advise you about your rights, options, and obligations
Negotiate to get you the best price and the best terms
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
My Service To You
Services You Will Receive
I will help you determine the best selling price for your home
I will suggest what you can do to get your home in top selling condition
I will manage open houses and showings
I will enter your home in the Multiple Listing System
I will implement the enclosed marketing plan
I will respond to buyer and agent questions about your property
I will talk with you to review progress periodically
I will advise you of changes in the market climate
I will present all offers to you promptly and assist in evaluating them
I will negotiate with prospective buyers and cooperating agents
I will monitor progress toward closing when a contract is accepted
I will monitor the appraisal and buyers loan approval
I will immediately advise you of events that may threaten closing
I will coordinate and monitor the settlement process
My service as a Royal LePage agent is to manage your transaction from open to
close.
Understanding Agency
Under agency law, the REALTOR® legally owes you the duties and obligations
associated with agency: utmost care, integrity, confidentiality, and loyalty. A
stringent Code of Ethics and Standards of Business Practice guides all
REALTORS®. It's your assurance of fair and honest representation.
A REALTOR® must disclose, in writing, whose interests he or she represents in
any real estate transaction. A REALTOR® may represent you both as a buyer,
and as a seller. In some cases, the REALTOR® may represent both the buyer
and the seller involved in the same transaction.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
My Service To You
Managing Risk
For most of us our home is our largest investment, so minimizing ones risk is not
only prudent – it’s essential.
As your Realtor® I will:
Qualify prospects in my office not in your living room including determining
their financial capability
Identify charges on titles and caveats on the home which may disrupt a
sale
Manage a lock box to protect the contents of your home
Protect your privacy to mitigate identity theft
Act as a buffer between you and other third parties
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
How I Market Your Home
Marketing
In my experience, the most common objectives sought by my clients are:
1. Getting the best possible price
2. In the least amount of time
3. With a minimal amount of inconvenience
Would these objectives describe your immediate concerns?
Marketing Your Home
In today’s competitive marketplace it is important that your home is marketed
with maximum exposure, 24 hours a day, 7 days a week, until it’s sold. My
marking program is designed to meet these objectives.
There are many facets to effectively marketing your home:
Identifying the target market
Creating a compelling story for the home (amenities, neighbourhood, etc.)
Capturing impactful photography
Creating compelling marketing materials
Creating local marketing campaigns
Managing on line marketing
Co-ordination of other professionals
Hosting and managing open houses
Personal networking
I have developed a detailed marketing plan that uses the latest promotional tools,
tactics, and technologies to give your property the maximum exposure and
attention it deserves. My marketing services include:
Lawn sign with RLP mobile search tool
High quality photos for on line and print marketing
Multiple Listing Service
Agent Open Houses
Public Open Houses (optional)
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
How I Market Your Home
RLPGTA.ca website for great viewing of your listing and “top of the page”
search results for both desktop and mobile viewing as well as
Royallepage.ca and Realtor.ca
Social media marketing
When you list with me you will:
Always know what actions are being taken to sell your home
Receive regular progress updates
Be kept informed of changing market conditions
Be kept up-to-date on sales of other homes in the area
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Marketing Plan of Action
First Week on the Market
Enter listing into MLS system
Put up "For Sale" sign
Install lock box
Take property photos
Prepare property flyer/brochure
Submit property listing with photos to select real estate websites
Schedule Virtual Tour
Invite local Realtors to tour home
Prepare and place advertisements with select print and online media
outlets
Second Week on the Market
Submit Open House announcement to MLS & Office Sales meeting
Prepare and distribute special Open House flyer
Hold Sunday Open House
On-going
Handle incoming calls and schedule showing appointments
Update seller on showings
Pre-qualify buyers
Present all offers and recommend counter-offer strategies
Review price based on agent input & market conditions
ASAP
Obtain an acceptable contract on your property!
Coordinate home inspections
Manage all conditions to closing
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Determining Property Value
I will help you optimize your selling price by:
Performing a professional market overview
Presenting viable comparables
Reviewing your present home’s selling history
Proposing a sound pricing strategy
Estimating the net proceeds from the sale of your home
I will help you set a realistic price to match market conditions.
I have prepared a comparative market analysis (CMA) based on similar homes in
your area. It will show you current listings, recent sales, and expired listings (a
good thing to check because these houses are usually either overpriced or poorly
marketed). From the CMA I will help you develop a competitive price based on:
Location
Size
Style
Condition
Community amenities
Financing options
Market conditions
Remember: The market determines price. Avoid the urge to price your home
based on considerations that do not affect its market value. For example, the
following do not affect the market value for your property:
How much you need to purchase your next home
How much you paid
How much you spent on improvements
The value of a similar home in a different community
The cost to build the same home today
Your personal attachment to your home (Yes, it's your house and you're
proud of it, but this makes no difference to potential buyers.)
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Negotiation
Real Estate Negotiation
Real estate negotiation is a skill developed through training and experience.
As a trained and experienced Realtor® I will help you get the best price for your
home by doing the following:
Pre qualifying buyers
Identifying motivating factors of the prospective buyer
Working with other agents
Setting viable contract terms and conditions
Managing counter offers
Optimizing multiple offer situations
Negotiating a favourable closing
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
The Importance of Intelligent
Pricing
Determining the best asking price for a
home can be one of the most challenging
aspects of selling a home. It is also one
of the most important. If your home is
listed at a price that is above market
value, you will miss out on prospective
buyers who would otherwise be prime
candidates to purchase your home. If you
list at a price that is below market value,
you will ultimately sell for a price that is
not the optimum value for your home.
Figure 1 Percentage of Buyers by Asking
Price
As Figure 1 illustrates, more buyers purchase their properties at market value
than above market value. The percentage increases as the price falls even
further below market value. Therefore, by pricing your property at market value,
you expose it to a much greater percentage of prospective buyers. This
increases your chances for a sale while ensuring a final sale price that properly
reflects the market value of your home.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
The Importance of Intelligent
Pricing
Another critical factor to keep in mind
when pricing your home is timing. A
property attracts the most attention,
excitement and interest from the real
estate community and potential
buyers when it is first listed on the
market (see Figure 2).
Figure 2 - Activity versus Timing
Improper pricing at the initial listing misses out on this peak interest period and
may result in your property languishing on the market. This may further lead to a
below market value sale price (see Figure 3), or, even worse, no sale at all.
Therefore, your home has the highest
chances for a fruitful sale when it is
new on the market and the price is
reasonably established.
I can give you up-to-date information
on what is happening in the
marketplace and the price and
condition of competing properties.
These are key factors in getting your
property sold at the best price, quickly
and with minimum hassle.
Figure 3 - The Effect of Overpricing
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Comparative Market Analysis
for [insert property address]
This market evaluation contains a summary of the recent real estate transactions
in your area for homes that are comparable to yours. While the homes included
in this evaluation may not be exactly like yours, they do provide a good basis for
comparison.
Your home has features that affect the price range in which it should fall. These
features have been taken into consideration.
This evaluation contains:
A detailed description of your property
Homes recently sold in your neighbourhood
Homes actively for sale in your neighbourhood
Homes in your neighbourhood whose listings have expired
An evaluation of your home
An explanation of commission
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Subject Property Details
[Blank space to drop in a photo]
The following features have been identified to aid in the search for properties that
are comparable to yours. This will help in determining proper pricing for your
home.
Address:
Neighborhood:
Snowy Hills
Year Built:
1988
Fin SqFt:
2160
Lot Desc:
Backs To
Trees
Lot Size:
1.04
Style:
Colonial
Levels:
3
Bedrooms:
3
Bathrooms:
2/1
Const:
Cedar
Siding
Roofing:
Cedar/Shake
Basement:
Fully
Finished
Basement:
Walkout
Level
Heat:
Gas Forced
Air
Fuel:
Electric
Cool:
Central A/C
Parking:
Garage
Garage
Spaces:
2
Exter Feat:
Deck
Water:
Well
Sewer:
Septic
# Fireplaces:
2
Amenities:
Auto Gar Dr
Opn
Amenities:
Built-In
Bookcases
Amenities:
Mba/Sep
Shwr
Other Rms:
Den/Stdy/Lib
Other Rms:
Family
Room
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Comparative Market Analysis
Summary
Currently On The Market
Address
Style
Yr Blt
Beds
Bath
Sold Price
List Price
[insert address]
[insert address]
[insert address]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert]
Sold Conditionally
Address
Style
Yr Blt
Beds
Bath
Sold Price List Price
[insert address]
[insert address]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert]
Recently Sold
Address
Style
Yr Blt
Beds
Bath
Sold Price List Price
[insert address]
[insert address]
[insert address]
[insert address]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
Average of Properties: $808,200 Min: $725,000 Max: $885,000 Median:
$810,000
Terminated/Expired
Address
Style
Yr Blt
Beds
Bath
Sold Price List Price
[insert address]
[insert address]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
[insert]
Average of Properties: $853,450 Min: $814,900 Max: $892,000 Median:
$853,450
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Comparable Properties
Insert the printout of your Stratus or Matrix CMA report here. It is not possible to
drop the report into these formatted pages, therefore we recommend that you
print your CMA on similar quality paper for consistency in appearance.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Pricing Strategy
Pricing your property correctly is crucial. You want to sell your property in a
timely manner at the highest price possible. Current market conditions determine
the value. Pricing too high or too low can cost you time and money. Realistic
pricing will achieve a maximum sale price in a reasonable amount of time.
General Rules…
Let's review some important considerations. There are certain factors that are
beyond our control and certain factors that are within our control. Those factors
outside of our control are: the location of the property, the finished square feet
and types of rooms and the amenities that are in place. The factors we can
control are: the appearance of the property inside and out, how aggressively we
market the property and the price, including terms. It is critical for us to accept
those factors that are beyond our control and to focus on pricing and preparation.
Local Market Observations…
Insert your opinion of current market conditions affecting the subject property.
Given the current interest rate situation we should continue to experience
relatively low mortgage rates and thus the market should remain steady for
awhile.
Recommended List Price
My analysis of the comparable properties suggests a list price range of $[insert ]
to $[insert ] .
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Seller’s Estimated Proceeds
[insert property address]
Low
Medium
$_________
High
Estimate Market Value:
$_________
Expense:
Estimated Cost:
Existing mortgage balance payoff
$ _________ $ _________ $ _________
Legal Fees and disbursements
$ 1000.00
$ 1000.00
$ _________
$ 1000.00
Prepayment of penalty (if applicable) $ _________ $ _________ $ _________
Brokerage Fee (including HST)
$ _________ $ _________ $ _________
Survey (if applicable)
$
Estimated selling costs
$ _________ $ _________ $ _________
Total Estimated Expenses:
$ _________ $ _________ $ _________
Total Estimated Net Proceeds:
$ _________ $ _________ $ _________
850.00
$
850.00
$
850.00
Note: These figures are estimates and approximations based upon the best
information available at the present time and, in cases, may vary according to the
actual sale price and other negotiable terms of sale.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
How a Commission is
Distributed
When selling a property most people know they will be paying a commission.
What most people don’t know is how that commission is distributed. It’s often
assumed that it all goes to the Realtor®. This couldn’t be farther from the truth.
In fact, the Realtor® gets a very small portion of the total commission.
The chart below shows how my commission is most frequently divided.
The biggest portion goes to the brokerage representing the buyer. That 50% is
split between the sales representative and their broker. Following that a portion
goes to the brokerage of the listing agent. The remainder goes to the listing
agent who pays for all the marketing and promotion of the listing as well as
business operating costs. Once these costs have been paid, the actual “take
home pay” of the listing agent can be the smallest piece of the pie.
You may find an agent who will lower their commission to get your listing.
Remember where the commission is spent - some of the expenditures are not
optional. So where does the discount come from? It comes from the service they
give you – less marketing and less time spent on selling your home.
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
In Conclusion
You should choose me to represent you in the
sale of your home because:
I will provide you with excellent service and support.
I have made a thorough market analysis of your home.
I have developed a winning marketing plan.
I will make every effort to sell your home promptly.
I have the resources of Royal LePage behind me.
Let Me List Your Home Now!
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com
Client References
Sellers...
[inset name]
[inset name]
[inset name]
[inset name]
[inset name]
[insert address]
[insert address]
[insert address]
[insert address]
[insert address]
[insert phone number]
[insert phone number]
[insert phone number]
[insert phone number]
[insert phone number]
Buyers...
[inset name]
[inset name]
[inset name]
[inset name]
[inset name]
[insert address]
[insert address]
[insert address]
[insert address]
[insert address]
[insert phone number]
[insert phone number]
[insert phone number]
[insert phone number]
[insert phone number]
Agent Name
123-456-7891
agent.name@royallepage.ca
www.agentwebsite.com