2015
Company Name
INSERT YOUR
COMPANY
PHOTO HERE
Company Name
Location
Date
Table of Contents
1.0
Business Description
2.0
Marketing Plan
3.0
Production Plan
4.0
Human Resources
5.0
Financial Plan
6.0
IT Plan
1.1
1.2
1.3
2.1
2.2
2.3
2.4
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
4.1
4.2
4.3
4.4
5.1
5.2
5.3
5.4
5.5
6.1
6.2
6.3
Appendix
Appendix
Appendix
Appendix
Appendix
Company Mission
General Information
Business Profile
Goals and Objectives
Marketing Strategy
Budgets/ Sales Forecasts
Market Research
Goals and Objectives
Facilities and Labour
Materials Procurement
Production Process
Training
Quality Control
Inventory Control
Research and Development
Goals and Objectives
Compensation Plan
Training
Staff
Goals and Objectives
Initial Capitalization
Break-Even Analysis
Financial Statements
Risks
Goals and Objectives
Record Keeping
Online tools
A- Team Photo and Organizational Chart
B- Trade Fair Booth Check List
C- Break-Even Analysis and Charts
D- Financial Statements and Charts
E- Product Photographs
Company Name - Business Plan
Page 2
1.0 Business Description
To be completed by the President
1.1 Company Mission
“[Your mission statement]”
Is the mission statement for:
[Your company name], a Junior Achievement Company
1.2 General Information
Legal Name:
Company name, a Junior Achievement Company
Business Address:
School OR Room, Street Address
Type of Business:
Corporation
Incorporation Date:
(When did you receive your incorporation
certificate?)
1.3 Business Profile
Type of Business
Company name is a private corporation. Common Shares were issued to gain
the starting capital.
Major Goods
What is your product? Give a brief description of it’s purpose, what materials
it is made of, and the unique qualities of your product (list all current colors,
sizes, etc.).
Company Name - Business Plan
Page 3
2.0 Marketing Plan
To be completed by the VP Marketing
2.1 Goals and Objectives
As VP Marketing, what are your goals for this year? Please list 5 SMART goals
related to the marketing and sales goals you will have for your company’s
performance (not your personal goals) this year. Each goal must have up to
3 specific actions you will take to ensure the goal is met.
Consider: overall sales goal, promotion, trade shows, sales training, etc.
2.2 Marketing Strategy
Target Market
Who will buy your product (give us specific age ranges, genders, location,
etc. – don’t say “everyone”)? Why will they buy it? How does your market
research support this (refer to section 2.4)?
Product
What is your product? Describe it in detail. What does it look like? What
makes your product different from others similar products on the market?
Why is it unique? How are you packaging your product? Refer to Appendix E.
Price
How much will each product cost? Why do you feel that is a good price?
Compare your price to specific competitors prices. How does your market
research support this price (refer to section 2.4)?
Place
Where will you be selling your product? What sales activities are you
participating in outside of the trade shows that Junior Achievement provides?
What are you going to do to ensure best presentation of your product? Refer
to Appendix B.
Promotion and Advertising
How are you going to promote your product? What activities/ideas are you
using outside of the requirements from Junior Achievement (for example,
business cards and social media are requirements)?
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2.3 Budgets/Sales Forecasting
How many units of product do you plan on selling per week and in total?
Create a chart for your “Sales Forecast” to break down how many units each
company member will sell per week, and how many will be sold at trade
shows. How much does this add up to (in units and dollars)? Does this meet
your sales goal?
2.4 Market Research
Create graphs and tables based on the results of your market research.
Ensure each graph or table includes the questions were asked and the
number of people who answered. Include a legend and a description of each
graph or table. What conclusions did you make?
Company Name - Business Plan
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3.0 Production Plan
To be completed by the VP Production
3.1 Goals and Objectives
As VP Production, what are your goals for this year? Please list 5 SMART
goals related to the production goals you will have for your company’s
performance (not your personal goals) this year. Each goal must have up to
3 specific actions you will take to ensure the goal is met.
Consider: overall production goal, product quality and improvement (describe
what you mean by “high quality”), production efficiency, environmental
considerations, etc.
3.2 Facilities and Labor
Where are you making the product? Is this the only place you could possibly
produce? Who is actually producing the product (VPs or non-VPs)?
3.3 Materials Procurement
Where are you buying the materials for your product? What happens if that
place no longer sells your materials? Who is responsible for picking them
up/buying them? Include the contact info of your possible suppliers. For
example:
Walmart
10087 – 178 St
Edmonton, AB
www.walmart.com
3.4 Production Process
What are the specific steps involved in producing your product? Describe
each step in detail with specific materials/measurements. We should be able
to put your product together after reading this.
3.5 Training
Who is responsible for training your members in the production process? How
will they be trained? What date did training happen? What are the safety
issues when producing your product? How will you prevent accidents?
3.6 Quality Control
How do you insure that each product is made with the same quality
throughout the entire production process? Describe the characteristics of
what you consider a “high-quality” product.
Company Name - Business Plan
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3.7 Inventory Control
How will you keep track of all: Materials inventory, products not yet
completed, and products already completed?
3.8 Research & Development
How will you think you can improve your product? Who is responsible for
determining how to improve your product? Who is responsible for making the
changes and relaying this information to your production team?
Company Name - Business Plan
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4.0 Human Resources
To be completed by the VP Human Resources
4.1 Objectives
As VP Human Resources, what are your goals for this year? Please list 5
SMART goals related to the human resource goals you will have for your
company’s performance (not your personal goals) this year. Each goal must
have up to 3 specific actions you will take to ensure the goal is met.
Consider: attendance, retention rate, compensation, social entrepreneurship,
morale, etc.
4.2 Compensation Plan
What salaries and wages are you paying your employees? Ensure that they
meet JA’s minimum wage standards (they are listed below). Are you paying
commission? Is there another form of compensation you are using?
For example:
Executives
Salary
Commission
Officers
Wages
Commission
$3.00/week
10% on all personal sales
$1.00/hour for minimum 2.5 hours
10% on all personal sales
4.3 Training
How will all the members of your company be trained (production, sales
training, etc.)? Officer orientation does NOT count as training. Who is
responsible for each training session? What day(s) did training occur?
4.4 Staff
Include the “Company Information Spreadsheet” from the IT System.
Attach a company photo and organizational chart in Appendix A.
Company Name - Business Plan
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5.0 Financial Plan
To be completed by the VP Finance
5.1 Goals and Objectives
As VP Finance, what are your goals for this year? Please list 5 SMART goals
related to the finance goals you will have for your company’s performance
(not your personal goals) this year. Each goal must have up to 3 specific
actions you will take to ensure the goal is met.
Consider: timely payments, return to shareholders, etc.
5.2 Initial Capitalization
How many shares did your company sell (number and dollar value)? How
much money do you need to start your company? Give us a breakdown of
the specific costs associated with the production and promotion of your first
batch of products (initial material purchases, initial promotional materials,
etc.) that this start-up money encompasses.
5.3 Break-Even Analysis
What are your fixed costs? What are your variable costs? What is your
breakeven point in dollars and units? Use the calculations found on the
“Breakeven Spreadsheet” in the IT system.
Attach the entire “Breakeven Spreadsheet” from the IT System and a
breakeven analysis graph (that you create) in Appendix C.
5.4 Financial Statements
Income Statement
Attach your Income Statement Forecast (the “Budget” from the IT System)
in Appendix D. Ensure that there are NO entries in your financial worksheet
at this time so that the “Actual” and “% of Budget achieved” columns are
empty.
Balance Sheet
Attach FORECAST Balance Sheet in Appendix D (what your Balance Sheet will
look like after you meet your sales goal but before you liquidate). You can
use the same format as the Balance Sheet in the IT System, but you will
need to input in values in each area OUTSIDE of the IT System.
5.5 Risks
What financial risks are involved in making and selling this type of product?
How much money could you lose? What would happen to your shareholder’s
if you can’t return their initial shares?
Company Name - Business Plan
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6.0 IT Plan
To be completed by the VP IT
6.1 Goals and Objectives
As VP IT, what are your goals for this year? Please list 5 SMART goals related
to the information technology goals you will have for your company’s
performance (not your personal goals) this year. Each goal must have up to
3 specific actions you will take to ensure the goal is met.
Consider: troubleshooting technology, website, blog, emails etc.
6.2 Technology Training
How will you use technology to help your company perform more efficiently
(Google Apps, Skype, etc.)
What process will you use to train each company member on the technology
that will be used?
How will you help troubleshoot any issues that may arise concerning
technology? (Eg. TrackVia, Facebook, etc.)
6.3 Online Tools
What specific online tools will your company use? Website? E-mail? Social
media? (Note that your online presence requires collaboration with VP
Marketing.)
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Appendices
Appendix A
-
A team photo with names
Company organizational chart (with names and roles)
OPTIONAL: Executive team photos and bios (please ensure these are
professional)
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Appendix B – Please customize
Trade Show Booth Checklist
Have We Booked our Backdrop?
____
Are all Promotional Items Prepared?
____
Company Name Sign
____
Price Sign
____
Seasonal/ Theme Decorations
____
Enough Staff Booked?
____
Have Staff Received Sales Training?
____
Enough Products to Sell?
____
Do We Have All Necessary Materials?
____
Sales Slips
____
Pens & Pencils
____
Float
____
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Appendix C
-
Breakeven Analysis page from the IT System
Breakeven Analysis graph (created by you)
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Appendix D
-
Income Statement Forecast (the Budget from the IT System). Ensure
that there are NO entries in your financial worksheet at this time so
that the “Actual” and “% of Budget achieved” columns are empty.
Balance Sheet Forecast (what your Balance Sheet will look like after
you meet your sales goal but before you liquidate). You can use the
same format as the Balance Sheet in the IT System, but you will need
to input in values in each area OUTSIDE of the IT System.
Company Name - Business Plan
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Appendix E
-
Product photographs (please show products to scale, different
colors, variations, etc.)
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