INTRODUCTION
Steve McGee - Buyer, Misses Bottoms
Katie Koebbe - Merchandise Analyst, Misses Coordinates
Jojuane Porter - College Relations Coordinator
Kohl’s Growth and Financial Performance
•
Kohl’s Corporate Brand
•
Career Opportunities
•
Positioned To Serve Customers Who Shop
Department Stores As Well As Discount Stores
Customers who
want more value
Department
Stores
Kohl’s
The Middle Market Customer
Discounters
Customers Trading Up
to Buy Name Brand
GOING PLACES
ND
MN
NY
WI
SD
MA
MI
PA
IA
NE
NV
IN
CO
CA
CT
OH
KS
MO
VA
KY
NC
TN
OK
AZ
AK
GA
TX
1992 - 2001 States
2002 -2003 New
States
DE
WV
IL
NJ
MD
STORE GROWTH
750
700
650
600
550
500
450
400
350
300
250
200
150
100
50
0
(50)
Sq. Ft.
Growth
542
Existing Stores (Opened more than 12 months)
457
New Store Openings (Opened less than 12 months)
85
Store Closings
382
75
320
60
259
61
213
46
182
128
22
150
32
32
22
(2)
(1)
1995
1996
1997
1998
1999
2000
2001
2002
2003E
23%
20%
25%
21%
24%
26%
19%
20%
19%
SALES GROWTH
($ Millions)
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
$9,000
$7,489
$6,152
$4,557
$3,682
$3,060
$1,000
1992
1997
1998
1999
2000
2001
2002E
COMPARABLE
STORE SALES
1998
-------------------------
1999
2000
------------------------- -------------------------
2001
-------------------------
Dec YTD 2002
-------------------------
Gap
17.0%
Kohl’s
7.9%
Kohl’s
9.0%
Kohl’s
6.8%
Wal-Mart
5.8%
Wal-Mart
8.9
Wal-Mart
7.9
Wal-Mart
5.1
Wal-Mart
6.1
Kohl’s
5.3
Kohl’s
7.9
Gap
7.0
Target
3.4
Target
4.1
JCPenney
3.0
Target
6.1
Target
6.7
Sears
2.4
JCPenney
3.3
Target
2.4
Dayton Hudson
4.5
Federated
4.5
Federated
2.0
Mervyn’s
-1.5
Goody’s
-1.1
Saks
4.0
Dillard’s
3.0
May
0.5
Saks
-2.1
Saks
-1.6
May
3.5
Saks
3.0
Mervyn’s
0.3
Sears
-2.6
Dillard’s
-3.0
Federated
2.2
May
2.6
Saks
-1.9
Dillard’s
-3.0
Federated
-3.1
Sears
1.0
Sears
1.8
JCPenney
-2.3
May
-4.6
Marshall Field’s
-3.8
Dillard’s
1.0
Dayton Hudson
0.8
Dillard’s
-3.0
Federated
-5.3
Gap
-4.0
Mervyn’s
0.9
Mervyn’s
-0.7
Marshall Field’s
-4.0
Marshall Field’s
-5.7
May
-5.1
Goody’s
0.5
JCPenney
-1.1
Goody’s
-4.8
Goody’s
-8.5
Mervyn’s
-5.3
JCPenney
-1.9
Goody’s
-2.1
Gap
-5.0
Gap
-13
Sears
-6.0
CORPORATE
BRANDING
Creating a national image for Kohl’s...
Primary Target Market: Women 25-54, “Soccer Moms”
Secondary Target Market: Women 18-30, “DINKS”
Brand Message 1:
Brand Message 2:
OPPORTUNITIES
Executive Training Programs
Summer Internship Programs
BUYING OFFICE
ORGANIZATIONAL
CHART
Executive VP/General Merchandise Manager
VP/Divisional Merchandise Manager
VP/Director Merchandise Planning and Allocation
Buyer
Merchandise Planner
Assistant Buyer
Merchandise Analyst
Merchandise Specialist
RESPONSIBILITIES OF
A MERCHANDISE
ANALYST
᙭ Pre-Season, In-Season, Post-Season Analysis
᙭ Allocation of Merchandise
᙭ Monitor Sales and Inventory Levels for Stores
᙭ Budget and Plan for New Store Openings
᙭ Manage Merchandise Replenishment Systems
THE MERCHANDISE
ANALYST TRAINEE
PROGRAM
9-12 Week
Training Program
Week 1: General Orientation
Weeks 2-3: Store Experience
Weeks 4-12:
1-1 and Classroom Training
• Trainer Support
• Mentor Program
STORE
MANAGEMENT
TRAINEE
 4-5 month executive
training program
 A combination of handson and computer based
training
 Upon completion of
training you will be
placed as an Assistant
Store Manager at one of
Kohl’s 457 stores
 Learn all aspects of
Store Management
including:
 Freight Flow
 Merchandising
 Advertising
 Customer Service
 Tracking sales
Trends
STORE TEAM
STRUCTURE
REGIONAL
MANAGER
DISTRICT
MANAGER
STORE
MANAGER
ASSISTANT
STORE
MANAGER
C/F/H
ASSISTANT
STORE
MANAGER
A/A
ASSISTANT
STORE
MANAGER
PERS / OPS
ASSISTANT
STORE
MANAGER
TRAINEE
SUMMER
INTERNSHIPS
BUYING OFFICE INTERNSHIP
 10 Week Internship at Corporate Headquarters
 Learn All Aspects of Buying Office Functions
 Work with Analyst, AB, Planner, Buyer
 Discovery/Focus Project
STORE MANAGEMENT INTERNSHIP
 10 week Store Management Experience
 Working with DM, Store Manager and A.S.M.’s for first 5 weeks
 Managing your own department second 5 weeks
 Discovery/Focus Project
SUCCESSFUL
CHARACTERISTICS
• Independent
Thinkers
• Thrive on
Responsibility
• Flexible
• Leadership Skills
• Desire to Make a
Difference!
ON CAMPUS
INTERVIEWS
Corporate Opportunities:
Merchandise Analyst Trainee
Buying Office Internship
Thursday, February 20
Store Opportunities:
Store Management Trainee
Store Management Internship
Thursday, February 27
We’re Going Places…
Are You Ready?
www.kohlsoncampus.com