Alison Klemm, Ryan Ruyle, Campbell Cooper, Beau Bolfing, Jarrod Trevathan, Greer Mccord,
Joseph Penate, Jordan Williams, Quenton Polk
Chapter 6 Quiz
1.Which of the following is not a step in the consumer decision-making process?
A. Need Recognition
B. Purchase
C. Postpurchase Behavior
D. Want Recognition
2. What is the definition of an evoked set?
A. A group of brands resulting from an information search from which a buyer can
choose
B. A set brand that a customer is loyal to
C. A group of brands that are directed to one group of people
D. A specific brand that holds more market share than its competitors
3. Inner tension that a consumer experiences after recognizing an inconsistency between
behavior and values or opinions is called:
A. Regret
B. Self-conflict
C. Cognitive Dissonance
D. Postpurchase Behavior
4. Food and healthcare products relate to which of Maslow’s need states?
A. Love and belonging needs
B. Esteem needs
C. Self-actualization needs
D. Physiological needs
E. Safety needs
5. Critics charge that advertisers trying to portray a target audience end up perpetuating ______.
A. Success
B. Racism
C. Stereotypes
D. Diversity
6. In 2009, mass-media ad expenditures, including online advertising, in the United States
exceeded _______.
A. $100 Million
B. $50 Billion
C. $200 Billion
D. $700 Billion
7. In the United States, advertisers may not engage in deceptive or unfair practices including all
of the following except?
A. False vertical cooperative advertising allowances
Alison Klemm, Ryan Ruyle, Campbell Cooper, Beau Bolfing, Jarrod Trevathan, Greer Mccord,
Joseph Penate, Jordan Williams, Quenton Polk
B. Unfair comparison advertising
C. The exercise of monopoly power
D. Advertising their own product
8. Which government agency responsible for advertising regulations is the largest and most
powerful?
A. Federal Trade Commission
B. The Federal Drug Administration
C. United States Postal Service
D. The Securities and Exchange Commission
9. Ethical standards are?
A. A matter of personal reflection
B. Fine line between facts based advertisements and intentional acts of deceit
C. A Gray area that can be difficult to judge
D. All of the above
10. What is the term that refers to demand for an entire product?
A.
B.
C.
D.
Inelastic Demand
Puffery
Primary Demand
Secondary Demand
11. Approximately how many advertisements to children between 2 and 11 years old see in a
year?
A.
B.
C.
D.
25,600
2,000
20,000
30,000
12. What are moral standards and principles against which behavior is judged?
A)
B)
C)
D)
Integrity
Ethics
Deception
Puffery
13. What are some of the ethical issues that arise from market promotions?
A. concern for the impact of promotional messages on children
B. concern for the amount of violence in the media
C. concern for the number of subliminal messages
D. concern for the number of daily ads
Alison Klemm, Ryan Ruyle, Campbell Cooper, Beau Bolfing, Jarrod Trevathan, Greer Mccord,
Joseph Penate, Jordan Williams, Quenton Polk
14. Which of the following is a positive effect of promotional efforts?
A. Show consumers available products
B. Eliminate competition
C. Inform people about political and social issues
D. Persuade consumers to purchase a product
15. Which Agency does not regulate advertising?
A. FCC
B. FTC
C. SEC
D. NASA
16. The FTC can issue this order which generally requires that the advertising in question be
stopped within 30 days so that the advertising in question can be held to determine whether the
advertising is deceptive or unfair.
A. Cease and desist.
B. Consent order
C. Affirmative disclosure
D. Self regulation
17. The Better Business Bureau:
A. Maintains a permanent professional staff that works to resolve complaints with the
advisor and its agency
B. Receives complaints from consumers, competitors, or local businesses, it forwards them
to the NAD.
C. Prohibits obscenity, fraud, and lotteries on radio and television
D. Controls unfair methods of competition, regulates deceptive advertising, and has various
programs for controlling advertising process
18. Which is considered a type of SPAM?
A. Cookies
B. Behavioral targeting
C. Phishing
D. Hyper Text Markup Language
19. Which type of defamation is verbal?
A. Slander
B. Libel
C. Appropriation
D. Copyright infringement
20. When Handling complaints to the BBB, which is not a step completed by the NARB?
Alison Klemm, Ryan Ruyle, Campbell Cooper, Beau Bolfing, Jarrod Trevathan, Greer Mccord,
Joseph Penate, Jordan Williams, Quenton Polk
A.
B.
C.
D.
1. D
2. A
3. C
4. D
5. C
6. C
7. D
8. A
9. D
10. C
11. A
12. B
13. A
14. C
15. D
16. A
17. B
18. C
19. A
20. C
Appointment of panel
Evaluation of panel
Receipt of complaint.
Referral to government