The Los Angeles News Group
is your multimedia partner.
The Los Angeles News Group (LANG) is a consultative multimedia
company committed to providing solutions to help grow your
business, and increase your market share by attracting the best
customers for your products and services.
For over 100 years, LANG has provided exclusive local content for
the communities it serves. And today, LANG newspapers, websites
and specialty publications maintain a position as the most trusted
source of news and information throughout its primary trade area.
No matter the distribution vehicle -- newspaper, magazine, mobile,
online – LANG’s in-depth reporting on local news, politics, sports,
and entertainment continues to attract a desirable audience for its
customers. In fact, in print and online, LANG delivers premium
content to over 2.53 million adults every week, making it an
indispensible marketing solution for the advertisers it serves.
Base: LANG readers (print and online integrated net weekly reach).
Source: Scarborough 2013 R1; Adults 18+ .
The Los Angeles News Group (LANG) is the ultimate vehicle
for reaching the nation’s second-largest DMA.
Spanning more than 52,000 square miles,
the L.A. DMA covers all of Los Angeles,
Orange, Ventura, Riverside, and San
Bernardino Counties.
If the 5-county DMA were a state, its total
population of more than 18 million would
surpass every other state except California,
New York and Texas.
The LANG Market makes up nearly 50% of
the nation’s 2nd largest DMA in total
households, population, EBI, total retail
sales, and consumer expenditures.
Source: 2014 Claritas, aggregate household effective buying income (disposable after -taxes income).
LA DMA
LANG
Market
% of
DMA
Households
5,853,803
2,821,379
48.2%
Population
18,159,947
8,809,351
48.5%
Effective Buying Income
$374.4 billion
$182.9 billion
48.9%
Retail Sales
$244.8 billion
$120.5 billion
49.2%
Consumer Expenditures
$336.2 billion
$165.0 billion
49.1%
342,216 | 1,013,276 3,606,479
Daily Circulation | Readership
Monthly Unique Visitors
428,623 | 1,326,444 16,737,020
Sunday Circulation | Readership
Monthly Page Views
Source: Scarborough 2013 R1, adults 18+. Alliance for Audited Media, September 2013 Publisher’s Statement. 2013 Omniture 6 mo. avg. (Jun-Nov).
Circulation excludes branded editions; branded edition daily total (411,874), Sunday total (510,873).
Daily News All Inclusive Media Platform
The Daily News can deliver your advertising message
to the right audience at the right time with the right medium.
Digital Solutions
Subscriber & Non-Subscriber Solutions
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•
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•
•
11 Local Newspaper Websites
LA.com Entertainment & Daily Deals
Yahoo! Targeting (online & mobile)
Ad Taxi Network
o
o
o
•
•
•
•
•
•
Campaign Dashboards
Retargeting
Reverse Proxy
Online Videos
E-Mail Marketing
Social Media Marketing
Search
Mobile Marketing
App Solutions
9 Daily Newspapers
o
o
o
o
o
o
•
•
•
•
ROP Advertising
Newspaper Preprint Inserts
Newspaper We-Print Program
Unique Ad Positions
Front Page Sticky Notes
Front Page Strip/Box Ads
6 Hyper-Local Weekly Newspapers
Alternate Delivery
RedPlum TMC
Spotlight Opt-In Program
Niche Marketing Solutions
In-House Research Resources
•
•
•
•
•
•
•
•
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High-End Local Lifestyle Magazines
Spanish-Language Weekly Newspaper
Custom Publishing
Direct Mail Campaigns
Detailed Market Reports & Trends
Demographic, Psychographic, & Consumer Analysis
Competitive/Retail Intelligence
Custom Market Tours
RAM (Research & Analysis of Media)
Connecting Advertisers to Consumers and Consumers to Information
The Los Angeles News Group audience is upscale,
affluent, and well-educated
LANG Market
49%
51%
Total Audience
46%
54%
Age 18 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 +
33%
19%
19%
15%
15%
28%
17%
20%
16%
19%
Median Age
44
48
$74,967
$75,064
White (non-Hispanic)
Spanish/Hispanic Origin
African-American (non-Hispanic)
Asian (non-Hispanic)
Other
40%
43%
5%
7%
5%
44%
39%
7%
5%
5%
Married
Homeowner
College Educated (1+ years)
54%
59%
56%
51%
60%
61%
Presence of Children under 2
Presence of Children Age 2 - 5
Presence of Children Age 6 - 11
Presence of Children Age 12 - 17
6%
16%
22%
24%
4%
15%
21%
24%
Men
Women
Average HHLD Income
Total Audience: 5 daily, 1 Sunday, 7 days online
Market – LANG Primary Market Adults
Source: Scarborough 2013 R1, adults 18+; 0513
Nationally, LANG ranks 8th in
weekly print and online audience reach.
Ranking
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Newspaper/Group
NEW YORK DAILY NEWS
NEW YORK TIMES
LOS ANGELES TIMES
NEW YORK POST
CHICAGO TRIBUNE
WASHINGTON POST
CHICAGO SUN-TIMES MEDIA GROUP
LOS ANGELES NEWS GROUP
BAY AREA NEWS GROUP
HOUSTON CHRONICLE
NEW YORK NEWSSDAY
BOSTON GLOBE
PHILADELPHIA INQUIRER-DAILY NEWS
NEWARK STAR-LEDGER
ATLANTA JOURNAL-CONSTITUTION
ARIZONA REPUBLIC
DALLAS MORNING NEWS
SAN FRANCISCO CHRONICLE
MINNEAPOLIS STAR TRIBUNE
SEATTLE TIMES
Print & Online
Weekly
Combined Audience
4,330,265
4,060,402
4,024,193
3,213,303
3,100,315
2,753,992
2,668,139
2,530,989
2,189,163
2,093,951
2,065,031
1,992,026
1,969,623
1,940,439
1,900,770
1,801,759
1,730,635
1,694,825
1,672,852
1,498,486
LANG delivers an exclusive
and local audience.
• Half of LANG’s print and online
audience do not read or visit the
L.A. Times in print or online.
• LANG’s print and online
products reach nearly 1.3 million
exclusive readers not reading or
visiting the L.A. Times.
• LANG’s online unique
visitors have increased
by 65% since 2008.*
Source: 2013 Scarborough Report, R1; Ranking does not include
USA Today, WSJ. *Omniture, 12 mo. avg. 2008-2012.
Bay Area News Group includes San Jose Mercury News, Contra
Costa Times, Oakland Tribune, Marin Independent Journal,
Santa Cruz Sentinel, Vacaville Reporter and Vallejo Times
Herald.
LANG more than doubles
the impact of only one newspaper.
Potential Total Penetration by Adding the Los Angeles News Group
30%
26%
25%
20%
20%
20%
17%
19%
14%
14%
9%
15%
12%
7%
LANG
11%
LAT
10%
11%
5%
10%
12%
11%
8%
8%
3%
0%
San
Fernando
Valley
San
Gabriel
Valley
Notes: Excludes branded editions. Potential penetration may include duplication.
Sources: March 2012 AAM Audit,, 2013 Claritas.
Long
Beach
Area
South
Bay
Ontario
Area
San
Bernardino
Market
Over 756,000 daily and over 852,000 Sunday
LANG readers are unduplicated with the L.A. Times.
Low Daily Duplication
Low Sunday Duplication
Duplication
11%
Duplication
12%
Unduplicated
89%
Unduplicated
88%
89% of daily L.A. Times and LANG
readers are unduplicated.
88% of Sunday L.A. Times and LANG
readers are unduplicated.
2,431,2704 gross daily readers
3,885,951 gross Sunday readers
Source: 2013 Scarborough Report, Rel. 1
Gross readers less net readers = duplication
Duplication divided by gross = % of shared readers
Digital
SOLUTIONS
LANG’s Eleven
Local Websites
Monthly Total Visitors: 3,606,479
Monthly Page Views: 16,737,020
% Local Visitors: 60%
dailynews.com
dailybreeze.com
sbsun.com
Monthly Total Visitors: 1,055,962
Monthly Page Views: 3,911,499
% Local Visitors: 48%
Monthly Total Visitors: 507,785
Monthly Page Views: 3,165,179
% Local Visitors: 66%
Monthly Total Visitors: 306,314
Monthly Page Views: 1,848,113
% Local Visitors: 63%
impactousa.com
dailybulletin.com
Monthly Total Visitors: 651,690
Monthly Page Views: 3,402,882
% Local Visitors: 69%
Monthly Total Visitors: 23,460
Monthly Page Views: 35,070
% Local Visitors: 20%
Monthly Total Visitors: 317,842
Monthly Page Views: 1,554,927
% Local Visitors: 67%
presstelegram.com
LA.com
redlandsdailyfacts.com
Monthly Total Visitors: 497,694
Monthly Page Views: 2,128,043
% Local Visitors: 55%
Monthly Total Visitors: 134,636
Monthly Page Views: 293,363
% Local Visitors: 51%
Monthly Total Visitors: 111,097
Monthly Page Views: 397,943
% Local Visitors: 60%
pasadenastarnews.com
sgvtribune.com
whittierdailynews.com
Sources: 2013 Omniture 6 mo. avg. (Jun-Nov)
Local Visitors = L.A. DMA Residents.
LANG Digital Audience
AdTaxi Digital Ad Network gives you access to premium Los Angeles News Group inventory PLUS the largest
ad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites!
LANG Online Audience
• 3.6 million monthly unique visitors.
• 16.7 million monthly page views.
Yahoo! Mobile Audience
• Over 117.2 million monthly uniques.
LANG iPad Audience
Yahoo! Online Audience
• 8.9 million monthly L.A. DMA uniques.*
• 195.2 million monthly U.S. unique visitors.
• 1.3 million mobile page views.
Exchange Mobile/Tablet Inventory
• 9.5 million monthly ad impressions.
Exchange Audience
• Over 20 billion daily U.S. impressions.
LANG Mobile Audience
• 13.7 million total monthly page views.
Sources: LANG: 2013 Omniture data (6 mo. avg., Jun-Nov);
Yahoo!/ Total Internet – December 2013 comScore; *L.A. DMA uniques, adults 18+.
Yahoo! Mobile - December 2013 comScore. LANG Mobile & iPad audience – December2013
(WAP, Std., Apps.)
Access to Targeted Email Database
• Local, regional & national.
• Customize your email marketing with
geographic, demographics and/or
psychographic profiles.
• Full reporting and analytics.
Established Home Page Advertising Opportunities
Established Home Page Advertising Opportunities
Established Home Page Advertising Opportunities
Precise Targeting Capabilities
As a
primary local partner,
we can locate your most valued customers and help increase ROI.
BEHAVIORAL TARGETING
As users travel the internet, Yahoo! learns
more about them, tracking movements and
categorizing their interests and behavior.
We aggregate what we learn to deliver
audiences you want to reach.
ADDITIONAL TARGETING OPTIONS
Demographic Targeting
Customize to a specific gender, age, or income.
Geographic Targeting
Targeting user location to increase accuracy.
Time-of-Day Targeting
Control when a user can view your ad.
Technographic Targeting
Target high-tech consumers with rich media.
Frequency Cap Targeting
Reduce waste by limiting the number of times users
see your message by day, week or month.
Content Targeting
Engage web users with more relevant ads matched
to the content they are currently consuming.
Mobile and Tablet Display Advertising
Reach your target audience while they’re on the move with
AdTaxi’s robust mobile solutions.
AdTaxi combines DFM’s 157.1 million monthly page views, Yahoo!’s
5.1 billion and a virtually unlimited AdTaxi Mobile Network audience
to create the best mobile campaigns.
Mobile Audience Source: January 2014 Omniture, Verve, and Spreed Wireless, DoApp.
Yahoo! Audience Source: comScore December 2013.
Video Ad Solutions
Rich interactivity
features enable
viewers to share video
ads with friends or
contact advertisers
through the video ad
via SMS or email right on the spot.
Video
There's a new
generation of
technology making
video a truly interactive
tool, one that enables
advertisers to directly
engage customers.
Twitter
Advertisers can also
feature video on our
suite of mobile sites.
…Plus, video ads
are surprisingly
affordable!
Interactive Video Advertising Ideas
- Taking a virtual tour after seeing an ad for new homes for sale
- Seeing a Flash tour of a car interior and requesting a test-drive
- Displaying a map to find the closest store location
- Participating in a trivia contest or quiz to win a discount
- Requesting a quote for an insurance policy or home loan
Custom Solo Email Blasts
• We can facilitate customized email
blasts to the database and target
market of your choice.
• You pick the target, and we will
provide the database list, build the
email, and even provide full
reporting and analysis of the open
rates and click-throughs!
• Target audience by demo, geo,
psychographic parameters.
• Tier 1 quality opt-in lists (Census,
Postal, Auto, Equifax and others)
• Average 17% open rate and 1.75%
CTR
Statistics as of 2/08/11. Numbers are based on post delivery reports (Data Dynamix) from the last 6
months of mailings done by Denver Post for customized solo e-mail customers.
Build Your Facebook Presence
 Leverage our vast social media
expertise to build your Facebook
presence and grow your business.
 Our Facebook “build-out” packages
give you the flexibility and
scalability to properly represent
your business on Facebook.
 Each package includes varying
levels of the following elements:
Facebook Timeline:
creative design & build-out
Content Curation
Twitter Integration
YouTube Integration
Facebook Display Ad Campaign
Facebook Accelerator
Reporting and Analytics
BEFORE
AFTER
Search Solutions
We offer search solution products guaranteed to
drive results for your business.
Search Engine Marketing
• Pay-per-click ads
Search Engine Optimization
• Off-Site: places, maps and link
building
Other Services
• Call-Tracking (local & toll-free)
• Web Site Proxy & tracking
• Custom micro-sites / landing pages
PRINT
SOLUTIONS
About L.A. DMA’s Premiere
Insert Program “Spotlight”
• Distributed weekends when
consumers are shopping.
– Spotlight delivered to opt-in
households.
– Preprints inserted Sundays to
LANG’s paid subscribers.
– Delivered to Impacto USA
households.
• Exclusive content from the
entertainment capital of the world.
• Audited by Alliance for Audited Media.
What’s New About LANG’s Spotlight Program
•
•
•
•
•
•
LANG’s weekly newspapers will begin delivering the same day of the week
(April 5).
Moving Thursday’s Highlanders, Thursday’s Weekly Star and Friday’s Bulletin
Express to weekend delivery.
All of these weeklies will be rebranded to Spotlight and delivered each weekend.
Can also be delivered weekends with Impacto USA to reach the nation’s #1
Hispanic household market.
Expanding to 25,000 households in the Daily News footprint in Santa Clarita Valley
(July 12).
Expanding to 171,600 households in the Daily News footprint in San Fernando Valley
and in the Inland Empire’s San Bernardino footprint (September 6).
90,000
Current
Weekend Spotlight
Distribution
+
Current
Weekly
Publications
171,600
25,000
94,800
+
July Expansion
(Daily News
Footprint)
September
Expansion
(Daily News & Inland
Empire Footprints)
+
227,300
+
Impacto USA
Saturday
Delivery
= 951,800
Household Weekend Delivery
Numbers rounded to nearest hundred.
343,100
+
Sunday
LANG
Subscribers
Daily News
The Sun
Redlands
Daily Facts
San Gabriel
Valley News
Group
Daily
Breeze
Inland Valley
Daily Bulletin
Press-Telegram
Original Spotlight Footprint
90,000
+343,100
Paid Circulation
Numbers rounded to nearest hundred.
July Expansion
25,000
Daily News
September Expansion
91,400
September Expansion
80,200
The Sun
San Gabriel
Valley News
Group
Daily
Breeze
Inland Valley
Daily Bulletin
Redlands
Daily Facts
Press-Telegram
Spotlight Footprint
Paid + Spotlight
951,800
Numbers rounded to nearest hundred.
LANG’s Hyper-local Weekly Publications
UPTOWN/DOWNTOWN GAZETTE
THE BEACH REPORTER
18,000 distribution each Friday
58% home delivery, 42% racks
Serving downtown Long Beach,
Bixby Knolls and Wrigley.
47,250 distribution each Thursday
86% home delivery, 14% racks
Serving El Segundo, Manhattan, Redondo
and Hermosa beaches.
GRUNION GAZETTE
38,000 distribution each Thursday
90% home delivery, 10% racks
Serving Belmont Shore, Belmont
Heights, Seal Beach, E. Long Beach
and Signal Hill.
Source: LANG 1Q 2014 preprint estimates.
PALOS VERDES PENINSULA NEWS
14,968 distribution each Thursday
94% home delivery, 6% racks
Serving the communities of Palos Verdes
Peninsula
We offer flexibility and provide solutions with a
variety of niche marketing opportunities.
Front Page Notes display your message on the front page. Or float your
note online on one of our local home pages.
Rack Cards are like colorful mini billboards displayed on newspaper racks
located throughout the market.
Island Ads are surrounded by Editorial content in any section of the
newspaper, and offer a dramatic platform to set your message apart.
Section Front Ads - literally puts you in front of your competitors and
offers a high-profile, strategic advantage.
Toppers are one-page ad flyers placed on top of the
entire newspaper.
Polybags carry your custom-printed message on a
colorful, waterproof, recyclable bag with the newspaper
inside it.
Product Samples can be targeted, packaged and
delivered right along with the newspaper to a preselected customer base.
Extend your advertising reach with
a variety of alternate delivery options.
• Full or partial market options available.
• Available for ZIP Code or sub-ZIP levels.
• Non-subscribers via mail on Tuesday/Wednesday.
RedPlum
LANG Direct
• Home delivery to LANG newspaper subscribers.
• Hand delivery to LANG non-subscribers.
• Doorhanger programs or driveway delivery.
• Available 7 days a week.
• Delivery available at the block group level.
Our turn-key direct marketing solutions
save you time and money…and deliver results.
Programs,
Calendars
Postal Customer
1234 Main Street
Any Town, USA
Direct Mail
Newsletters
Brochures
Demographic Profiling and Targeting. Quality consumer lists reduce waste,
reach the right targets with confidence.
Competitive Printing Rates. Plus you save even more money when you bundle
your entire campaign into one buy.
Power of distribution. We offer more options – in some cases, we can deliver
your message ourselves and eliminate costly postage.
Turn-key project management. No worry, no hassle – you have more time to
run your business!
Door hangers
Inland Empire Lifestyle Magazines
Delivered to an Affluent Audience - Your Potential Customer.
RIVERSIDE MAGAZINE
REDLANDS MAGAZINE
Captures the stories and brilliant transformation
of this city that is fast becoming a center for art,
commerce and education.
25,000 distribution, six issues annually.
Gives in-depth local lifestyle coverage to the
communities of Redlands, Highland, Loma Linda,
Mentone and Calimesa.
10,000 distribution, four issues annually.
Pasadena’s Lifestyle Magazine
Delivered to an Affluent Audience - Your Potential Customer.
THE ROSE
Pasadena’s Rose Magazine is a
publication of the San Gabriel Valley
Newspaper Group, which publishes
the Pasadena Star-News, San Gabriel
Valley Tribune and Whittier Daily
News. The Rose covers a wide variety
of cultural offerings that are available
in Pasadena and surrounding
communities highlighted by the
Tournament of Roses Parade every
January 1st.
90,000 distribution, 1 issue annually.
Ethnic Targeting
SOLUTIONS
Impacto USA delivers
‘Information for Better Living’ to the highly desirable
Southern California Hispanic market.
 Targeted weekend home delivery by block group to 227,317
households
 Strong news, sports, and entertainment coverage with a
distinct focus on:
- Major weekly news
- Health
- Wellness
- Beauty
- Civic Affairs
- Sports
- Nutrition
- Entertainment
 Audited by Alliance for Audited Media (formerly ABC)
 Niche marketing opportunities include special sections, reader
promotions, spadeas, and post-it-notes
 Serving the Hispanic communities of Los Angeles County and
western San Bernardino County
 Beginning April 5, Impacto will incorporate the Spotlight name
and add exclusive entertainment content
 Target consumers with full Spotlight program with or without Impacto
 Target Hispanic households with Impacto alone
With Impacto’s pinpoint distribution,
advertisers can reach Southern California’s
fast growing Hispanic community.
Extensive Reach
 227,317 weekend home delivery
 Mobile optimized website at
ImpactoUSA.com
Targeted
 Print distribution reaching areas of:
−
−
−
High Hispanic household density
87% of delivery block groups have
average household incomes of $45,000+
5-mile proximity to a major retail center
 At the block group level
−
Up-to-date analysis of Hispanic density
and income on a targeted, sub-ZIP level
You’ll be in good company with…
LANG is a must buy ….
EXTENSIVE…
We now have the ability with our ad exchange platform to tap into 96% of the available display
banner inventory in the United States .
EXCLUSIVE…
LANG reaches over 852,000 exclusive consumers who do not read the L.A. Times.
IMPRESSIVE…
We'll work with you to define your target audience, buy inventory on a per impression basis and
deliver your message to the right person at the right time.
POWERFUL…
Broaden your coverage with LANG’s niche marketing products:
•
Six hyper-local weekly publications including Impacto, a Spanish language weekly newspaper.
•
LANG’s targeted glossy magazines for reaching some of the most affluent households.
•
Expanding Opt-in Spotlight program.
•
Direct email and mobile marketing solutions.
Thank you!
LANGNews.com | Digital First Media properties
in partnership with YAHOO!
21860 Burbank Blvd., Suite 200
Woodland Hills, CA 91367
818-713-3380