Sustainability at Nortel
Rick Dipper
Corporate Responsibility
September 9, 2008
BUSINESS MADE SIMPLE
Nortel Confidential Information
Nortel’s Environmental History
2007
•Dow Jones Sustainability
Index (3rd year in a row)
2005
•Top 10 Socially Responsible
•Environmental Companies (Maclean’s)
Innovation Award
2002
(Environment@RTP)
•Most Environmentally
•WEEE compliance
Responsible Technology
Company in Canada
(Corporate Knights)
1992
•First company to eliminate
2006
CFC’s from manufacturing
•Clean Air Day Award
•Environmental Leadership
(2006 Smog Summit)
Award
1987
•RoHS compliance
2004
•Environmental audit
•GreenCommute meets
completed and
“Best Workplaces for
environmental policy
Commuters” requirements
established
1997
•Ozone Protection Award
1989
•USEPA Ozone Protection
Award
Nortel’s EARTH Principles
Educate our Employees
We encourage and stimulate employee participation in reducing Nortel’s environmental impact.
We provide insight, data, and techniques on how employees and their families can reduce their
own environmental footprint.
Active Engagement and Dialogue
We initiate and maintain conversations with relevant organizations, both internally and externally.
We actively engage in standards development so our customers can assess our products and
solutions using an unbiased and independent methodology.
Reuse, Reduce, Recycle
We make these three intertwined behaviors a priority, by reusing when possible, reducing
consumption when appropriate, and recycling at every opportunity.
Tangible and Continuous Improvement
We set concrete goals and objectives that are crucial to measure progress. As we dialogue with
our various stakeholders, including our Customers and Suppliers, it will be critical to show our
ability to react to ideas and opportunities to improve our processes. We must listen with the
intent to apply concepts and ideas which will move the yardsticks.
Harmonious product design which contributes to a sustainable planet
We have an engineering legacy; it is in our DNA. The design of our products and solutions does
not come by accident or happenstance – it is accomplished with a clear understanding of our
Customers needs and a belief in the value of our Design for Environment attributes. We strive to
design solutions which reduce the environmental footprints of all who use them.
Lessons Learned with WEEE/RoHS
• Intelligence and Analysis
• Trade associations
• Provide input through external stakeholder consultations
• Planning and Preparation
• Leading indicators
• Impact assessments
• Organizational Awareness
• Supply Chain –both directions
• Internal information flow
• Due Diligence/Follow Up
• Records Management
• “Rinse and Repeat”
EuP, REACH, etc. require similar discipline and rigor
Extending our Green Reach
Associations and Standards
•Principal member of the Ethernet Alliance
•Driving Energy Efficient Ethernet standard
•Global e-Sustainability Initiative
•Promotes technologies for sustainability
•American Electronics Association in Europe
•Carbon Disclosure Project
•Disclose greenhouse gas emissions
•The Climate Group
•United States Environmental Protection Agency
•Climate Leaders Group
Executing Green at Nortel
Standards Council
Regional Green
Councils
Design for
Environment
Global Green
Council
Government
Relations
Investment Recovery
Centers
R&D Energy
Champion
Many moving parts to a successful implementation
Tactical Requirements
• Organizational Discipline
•
•
•
•
Overarching Global Green Council
Functional players
Strategic Partnerships
Customer Engagement
• Cradle to Grave mindset
• Design for Environment
• Product evolution
• End of Life – Takeback
• Support across entire enterprise
• Executives on down
Looking Ahead
• Focus on Energy Efficiency
• Reducing Costs/Carbon Footprint
• Active participation in industry standards
• Ahead of EuP curve
• Continued Regulatory Vigilance
• European Union
• United States
• Global
• Flawless execution on Current Strategies
Anticipation and early reaction are key
Success requires ICT Collaboration
• “We’re all in this together”
• Traveling the same road…although at different rates
• Sharing best paths/bumpy paths
• Leverage Trade Associations to be the industry voice
• Share information as necessary and appropriate
• Learn from each other
• Partner on common causes