ENT03: VMware: How Do They sell, How Are They Paid and How

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rcolomo@microsoft.com
leoper@microsoft.com
Fundada en 1998 y adquirida por EMC en 2004, VMware fue
pionero de la tecnología de virtualización
En 2009 tuvo ventas por $2 billones de USD, más de 170,000
customers y 25,000 socios de negocios, VMware entrega
soluciones de cómputo en la nube y virtualización, iniciativas
estratégicas que consistentemente están en la mente de los
CIOs.
*Fuente: Reporte annual de Vmware en2009
Paul Maritz (CEO)
14 years at MSFT
(Former VP of Platform Strategy
and Developer Group)
Tod Nielsen (COO)
12 years at MSFT
(Former VP of Developer
Tools)
Paul’s mantra:
“Move the world from
Wintel to Vintel”
Richard McAniff
(Chief Development Officer VMware)
21 years at MSFT (CVP Office, DE)
Mark Lucovsky
Former MSFT DE,
Former Google DE
Nube
Servicios públicos
Continuidad de negocio
Consolidación
Expandiendo su relacionamiento
Ganancias basadas en la confianza y
en el éxito de la implementación
Creación de Relación de confianza con
el cliente
Cuidado con la sensibilidad del precio
LA INTEGRACIÓN ES CLAVE
No proponer una situación de reemplazo, a
menos que el cliente lo pida.
Rodear con Management (System Center)
El cliente confia en VMware, no trabajar en
contra de… mejor construir sobre
Calculadora de TCO
Capacity Planner
Proponer una POC
para consolidar
servidores
Optimización de
infraestructura
Continuidad de
negocio
Automatización del
ciclo de vida del SW
Clientes/Escritorios
virtuales
Virtualización
de HW
Alta disponibilidad
Deployment rápido
VDI
Deploy virtual machines
that run safely and move
transparently across
shared hardware.
>
>
>
Consolidate servers
Reduce data center
operating costs: real
estate, power, cooling
Includes the industry’s
most widely deployed
Virtualization
Infrastructure suite
Keep systems up and
running through simple,
reliable data protection
and pervasive failover
protection.
>
>
>
Reduce planned and
unplanned downtime
Reduce cost and
complexity of high
availability
Leverage assets and
speed software
development by
automating the setup,
sharing and storage of
multi-machine
configurations.
> Rapidly provision
machines
>
Simplify disaster
recovery
Improve software
quality
Secure unmanaged PCs
while retaining end-user
autonomy by layering
a security policy in
software around desktop
virtual machines.
>
>
Savings
•
One Time Capital Assets - 30-50%
•
Proactive tasks (Deployment) - 10% to 20%
•
Reactive Tasks (Unscheduled maintenance) - 25% to 40%
•
Administrative tasks (scheduled maintenance) - 10% to 20%
For enterprises
and end users
Improve security
and mobility
http://www.microsoft.com/map
https://roianalyst.alinean.com/microsoft/virtualization/
The Microsoft Assessment and Planning (MAP) Toolkit is a powerful inventory,
assessment, and reporting tool that can securely assess IT environments for
various platform migrations and virtualization without the use of any software
agents. This versatile toolkit:
•
•
•
•
Quickly discovers clients, servers, and applications across your IT environment.
Conducts migration and virtualization assessments for your IT projects.
Auto-generates reports and proposals.
Scales well to small businesses as well as large enterprises.
Section
Start
CIO Discussion
Application Workloads (x5)
Purpose / Usage
How it works
 Access assessments
 Click on the relevant button to access the desired
assessment
 For a 20-minute CIO
discussion to discover CIO
strategy and priorities
 15 high-level questions about the company’s
strategy, and support discussions of how the partner
can help the customer achieve that strategy
 Drive next steps (e.g.
workload assessment)
 Generates output with recommendations and next
steps
 For a 60-minute IT directors
discussion about a particular
workload (Messaging, Collab,
UC, CRM, LoB)
 30-40 questions for each workload in a structured
process for exploring the customer’s workload cloud
strategy
 Generates output with recommendations and next
steps
https://partner.microsoft.com/global/40150816
A VMware ELA contract is 2 pieces: Licenses up front plus 3 year Maintenance,
and pre agreed maintenance cost for year 4-5 but not prepaid
They go back and extend maintenance on current ELA’s, usually on year 3
Maintenance update enables them to upgrade the base to current products
They have started to saturate the market so they have forced themselves to
convert into a maintenance business
Win Next Virtualization Workload
Land our Datacenter to Cloud Vision
Identify future ELAs renewal
Win on VDI
Land the Enrollment for Core Infrastructure (ECI)
http://www.microsoft.com/latam/virtualizacion
http://www.microsoft.com/learning/en/us/training/virtualization.aspx
http://technet.microsoft.com/es-mx/virtualization/default.aspx
http://technet.microsoft.com/en-us/virtualization/dd353206.aspx
http://technet.microsoft.com/es-mx/virtualization/cc150661.aspx
36
http://blogs.technet.com/virtualization/archive/2010/03/18/dy
namic-memory-coming-to-hyper-v.aspx
http://www.microsoft.com/net/CaseStudies/MissionCriticalApps/Defa
ult.aspx
http://www.microsoft.com/virtualization/en/us
45
/case-study-detail.aspx?id=321
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