Universum’s 2008 Ideal
Employer Survey
Bringing Students and Employers Together
September 18, 2008
CORPORATE BEST PRACTICES WEBINAR
Company
Headline
forSign-Ups
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Recruiting
– MBA: Virtual Corporate Presentations
– October 22-November 5, 5-6 pm est or 6-7 pm est
•
Pipeline Development
– College: Liberal Arts to Business Webinar
– November 6, 6-7pm est
– Pre-MBA: Industry Intro Webinar Series
–
–
–
–
Marketing, December 8, 5-6pm est
Finance, December 9, 5-6pm est
Healthcare, December 10, 5-6pm est
Consulting, December 11, 5-6pm est
CORPORATE BEST PRACTICES WEBINAR
Companies—Save
the Date!
Headline
for slide here
Network of Women’s Networks – Launch! – December
– Bring leaders together to share best practices, provide ideas
and resources, and create opportunities for dialogue
– Recognize the role these networks can play in recruiting and
retaining top talent
– Two virtual meetings and one live Summit
Tuesday, December 9th in New York
CORPORATE BEST PRACTICES WEBINAR
Claudia for
Tattanelli,
CEO, Universum
Headline
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Group
As CEO, Claudia Tattanelli, runs the American
operations of Universum Group, which today includes
the subsidiary groups of Universum, Jungle Media
Group, WetFeet and Career TV. With over 9 years
experience in employer branding, Claudia has
extensive experience from the global recruitment
scene working with many of the world’s largest
companies and organizations, including a majority of
the Fortune 100 firms, on their employer branding
and recruitment strategies.
Also joining us from Universum: Camille Kelly & Joel
Quast
CORPORATE BEST PRACTICES WEBINAR
Employer
Branding Report
Universum IDEAL™ Employer Survey 2008 – Undergraduate and MBA Edition –– Forte
Foundation
Agenda
1
Introduction & Survey Methodology
2
The Students’ Career Profile
3
Your Students' Profile and Work Place Preferences
4
The Students' Employer Preferences & Your Employer Brand Image and Employer Value
Proposition
5
Communication With Your Target Students
6
IDEAL™ Employer Rankings
7
Poll
8
Summary, Conclusions & Next steps
Universum Operates Globally
Standard Annual Surveys
Custom Projects
Global WetFeet Community
7
Universum Research
Over 250,000 students in Global reach - of which 50,000 in the United States
Method:


Independent
Data collection in partnership with the educational institutions

Data collection through online and paper questionnaires

Field Period: December, 2007 – April, 2008
UNDERGRADUATE
MBA
PHD – NEW!
DIVERSITY












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43,313 Respondents
195 Schools
13th Annual Edition
Quantitative
5,769 Respondents
52 Programs
14th Annual Edition
Quantitative
1,125 Respondents
4 Programs
1st Annual Edition
Quantitative
17,914 Respondents
154 Schools
9th Annual Edition
Quantitative
INCENTIVES: Donate life-saving vaccine to children in developing countries; Help slow down global warming by off
setting 150lbs of CO2; Donate $5 to the U.S. Fund for UNICEF; Receive a $5 gift certificate from GiveFun.com
2
Employer
Branding Report
The Students' Career Profile
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Are They Really So Different?
“A 60-something graduate recently reflected: ‘We wanted what they want. We just felt we
couldn’t ask.’ Herein lies the truth: what young workers want isn’t so different from
what everyone else wants. However, young workers are asking for it.”
<<Karen Cates and Kimia Rahimi, “Mastering People Management”>>
10
Meet the Millennials
The Future is Now!
 They were born between 1978 - 2002
with 75 million other millennial friends
 They are graduating from college in
record numbers…
 They are in the employment pipeline…
 They will be applying to your company
until 2024
 They have VERY different traits from
the last set of candidates you met
(GenExers, Baby Boomers)
 They are rewriting the rules… and
there is change in the air…
What to ask yourself…
 How will you manage expectations for
advancement?
 What can you do to develop and
encourage leadership and responsible
risk-taking?
 Can your corporate culture balance
their need for structure and your need
for highly motivated self-starters with
commitment?
 Are you prepared and able to provide
supervisory support and mentoring?
REMEMBER: Recruiting them will not be your problem. Managing them will.
11
What Do Females Feel Passionate About?
“I feel passionate about taking advantage of all the
opportunities presented to me and maintaining a
high level of satisfaction through my academic,
social, and professional life.”
<<Female, Junior, Pennsylvania State University>>
 Life
Education
Family & friends
Social justice/Community service
Successful career
“Living a happy life by finding a balance between life and work.”
<<Female, Second Year MBA, Carnegie Mellon University>>
12
Millennials Around the World…
…Not Just an American Phenomenon
Canada: Boomerang Kids
Part
Kids
England: Kippers
(Kids in Parent’s Pockets Eroding
Retirement Savings)
Germany: Nesthocker
(Nest Squatter)
India: Liberalization children
Italy: Mammone
Part
Adults
50%: Won’t Give Up Mom’s Cooking
Japan: Freeter
(Free worker: job hops and lives at home)
* Source: TIME, January 2005
The Participating Students
14
Female MBA:
Female UG Business:
Number of respondents: 2496
Number of respondents: 9759
Base of the group: Female MBA
Base of the group: Female Business
MBA Overall:
Female UG Overall:
Number of respondents: 5769
Number of respondents: 26880
Base of the group: MBA Overall
Base of the group: Female Overall
Career Goals – Undergraduate
Below is a list of 9 possible career goals. Which are most important to you?
Dedication to a cause or feeling that I am serving a greater good ranks higher among Overall Female
Undergraduate Students as compared to Female Business students and Forte Undergraduate students (both at #5).
Among Forte Undergraduate students, Competitively or intellectually challenged is the #1 Career goal, which ranks
lower among Female Business students and Females Overall.
In 2007. . .
•
Balance personal life and career (67%)
•
Build a sound financial base (41%)
•
Pursue further education (29%)
Top 5 – Career Goals (Female UG Business):
1.To have work/life balance (71%)
2.To be secure or stable in my job (51%)
3.To be competitively or intellectually challenged (40%)
4.To be a leader or manager of people (39%)
5.To be dedicated to a cause or to feel that I am serving a greater good (33%)
Top 5 Career Goals (Female Undergraduate):
In 2007. . .
1.To have work/life balance (68%)
2.To be dedicated to a cause or to feel that I am serving a greater good (51%)
3.To be secure or stable in my job (50%)
4.To be competitively or intellectually challenged (39%)
5.To be a leader or manager of people (28%)
•
Balance personal life and career (63%)
•
Pursue further education (39%)
•
Build a sound financial base (32%)
Male Business students rank Being entrepreneurial or creative/innovative in their Top 5 Career Goals
15
Work-Life Balance
What should an employer offer to promote better work-life balance?
Top 5 (Female UG Business):
Top 5 (Female Undergraduate):
1.
Flex time (44%)
1.
Flex time (39%)
2.
More vacation days (35%)
2.
More vacation days (38%)
“Social events for employees (weekends AND after work) and strong, active and well-funded affinity groups
for diverse groups of employees.”
<<Female, Sophomore, Columbia University>>
3.
Health and Fitness facilities (30%)
3.
Maternity leave options (30%)
4.
Maternity leave options (28%)
4.
Health and Fitness facilities (30%)
5.
Childcare options (24%)
5.
Childcare options (25%)
“Flexible working schedules and adequately planned Top
project
lengths
to allow
5 (MBA
Overall):
Top 5 (Female MBA):
for breathing room.”
1.
Flex time (50%)
2.
More vacation days (41%)
3.
Health and Fitness facilities (28%)
4.
Career breaks and sabbaticals (25%)
5.
Telecommuting (19%)
<<Female, First Year MBA, Duke University: Fuqua>>
1.
Flex time (53%)
2.
More vacation days (38%)
3.
Health and Fitness facilities (31%)
4.
Career breaks and sabbaticals (23%)
5.
Telecommuting (20%)
An employer can offer Male Business students Summer hours and Career Breaks and sabbaticals in order to
promote work/life balance.
Career Influencers & Decision Factors
MBA
Top 5 – Influences on the Students’ Career
Decisions (Female MBA):
Top 5 – Influences on the Students’ Career Decisions
(MBA Overall):
1.Family (parents, children) (27%)
1. Family (parents, children) (25%)
2.Spouse/partner (21%)
2.Spouse/partner (23%)
3.Mentor (12%)
3.Mentor (11%)
4.Friends (10%)
4.Other (11%)
5.Colleagues (10%)
5.Friends (10%)
“My own personal goals influence my career”
<<Female, First Year MBA, Emory University: Goizueta Business School>>
Undergraduate
Top 5 – Influences on the Students’ Career
Decisions (Female UG Business):
Top 5 – Influences on the Students’ Career Decisions
(Female UG Overall):
1.Family (parents, children) (50%)
1. Family (parents, children) (47%)
2.Spouse/partner (9%)
2.Spouse/partner (11%)
3.Other (9%)
3.Other (11%)
4.Friends (7%)
4.Professor (former or current) (7%)
5.Professor (former or current) (6%)
5.Friends (6%)
3
Employer
Branding Report
Your Students' Profile and Work Place Preferences
The Universum IDEAL™ Employer Survey – 2008 Edition
18
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Copyright Universum 2008
Preferred Industries - Undergraduate
In which industry would you ideally want to work when choosing your first employment after graduation?
Healthcare, #2 among Overall Female students, is not ranked in top 10 for Female Business students.
Among Forte Undergraduate students, Management Consulting (29%) is the #1 Industry.
In 2007, Female Undergraduate students were more interested in Healthcare (19%) as an industry.
Whereas, among Female Business students, Advertising/public relations (21%) was the #1 industry.
Preferred Industries (Female Overall):
Industry
Percent
Government/public service
Healthcare
Education/teaching
Marketing/advertising
Non-profit/Not for Profit
Other
Accounting (public)
Accounting/auditing/taxation (corporate)
Entertainment/media/public relations
Financial services
17%
17%
14%
13%
12%
12%
11%
10%
9%
9%
Preferred Industries (Female Business):
Industry
Percent
Accounting (public)
Accounting/auditing/taxation (corporate)
Financial services
Marketing/advertising
Investment banking
Management consulting
Government/public service
Hotel/restaurant/tourism/hospitality
Entertainment/media/public relations
Retail/fashion/apparel
Male Business students rank Investment Management and Real Estate in their Top 10 Industries.
19
29%
26%
21%
20%
9%
9%
9%
9%
7%
7%
Preferred Industries - MBA
In which industry would you ideally want to work when choosing your first employment after graduation?
Female MBA students are more interested in Non Profit, Retail/media/public relations and Internet/ecommerce as compared to the MBA total population. Forte MBA students are interested in
Biotechnology, not shown in either of the Top 10 industries below.
In 2007, Female MBA students were more interested in Consumer goods (24%) as an industry. Whereas,
among MBA students overall, Management Consulting (22%) remained the #1 industry
Preferred Industries (MBA Overall):
Industry
Percent
Management consulting
Financial services
Marketing/advertising
Consumer goods
Investment banking
Investment management
Private equity
Healthcare
Venture capital
Entertainment/media/public relations
20%
19%
13%
12%
8%
7%
7%
6%
6%
6%
Preferred Industries (Female MBA):
Industry
Management consulting
Financial services
Consumer goods
Marketing/advertising
Healthcare
Non-profit/Not for Profit
Entertainment/media/public relations
Retail/fashion/apparel
Investment banking
Internet/e-commerce
Male MBA students rank Energy/power in their Top 10 Industries
20
Percent
20%
17%
15%
14%
8%
8%
8%
7%
6%
5%
Training
What type of training provided by your employer is most important to you at
your first job after graduation?
Top 5 (Female UG Business):
1.
Technical Training Related to Specific Job Function (50%)
2.
Leadership Training (27%)
3.
Presentation Skills Training (8%)
In 2007. . .
• Overall MBA Students ranked
Technical training related to specific
job function (29%) as their #1 type of
training
Top 3 (Female MBA):
1.
Technical Training Related to Specific Job Function (48%)
2.
Leadership Training (37%)
3.
Presentation Skills Training (6%)
• Female MBA students ranked
Leadership training (27%) as their #1
type of training
Best Internship – MBA and Undergraduate
Which organizations’ internship has the best reputation? (Top of Mind)
Forte MBA students are choosing Employers uncharacteristic of those chosen by MBA students
(Female and Overall). Chevron and Pfizer are not dominant in either 2008 or 2007.
Top 5 (Female MBA):
1. Goldman Sachs (13%)
1. McKinsey & Company (6%)
2. McKinsey & Company (9%)
2. Procter & Gamble (6%)
3. Google (9%)
3. Citigroup (5%)
4. General Electric (6%)
4. The Boston Consulting Group (4%)
5. Bain & Company (5%)
5. American Express (4%)
Top 5 (Female UG Business):
22
Female MBA students (2007):
Female UG Business students (2007):
1. Goldman Sachs (14%)
1. PricewaterhouseCoopers (12%)
2. PricewaterhouseCoopers (13%)
2. Ernst & Young (11%)
3. Deloitte (8%)
3. Walt Disney (9%)
4. KPMG (7%)
4. Deloitte (6%)
5. Ernst & Young (6%)
5. KPMG (6%)
Best Rotational Programs – MBA and Undergraduate
Which organizations’ best rotational program has the best reputation? (Top of Mind)
General Electric maintains it’s strong Rotational rank among Undergraduate students for the second year in a
row. Among Female Business students, Goldman Sachs jumped also from #13 to #4.
Top 5 (Female MBA):
1. General Electric (29%)
1. General Electric (26.10%)
2. Citigroup (currently Citi) (7%)
2. Citigroup (11.11%)
3. Johnson & Johnson (6%)
3. PepsiCo (5.12%)
4. Chevron Corporation (3%)
4. Toyota (3.88%)
5. Toyota (3%)
5. American Express (3.00%)
Top 5 (Female UG Business):
23
Female MBA students (2007):
Female UG Business students (2007):
1. General Electric (9%)
1. General Electric (7.20%)
2. KPMG (7%)
2. PricewaterhouseCoopers (6.19%)
3. Johnson & Johnson (6%)
3. KPMG (5.07%)
4. Goldman Sachs (6%)
4. Johnson & Johnson (4.97%)
5. Deloitte (4%)
5. Ernst & Young (4.77%)
Salary Expectations - MBA
What base salary do you expect at your first job after graduation and five years after graduation? (Annual salary in USD)
Female MBA:
Male MBA:
$91, 142 (First year) (07: $89,599)
$98,324 (First year) (07: $97,519)
$180,
382 (Five years) (07: $164,046)
Undergraduate
Gender Gap in 2007
$206,039 (Five years) (07: $204,372)
First Year: $7,182 (2007:$7,920)
Five Years: $25,657(2007:$40,326)
In your final decision to accept or reject an offer, please indicate which of the following compensation elements you
value most?
The Most Popular Compensations (MBA Overall):
The Most Popular Compensations (Female MBA):
1.Annual base salary (77%)
1.Annual base salary (77%)
2.Annual
performance bonus (31%)
MBA
2.Annual performance bonus (34%)
3.Health insurance (27%)
3.Health insurance (28%)
MBA
4.Signing bonus (23%)
4.Signing bonus (24%)
5.Retirement plan: 401K/403B (22%)
5.Retirement plan: 401K/403B (21%)
4
Employer
Branding Report
The Students' Employer Preferences &
Your Employer Brand Image and Employer Value Proposition
The Universum IDEAL™ Employer Survey – 2008 Edition
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Copyright Universum 2008
Opportunity vs. Brand among Females
When deciding to work for a organization are you more interested in opportunity or brand name?
Undergraduates - 68% chose Opportunity and 32% chose Brand name
MBA - 66% chose Opportunity and 34% chose Brand name
The majority chose Opportunity because…
“Opportunity because a brand name doesn’t give a job. An opportunity with a small named company can teach
a lot more because of the small environment than any large company could do.”
<<Junior, University of North Carolina/Chapel
Hill>>
But some disagreed and said… Brand Name… Why?
“Brand name. At this point, I am trying to make a name for myself in the industry. Working with a
prestigious company will allow me to do the type of work I really want to do in the long run.”
<<First Year MBA,
Carnegie Mellon University>>
“Brand name - many of the companies i am interested in have developed a strong brand based
on the fact that they offer numerous opportunities.”
<<First Year MBA, Yale University>>
Why Google?
“Google had a great recruitment event because it showed how much effort the
company has made to make their employers comfortable and has an
environment I feel I could be creative in.”
<<Female, Senior, Utah State University>>
Why Deloitte?
“Deloitte had a pre-night before the interviews which allowed us to meet
with who we were interviewing. We also were able to ask any
questions we needed. Then at the office interviews, they took us out
to lunch, and gave us a tour. It made me feel really at home.”
<<Female, First Year MBA, NYU: Stern>>
Why The Boston Consulting Group?
“They had a great recruitment event because it was at a dinner table with
various students and employees, we were able to both introduce
ourselves and find out more about the firm in a very relaxed
atmosphere.”
<<Female, Sophomore, Columbia University>>
The Drivers of Employer Attractiveness
Employer Brand Image
Employer Reputation
& Image
The attributes of the
employer as an
organization
People & Culture
The social environment
and attributes of the
work place
28
Employer Value Proposition
Job Characteristics
The content and demands of
the job, including the learning
opportunities provided
by the job
Remuneration & Advancement
Opportunities
The monetary compensation and
other benefits, now and
in the future
Top Findings – The Students' Employer Preferences
(Female MBA)
21%
Employer
Reputation &
Image
Top 3 Associations:
• Good reputation
• High ethical standards
• Inspiring top management
25%
Top 3 Associations:
• Leadership opportunities
• Competitive base salary
• Good prospects for high future
earnings
27%
Remuneration &
Advancement
Opportunities
Top 3 Associations:
Employer
Attractiveness
Job
Characteristics
• Challenging work
• Professional training and
development
• A variety of assignments
28%
People &
Culture
Top 3 Associations:
• Has leaders who will support my development
• Will enable me to have good work/life balance
• Offers a creative and dynamic work environment
Male MBA students associate an employer with:
Employer Brand Image
1. Challenging work
Employer Value Proposition
2. High level of responsibility
3. Professional training and development
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Female MBA Associations – People and Culture
Which of the following attributes do you associate with each employer? (People &
Culture)
Offers a friendly work environment
Has leaders who will support my development
Will enable me to have good work/life balance
Offers a creative and dynamic work environment
Has a culture that respects my individuality
Offers a comfortable physical work environment
Offers interaction with international clients and colleagues
Has a culture that supports equality between the sexes
Has a culture that is accepting towards [underrepresented] minorities
Recruits only the best students
83%
54%
59%
89%
76%
78%
51%
61%
56%
76%
* Employers chosen from Female MBA top 5 IDEAL™ Employers
30
33%
68%
8%
63%
40%
40%
79%
46%
44%
88%
65%
44%
44%
88%
63%
63%
54%
51%
47%
64%
56%
72%
20%
69%
48%
51%
77%
54%
50%
80%
28%
58%
14%
52%
32%
42%
75%
35%
35%
85%
What do the Students Think?
“I think Accenture is a great company in the consulting area. It would be an excellent
place to start, but lacks the prestige and brand that the other big four companies
have.”
<<Female, Junior, George Washington University>>
“I just feel that PWC has people I can relate to better, nicer facilities
and have connected more with me on campus.”
<<Female, Junior, University of Illinois/Urbana-Champaign>>
“IBM is a big name, but the reputation about their internship
opportunities are bad.”
<<Female, First Year MBA, University of North Carolina/Chapel Hill: Kenan-Flagler>>
“I've joined the Ernst & Young Facebook group, and it is great so far in
terms of getting to know all the information and it can be a place to
ask different questions. And they would not be able to see my profile
unless they're on my friends' list, so it's good for privacy.”
<<Female, Junior, Arizona State University>>
Top Findings – The Students' Employer Preferences
(Female UG Business)
22%
Employer
Reputation &
Image
Top 3 Associations:
• Clear path for advancement
• Good prospects for high future
earnings
• Competitive base salary
Top 3 Associations:
• Good reputation
• High ethical standards
• Financial strength
26%
Top 3 Associations:
Remuneration &
Advancement
Opportunities
Employer
Attractiveness
Job
Characteristics
• Professional training and
development
• Secure employment
• Flexible working conditions
25%
People &
Culture
Top 3 Associations:
• Will enable me to have good work/life balance
• Offers a friendly work environment
• Has leaders who will support my development
27%
Male UG Business students associate:
Employer Brand Image
1. Professional training and development
Employer Value Proposition
2. Challenging work
3. Secure employment
32
Female Business Associations – People and Culture
Which of the following attributes do you associate with each employer? (People &
Culture)
Recruits only the best students
Has leaders who will support my development
Offers interaction with international clients and colleagues
Has a culture that supports equality between the sexes
Offers a friendly work environment
Has a culture that is accepting towards [underrepresented] minorities
Offers a comfortable physical work environment
Offers a creative and dynamic work environment
Has a culture that respects my individuality
Will enable me to have good work/life balance
76%
74%
73%
66%
66%
59%
58%
58%
53%
48%
67%
68%
67%
63%
83%
59%
78%
84%
75%
69%
* Employers chosen from Female Business top 5 IDEAL™ Employers
33
80%
72%
74%
64%
61%
58%
56%
57%
52%
42%
76%
73%
72%
64%
62%
57%
55%
56%
53%
43%
38%
59%
73%
66%
86%
62%
65%
83%
65%
58%
5
Employer
Branding Report
Communicating With Students
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Copyright Universum 2008
Copyright Universum 2008
Communication Sources
In 2007, Company Presentations on Campus was the #1 Preferred Source of Information for Overall and Female MBA
students. With the increase of students use of technology, it is no surprise that students are moving towards the
Internet as a Preferred Source of Information based on accessibility.
MBA
Undergraduate
Top 5 (Female MBA) Preferred Sources of Information:
Top 5 (Female Business) Preferred Sources of Information:
1.
Company Websites (32%)
1.
Career Fairs (42%)
2.
Company Presentations on Campus (32%)
2.
Internship/co-op programs/work placement (33%)
3.
Fellow Students (30%)
3.
Company Websites (26%)
4.
Career Fairs (26%)
4.
Career Services Department at your university (20%)
5.
Acquaintances employed by the company (25%)
5.
Company Presentations on Campus (20%)
Top 5 (Female MBA) Actual Sources of Information:
Top 5 (Female Business) Actual Sources of Information:
1.
Company websites (47%)
1.
Company websites (33%)
2.
Acquaintances employed by the company (34%)
2.
Career fairs (32%)
3.
Fellow students (32%)
3.
Advertisement in print media (28%)
4.
Career fairs (29%)
4.
Fellow students (25%)
5.
Company presentations on campus (27%)
5.
Articles in newspapers and magazines (25%)
Universum first asked students “How have you mainly learned about your IDEAL™ Employers?” and then, “How would you prefer to gather
information about potential future employers?”.
35
Where and What to Communicate - Female MBA
When an employer presents itself via the channels indicated below what type of information would you
prefer to receive?
To Learn About Employers the Students Use:
• The students read The Wall Street Journal (50%),Business Week (41%),The New York Times (28%)
• Monster.com (34%),LinkedIn (26%) are the top websites visited by the students
• School Fairs (55%),NSHMBA (22%),NBMBAA (17%) are the top 3 Career Fairs visited by the students
Career Fairs:
• Current job openings (46%)
• Career development opportunities (40%)
• Internships (44%)
• Corporate culture and values (40%)
• Recruitment process (40%)
• Recruitment process (37%)
Brochures:
36
Employer Presentations:
Websites:
• Career development opportunities (34%)
• Current job openings (48%)
• Job descriptions and requirements (30%)
• Job descriptions and requirements (40%)
• Corporate culture and values (30%)
• Corporate culture and values (29%)
Communities Exist Locally and Globally
Community site stats
75
Second Life
Xing
 Average # of social networking
friends (facebook, myspace,
friendster, etc)
52
Facebook
MySpace
Asmallworld
Dianefay
LinkedIn
 Average # of Instant Messaging
buddies
38
 Average # of contacts in their cell
phone
7
 Average # of friends that they have
never met in person but are
FaceBook vs. MySpace
FaceBook
is about what you are doing
“friends” with
MySpace
is about who you are
Social Networking Sites
How do you feel about employers recruiting students through social networks (i.e. Facebook)?
Female MBA:
•
Invasion of privacy (38%)
•
Great way to reach out to students (19%)
•
Helps in building networks (18%)
•
Cool & fun (11%)
Female Business:
•
Invasion of privacy (34%)
•
Great way to reach out to students (28%)
•
Helps in building networks (16%)
•
Cool & fun (8%)
What it the best thing you have seen a company do when trying to recruit students through social networking sites?
Best (MBA)
Best (Undergraduate)
 Post relevant job information
 Free incentives
 Alumni network
 Fast replies
 Post on campus activities information
 Personal touch
“It helps bridge the 'generation gap' between 'real world' employers and
students, making the job hunt less intimidating.”
<< Female, Sophomore, Rensselaer Polytechnic Institute >>
“I do not like when a company looks up someone's profile
to see if they're worth hiring.”
<<Female, First Year MBA, Columbia University>>
Best Events – MBA Women
What was the best recruitment event you attended this year?
“GE Presentation was great! It described different
departments and rotational programs GE has to offer
which was very interesting. There was plenty of
information on international positions!”
<<Second Year MBA, MIT>>
“Johnson & Johnson - The informality of the
beginning (drinks and snacks) made us all feel
comfortable. At dinner, we were able to have
conversations with all levels of employees and ask
any questions.”
<<Second Year MBA, University of Pennsylvania>>
“Lehman Brothers -They had a women's event
where the keynote speaker was their Chief
Diversity Officer. She was very impressive,
and it was good to spend time talking to her
after the speech.”
<<First Year MBA, NYU>>
“Deloitte - It included a case study, multiple visits
from the company, and an incredibly sincere, eager
group of representatives from the company that
made it clear that they wanted to hire us.”
<<First Year MBA, USC>>
Best On-Campus Recruitment Activities
Which employer impresses you most with its campus recruitment activities? (Top of Mind)
MBA
40
Undergraduate
Top 5 (Female MBA):
Top 5 (Female Business):
1. Deloitte (8%)
1. PricewaterhouseCoopers (14%)
2. McKinsey & Company (7%)
2. Deloitte (9%)
3. The Boston Consulting Group (6%)
3. KPMG (9%)
4. Google (5%)
4. Ernst & Young (9%)
5. Bain & Company (5%)
5. Target (8%)
Top 5 (MBA Overall):
Top 5 (Female Overall):
1. Deloitte (8%)
1. Walt Disney (8%)
2. McKinsey & Company (5%)
2. Teach for America (7%)
3. Google (5%)
3. PricewaterhouseCoopers (7%)
4. The Boston Consulting Group (5%)
4. Target (6%)
5. Goldman Sachs (4%)
5. Deloitte (5%)
Best Events – Undergraduate Women
What was the best recruitment event you attended this year?
“Ernst and Young’s event was a "pizza party" and the
informal atmosphere made getting to know the firm in
a professional manner yet not intimidating!”
<<Sophomore, Florida State University>>
“PricewaterhouseCoopers - They spoke with us in
small groups and were extremely open to answering
all questions concerning the company and what
steps we need to take to attain a future career.”
“Johnson & Johnson - They were very
convincing that they were indeed the best
company to work for. I left feeling very
included in the presentation and very much
willing to work for them.”
<<Sophomore, Michigan State University>>
<<Freshman, University of Illinois/Urbana-Champaign>>
“Target - They took the time to talk to individuals,
so it makes you feel like you are some one and not
only a number in a large group of people.”
<<Senior, Michigan State University>>
Diversity Recruitment Events – Female MBAs
How appealing are diversity targeted recruitment events?
Appealing
“It gives an additional opportunity to network and learn more about the company is a more
intimate setting. It shows the company's commitment to diversity initiatives.”
<<Black/African American, First Year MBA, University of Chicago>>
Neutral
“I think diversity is important, but so are many other aspects. It is not the most
important. I think that if a company works to build a good culture, diversity is
naturally a part of that.” <<Asian, First Year MBA, New York University: Stern>>
Not Appealing
“They seem to be more about PR than results, and sometimes appear to be too
targeted (concentrating on candidates that attended well known HBCU's).”
<<American – Indian/Black African - American, First Year MBA>>
42
6
Employer
Branding Report
IDEAL™ Employer Rankings
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IDEAL™ Employer Ranking – Top 30 (Female MBA)
Rank 2008
Percent
2008
Rank 2007
Google
McKinsey & Company
Apple Computer
The Boston Consulting
Group
Goldman Sachs
Bain & Company
1
2
3
24.60%
15.65%
13.95%
1
2
6
4
13.61%
5
6
Walt Disney
Johnson & Johnson
Nike
Starbucks
Deloitte
Procter & Gamble
JPMorgan
Target
Microsoft
Employer
44
Rank 2008
Percent
2008
Rank 2007
General Electric
Lehman Brothers
American Express
16
17
18
5.83%
5.37%
5.33%
24
24
14
3
Morgan Stanley
19
5.25%
21
11.74%
11.41%
6
4
20
20
5.16%
5.16%
27
12
7
10.95%
9
22
5.04%
16
8
9
10
11
12
13
14
15
10.07%
9.70%
8.95%
8.08%
7.54%
6.70%
6.04%
5.95%
8
11
5
16
10
19
31
Coca-Cola
L'Oréal
Starwood Hotels & Resorts
Worldwide
LVMH
PepsiCo
Merrill Lynch
Citigroup (currently Citi)
Amazon.com
Ernst & Young
Yahoo!
Bank of America
23
23
25
26
27
28
28
30
4.58%
4.58%
4.50%
4.41%
4.37%
4.16%
4.16%
4.00%
12
22
33
15
32
50
28
20
Employer
IDEAL™ Employer Ranking – Top 30 (MBA Overall)
Employer
Google
McKinsey & Company
Goldman Sachs
Apple Computer
The Boston Consulting
Group
Bain & Company
Walt Disney
Nike
Deloitte
JPMorgan
General Electric
Microsoft
Johnson & Johnson
Procter & Gamble
Morgan Stanley
45
Rank 2008
Percent
2008
Rank 2007
Rank 2008
Percent
2008
Rank 2007
1
2
3
4
23.65%
15.84%
14.98%
13.68%
1
2
3
6
Lehman Brothers
Starbucks
Merrill Lynch
Coca-Cola
16
17
18
19
6.12%
5.73%
5.37%
5.13%
15
14
19
25
5
12.12%
5
BMW
20
4.84%
24
6
7
8
9
10
11
12
13
14
15
10.81%
8.83%
8.82%
8.11%
7.94%
7.68%
7.59%
7.58%
6.48%
6.47%
4
20
9
18
8
7
13
17
12
Citigroup (currently Citi)
Ernst & Young
Amazon.com
Bank of America
Booz Allen Hamilton
Target
Toyota
American Express
IBM
UBS
21
22
23
24
25
26
27
28
29
30
4.75%
4.70%
4.60%
4.52%
4.49%
4.11%
4.10%
3.93%
3.69%
3.64%
11
56
26
10
16
29
28
30
23
39
Employer
IDEAL™ Employer Ranking – Top 30 (Female Business)
Rank 2008
Percent
2008
Rank 2007
Ernst & Young
Google
PricewaterhouseCoopers
Deloitte
Walt Disney
KPMG
Goldman Sachs
JPMorgan
Apple Computer
1
2
3
4
5
6
7
8
9
20,76%
17,09%
16,67%
16,31%
15,34%
13,74%
11,38%
10,14%
9,28%
4
2
3
5
1
7
11
6
Merrill Lynch
10
8,49%
16
Johnson & Johnson
Procter & Gamble
Morgan Stanley
Coca-Cola
11
12
13
14
7,43%
7,41%
6,63%
6,12%
13
8
27
9
Nike
15
5,96%
10
Employer
46
Employer
Coach
Bank of America
Hilton Hotels Corporation
Target
Marriott
Microsoft
L'Oréal
Starbucks
U.S. Department of State
Federal Bureau of
Investigation
Citigroup (currently Citi)
Lehman Brothers
BMW
Federal Reserve Bank
Internal Revenue Service
(IRS)
Rank 2008
Percent
2008
Rank 2007
16
17
18
19
20
21
22
23
24
5,61%
5,32%
5,21%
5,11%
5,01%
4,88%
4,77%
4,75%
4,65%
22
15
17
25
20
12
14
31
25
4,62%
24
26
27
28
29
4,42%
3,92%
3,78%
3,71%
34
51
28
-
30
3,52%
44
IDEAL™ Employer Ranking – Top 30 (Female Overall)
Rank 2008
Percent
2008
Rank 2007
Walt Disney
Google
Peace Corps
Apple Computer
U.S. Department of State
Teach for America
Ernst & Young
Deloitte
Johnson & Johnson
PricewaterhouseCoopers
1
2
3
4
5
6
7
8
9
10
16,52%
16,07%
9,76%
9,62%
9,38%
9,11%
8,72%
7,08%
7,04%
6,96%
1
2
3
5
6
4
12
14
11
8
Central Intelligence Agency
11
6,61%
12
13
14
15
Employer
Federal Bureau of
Investigation
Mayo Clinic
Goldman Sachs
NASA
47
Rank 2008
Percent
2008
Rank 2007
KPMG
JPMorgan
Procter & Gamble
Microsoft
Nike
Coca-Cola
Coach
L'Oréal
Merrill Lynch
Starbucks
16
17
18
19
20
21
22
23
24
25
5,57%
5,33%
5,19%
4,89%
4,87%
4,69%
4,47%
4,42%
4,19%
4,13%
24
13
15
20
18
17
29
19
10
Target
26
4,08%
21
6,52%
7
Hilton Hotels Corporation
27
3,63%
23
6,10%
5,98%
5,84%
9
22
-
Pfizer
Morgan Stanley
BMW
28
29
30
3,59%
3,38%
3,29%
16
43
26
Employer
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Employer
Branding Report
Summary, Conclusions & Next steps
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Summary
• Forte MBA and Undergraduate students place emphasis on being competitively and intellectually
challenged. All other students focus on having a work/life balance. Only Female Business Students
and Female Undergraduate students place being secure or stable in their job within the Top 5 Career
goals.
• Family and friends are a huge career influencer for most students; however, Forte Undergraduate
students rely just as heavily on a mentor.
• Among MBA students, the image of IDEAL™ Employer changes. All students look for challenging
work, leaders who will support their development and leadership opportunities.
• Forte MBA students look for a focus on high ethical standards, whereas Female MBA students and
MBA students look at companies maintaining a good reputation. This coincides with MBA students
ranking their #1 Career goal as being competitively and intellectually challenged.
Summary
• The IDEAL ™ Employer should offer Undergraduate students high ethical standards, a good
reputation, professional training and development, leaders who will support their development and
also having a good work/life balance. In order to promote work/life balance, companies should look to
offer flex time, childcare options, more vacation days and also health and fitness facilities.
• The Gender gap remains high among Female and Male students. After 5 years, Male MBA students
expect approximately $40,000 more than their female counterparts. Female Business Undergraduate
students still have a large gender gap, but not to the extremity of MBA students.
• Arrogance, lack of communication and boring presentations are the biggest turnoff when a company
is trying to recruit them.
• Internships and Rotational Programs are becoming more and more popular. Companies interested in
recruiting and retaining them should have great programs in place. The majority of female MBAs
would choose an opportunity over a brand name.
Thank You!
Attract
For More Information Please Contact:
Claudia Tattanelli
Your Employer Branding Specialist
Recruit
UNIVERSUM
1518 Walnut Street, Suite 1800
Philadelphia, PA 19102
E-mail: claudia.tattanelli@universumusa.com
Telephone: 215.546.4900 ext205
Http: www.universumusa.com
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