Storytelling Recommendations
Start with a message – Every storytelling exercise should begin by asking: Who is my audience and what do I want to
share with them?
Keep it simple – Not every story you tell has to be a surprising, edge-of-your-seat epic; some of the
most successful and memorable stories are relatively simple and straightforward.
The Story – This presentation is meant to be customized for each conversation. Add or remove slides from the core
presentation or from the appendix to illustrate and annotate the story you want to share. Speaking bullets have been
prepared, but the delivery of content should be conversational.
Prepare – Effective storytelling requires preparation beforehand, but you should be able to adapt the story to the
audience and situation at hand.
• Customize the presentation content for each conversation
• Determine which customer story videos and/or customer reference quotes to share
• Determine which HP story videos to highlight
Practice makes perfect – Storytelling is an “art form” that requires repeated effort to get right.
• Consider your audience — choose an approach and details that will best resonate with your listeners
• Identify the message your want to impart
• Find inspiration from life experiences and share them
Safe harbor
This presentation contains forward-looking statements that involve risks, uncertainties and assumptions, relating to, among other things, the planned separation. If the risks
or uncertainties ever materialize or the assumptions prove incorrect, the results of HP may differ materially from those expressed or implied by such forward-looking
statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not
limited to any statements of the plans, strategies and objectives of HP for future operations, including the separation transaction; the future performance of Hewlett-Packard
Enterprise and HP Inc. if the separation is completed; the execution of restructuring plans and any resulting cost savings or revenue or profitability improvements; any
projections of revenue, margins, expenses, HP’s effective tax rate, net earnings, net earnings per share, cash flows, benefit plan funding, share repurchases, currency
exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring charges; any statements concerning the expected
development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or
events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements
of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many
challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy; the impact of macroeconomic and
geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual
property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new
products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and
performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business
combination and investment transactions; the execution, timing and results of the separation transaction or restructuring plans, including estimates and assumptions related
to the cost and the anticipated benefits of implementing the separation transaction and restructuring plans; the resolution of pending investigations, claims and disputes; and
other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and HP’s other filings with the Securities and Exchange
Commission, including HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2014. As in prior periods, the financial information set forth in this
presentation, including tax-related items, reflects estimates based on information available at this time. While HP believes these estimates to be reasonable, these amounts
could differ materially from actual reported amounts in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2014. HP assumes no obligation and does not
intend to update these forward-looking statements.
2
Use of non-GAAP financial information
To supplement HP’s historical and forecasted financial results presented on a GAAP basis, HP provides revenue on a constant currency basis, HP’s non-GAAP tax rate, nonGAAP diluted net earnings per share and free cash flow. Definitions of these non-GAAP financial measures and reconciliations of these non-GAAP financial measures to the
most directly comparable GAAP financial measures are included elsewhere in this presentation and available in the supplemental information provided at
www.hp.com/investor/2014OctAnnouncement/.
HP’s management uses revenue on a constant currency basis, HP’s non-GAAP tax rate and non-GAAP diluted net earnings per share to evaluate and forecast HP’s performance
before gains, losses or other charges that are considered by HP’s management to be outside of HP’s core business segment operating results. Free cash flow is a liquidity
measure that provides useful information to management about the amount of cash available for investment in HP’s businesses, funding strategic acquisitions, repurchasing
stock and other purposes.
These non-GAAP financial measures may have limitations as analytical tools, and these measures should not be considered in isolation or as a substitute for analysis of HP’s
results as reported under GAAP. Items such as amortization of purchased intangible assets, though not directly affecting HP’s cash position, represent the loss in value of
intangible assets over time. The expense associated with this loss in value is not included in non-GAAP diluted net earnings per share and HP’s non-GAAP tax rate and
therefore does not reflect the full economic effect of the loss in value of those intangible assets. In addition, items such as restructuring charges that are excluded from nonGAAP diluted net earnings per share and HP’s non-GAAP tax rate can have a material impact on cash flows and earnings per share. Free cash flow does not represent the total
increase or decrease in the cash balance for the period. The non-GAAP financial information that we provide also may differ from the non-GAAP information provided by other
companies.
We compensate for the limitations on our use of these non-GAAP financial measures by relying primarily on our GAAP financial statements and using non-GAAP financial
measures only supplementally. We also provide robust and detailed reconciliations of each non-GAAP financial measure to the most directly comparable GAAP measure, and
we encourage investors to review carefully those reconciliations.
We believe that providing these non-GAAP financial measures in addition to the related GAAP measures provides investors with greater transparency to the information used
by HP’s management in its financial and operational decision-making and allows investors to see HP’s results “through the eyes” of management. We further believe that
providing this information better enables investors to understand HP’s operating performance and to evaluate the efficacy of the methodology and information used by
management to evaluate and measure such performance.
3
HP Strategy
HP leadership team
Meg Whitman
Chairman, President &
Chief Executive Officer
Mike Nefkens
Jim Murrin
Henry Gomez
Tracy Keogh
EVP and Chief Marketing
& Communications Officer
EVP, Human
Resources
SVP, HP Corporate Separation
Management Office and
Corporate Strategy
Antonio Neri
Cathie Lesjak
John Schultz
EVP & General Manager,
Enterprise Group
EVP & General
Counsel
Robert Mao
EVP & Chief
Financial Officer
John Hinshaw
Christopher Hsu
EVP, Enterprise Services
Dion Weisler
EVP, Printing & Personal
Systems
EVP & Chief Customer
Officer, Technology &
Operations
Robert Youngjohns
Martin Fink
EVP & General Manager,
HP Software
EVP & Chief
Technology Officer
SVP, Organizational
Performance
Chairman,
HP China Region
HP today
Printing and
Personal Systems
Enterprise Group
Enterprise Services
Software
HP Financial
Services
Creates products and
solutions that deliver the
best experience at home,
at work, and on the go.
Provides the industry leading Converged
Infrastructure, Softwaredefined Data Center, and
HP Helion.
Advises and helps you
transform and manage
your IT environment for
your best business
outcomes.
Helps you deliver
modern apps, operate IT
& cloud, secure your
enterprise, and govern
and monetize Big Data.
Delivers investment
solutions that maximize
the full potential of IT to
create better business
outcomes.
$57B
$28B
$22B
$4B
$3.5B
HP to separate into two new industry-leading public companies
Hewlett Packard Enterprise
HP Inc.
Fortune 50 company
Fortune 50 company
Revenue Mix*
Financial
Metrics*
Key
Markets
Leadership
9
 Enterprise Group
48%
 Enterprise Services
39%

Personal Systems
60%
 Software
7%

Printing
40%
 Financial Services
6%
Revenue
Operating Profit
Operating Margin
Revenue
Operating Profit
Operating Margin
$57.6B
$6.1B
10.5%
$57.3B
$5.5B
9.5%
Servers Networking Software Converged
Systems
Storage Services
Cloud
Meg Whitman
President & Chief Executive Officer
Notebooks Mobility
Ink
Managed Desktops
Printing Print Services
Graphics
Laser
Printing
Dion Weisler
President & Chief Executive Officer
* Based on reported HP segment revenue and segment operating profit for the last twelve months from Q4 fiscal 2013 to Q4 fiscal 2014, totals do not include Corporate Investments segment or intercompany eliminations
The pressure on IT is high
Enterprise imperatives
Mega trends
Speed innovation
Big Data
Accelerate services
Improve flexibility
Do more with less
Manage risk
Increasing demand for
IT Solutions for a
New Style of Business
Cloud
Mobility
Security
Understands what
makes you successful
Trusted brand
A trusted partner for you
Great track
record of success
Sees what’s
ahead
In the Idea Economy,
anyone can change the world
Digital everything … everywhere,
every day, everyone connected
Every business is a digital business
Disrupting every industry
Thriving in the Idea Economy
requires a New Style of Business
Proactive
management of
all forms of risk
Hyper-connected
workplace and
ecosystem
Apps, data,
and experiences
that create
new outcomes
Contextually
aware and
predictive
IT must become a value creator and
bridge traditional and new
Contain costs
Create outcomes
Efficiently host workloads & services
Continuously create and deliver new services
Provide hardened systems & networks
Manage and mitigate risk
Store and manage data
Provide real-time insight & understanding
Automate business systems with software
Differentiate products and services with software
HP is the partner to transform
your business and IT
Transform
to a hybrid
infrastructure
Protect
your digital
enterprise
Enable
workplace
productivity
Empower
the data-driven
organization
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Capturing Magical Moments
HP solutions help capture Disney memories
Energizing market leaders to transform business and drive change
Trust a true IT partner to propel you into the secure, agile, cloud-enabled, mobile-ready future
What’s the challenge:
67%
$12M
of organizations require external
help to implement cloud solutions1
The cost of business of responding to
cyber-crime in 2014 averaged $12 million2
77%
of businesses agree that decision making
increasingly requires data in real time3
30%
of business decision makers say slow app
performance is a top challenge4
What’s our impact:
96% of Forbes Most Valuable Brands trust HP for their
transformation toward hybrid infrastructure5
8 out of the top 10 Fortune Global 500
companies choose HP as a strategic partner
to protect their enterprise5
HP empowers 8 out of the top 10
Fortune Global 500 companies to
harness 100% of data5
What we deliver:
The jump-start and sustained power to
pull ahead of the competition
A way to solidify IT as the key driver of value
A true partner that provides IT Solutions for
the New Style of Business
17
HP enables 7 out of the top 10
Fortune Global 500 to achieve fastpaced workplace productivity5
1 IDC 2013 CloudTrack Survey, McKinsey High Tech Channel Survey.
2 Gartner 2014 Annual CIO Survey.
3 IDC, “Measuring the Business Value of Converged Systems,” December 2014.
4 www.marketwatch.com/story/frost-sullivan-recognizes-hp-security-research-and-hp-tippingpoint-for-setting-industry-benchmark-among-security-research-organizations-2014-07-15-72034548.
5 Enterprise Data Warehouse (Integrated End Customer Reporting Domain) - End Customer Revenue from 2013 Q3 to 2015 Q2.
“HP educates me about what’s possible, and then pulls together
the resources and expertise to make it happen.”
–Trevor Bennett, Information Systems Manager, Anaheim, Calif.
Your ideas, your outcomes, your way
Design
your way
–
–
–
–
–
On-premise
On-demand
As a Service
Hosted
Managed
Transform
your way
–
–
–
–
Applications
Infrastructure
Data center
Business
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Support
your way
Consume
your way
– Any app
– Any hardware
– Anywhere in the world
–
–
–
–
Your partner
Your cloud
Your tools
Your apps
HP Enterprise Services
Delivering the outcomes that matter across all industries
Consumer Indus.
& Retail
We help our clients make and sell the
world’s favorite products.
90
85
of the top 100 retailers
are HP clients
of the top 100 consumer
goods companies are
HP clients
Communications
Solutions
Energy
$
Financial
Services
We are one of the top service
providers to the energy industry.
We help banking, capital markets,
and insurance clients reduce risk
and increase profitability.
20
13+ Billion
of the world’s top utilities and oil
and gas companies rely on HP
credit card transactions are
processed annually by HP
Transportation
Services
Manufacturing
Healthcare
Services
We provide business process
management services in the U.S.
healthcare and managed care
markets.
2.4 Billion
healthcare transactions are
performed annually by HP
Public Sector
Services
We help airlines, airports, and related
organizations with flight planning and
electronic ticketing.
We help optimize operations for
discrete and process manufacturers.
We specialize in “super-scale,”
mission-critical ITO, applications,
and BPO solutions.
450 Million
500 Million
75%
28 Million
subscribers depend on HP mobility
management solutions
passengers board airlines
each year with our help
We make it easier for businesses to
deliver the content and services
their customers want.
of the top manufacturers
worldwide are HP clients
common access cards to the
United States Department of
Defense are supported by HP
Our own first customer
A huge IT infrastructure
92PB
of storage deployed on
3Par, XP, and EVA
Millions
of lines of code scanned
by
77K+
1,400+
active servers
enterprise
HPN routers
210M hits
Manage
per day on HP.com
Optimized partner program
with real-time sentiment
analysis
9.2PB 413,000
data replicated
per day
mailboxes managed
123K+
mobile devices
2.5B
security events
logged per day with
Prevented millions of denial
of service attacks with
160 GBPS
infrastructure
capacity
20K+
HPN switches
Analyze data from
100s of millions of active devices
Focusing on your
outcomes
A global business focused on you
Creating a better
future
Innovating
to solve your
future challenges
Innovating far into
the future
Reinventing computing for a data-driven world
Universal Memory
combines memory and
storage at petascale
Workload-specific
processing engines
The Machine
Breakthroughs in
photonics transmit
terabits of data via light
Our innovations
HP Living Progress
Creating a better
future for everyone
Our actions
HP helps you make it matter