d’architectures – MEDIA KIT 2015
The most widely read magazine by architects in France (2012 archiliste survey)
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is a monthly magazine with 9 issues a year.
It is appreciated and respected for its critical view of the world of building and architecture.
Readership Total paid circulation 2012: OJD 8 202 copies
Distribution: 10,000 copies and 20,000 copies April and October issues.
(additional free circulation to the wider architectural audience)
1 - d’a has the furthest reach in the “architects” segment, 63% of this target group declare that they read the publication regularly.
2- Among its competitors, only one other magazine is OJD-listed. d’a has a very high subscription rate (50%) and is best
placed in newsstands and specialised libraries (20%).
Readership Breakdown
73% Architects and interior designers
8% Students and teachers
6% Builders
13% Institutions (CAUE, SEDAP, DDE, Drac,
historical building and heritage architects, Maisons de l’Architecture…)
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Editorial
d’a is known for its sharpness and independence in the choice of works it presents and the working materials
it promotes. This has helped to build its reputation and legitimacy as a trendsetter for architects, economists,
engineers and builders.
d’a is a news magazine and has always been very proud of its editorial independence. It earned this freedom
thanks to the ever-growing trust of all of its readers, who are architects, building professionals, industry
specialists or partners.
In the June Archiliste 2012 survey of the readership universe of architects d’a magazine stands far ahead its
competitors in first place with 63% of regular readers:
(AMC (57%), Archi à Vivre (30%), Architecture d’Aujourd’hui (27%), Architecture Intérieure Crée (24%).
In order to meet the specific requirements and the needs of this very demanding industry, in 2012 d’a started
two more innovations offering additional advertising opportunities. These have proven successful and will
continue to be offered in 2013.
 d’a interiors (15,000 copies) a Special Issue, published in June
 Monthly emailed newsletters.
 The www.darchitectures.com site with its Virtual Showroom
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d’a interiors
SPECIAL ISSUE - ENTIRELY DEVOTED TO THE LATEST TRENDS IN INTERIOR DESIGN
D’a Interiors, published in place of the June issue, at the end of May. With its 120 pages, d’a interiors is now the reference publication in the field,
presenting all the latest designs and innovations: strong editorial content (very clear and very visual presentation of 25 projects illustrated by surveys,
portraits, interviews and analyses of new trends). A very effective resource when drawing up specifications. Covering the work place/offices, Design,
Hotels, Restaurants, furniture and Retail.
This issue, has a widened distribution (15 000 copies), the extra volume being essentially for interior design offices and dedicated professional shows.
A striking and dynamic layout (big photos, identifiable cover, sub-titles and contents page), high quality production and well-judged editorial content
written by two expert journalists and DPLG architects: Maryse Quinton and Karine Dana.
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D’ARCHITECTURES
website www.darchitectures.com provides the advertiser good visibility through SEO in the Products on the
web. November 2014 Google analytics: ,41,765 unique visitors, 120,392 page views
1 – 30 nov. 2014
> I N N O V AT I O N S
Isoler sans renoncer à la
Architecture de faubourg
Le design paramétrique au
Pensé comme un outil au service
Rue Myrha, dans le secteur en
Pendant la reconstruction de leur
des sportifs
restructuration
cathédrale, les
De hautes performances,
Des chaumières hybrides et
Cinquante nuances de
Posée comme un voile léger au-
L'extension du hameau de
Le vitrage électrochrome
dessus d'un ancien
Conteville change de
développé par Sage
d’a also offer advertisers a presence in a Virtual Showroom to bring architects and users to visit and discover
the ‘exhibitors’ and establish a direct relationship to view products and make contact. Exhibitors control their
media stand with direct access. See http://showroom.batimarket.com/accueil and log in to view it.
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Web Advertising Rates
Duration
Tariff
Format
High Skyscraper
1 month
€ 1500
160 X 600 pixels in .gif, .jpg or Flash
Middle Skyscraper
1 month
€ 1250
160 X 600 pixels in .gif, .jpg or Flash
Low Skyscraper
1 month
€ 900
160 X 600 pixels in .gif, .jpg or Flash
High Square on Website
1 month
€ 1500
250 X 250 pixels in .gif, jpg or Flash
Low square on Website
1 month
€ 900
250 X 250 pixels in .gif, jpg or Flash
Central Banner
1 month
€ 800
468 x 60 pixels in .gif, jpg or Flash
Virtual Showroom
12 Months
€ 2500
Referencing SEO on site
12 Months
€ 600
Offered from 2 insertions of half page
Newsletter incl SEO
1 month
€ 1100
Offered from 2 insertions of full page
Centre banner, incl SEO
1 month
€ 1250
680 x 100 pixels in .gif, jpg or Flash
Newsletter incl SEO
2 months
€ 1500
Offered from 3 insertions of full page
Offered from an annual budget of €10,000 plus
The Newsletter is sent monthly, mid month, to a database of 21,500: subscribers, reader departments, former subscribers and working architects. It
is sent 10 days after the publication of the magazine d’architectures and includes content and advertising from the magazine, (where 2 x insertions
are booked). Besides the general message and advertising included in the newsletter, there is also a section to inform of a technical innovation in the
Products section, with hyperlinks.
E-mailing - Address list rental:
to 21,000 contacts (Newsletter recipients)
Elements provided by the advertiser to put online:
Design by d’a (photos and texts provided by the seller):
€ 1,600
€ 2,100
The advertiser will be able to take advantage of this offer (d'a magazine and d'a emailing) to strengthen and extend its credibility to the readership.
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Advertising Rates
– d’architectures magazine
d'a: normal 10,000 copy circulation
Double page spread
Full Page
Half page
Third page
Quarter page column
Quarter page
Cover pages
€ 11 200
€ 7 035
€ 3 700
€ 2 720
€ 2 220
€ 1 545
€ 7 870
d'a special circulation (20.000 copies) April & October
Double page spread
Full Page
Half page
Third page
Quarter page column
Quarter page
Cover pages
€ 12 980
€ 8 170
€ 4 390
€ 3 400
€ 2 870
€ 1 890
€ 9 670
Series discount for multiple insertions
1 - 2 insertions 10%
Bonus: 2 pages = included in 1 free e-mailing
3 insertions 20% 4 insertions 25%
Advertising Agency Discount
5 insertions 30%
6 insertions 35% 7 – 9 insertions 40%
15%
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Inserts (including technical expenses) 2 pages € 6 500; 4 pages € 9 740; and 8 pages €12 990
Classified advertisements 1/16th page column
€ 1 400;
1/8th page E-mailing offer € 2 700; Quarter page E-mailing offer € 5 400 (invoiced starting with
publication of first advertisement)
Issue Number
Publishing dates
Editorial Closing Date
Advertising Closing Dates
233
27/02/2015
30/01/2015
06/02/2015
234
02/04/2015
06/03/2015
17/03/2015
235
04/05/2015
08/04/2015
15/04/2015
236
23/05/2015
05/05/2015
13/05/2015
237
23/06/2015
27/05/2015
02/06/2015
238
09/09/2015
08/08/2015
19/08/2015
239
06/10/2015
04/09/2015
14/09/2015
240
03/11/2015
09/10/2015
16/10/2015
241
14/12/2015
17/11/2015
24/11/2015
Magazine Technical Details
Advertisement sizes
Printing - Four colour offset
Magazine format
300 mm x 230 mm
(add 5 mm on each side for bleed)
Full double page spread trimmed size
300 (height) x 460 (width)
Elements must be submitted three weeks before publication
Full page spread trimmed size
300 (height) x 230 (width)
Required elements: Ad(s) in the chosen format, 5mm bleed
Half page horizontal
130 (height) x 230 (width)
on the four sides, on digital support (CD, DVD…),
Third vertical/column
300 (height) x 76 (width)
as secure pdf file, otherwise real-size
Half page vertical
300 (height) x 106 (width)
JPEG images in 300 dpi resolution,
Quarter page horizontal
65 (height) x 195 (width)
or Illustrator© files (≤CS2) or Xpress© files (≤6).
Quarter page vertical
300 (height) x 60 (width)
For the two latter,
Quarter page
125 (height) x 100 (width)
Please join all Mac imports and fonts that were used.
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Archiliste Readership survey: What magazines do you read regularly? (Results of Archiliste’s 2012 survey)
What magazines do you read regularly? Amongst the universe of architects (21,084 surveyed), d’a has built a following at 49%,
Followed by AMC at 45%, Le Moniteur at 43% and Batimédia at 39%. Les Cahiers Techniques du Bâtiment comes next at 35%
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Amongst architects (11,990 surveyed), d’a is the most often mentioned at 63%, then AMC at 57%, Séquences Bois at 50% and Batimédia
at 40%. It should also be noted that those monitored by the publications monitoring body, the OJD (Office de Justification de la Diffusion)
are also the best rated in the Archiliste survey.
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In the universe of architects who are also interior designers (1,270 were surveyed), Archicréé is dominant at 71%, as it has been for
previous years. Architecture à Vivre is second-rated at 46% but d’a has climbed to third position with 39%
and d’a interieurs is New!
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Advertisers in d’architectures
ACROPOSE (street furniture)
AGC (glass)
AMF (suspended ceilings)
ARCELOR MITTAL (steel)
ARCHIBAT EUROPE (temporary work)
ARCHITECTE @ WORK (trade fair)
ARCHITECTEURS (architects association)
ARCHIVITE (software)
AREA (street furniture)
ARMSTRONG (suspended celling)
ARTEMIDE (lighting)
BIOSSUN (pergolas)
BLANCHON (wood paint)
CERSAIE (trade fair)
COSMIT (trade fair)
DELABIE (taps and water controls)
DELL (computer)
DURIEU (wood paint)
ECLISSE (Sliding Doors)
EDF / BOOK BAS CARBONNE (energy)
EDICER (Italian ceramic association)
ESCOFET (street furniture)
FOCUS (chimneys)
GRUPO INDAL (street furniture / lighting)
HANSGROHE (taps)
HORLOGE HUCHEZ (timepieces)
HP (computer)
JAKOB INOX LINE (cable)
KAWNEER (aluminium joinery)
LOOK METAL (tailored arcades)
MALERBA (doors)
MARMOMACC (trade fair)
PITTSBURGH CORNING (insulation)
PRESTO (taps)
PRIVE (roofing)
REM (staircases)
RENSON (awnings)
SCRIGNO (sliding doors)
SH LIGHT AND BUILDING (trade fair)
SIMONSWERK (locks for doors and windows)
SPURGIN SAS (insulation)
SYSTEMES CERAMIQUES (industry association promoting tiles)
TECHNAL (aluminium joinery)
TERREAL (roof or facade)
TIASO (partitions)
TILES OF SPAIN (Spanish ceramic association)
TOSHIBA (lighting)
UNIFOR (office furniture and partitions)
UNIVERS & CITÉ (street furniture)
USM (office furniture)
VITRA (contemporary furniture)
VM ZINC (zinc roofing and facades)
WATTELEZ (products for disabled)
WEBER (plaster)
WILHKHAN (office furniture)
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2015 EDITORIAL SCHEDULE
Dated issue
No. 233
d'a theme
d'a –guide theme
Construction in wood
New concepts for renovating facades,
wall claddings
March 2015
No. 234
20.000 copies
The architect
April 2015
No. 235
May 2015
No. 236
Special issue
Social and Collective Housing.
At what cost?
Fairs
Date of
publication
Date of sales wrap
up
Date of technical submission
27 February 2015
30 January 2015
6 February 2015
2 April 2015
6 March 2015
17 March 2015
Ceramics
4 May 2015
8 April 2015
15 April 2015
Interiors:
Hotels, restaurants, offices, retail
and commercial centres)
23 May 2015
, 5 May 2015
13 May 2015
23 June 2015
27 May 2015
2 June 2015
“Cesaie” Fair (Bologna
China International Fair (Shanghai)
9 September 2015
7 August 2015
19 August 2015
Architect@Work
6 October 2015
4 September 2015
14 September 2015
BATIMAT
3 November 2015
9 October 2015
16 October 2015
14 December 2015
17 November 2015
24 November 2015
Natural Light, Blinds,,
Solar light, polycarbonate
June 2015
d'a Interiors,
4th annual INTERIORS Special:
July-August 2015
“La Maison Individuelle”
Bathrooms and equipment for the
house
The Architecture of renovation
Materials of recycling
BATIMAT edition
Planning and Landscaping
No. 237
Residential Houses
No. 238
September 2015
No. 239
20,000 copies
October 2015
No. 240
November 2015
No. 241
December 2015
Urban furniture and lighting
The 350 leading architecture firms
Advertising Enquiries Contact: JOANNA PERCY - JP Media Sales
Email: joanna@JPMediasales.co.uk
MIPIM, les matériaux en lumière,
China International Fair (Guangzhou)
www.jpmediasales.com Tel: +44 (0) 20 7286 6048
33 Bristol Gardens, Little Venice, London W9 2JQ
Mobile: +44 (0) 7785 563 050
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