WHAT IS THE FUTURE OF AUDIO RESERVES IN LIBRARIES? Joe Clark Kent State University MLA Midwest Chapter Meeting October 16, 2015 Introduction From: http://lifehackery.com/2008/09/29/entertainment-2/, accessed 10/12/15. From: https://downdetector.com/status/itunes/map/, accessed 10/12/15. Survey Administration • IRB approved • Given last week of classes during spring 2014 From: http://affluenceresearch.org/wp-content/uploads/2010/08/luxury_survey.jpg, 10/13/15. Participating Classes • Classes for non-music majors • The Understanding of Music (MUS 22111: 3 sections, 2 instructors), 46 students • Survey of Rock Music History (MUS 22131), 9 students • Roots of Rock (MUS 42101), 9 students • Music as a World Phenomenon (MUS 22111), 11 students • Class with both music and non-music majors • Jazz History (MUS 42161), 6 students • • • • • Classes for music majors Music Theory 1750-1900 (MUS 21122), 17 students Music History 1750-1900 (MUS 32212), 19 students Symphonic Literature (MUS 42221/52221), 4 students Song Literature (MUS 42251/52251), 2 students Reserve Awareness & Book CDs • 65 of 83 respondents in classes with reserves knew about them (78%) • Only 8 of the 34 (24%) who knew of an accompanying CD set purchased it Never 2-3 Times/Semester 2/3 Times/Month Once a Week 2-3 Times/Week Daily 0% 5% 10% 15% Non-music (n=70) 20% 25% Music (n=44) 30% 35% 40% 45% iTunes (from “other”) Classical Music Library Google Play Rdio Grooveshark Naxos Music Library Spotify Rhapsody Pandora Youtube 0% 10% 20% 30% 40% Study for Class Assignments 50% 60% For Personal Listening 70% 80% 90% 100% Naxos ML Spotify Rhapsody Pandora YouTube 0 10 20 30 40 Academic 50 Personal 60 70 80 90 100 Other CDs borrowed CDs purchased Naxos Mobile App Online Course Reserves Purchased MP3s Streaming Lib. DBs Free Streaming Services Youtube 0% 10% 20% 30% 40% Mean % of total listening sources 50% 60% 70% % of students using 80% 90% Other CDs borrowed CDs purchased Naxos Mobile App Online Course Reserves Purchased MP3s Streaming Lib. DBs Free Streaming Services Youtube 0% 10% 20% 30% 40% % of use by Non-music Majors 50% 60% 70% % of use by Music Majors 80% 90% 100% Other Youtube Free Streaming Services Purchased MP3s Streaming Lib. DBs Naxos Mobile App Online Course Reserves CDs borrowed CDs purchased 0% 10% 20% 30% 40% % of non-music majors 50% 60% 70% % of music majors 80% 90% 100% The Few, the Proud… Only 17% (20 of 119) indicated a preference for physical CDs for studying. Top reasons included: • Prefer the sound quality of CDs to streaming: n=13 of 20, 65% • Other: n=8 of 20, 40%. Listed reasons: • “it came with text,” • “the car can’t stream,” • “CDs are more fun,” • “easy to keep track of,” • “listen in car and liner notes,” • “online library,” and • “to open in iTunes.” “Do you prefer listening on a computer over a smartphone or tablet?” • One third (n=40, 33%) signaled a preference for a smartphone or tablet. • The remaining respondents (65%, n=78) indicated listening on a computer. Reasons listed for favoring a computer over a tablet or smartphone included: Why Computer over Mobile Device? • better sound, better sound and eq. • computers are easier, convenience • difficult on small device, easier to navigate • easier to study • multitask • multitask with multiple tabs • no CDs for tablet • no data charges • no free Spotify app • no risk of losing physical item • no smartphone/tablet • only own computer Less, 3% About the same, 31% More, 66% Considerations/Preferences Conclusions & Initiatives • Students appear more interested in access over • • • • • ownership Differences between music and non-music majors Comfort and convenience were major factors in the choice of audio sources Reserves are happening without the library/librarian Librarians are more proactive, with appearances in classes that have audio requirements Exploring the standardization of listening assignments across all non-music major core classes based on library streaming database tracks Publication of this Material • Clark, Joe C. and Amanda L. Evans. “Are Audio Reserves Still Relevant in Libraries.” Forthcoming in the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve. Thank you! Questions & Discussion? jclark88@kent.edu