COLOR
DESIGN’S
MOST EXCITING
ELEMENT
COLOR HAS THREE
DIMENSIONS OR QUALITIES:
• Hue
• Value
• Intensity
HUE
The name given to a color.
RED
YELLOW
VIOLET
VALUE
The lightness or darkness
of a color
TINT
Add white
=
+
HUE
WHITE
TINT
SHADE
Add black
+
HUE
=
BLACK
SHADE
INTENSITY
The brightness or dullness
of a color.
FUSCHIA
OLIVE
- HIGH INTENSITY
- LOW INTENSITY
NEUTRALS
White
Black
Gray
Beige
PRIMARY HUES
RED
YELLOW
•The basic colors
•All other colors are made from these
BLUE
SECONDARY COLORS
•mix 2 primary colors
+
=
ORANGE
+
=
GREEN
+
=
VIOLET
TERTIARY
HUES
Mix one primary and one secondary
color.
THE COLOR
WHEEL CAN BE
DIVIDED INTO
WARM AND
COOL COLORS
Red
Orange
Yellow
Excitement
COOL COLORS
Blue
Green
Violet
Calming.
Makes an area seem smaller
MONOCHROMATIC COLOR
SCHEME
Different tints, shades and intensities of
one color
BLUE
ANALOGOUS COLOR SCHEME
Colors next to each other on the color wheel with varying
values and intensities of the colors.
Complementary Color Scheme
Colors across from each
other on the wheel.
TRIAD COLOR SCHEME
Three colors equidistant on the color wheel.
Primary and Secondary colors.
ACCENTED NEUTRAL COLOR
SCHEME
Combines white, black, gray or with a bright color accent.
Color Effects
• Light color stand out
• Dark colors make the
space look smaller