Entrepreneurship
Delivered in:
Islamia University Bahawalpur
Presented By:
Tasawar Javed
Designing a Competitive Business
Model and Building a Solid
Strategic Plan
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In to day’s global competitive environment, any business,
large or small, that is not thinking and acting strategically
in extremely vulnerable.
Every business is exposed to the forces of a rapidly
changing competitive environment, & in future small
business executives can expect even greater change and
uncertainty.
A key Source:
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Intellectual Capital
Human capital
Structural capital
Customer capital
Intellectual Capital
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Human Capital
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The talents, creativity, skills, and abilities of a company’s work
force, shows up in the innovative strategies, plans & processes
that the people in an organization develop and then passionately
pursue.
Structural Capital
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The accumulated knowledge and experience that a company
possesses, can take many forms including processes, software,
patents, copyrights, and perhaps most important, the knowledge
and experience of the people in a company
Intellectual Capital
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Customer Capital
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Is the established customer base, positive reputation, ongoing
relationship, and good will that a company builds up over time
with its customers
Increasingly, entrepreneurs are recognizing that the capital stored in
these three areas forms the foundation of their ability to compete
effectively and that they must manage this intangible capital base
care fully
Every business uses all three components in its strategy, but the
emphasis they place on each one varies
Strategic Management
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The process of developing a game plan to guide a
company as is strives to accomplish its vision, mission,
goals, and objectives and to keep it from straying off
course.
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Competitive Advantage
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The aggregation of factors that sets a small business apart from its
competitors and give it a unique position in the market superior to its
competition
Building a Competitive Advantage
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The goal of developing a strategic plan is to create for the small
company a competitive advantage
The aggregation of factors that sets a small business apart from
its competitors and gives it a unique position in the market that is
superior to its competition.
From a Strategic perspective
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the key to business success is to develop a unique competitive advantage, one
that creates value for customers and is difficult for competitors to duplicate
Building a CA alone is not enough: the key to success is
building a Sustainable CA. In the long run, a company
gains a sustainable CA through its ability to develop a
set of core competencies that enable it to serve its
selected target customers better than its rivals
Building a Competitive Advantage
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Core Competencies:
– Are a unique set of capabilities that a company develops in key
areas, such as superior quality, customer service, innovation, team
building, flexibility, responsiveness, and others, that allow it to
vault past competitors.
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They are central to a company’s ability to compete successfully and
are usually the result of important skills and lessons business has
learned over time
Two of the Disney Company’s core competencies are animation and
the ability to create magical experiences for guests at its theme parks
through superior customer service.
Find in your business plan????????????
Sustainable CA
Capabilities
Lesson Learned
Core Competencies
Skills
Sustainable CA
Superior Value for
Customers
The Strategic Management
Process
Step 1. develop a clear vision and translate it into a
meaningful mission statement
Step 2. assess the company’s strengths and weaknesses
Step 3. scan the environment for significant opportunities
and threats facing the business
Step 4. identify the key factors for success in the business
Step 5. analyze the competition
Step 6. create company goals and objectives
Step 7. formulate strategic options and select the
appropriate strategies
Step 8. translate strategic plans into action plans
Step 9. establish accurate controls
Thank You!!!!
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Q&A