Disney Company
Justin Holmes
DeSha Jefferies
Reggie Green
Jazmine Whitting
http://www.youtube.com/watch?v=sHrYDL9LkI
Q
Company Overview
Who is Disney?
oThe largest media corporation in the world in terms of revenue.
oRanked #14 out of 50 for Most Admired Companies
oRanked #67 on Fortune 500 (previously was 57 in 2010)
oNet Income increased by 21% to $4.8 Billion
When was Disney Establish?
oFounded on October 16, 1923, by Walt and Roy Disney as the Disney
Brothers Cartoon Studio
oDisney's stock went public on November 12, 1957, at $13.88.
Previously, the stock had been closely held by the Disney family and
other partners.
oDisney's stock trades on the NYSE under the ticker DIS
oAs of December 2, the last trade was closed at $36.61
Company Overview
• Where do they operate?
The Walt Disney Company (Walt Disney or ‘the company’), together with its
subsidiaries, is a diversified entertainment company. The company primarily operates
in the North America, Europe, Asia Pacific and Latin America. It is headquartered in
Burbank, California and employs about 149,000people.
Walt Disney CEO Robert Iger
He recently joined the board of the technology giant following
the death of Steve Jobs.
Four Main Areas
• Media Network= $ 18.7 Billion
• Parks and Resorts=$11.8 Billion
• Studio Entertainment=$6.4 Billion
• Consumer Products=$ $3.0 Billion
FY 2010 Total Revenue by Product
7%
Media Networks
18%
46%
Parks & Resorts
Studio
Enterntainment
29%
Customer
Products
Company Overview
• Mission Statement
The mission of The Walt Disney Company is
to be one of the world's leading producers
and providers of entertainment and
information. Using our portfolio of brands to
differentiate our content, services and
consumer products, we seek to develop the
most creative, innovative and profitable
entertainment experiences and related
products in the world.
Company Overview
Why do people like Disney?
Three Core competencies,
• Storytelling, Story Creation and Themed Atmospheric
Attractions
• Animatronics and Show Design
• Efficient operation of theme parks
Company Overview
• http://www.youtube.com/watch?v
=Q284kEpv8jg&feature=related
Important Events
1901: Walt Disney, the company's founder, is born.
1919: With Ub Iwerks, Disney forms Iwerks-Disney Commercial Artists.
1923: The distributor M.J. Winkler purchases Disney's Alice Comedies for $1,500 per reel; Disney creates Disney Bros.
Studios with his brother Roy.
1924: M.J. Winkler Productions debuts the Alice Comedy Series, with the film Alice's Day at Sea, in theaters.
1928: Mickey Mouse is "born"; Disney releases Steamboat Willie, its first film with sound.
1937: Snow White and the Seven Dwarfs, Disney's first full-length animated film, debuts.
1940: Pinocchio and Fantasia are released.
1955: The Mickey Mouse Club debuts; Disneyland opens in Anaheim, California.
1966: Walt Disney dies of lung cancer.
1971: Walt Disney World opens near Orlando, Florida; Roy O. Disney dies.
1982: EPCOT Center opens on the grounds of Walt Disney World.
1983: The first foreign Disneyland, Tokyo Disneyland, opens.
1984: Michael Eisner is named Disney's new CEO; Disney releases Splash under its new label, Touchstone Pictures.
1989: Disney-MGM Studios Theme Park opens near Orlando, Florida.
1992: Euro Disney (later named Disneyland Paris) opens.
1996: Disney acquires television station Capital Cities/ABC for $19 billion; Radio Disney debuts.
1998: Animal Kingdom opens in Walt Disney World, Florida.
1999: Disney Cruise Line begins operations with the Disney Magic.
2001: Disney's California Adventure opens next to Disneyland; Disney acquires Fox Family Worldwide for $5.3 billion.
2003: Roy E. Disney--son of Roy O. Disney, last of the founding family associated with the company--and Stanley Gold
quit the Disney board and start Save Disney.com in an attempt to oust CEO Michael Eisner.
Disney Corporate Stragies
Walt Disney said, “It all started with a mouse.”
Human Resources and training
• Two major core topics includes safety and training at Disney
• Safety is the most important at Disney
• The inventors who ran an efficient modern theme park
through cleanliness, safety and productivity.
• Also give a uniformly high-quality entertainment experience
to very large numbers of people
Human Resources and training
When evaluating Disney's SWOT Analysis (Strengths,
Weakness, Opportunities, Threats)the one strength
that stands out is the ability to make people HAPPY!!
Disney make sure safety is the number one priority.
Human Resources and training
• Disney's core values extend into its employees
and customers
Disney University
• The University is a training center will keep staff motivated in learning
necessary skills and concepts, which in turn, would increase Disney's
departments and the company's profitability.
Competitive advantage related to HR
• heart of Disney idea of Performance Excellence is the cultivation of
great leaders
• Leaders motivate people, develop their talents, and provide proper
resources and rewards to them to succeed.
• Most importantly, leaders view all levels of employees as capable of
taking a leadership role in coming up with and implementing
creative ideas and solutions
Human Resources and
training
• At Disney Institute, everything is related to:
• Learning from the professional development programs
on such topics as:
• Leadership, people management, and customer
service
• To vacation-type courses on gourmet cooking, clay
animation, bird watching, and even relationships.
• There's a sports and fitness center, a theater with
perfect acoustics, guest bungalows, and a day camp for
kids
Culture Core Companies
• No other entertainment company – perhaps no
other company period – evokes the feeling of
wholesome family goodness that does Disney
• Founder Walt Disney in 1928 to ensure that its
image is fun, imaginative, clean, and appeals to
people of all ages
Corporate Stragies
Disney bolsters this image by encouraging creativity
and innovation among employees. It further
reinforces its unique culture by training
employees at Disney University, by maintaining
company archives to preserve its history, and by
promoting from within
Corporate Plan
• Disney’s strong legal protection makes it nearly impossible
for competitors to copy or imitate Disney’s characters
• Even if a competitor succeeded in hiring away key talent,
the competitor would still lack the tradition, culture, and
complementary assets that make up Disney.
Corporate Plan
• Disney has mastered the art of the cross-sell. It has done so
by leveraging its characters
• and carefully controlling its image, driving toward a unified,
highly valued customer
• experience. Ex. Going to the park fun/food/entertainment
• All ties toward Disney fun food and entertainment
• This complex but carefully orchestrated web of
• complementary businesses is the ‘Magic of Disney’. It’s
what drives major advertisers such as
• Delta Airlines and Coca-Cola to pay for the right to feature
Disney World in their own promotions.
HR Benefits
•
•
•
•
•
•
•
2011 82000 employees 40 counties
Full Health/Dental/Vision
Employee Assistance Program (Disney Guideline)
Wellness (Disney Healthy Pursuits)
Childcare
Disney Scholarship Program
Labor Relations (42 countries 36000 employees
are in contract)
• Tuition Assistance 700$ per credit hr 100% books
and materials
Disney HR Structure
Disney Structure
Disney Company
30 Autonomous
Operating Companies
Marketing/
International
Marketing
Finance
HR
Technology
Human Resources
Jayne Parker
Executive Vice President and Chief Human Resources Officer
Organizational Structure
Board of
Directors
CEO –
Robert A.
Iger
VP – President, Walt
Disney International
EVP- Chief
Human
Resources
Officer
EVPCorporate
Strategy,
Business
Development
and
Technology
EVP-Corporate
Communication
SEVPGeneral
Counsel and
Secretary
SEVP &
CFO
ChairmanParks and
Resorts
SVP Planning
and
Controls
EVP- Business
Development
and
Operation
SVPCorporate
Alliance
HR Structure
Jayne Parker
VP - HR
Corp HR
EEO
Staffing
Compensation &
Benefits
Security
Employee
Relations
Nick Van Dky
Corporate Strategic*
Planning
General Counsel and Secretary
Alan Braverman
Preston Padden
EVP Government Relation
Safety
Diversity
27
Financial Statistics
2010
2009
Revenues
$38,063,000
36,149,000
Profits before
taxes
$6,726,000
5,697,000
Earning per
share (EPS)
$2.03
1.76
Market value
$3,650,197*
19,651,610**
12/31/2010* 12/31/2009**
http://www.nasdaq.com/symbol/dis/historical
Comparative Financial Statistics
Company
2010 Revenues 2009
Walt Disney
(DIS)
38,063M
Time
Warner
(TWX)
26,888M
http://www.nasdaq.com/symbol/dis/financials
2010 Profits 2009
EPS
36,149M 6,726M
5,697M
2.07
25,388M 11,865M
11,153M
2.32
Review of Exemplary Areas
HR Benefits
• The Disney Company has multiple areas which are
related to Employee Benefits as discussed in the Text
Book.
• The Disney Company’s benefits are
– Employee Assistance plans, Health and wellness programs,
Retirement and savings, Scholarship program, labor relations
and unions, training and development, career planning and
tuition assistance.
• Disney has operations in 42 countries which are covered
by collective bargaining agreements with more than 40
labor unions (corporation Disney company, para 15).
HR Benefits
• According to the text book The Disney Company followed
the practices in the text book by using benefits as
employee retention.
• The Disney Company promotes health and wellness of their
employees, not only with programs but, incentives.
• Also in the book it states that some employers use
educational assistance to measure internal promotions,
increased employee satisfaction and others (Mathis and
Jackson, pg 442).
• The retirement options involve pension plans and 401K
plans. These options that The Walt Disney Company use
are important to employee retention
HR Benefits
• The retirement options involve pension plans and 401K
plans. These options that The Walt Disney Company use are
important to employee retention. It also promotes a productive
workplace.
• “One of Disney’s foundational values is to respect, appreciate and
value everyone” (corporate Disney Company, para. 10).
• All of these benefits that the Disney Company provides are to
increase retention through formal career planning efforts (Mathis
and Jackson, pg 79.).
• HR metrics are used to track wellness programs, tuition aid
etc. These metrics help the Disney Company foster an workplace
environment that engage employees into great leadership.
Safety and Health
• The Disney Company being such a huge entity
with more than 149,000 employees (lexis
nexis) has to incorporate a safe environment
for its employees.
• Referring to the text book Safety is described
as the physical aspect of the workplace.
Health is the general state of physical, mental
and emotional well-being (Mathis &Jackson,
chp. 15)
Workplace Safety
• Disney corporation provides a professional
technical staff that foster the safest
environment. This team also trains employees
in areas of health and safety.
– Disney employs thousands of members in security
operations.
HR Safety and Health
• Disney company realize the risk of all there employees. They have
implemented a special segment of risk management employees to
manage their risk.
• Risk management incorporates workplace safety and health,
Employee health and wellness, worker security, and disaster
planning and recovery.
• Not only that, the Disney corporation has also developed safety in
motion. This program focuses on reducing body-motion and
musculoskeletal injuries. This program provides follow-up training
for employees.
• As the result of this program Disney has saw a 38% decrease in
injuries at their theme parks.
• Walt Disney Company was also cited for the death of an actor on
their Monorail ride at their theme park.
OSHA
• In a news release dated 12/23/2009 OSHA cites
Walt Disney company following a n actors death
in a monorail collision.
• OSHA proposed a total of 44,000 in penalties
against the company. They were also cited the
maximum penalty allowed for a serious
citation.(US. Department of labor, 2009).
• Referring to the text book a “serious” citation is
when a condition could probably cause death or
serious physical harm. (Mathis &Jackson, 2008.
pg.468)
References
•
Safety Inspection data from the department of labor. Retrieved from
http://www.osha.gov/pls/oshaweb/searchresults.relevance?p_text=disney%20osh
a%20data&p_status=CURRENT&p_title
• LexisNexis Academic
http://www.lexisnexis.com/hottopics/lnacademic/?verb=sf&sfi=AC02NBCmpDosSr
ch
• United States Department of labor. Retrieved from
http://www.dol.gov/opa/media/press/osha/osha20091554.htm. December
23,2009.
• Organizational Chart and HR Structure. Retrieved from
http://www.cogmap.com/chart/walt-disney-corporation. November 20, 2011
• Important Dates. Retrieved from
http://marciodisney.blogspot.com/2010/08/important-dates-in-history-of-walt.html
• DATAMONITOR: The Walt Disney Company. (2011). Walt Disney Company SWOT
Analysis, 1-9. Retrieved from EBSCOhost
• http://www.nasdaq.com/symbol/dis/historical
References
Allerton, Haidee Training & Development; May97, Vol.51
Issue 5 p50, 7p Article
Field, Karen Auguston 2003 4/24/2003, vol.48 issue 9,
p26 Article
Mathis, R.L. & Jackson, J.H. (2008) Human Resources
Management (12th Ed.) Thomson Southwestern.
Mason: OH.
Kirkman, Christopher National Amusement Historical
Association, “Amusement Park History” 1999.
Porter, Michael, The Walt Disney Company, “A Corporate
Strategy” 1988.
Interesting Fact