Empresa y Sociedad
Tema 1. Teoría de la Empresa y de la
Sociedad
Dr. Antonio Lloret
17 de Enero de 2011
Plan del día
1. La sociedad: Galbraith (1996)
2. La empresa: Friedman (1970)
3. La estrategia: Peng et. al. (2009)
Galbraith (1996)
The real world has constraints imposed by human nature, by
history and by deeply ingrained patterns of though.
Production is now more necessary for the employment it provides
than for the goods and services it supplies
Galbraith (1996)
Capital vs trabajo VS ricos y pobres
An evident purpose of the good economy is to produce goods and
render services effectively and to dispense the revenues therefrom
in a socially acceptable and economically functional manner.
In a good AND intelligent society policy and action are not
subordinate to ideology, to doctrine. Action must be based on the
ruling facts of the specific case.
Galbraith (1996)
In the good society all of its citizens must have personal liberty,
basic well-being, racial and ethical equality, the opportunity to a
rewarding life.
However, achievent may not be limited by factors that are
remediable.
There must be employment opportunity for all willing members
Friedman (1970)
In a free-enterprise, private-property system, a corporate executive
is an employee of the owners of the business. He has direct
responsibility to his employers. That responsibility is to conduct the
business ina ccordance with their desires, which generally will be to
make as much money as possible while conforming to the basic
rules of the society, both those embodied in law and those
embodied in ethical custom.
Agent vs Principal
Individual vs business
Friedman (1970) continue
Act in a way of no interest to employeers (prices, pollution,
hardcore employees) as he will be employing money that it is not
his, spending someone else´s money.
Becomes a civil servant and therefore : “This is the basic reason
why the doctrine of "social responsibility" involves the acceptance
of the socialist view that political mechanisms, not market
mechanisms, are the appropriate way to determine the allocation
of scarce resources to alternative uses.”
Friedman vs Freeman
http://fooyoh.com/nowwatch/watch/bIRUaLcvPe8
Empresa
http://fooyoh.com/nowwatch/watch/_sNKIEzYM7M
Peng 2009
Industria
RyC
Instituciones
Estrategia
Desempeño
Peng 2009
Formales
Informales
Peng 2009
Estrategia
Condiciones de la
industria y recursos
específicos
Restricciones
Formales e
Informales
Instituciones
Organizaciones
Interacción
Dinámica