Name ________________________________________
This is a open book, open notes take home exam and you can also use Internet sources. Most questions can be answered in a few paragraphs. Answer each question on a separate page.
Associated Students Academic Integrity Statement
“I pledge that I have neither given nor received any unauthorized assistance on this examination”
_____________________________________
Your Name Here Page 1

Question One
You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy?
Question Two
You are starting a small bike messenger company. Given your type of services (handdelivering packages within a small geographical area), could your firm be a digital firm?
If so, what would make this a digital firm?
Question Three
What is the difference between information technology and information systems?
Describe some of the functions of information systems.
Question Four
You work at the business headquarters for a chain of movie theaters. Describe this firm's information value chain.
Question Five
Identify and define the major types of information systems that serve the main management groups within a business.
Question Six
The retail home improvement chain you work for, DIY Discount, has noticed that one of its brands of faucets is not selling nearly as well as anticipated. What information systems of the business will you use to determine the reason for the poor sales? Discuss what information you will retrieve from which system. Which of the information systems will be most important for your analysis? Which of the systems will be least important?
Question Seven
Describe the role of IT governance within the firm.
Question Eight
You are advising the owner of Smalltown Computer, a new, local computer repair store that also builds custom computers to order. What competitive strategies could
Smalltown Computer exert? Which ones will it have difficulty exercising?
Question Nine
List and define the six ethical principles discussed in your text.
Question Ten
What are the major issues concerning privacy in the information age? Do you believe the need for homeland security should overrule some of the personal privacy and information rights we have previously taken for granted? Why or why not?
Your Name Here Page 2