SOFHA Product Solutions:
Database Print Manager
Seybold Conference
SOFHA USA
Sales and Support Office Irvine
SOFHA Asia
Sales and Support Office Tokyo
Confidential: 09282001.SOFHA.Seybold
SOFHA GmbH
Corporate Headquarters
Berlin, Germany
SOFHA GmbH 2001
20 Year Anniversary
Slide 1/6
SOFHA Company Overview
Background History
Year 2001 Highlights
 20 yrs. development experience
 Launched Database Print
 Founded in West Berlin, Germany
Manager (DPM)
 OEM workflowBerlin,
applications
Germany
 Shipped DPM in Europe
Irvine, CA
HQ & Development
Tokyo, Japan
Support POD solution in 1992
Sales &
First
Sales & Support
 Shipped DocuFLOW:
 Production & office products
 Print workflow
 Adobe co-developer since 1994
 Scanning workflow
 3 yrs. to develop DocuFLOW®
Confidential: 09282001.SOFHA.Seybold
Slide 2/6
DPM Description

•
Variable data application
•
Basic user steps:
•
•
•
Enter data
Std. office apps. E.g MS Word
 Std. database apps. E.g MS Access
Versus MS Mail Merge
 Complex documents/large quantity


Direct Mailing
Document personalization
Create database
Create document template
Merge data and print
Confidential: 09282001.SOFHA.Seybold
Name
Address
Preferences
www.Realestate.com
Database
Create & preview VDP job
using SOFHA’s
Database Print Manager
Direct Mailing
To web site visitor
Template & data
merged & printed
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DPM Market Applications

Personalization Market:
•
Direct mailings & promotions
5,000 to +250,000 pieces

•
Transactional statements
Financial, insurance, invoices


Example
Target markets:
•
Print for pay, small & corporate business


Direct mail front side
Kinkos, real estate, car dealers, grocery stores
Other Delivery methods: Internet
•
Personalized email

Formats: PDF, HTML and XML
Direct mail back side
Confidential: 09282001.SOFHA.Seybold
Slide 4/6
Personalized Print Benefits

ROI better on short runs
•
•

250% - 350% better response*
Lower cost per response
Print on demand
•
•
•
Digital Color Copier
6% Response Rate

Utilize digital output devices
Quick turnaround
Lower inventory costs
Modest learning curver
Quantities:
10,000
$2.50
$7.16
50,000
$2.50
$2.46
100,000
$2.50
$1.79
Offset Press
2% Response Rate
* PODi Study Sept 2001
Confidential: 09282001.SOFHA.Seybold
Slide 5/6
Using Adobe PDF

Why use PDF
•
•

PDF form is editable
Open to mapping tool to analyze document
How we use Acrobat & PDF format
•
•
•
•
Create template using std. apps. E.g. MS Word plug in
Convert template into PDF file & launch DPM
Graphic and text substitution
Preview and edit in PDF in DPM
Confidential: 09282001.SOFHA.Seybold
Slide 6/6