VMASC Industry Association
Promoting M&S
Excellence
since 1997
Jack McGinn
Chairman, VMASC Industry Board of Advisors
November 14, 2013
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 Industry Association Members
 VMASC Board of Advisors
 BOA Members this past year
Topics
 BOA/Industry Association Emphasis
 Current Actions by the Association
•
Marketing Video
 MSVE Scholarship
 Textbooks
 M&S Reference Materials
 Speakers Series
•
Corporate Demo Area
 Membership Dues
 2013 Budget
 2014 Budget
 Do the region’s M&S small businesses need a coordinated,
common voice?
 Working with VMASC
 Suggestions?
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Industry Association Members
• Alliance Solutions Group #
• Alion Science & Technology
• Advanced Training & Learning
Technologies LLC #
• Booz Allen Hamilton
• Capstone Corporation #
• Command Post Technologies
• DDL Omni Engineering
• DJP, LLC #
• General Dynamics - IT
• Immersive Solutions
• ITA International
• Lockheed Martin
• Loyola Enterprises, Inc.
• MOSIMTEC
• MYMIC LLC
• Northrop Grumman
• Novetta Solutions
• SAIC
• SimIS, Inc. #
• TASC, Inc.
• Timitron Corp.
• TREC, Inc.
• TQI Solutions, Inc.
In-Kind Members
• MaK Technologies
• NADS #
• Neptunes Cloud #
• Rockwell Software, Inc.
• TerraSim, Inc.
# - New member since November 2012
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VMASC Board of Advisors
 Composition
 9 Elected members
 At-Large members
 Emeritus members
 Meets monthly with Dr. Sokolowski
 1st Thursday
 BOA Chairman meets with Dr. Sokolowski monthly
 3rd Thursday
 Minutes distributed to members monthly
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BOA Members this past year
 Elected


Jack McGinn – Chairman, TREC, Inc.
Tom Cole – Vice Chairman, DDL Omni Engineering
– Jason Bewley, Immersive Solutions Corp.
– *Josh Jackson, SAIC
– *Craig Langman, GD-IT

Mike Melo, ITA International
– Frank Munoz, Booz Allen Hamilton
– Dr. Stephen Parker, TASC Inc.
– *Brian Teer, Alion Science and Technology
 At-Large
–
Bob Armstrong, NCCMMS (Cooperative appointment with NCCMMS)
 Emeritus

John Dannon, Lockheed Martin
– Dr. Tom Mastaglio, MYMIC LLC
* Seat up for election this year
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BOA/Industry Association
Emphasis
Role of the BOA
• Serve as advisors to the VMASC Executive
Director and shall perform such other
duties under which VMASC is associated
Role of the BOA as defacto head of the
VMASC Industry Association
•
Assist member companies in getting exposure
to business opportunities and adjacent M&S
markets
Current Actions by the
Association
 Produced a short video to show the value of M&S in our daily lives – est
$7,500
 Distributed to the Commonwealth’s leadership, academic institutions,
and other local leaders as well as to VIPs hosted by VMASC.
 Plan is to update this in CY14
 Support of the ModSim World Conference - $5,500
 Makes it possible for a number of ODU undergrad M&S students to attend
the conference and events at no cost. Plan is to continue this support.
 Support of ODU’s MSVE Capstone Conference - $2,500
 Scholarship for a rising sophomore in the MSVE degree program -$5,000
 MSVE Textbook purchase, MSIM 205/281, spring 2014, $3,760.50
 Provide funds for M&S reference materials - $2,000
 Quarterly Speakers Breakfast series
 Corporate Demo Area
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Marketing Video
http://www.vmasc.odu.edu/VIA.html
 Last year we developed a video that shows a sample of
industry member capabilities
 Thanks to:
 Tom Mastaglio, Jason Bewley, Thomas Reese
 Production cost: $7,353
 DVD copies: qty of 450 made for $1,300
 CY14: Update the video to include testimonials from users
of M&S products
 Similar distribution as last year
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Video Distribution
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•Each member company plus a reserve
•Regional Chambers of Commerce
•Dr. Sokolowski
•HRP enough for HRP member communities,
member companies/organizations
•HREDA
•VEDA
•WHRO
•CP3
•Technology Hampton Roads (THR) (the old
HRTC)
•Local STEM Organizations
•Congressman Wittman (VA1)
•Congressman Rigell (VA2)
•Congressman Scott (VA3)
•Congressman Forbes (VA4)
•Senator Warner (via Mark Brunner)
•Senator Kaine
•Governor McDonald
•VA Deputy Secretary of Technology-Karen
Jackson
•VA Secretary of Technology-Jim Duffey
•VA Secretary of Transportation-Sean
Connaughton
•VA Secretary of Education-Laura Fornash
•Delegate John Cosgrove
•Delegate Chris Jones
•The Governor’s MSAC
•Past and future Speakers Series visitors
•I/ITSEC - for MS&V/HREDA booth
•ODU President John Broderick
•Dr. Mohammad Karim
•ODU’s Provost office
•ODU Dean of Engineering & Technology
•ODU Dean of Education
•ODU Dean of Business & Public Administration
•ODU Dean of Health Sciences
•ODU Dean of Sciences
•ODU Dean of Arts & Letters
•ODU Dean of Honors
•House of Delegates/State Senators, Science
Committees, Education committees, others? Via ODU
Legislative Affaris
•ODURF Board of Trustees
•ODU Board of Visitors
•Dr. Mielke, MS&V Department for recruiting
•EVMS - Don Combs
•NCCMMS - Bob Armstrong
•HRPDC
•Virginia Logistics Research Center
•Virginia's public and private institutions of higher
learning (NS, HU, W&M, TCC, TNCC, VCU, UVA, VT,
JMU, GMU, Longwood, Radford, etc.) via the office of
VA Secretary of Technology, with cover letter
•Inside Business
MSVE Scholarship
 “The Gene Newman Scholarship presented by the VMASC
Industry Association”
 $5,000 scholarship from the VMASC Industry Association
 Undergraduate student enrolled in the MSVE Department
 $2,500 for Spring semester; $2,500 for Fall semester
 Funds for the fall semester are contingent upon the student
making satisfactory academic progress in the BS-M&SE
program.
 Total cost: $5,264
 Due to admin costs associated with the ODU Educational
Foundation
 Target group
 Engineering Fundamentals Division students taking the
“Introduction to Engineering” course in the fall semester
 MSVE wanted the scholarship to have some influence on this
group, hoping to capture a very bright student that is still on the
fence
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MSVE Scholarship


Letter of Commitment

The funds will be administered by the MSVE Department Chair or his designee

VMASC Industry Association recognized at the $5,000 level member of the BCET’s Corporate
Circle

Prominent placement on College print materials acknowledging Corporate Circle

Recruiter-in-residence provided by ODU CareerLink

Link from www.eng.odu.edu to our website

Poster-size logo displayed in BCET

Engage with engineering students through invitation-only Corporate Circle events

Post announcements to Corporate Circle Communications Center

Inclusion and communication from ODU Business Gateway on continuing education
opportunities

Engagement with engineering students through invitation-only Corporate Circle events
Status

Promoted to both ENGN 110 sections (over 200 students enrolled in each) on September
24th/26th

The faculty were given a copy of the flyer

Hard copies were available in the MSVE office

The flyer is also posted on MSVE internet front page

Application due date: November 1st

Award Notification: November 15th

Acceptance Deadline: December 1st

Recipient must be enrolled as a FT student, good academic standing, M&SE degree program
at ODU
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Textbooks
 The VMASC Industry Association will provide funds to purchase
textbooks for students enrolled in MSIM 205/281 in spring 2014
 December

Enrolled students
free of charge
will be informed that the course textbook will be provided to them
 Mid-December/Early-January

VMASC Industry Association sticker placed on textbooks
 January

Textbooks distributed to students on the first day of the class, January 14, 2014
 Will try to get University Relations to provide coverage either on the 1st or
2nd day of class with the instructor of MSIM 205/281 to provide a “short
feature” story on the donation of the textbooks
 Textbook: Kelton, et. al., “Simulation with Arena”
 If students drop or withdraw, they are expected to return the book
to MSVE
 Students not expected to return the book upon successful course
completion

Estimated cost: $3,760.50 for 23 books
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M&S Reference Materials
 The Industry Association will provide funds to purchase M&S Reference
books/journals/periodicals
 VMASC and MSVE will provide a list of the proposed materials
 They will be housed in the MSVE department, VMASC, and/or ODU’s
Perry Library
 They will be for materials not available digitally
 Usage rate will be assessed after a year to see if it makes sense to
buy additional materials
 Labels will be developed for application to these materials to credit
the VMASC Industry Association
 Cap of $2,000
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Speakers Breakfast Series
Concept
• Bring in people of power, influence,
and/or intellectual stimulation with an
association with Modeling, Simulation,
and/or the application of those
technologies in an informal interactive
environment for the purposes of
potentially expanding the business
domain of VMASC Industry members.
Speakers
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 2011
 30 Mar:
Tim Baker, SES, Tech Director and Business Manager, JWC
 24 Aug:
Monica Shepherd, SES, Vice Deputy Director for Joint and
Coalition Warfighting, Joint Staff J7
 19 Oct:
*Ed Merkle (invited), Director of Port Security and Emergency
Operations, Virginia Port Authority.
 12 Dec:
Scott Rigell, US Congressman, VA 2nd District
 2012
 6 Apr:
Greg Knapp, SES, JWC J7
 12 Jul:
Simon Nance, Mgr of Learning & Development with STIHL, VA
 10 Dec:
Dr. James Koch, Board of Visitors Professor of Economics,
President Emeritus at Old Dominion University
 2013
 8 Feb:
Bob Armstrong, Program Director, National Center for
Collaboration in Medical Modeling and Simulation
 7 Mar:
John Broderick, President, Old Dominion University
 20 Jun:
Craig Quigley, Executive Director, HRMFFA
 22 Aug:
Karen Jackson, Virginia Deputy Secretary of Technology
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Corporate Demo Area
 Thanks to Thomas Reese
 The area is a feature during VIP walk-throughs
throughout the year
 Presentation materials can be as sophisticated or
unsophisticated as desired
 i.e., From hardware to poster boards and print
material
 Coordinate with Thomas
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Membership Dues
 The dues structure was reviewed and decreased
starting in CY13
 Invoices to be sent out soon
 Large (>$50M):
$4,000
 Medium ($10M - $50M):
$2,000
 Small (<$10M):
$ 500
 Same dues structure for CY14
2013 Budget
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2013 Budget
Estimated
ModSim World
$5,500
Capstone Conference
$2,500
Actual
$5,500
$2,500
Quarterly Spkrs Brkfsts (4 * $450)
$1,800
$1,445
Annual Meeting Refreshments (1)
$1,000
Other Socials (3 * $450)
$1,350
Industry Support
$1,500
Demo Space support items
$2,500
Marketing Video
$5,000
Misc Marketing Materials
$1,500
Industry Outreach
$5,000
2013 Expenses
Cash on Hand 1/1/13
CY2013 Revenue
CY2013 Expenses to date
CY2013 estimated additional expenses
Estimated Cash on Hand 12/31/13
$2,729
$200
($12,374)
($27,650)
$143,020
$42,500
($12,374)
($1,450)
$171,696
 Anticipated expenses for rest of CY
 General Membership meeting catering: ~$1,000
 December Speakers Breakfast: ~$450
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2014 Budget
2014 Budget
ModSim World
Capstone Conference
Quarterly Speakers Breakfasts (4 * $450)
Annual Meeting Refreshments (1)
Other Socials (3 * $450)
Industry Support
Demo Space support items
Marketing Video
Misc Marketing Materials
Industry Outreach
MSVE Text Books (1 class per year)
M&S Reference Books
MSVE Scholarship
Acrylic Presentos
Estimated 2014 Expenses
$5,500
$2,500
$1,800
$1,000
$1,350
$1,500
$2,500
$7,500
$1,500
$5,000
$4,000
$2,000
$5,264
$250
($41,664)
Estimated Cash on Hand 1/1/14
$171,696
Estimated CY2014 Revenue
$43,500
Estimated CY2014 Expenses
($41,664)
Estimated Cash on Hand 12/31/14
$173,532
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2014 Budget
 Textbooks
 Currently for 1 class/1 semester, ~$4,000
 Should we extend that to 1 class/2 semesters?
 Reference Materials
 Initial look; $2,000 cap
 Will review at end of next year to determine use
 MSVE Scholarship
 Currently 1 award, $5,000, over 2 semesters
 Concurrence on intent to award annually?
 Keep as undergrad only?
 Marketing Video Update
 Any volunteers to help with this effort?
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Do the region’s M&S small businesses need
a coordinated, common voice?
 Yes?
 No?
 If yes, how and by whom?
 Point brought up in recent BOA meeting
 There is not a lot of coordination of small businesses in Virginia
 There is not a common voice for the small business M&S industry
segment
 How should all of these interactions come together
 It is hard in this environment for small businesses to start up
 If valid, need someone/some people with the drive,
business savvy, and resources to do this
 If so, what would they be expected to accomplish?
Working with VMASC
 You get out what you put into it
 Get to know the researchers
 They have constraints with what their money can be used for
 They may have IP that can be taken to market
 Are you in the right position to take it to market?
 Participate
 The association is only as good as the sum of its members
efforts
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Suggestions from the floor
for improvement?