MediaMind Video
For GroupM
December 2nd 2012
© 2011 MediaMind | A Division of DG | All rights reserved
Why MediaMind for In-Stream?
1. The MediaMind – DG Advantage
2. Robust In-stream Product
3. White Glove Video Service
4. Benefits of Multi-Channel Platform
© 2011 MediaMind | A division of DG | All rights reserved
DG / MediaMind – Global Video Leadership
Top scale provider of video
ad technology
Global service & innovation
heritage around Video
Uniquely Positioned to
handle TV > Online video
Workflow
© 2011 MediaMind | A division of DG | All rights reserved
Adding Value Throughout Video Lifecycle
TV Content
TV Media
Broadcast
Interactive Content
Multi
Screen
Advertising
Cable
Online Media
Satellite
In-banner
In-stream In-Mobile
© 2011 MediaMind | A division of DG | All rights reserved
About Us
Unparalleled video focus following recent mergers
Unique position as inventory agnostic platform
Longstanding global relationship with WPP agencies
© 2011 MediaMind | A division of DG | All rights reserved
© 2011 MediaMind | A division of DG | All rights reserved
In 2011 with GroupM so far…
(EyeWonder + UniCast)
1500
18,500
167b
$23.5m
Advertisers
Campaigns
Impressions
Spend
Advertisers
Campaigns
Impressions
Spend
© 2011 MediaMind | A division of DG | All rights reserved
Clients Already Using DG/MediaMind
© 2011 MediaMind | A division of DG | All rights reserved
Group M DE Has Already Chosen
▸
MM has exclusive contract with GroupM DE for
In-stream
▸
All Xaxis campaigns are trafficked by MediaMind
(EyeWonder)
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind for In-Stream?
1. The MediaMind – DG Advantage
2. Robust In-Stream Product
3. White Glove Video Service
4. Benefits of Multi-Channel Platform
© 2011 MediaMind | A division of DG | All rights reserved
Solid Video Technology Partner
Wide Reach
Creative Formats
Offline Synching
Robust Analytic Platform
Dynamic Video/Mass
Versioning
© 2011 MediaMind | A division of DG | All rights reserved
Reach – Certified Publishers List
VAST & VPAID Certified
VAST Certified
▸ 24/7 Real Media
▸ Cartoon Network
▸ FT UK
▸ my Simon
▸ 5min
▸ CBS Audience Network
▸ GameSpot
▸ NBC.COM
▸ A&E
▸ CBS Branded Canvas
▸ GameSpy
▸ Neoedge
▸ ABC.COM
▸ CBS Interactive
▸ History Channel
▸ NewsDigitalMedia
▸ ABCFamily.com
▸ CBS Sports College
Network
▸ Hooked
▸ Nick.com
▸ IGN
▸ NickatNite.com
▸ Intergi
▸ NickJr.com
▸ Jambo Media
▸ NickToons.com
▸ Justin.tv
▸ NLOP
▸ Kaltura
▸ NY Times
▸ Last.fm
▸ Oxygen
▸ Lenco Media
▸ Pandora
▸ Lifetime
▸ ParentsConnect.com
▸ LiveRail
▸ PBS
▸ LOGOtv.com
▸ Politico
▸ MarketNewsVideo
▸ Rolling Stone
▸ MaxPreps
▸ RottenTomatoes
▸ MCN AU
▸ SBS Au
▸ Men7
▸ ScanScout
▸ Men's Journal
▸ SevenOne
▸ Metacritic
▸ Shockwave.com
▸ Mevio
▸ SourceInterlink
▸ Microsoft
▸ SouthParkStudios.com
▸ mog
▸ Spike.com
▸ Movideo
▸ Springboard Video
▸ MSN
▸ SpotXChange
▸ MTV.AU
▸ SyFy
▸ MTV.com
▸ TBS
▸ MusicPlayOn
▸ TechRepublic
▸ ABCNews.com
▸ CBS.com
▸ About
▸ CBSi International Media
▸ AccuWeather.com
▸ CBSMoneyWatch.com
▸ Adap.tv Inc
▸ CBSNews.com
▸ Adconion AU
▸ CBSSports.com
▸ Addictinggames.com
▸ Chow
▸ Adult Swim
▸ CineSport
▸ Alloy
▸ Clicker
▸ AOD
▸ CMT.com
▸ AOL
▸ CNET
▸ BBC
▸ CNN.com
▸ BET
▸ ColbertNation.com
▸ BlinkBox
▸ Collective Media
▸ BlogTV
▸ CollegeHumor
▸ Bloomberg.com
▸ ComedyCentral.com
▸ BNET
▸ CrossPoint
▸ Bravo
▸ DailyMotion
▸ Break
▸ Dedicated
▸ Brightcove
▸ Demand Media
▸ BrightRoll
▸ Digiteka ES
▸ Business Week
▸ FairFax Digital
▸ Buzz Media
▸ Fox.com
▸ Caderon
▸ Fox News.com
▸ Cars
▸ CBS Audience Network
▸ ABC.com
▸ Hooked
▸ CBSi International Media
▸ BlogTV
▸ ING
▸ CBS Sports College Ntwk
▸ 5min
▸ Intergi
▸ CBSMoneyWatch.com
▸ ZDNet
▸ Jambo Media
▸ CBSNews.com
▸ NBC
▸ MarketNewsVideo
▸ CBSSports.com
▸ USA
▸ Men7
▸ CBS.com
▸ Bravo
▸ MTV.com
▸ Chow
▸ SyFy
▸ MusicPlayOn
▸ Clicker
▸ Oxygen
▸ Turner
▸ CNET
▸ BNET
▸ Neoedge
▸ GameSpot
▸ Break
▸ NLOP
▸ Last.fm
▸ Brightcove
▸ Oxygen
▸ MaxPreps
▸ Brightroll
▸ Pandora
▸ Metacritic
▸ CineSport
▸ RottenTomatoes
▸ my Simon
▸ CollectiveMedia ▸ SourceInterlink
▸ TechRepublic
▸ CollegeHumor
▸ TVLand.com
▸ TV.com
▸ DailyMotion
▸ World Now
▸ UrbanBaby
▸ Dedicated
▸ YuMe
▸ Fox.com
▸ Gamespy
▸ Freewheel
© 2011 MediaMind | A division of DG | All rights reserved
Formats- Ensuring Quality Across Standards
1. All Available Formats
Linear
Companion
Non-Linear
In-Banner
Custom/VPAID
2. Across All Major Platforms/Browsers
…and many more
3. Across Any Device
4. All Optimized by Bandwidth/ File Type
© 2011 MediaMind | A division of DG | All rights reserved
Formats - Custom & VPAID
© 2011 MediaMind | A division of DG | All rights reserved
Exclusive Publisher Formats
Branded Canvas
Norton
Choose Scenario
NBC Branded Canvas
Branded Canvas
Fallout New Vegas
Slots Generator
NBC Branded Canvas
Branded Canvas
Joe’s Crab Shack
Animation to Fit Theme
CBS Branded Canvas
Ad Pod
Allstate
Multi-Video Interaction
ABC Ad Pod
Ad Pod
Chicken of the Sea
FB Like Prompt
ABC Ad Pod
Video Wall
T-Mobile
Lightbox Effect
MTVN Video Wall
Interactive Interstitial
Lexus
Escape the Grid Game
FOX Interactive Interstitial
Branded Canvas
Target
Design Generator
NBC Branded Canvas
© 2011 MediaMind | A division of DG | All rights reserved
Analytics – Video
Metrics Supported for In-Stream:
▸
Impressions
▸
Clicks
▸
Custom Interactions
(a counter to count the # of times a custom interaction
occurred)
▸
Video Started
▸
25% Played
▸
50% Played
▸
75% Played
▸
Video Completed
▸
Replay
▸
Pause
▸
Mute
▸
Unmute
▸
Full Screen Start
▸
Full Screen End
▸
Full Screen Pause
© 2011 MediaMind | A division of DG | All rights reserved
Visual Analytics – Q1 2012
© 2011 MediaMind | A division of DG | All rights reserved
Custom Dashboards
© 2011 MediaMind | A division of DG | All rights reserved
Adjusted Uniques
▸ A statistical method for counting unique impressions
▸ IAB accredited under Audience Reach Measurement
Bob deleted
cookie
Geoff (1)
Bob (2)
Geoff (1)
Bob (3)
Adrian (4)
Geoff (1)
Time
Other Exposure
Days
5
Campaign Period
10
15
20
25
30
© 2011 MediaMind | A division of DG | All rights reserved
Coming Soon
© 2011 MediaMind | A division of DG | All rights reserved
TV Assets Management Services
Browse TV assets in the MediaMind Platform
Searchable ad gallery of all TV assets (on MediaMind platform)
Asset meta-data, including ISCI code
carried on to online
Share preview of assets (online and offline)
© 2011 MediaMind | A division of DG | All rights reserved
TV Assets Management Services
Order Assets and Traffic
1.
Order mechanism for
re-purposing assets for online
(encoding and trafficking directly to online
campaigns)
2.
MediaMind interface / User
experience
3.
Quick Turnaround
© 2011 MediaMind | A division of DG | All rights reserved
More Upcoming Releases
One Update Two Platforms
Video Mass Versioning
Dynamic Video Insertions
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind for In-Stream?
1. The MediaMind – DG Advantage
2. Robust In-stream Product
3. White Glove Video Service
4. Benefits of Multi-Channel Platform
© 2011 MediaMind | A division of DG | All rights reserved
“MediaMind has always proven to be
a leader and valued partner in video
technology with CBS. The testing
and verification of VAST & VPAID was
seamless and is ready to roll.”
- Director of Advertising Operations, CBS
Jarred Wilichinsky
© 2011 MediaMind | A division of DG | All rights reserved
Service Structure
Dedicated Video Specialists Team
Comprehensive Video Services:
Encoding
Trafficking & quality assurance
Project management
Creative consulting
Asset management
Data consolidation
Advanced insights
Dedicated Team:
Over 100 services resources in US
24/7 operations & support
Proactive publisher certification
Product innovation engineers
Flash & HTML5 programmers
Massive Local Client Services & Ops Team
© 2011 MediaMind | A division of DG | All rights reserved
Value Added Services
▸ Creative best practices used by 300+ creative agencies for
instream campaigns
▸ Encoding Services plus creative production services for
interactive instream and companion banners
▸ Trafficking via VAST, VPAID, custom solutions, tracking
pixels, & basic video files when 3rd-parties are not accepted
▸ Project management from kick-off to performance analysis
▸ Full campaign management across platforms
© 2011 MediaMind | A division of DG | All rights reserved
Value Added Services
▸ Dedicated team of video specialists:
Consolidating data and reports from several sources (publishers,
data vendors etc.)
Advanced video insights
Creative best practices
▸ Asset refresh and optimization
▸ Monthly and quarterly business reviews
© 2011 MediaMind | A division of DG | All rights reserved
Proven Workflow
© 2011 MediaMind | A division of DG | All rights reserved
Sample Campaign Project Plan
Activity
1. Campaign Kickoff
2. Creative Spec and Design Analysis
3. Tracking and Analytics Review
4. Creative Assets Selected
5. Encoding and Cropping Assets
6. Full Ad QA
7. Ads Copied to Flight/Placements
8. 3rd Party Tags/ Brand Survey Tags
9. Custom Interactions Defined
10. Ads Submitted to Publishers
11. Send Assets/Tags to Pubs
12. Publisher Approvals/Certifications
13. Retrieve Data from Non VAST Pubs
14. Mid/Post Campaign Analysis
Key milestones
Design & Production
Legend
Creative Agency Tasks
MediaMind Tasks
Collaborative Task
© 2011 MediaMind
| A division
of DG
| All rights reserved
Media
Agency
Tasks
Quality Assurance Browser Test Matrix
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind for In-Stream?
1. The MediaMind–DG Advantage
2. Robust In-stream Product
3. White Glove Video Service
4. Benefits of Multi-Channel Platform
© 2011 MediaMind | A division of DG | All rights reserved
Workflow Benefits
▸ Eliminated the need for double tagging/trafficking
▸ No need to have new hires learn two processes/platforms
▸ Access to DG listed assets, no need to manually send
© 2011 MediaMind | A division of DG | All rights reserved
Analytic Benefits
▸ Advanced Video Analytics
▸
•
E.g. What is the ratio of video completes to conversions on site or purchase
information?
•
E.g. When does the highest percentage of engagements occur 5 sec, 10 sec,
25 sec?
Attribution by Channel, ROI by Channel
•
MediaMind allows to user to classify specific channels in the attribution path
separately as Rich, In-stream, In Banner ,Standard
© 2011 MediaMind | A division of DG | All rights reserved
Product Walkthrough
© 2011 MediaMind | A division of DG | All rights reserved
Thank you!
© 2011 MediaMind | A division of DG | All rights reserved