MediaMind Video For GroupM December 2nd 2012 © 2011 MediaMind | A Division of DG | All rights reserved Why MediaMind for In-Stream? 1. The MediaMind – DG Advantage 2. Robust In-stream Product 3. White Glove Video Service 4. Benefits of Multi-Channel Platform © 2011 MediaMind | A division of DG | All rights reserved DG / MediaMind – Global Video Leadership Top scale provider of video ad technology Global service & innovation heritage around Video Uniquely Positioned to handle TV > Online video Workflow © 2011 MediaMind | A division of DG | All rights reserved Adding Value Throughout Video Lifecycle TV Content TV Media Broadcast Interactive Content Multi Screen Advertising Cable Online Media Satellite In-banner In-stream In-Mobile © 2011 MediaMind | A division of DG | All rights reserved About Us Unparalleled video focus following recent mergers Unique position as inventory agnostic platform Longstanding global relationship with WPP agencies © 2011 MediaMind | A division of DG | All rights reserved © 2011 MediaMind | A division of DG | All rights reserved In 2011 with GroupM so far… (EyeWonder + UniCast) 1500 18,500 167b $23.5m Advertisers Campaigns Impressions Spend Advertisers Campaigns Impressions Spend © 2011 MediaMind | A division of DG | All rights reserved Clients Already Using DG/MediaMind © 2011 MediaMind | A division of DG | All rights reserved Group M DE Has Already Chosen ▸ MM has exclusive contract with GroupM DE for In-stream ▸ All Xaxis campaigns are trafficked by MediaMind (EyeWonder) © 2011 MediaMind | A division of DG | All rights reserved Why MediaMind for In-Stream? 1. The MediaMind – DG Advantage 2. Robust In-Stream Product 3. White Glove Video Service 4. Benefits of Multi-Channel Platform © 2011 MediaMind | A division of DG | All rights reserved Solid Video Technology Partner Wide Reach Creative Formats Offline Synching Robust Analytic Platform Dynamic Video/Mass Versioning © 2011 MediaMind | A division of DG | All rights reserved Reach – Certified Publishers List VAST & VPAID Certified VAST Certified ▸ 24/7 Real Media ▸ Cartoon Network ▸ FT UK ▸ my Simon ▸ 5min ▸ CBS Audience Network ▸ GameSpot ▸ NBC.COM ▸ A&E ▸ CBS Branded Canvas ▸ GameSpy ▸ Neoedge ▸ ABC.COM ▸ CBS Interactive ▸ History Channel ▸ NewsDigitalMedia ▸ ABCFamily.com ▸ CBS Sports College Network ▸ Hooked ▸ Nick.com ▸ IGN ▸ NickatNite.com ▸ Intergi ▸ NickJr.com ▸ Jambo Media ▸ NickToons.com ▸ Justin.tv ▸ NLOP ▸ Kaltura ▸ NY Times ▸ Last.fm ▸ Oxygen ▸ Lenco Media ▸ Pandora ▸ Lifetime ▸ ParentsConnect.com ▸ LiveRail ▸ PBS ▸ LOGOtv.com ▸ Politico ▸ MarketNewsVideo ▸ Rolling Stone ▸ MaxPreps ▸ RottenTomatoes ▸ MCN AU ▸ SBS Au ▸ Men7 ▸ ScanScout ▸ Men's Journal ▸ SevenOne ▸ Metacritic ▸ Shockwave.com ▸ Mevio ▸ SourceInterlink ▸ Microsoft ▸ SouthParkStudios.com ▸ mog ▸ Spike.com ▸ Movideo ▸ Springboard Video ▸ MSN ▸ SpotXChange ▸ MTV.AU ▸ SyFy ▸ MTV.com ▸ TBS ▸ MusicPlayOn ▸ TechRepublic ▸ ABCNews.com ▸ CBS.com ▸ About ▸ CBSi International Media ▸ AccuWeather.com ▸ CBSMoneyWatch.com ▸ Adap.tv Inc ▸ CBSNews.com ▸ Adconion AU ▸ CBSSports.com ▸ Addictinggames.com ▸ Chow ▸ Adult Swim ▸ CineSport ▸ Alloy ▸ Clicker ▸ AOD ▸ CMT.com ▸ AOL ▸ CNET ▸ BBC ▸ CNN.com ▸ BET ▸ ColbertNation.com ▸ BlinkBox ▸ Collective Media ▸ BlogTV ▸ CollegeHumor ▸ Bloomberg.com ▸ ComedyCentral.com ▸ BNET ▸ CrossPoint ▸ Bravo ▸ DailyMotion ▸ Break ▸ Dedicated ▸ Brightcove ▸ Demand Media ▸ BrightRoll ▸ Digiteka ES ▸ Business Week ▸ FairFax Digital ▸ Buzz Media ▸ Fox.com ▸ Caderon ▸ Fox News.com ▸ Cars ▸ CBS Audience Network ▸ ABC.com ▸ Hooked ▸ CBSi International Media ▸ BlogTV ▸ ING ▸ CBS Sports College Ntwk ▸ 5min ▸ Intergi ▸ CBSMoneyWatch.com ▸ ZDNet ▸ Jambo Media ▸ CBSNews.com ▸ NBC ▸ MarketNewsVideo ▸ CBSSports.com ▸ USA ▸ Men7 ▸ CBS.com ▸ Bravo ▸ MTV.com ▸ Chow ▸ SyFy ▸ MusicPlayOn ▸ Clicker ▸ Oxygen ▸ Turner ▸ CNET ▸ BNET ▸ Neoedge ▸ GameSpot ▸ Break ▸ NLOP ▸ Last.fm ▸ Brightcove ▸ Oxygen ▸ MaxPreps ▸ Brightroll ▸ Pandora ▸ Metacritic ▸ CineSport ▸ RottenTomatoes ▸ my Simon ▸ CollectiveMedia ▸ SourceInterlink ▸ TechRepublic ▸ CollegeHumor ▸ TVLand.com ▸ TV.com ▸ DailyMotion ▸ World Now ▸ UrbanBaby ▸ Dedicated ▸ YuMe ▸ Fox.com ▸ Gamespy ▸ Freewheel © 2011 MediaMind | A division of DG | All rights reserved Formats- Ensuring Quality Across Standards 1. All Available Formats Linear Companion Non-Linear In-Banner Custom/VPAID 2. Across All Major Platforms/Browsers …and many more 3. Across Any Device 4. All Optimized by Bandwidth/ File Type © 2011 MediaMind | A division of DG | All rights reserved Formats - Custom & VPAID © 2011 MediaMind | A division of DG | All rights reserved Exclusive Publisher Formats Branded Canvas Norton Choose Scenario NBC Branded Canvas Branded Canvas Fallout New Vegas Slots Generator NBC Branded Canvas Branded Canvas Joe’s Crab Shack Animation to Fit Theme CBS Branded Canvas Ad Pod Allstate Multi-Video Interaction ABC Ad Pod Ad Pod Chicken of the Sea FB Like Prompt ABC Ad Pod Video Wall T-Mobile Lightbox Effect MTVN Video Wall Interactive Interstitial Lexus Escape the Grid Game FOX Interactive Interstitial Branded Canvas Target Design Generator NBC Branded Canvas © 2011 MediaMind | A division of DG | All rights reserved Analytics – Video Metrics Supported for In-Stream: ▸ Impressions ▸ Clicks ▸ Custom Interactions (a counter to count the # of times a custom interaction occurred) ▸ Video Started ▸ 25% Played ▸ 50% Played ▸ 75% Played ▸ Video Completed ▸ Replay ▸ Pause ▸ Mute ▸ Unmute ▸ Full Screen Start ▸ Full Screen End ▸ Full Screen Pause © 2011 MediaMind | A division of DG | All rights reserved Visual Analytics – Q1 2012 © 2011 MediaMind | A division of DG | All rights reserved Custom Dashboards © 2011 MediaMind | A division of DG | All rights reserved Adjusted Uniques ▸ A statistical method for counting unique impressions ▸ IAB accredited under Audience Reach Measurement Bob deleted cookie Geoff (1) Bob (2) Geoff (1) Bob (3) Adrian (4) Geoff (1) Time Other Exposure Days 5 Campaign Period 10 15 20 25 30 © 2011 MediaMind | A division of DG | All rights reserved Coming Soon © 2011 MediaMind | A division of DG | All rights reserved TV Assets Management Services Browse TV assets in the MediaMind Platform Searchable ad gallery of all TV assets (on MediaMind platform) Asset meta-data, including ISCI code carried on to online Share preview of assets (online and offline) © 2011 MediaMind | A division of DG | All rights reserved TV Assets Management Services Order Assets and Traffic 1. Order mechanism for re-purposing assets for online (encoding and trafficking directly to online campaigns) 2. MediaMind interface / User experience 3. Quick Turnaround © 2011 MediaMind | A division of DG | All rights reserved More Upcoming Releases One Update Two Platforms Video Mass Versioning Dynamic Video Insertions © 2011 MediaMind | A division of DG | All rights reserved Why MediaMind for In-Stream? 1. The MediaMind – DG Advantage 2. Robust In-stream Product 3. White Glove Video Service 4. Benefits of Multi-Channel Platform © 2011 MediaMind | A division of DG | All rights reserved “MediaMind has always proven to be a leader and valued partner in video technology with CBS. The testing and verification of VAST & VPAID was seamless and is ready to roll.” - Director of Advertising Operations, CBS Jarred Wilichinsky © 2011 MediaMind | A division of DG | All rights reserved Service Structure Dedicated Video Specialists Team Comprehensive Video Services: Encoding Trafficking & quality assurance Project management Creative consulting Asset management Data consolidation Advanced insights Dedicated Team: Over 100 services resources in US 24/7 operations & support Proactive publisher certification Product innovation engineers Flash & HTML5 programmers Massive Local Client Services & Ops Team © 2011 MediaMind | A division of DG | All rights reserved Value Added Services ▸ Creative best practices used by 300+ creative agencies for instream campaigns ▸ Encoding Services plus creative production services for interactive instream and companion banners ▸ Trafficking via VAST, VPAID, custom solutions, tracking pixels, & basic video files when 3rd-parties are not accepted ▸ Project management from kick-off to performance analysis ▸ Full campaign management across platforms © 2011 MediaMind | A division of DG | All rights reserved Value Added Services ▸ Dedicated team of video specialists: Consolidating data and reports from several sources (publishers, data vendors etc.) Advanced video insights Creative best practices ▸ Asset refresh and optimization ▸ Monthly and quarterly business reviews © 2011 MediaMind | A division of DG | All rights reserved Proven Workflow © 2011 MediaMind | A division of DG | All rights reserved Sample Campaign Project Plan Activity 1. Campaign Kickoff 2. Creative Spec and Design Analysis 3. Tracking and Analytics Review 4. Creative Assets Selected 5. Encoding and Cropping Assets 6. Full Ad QA 7. Ads Copied to Flight/Placements 8. 3rd Party Tags/ Brand Survey Tags 9. Custom Interactions Defined 10. Ads Submitted to Publishers 11. Send Assets/Tags to Pubs 12. Publisher Approvals/Certifications 13. Retrieve Data from Non VAST Pubs 14. Mid/Post Campaign Analysis Key milestones Design & Production Legend Creative Agency Tasks MediaMind Tasks Collaborative Task © 2011 MediaMind | A division of DG | All rights reserved Media Agency Tasks Quality Assurance Browser Test Matrix © 2011 MediaMind | A division of DG | All rights reserved Why MediaMind for In-Stream? 1. The MediaMind–DG Advantage 2. Robust In-stream Product 3. White Glove Video Service 4. Benefits of Multi-Channel Platform © 2011 MediaMind | A division of DG | All rights reserved Workflow Benefits ▸ Eliminated the need for double tagging/trafficking ▸ No need to have new hires learn two processes/platforms ▸ Access to DG listed assets, no need to manually send © 2011 MediaMind | A division of DG | All rights reserved Analytic Benefits ▸ Advanced Video Analytics ▸ • E.g. What is the ratio of video completes to conversions on site or purchase information? • E.g. When does the highest percentage of engagements occur 5 sec, 10 sec, 25 sec? Attribution by Channel, ROI by Channel • MediaMind allows to user to classify specific channels in the attribution path separately as Rich, In-stream, In Banner ,Standard © 2011 MediaMind | A division of DG | All rights reserved Product Walkthrough © 2011 MediaMind | A division of DG | All rights reserved Thank you! © 2011 MediaMind | A division of DG | All rights reserved