ECO-ENAMEL A “Green” Nail Polish Company MISSION STATEMENT “Eco-Enamel seeks to provide stylish and trendy nail polish that is created with environmentally friendly products. We believe that our nail polish should be moderately priced and high in quality. Our goal is to become well known throughout the nation and to accessible to not only exclusive Hollywood clients but to everyone in general. We want people to recognize our company as a green company and a cosmetic leader through business growth and annual increase in profits.” THE TEAM • Jade Huger-Sanders • • • Fashion Marketing Virtual Enterprise • Shared experience in: • • Lisa Kucharczk • • Keyboarding Applications International Business • International Careers Computer Information Systems AP Environmental OUR PRODUCT Nail polish • Long-lasting • Natural ingredients • No carcinogens • Large range of colors Acetone Brushes MARKET SUMMARY Sales Skin Care Color Cosmetics Fragrance Body and Bath Men's Line Total Growth $5,551 $6,173 $3,345 $3,498 $1,478 $20,045 Market Share 3.40% 28.00% 8.90% 31.00% 1.40% 17.00% 7.50% 17.00% -2.50% 7.00% 6.60% 100.00% DISTRIBUTION Prestige - department and specialty stores • (Macy's, Neiman-Marcus, Fred Segal and Sephora) Broad - mass merchandisers, cosmetic discounters, drug stores, food stores and wholesale clubs • (Costco, Sam's Club, etc.) Alternate - direct sales • (Avon, Mary Kay) Specialty - Spas and Salons • (Body Shop, Bath and Body Works) THE INDUSTRY Customers Competition MAC Women ages 15-64 China Glaze Careers devoid of manual Chanel labor Essie OPI • Middle class or high income Post-Industrialists FIVE-YEAR PLAN How should we expand our business (other products? exportation?) RESOURCE REQUIREMENTS List requirements for the following resources: • • • • • • • Personnel Technology Finances Distribution Promotion Products Services RISKS AND REWARDS Summarize the risks of the proposed project and how they will be addressed. Estimate expected rewards, particularly if you are seeking funding. KEY ISSUES Near term • Identify key decisions and issues that need immediate or near-term resolution. • State consequences of decision postponement. Long term • Identify issues needing long-term resolution. • State consequences of decision postponement. If you are seeking funding, be specific about any issues that require financial resources for resolution.