STAGE 1: THE INPUT STAGE
1. EXTERNAL FACTOR EVALUATION (EFE) MATRIX
2. COMPETITIVE PROFILE MATRIX (CPM)
COMPETENCE
CRITICAL SUCCESS
FACTORS
GOLF ADVENTURE
Weight
Rating
ASTROTOUR
Score
Weight
Rating
TURISCOLOMBIA
Score
Weight
Rating
SUBATOUR
Score
Weight
Rating
Score
Advertising
Service quality
Price
competitiveness
Management
Financial position
Customer loyalty
Global expansion
Market share
Strategic location
Competitive
Advantage
(service)
0,15
3
0,45
0,05
1
0,05
0,05
2
0,1
0,05
2
0,1
0,20
4
0,8
0,10
3
0,3
0,10
2
0,2
0,20
3
0,6
0,05
2
0,1
0,20
4
0,8
0,20
4
0,8
0,05
2
0,1
0,10
3
0,3
0,10
3
0,3
0,10
3
0,3
0,10
3
0,3
0,05
1
0,05
0,15
3
0,45
0,15
3
0,45
0,10
2
0,2
0,05
2
0,1
0,10
3
0,3
0,15
3
0,45
0,10
4
0,4
0,15
3
0,45
0,05
2
0,1
0,02
1
0,02
0,03
1
0,03
0,05
2
0,1
0,10
3
0,3
0,08
3
0,24
0,15
3
0,45
0,10
3
0,3
0,05
2
0,1
0,05
2
0,1
0,02
3
0,06
0,10
3
0,3
0,10
4
0,4
0,10
3
0,3
0,20
3
0,6
Total
1,00
2,95
1
3,1
1,00
2,96
1,0
2,84
3. INTERNAL EVALUATION (IFE) MATRIX
KEY INTERNAL FACTORS
WEIGHT
RATING
WEIGHTED /SCORE
Strengths
Purchased Logismic software to manage our sales and give the
client a better customer service and experience.
0,1
3
0,3
Offer new possibilities of packages
0,05
3
0,15
0,08
4
0,32
0,05
3
0,15
Qualify employees in service
0,05
4
0,2
Golf adventure would work with 4 to 6 people at first which
lower the operational costs
0,05
4
0,2
Strong strategic alliances
0,05
3
0,15
Young and innovative ideas. Also, an energetic way to work
0,02
3
0,06
Lower risk on investment decisions, because a thorough study
and research have been made about the best strategies that
the company would develop.
0,05
4
0,2
Knowledge in customer service
0,05
4
0,2
New in the market
0,08
1
0,08
Lack of experienced
0,05
2
0,1
Golf adventure is going to have an excellent service in every
process develop in the organization
Outstanding Marketing. Golf adventure does activities with
golfer kids, making them have a fun experienced
Weaknesses
Lack of customer loyalty
0,08
1
0,08
Golf Adventure does not have a good leverage
0,02
2
0,04
The company does not have brand recognition
0,03
1
0,03
Hard to enter to the market because of demanding customers
0,05
1
0,05
Return on investment in a long term. ( 10 years)
0,05
1
0,05
Golf Adventure is not in a good financial position
0,05
1
0,05
Little diversification
0,02
2
0,04
Golf adventure sells in just one geographic area.
0,02
2
0,04
Total
1,00
2,49