THE UNIVERSITY OF GEORGIA
INSTITUTE FOR NONPROFIT
ORGANIZATIONS
Service America Project
Our Mission
To improve the leadership and effectiveness
of nonprofit organizations
Our Goal
• To improve awareness of the nonprofit
industry
• To prepare and empower future leaders in
service-related careers
• To provide a channel of communication for
industry professionals, future leaders,
researchers & other interested parties
• To build a network for of nonprofit
professionals
Outline of Strategic Target
Service America Project
High Schools
Undergraduate Students
Nonprofit Professionals
High School Student Focus
Juniors/Seniors
Government Classes
Social Studies
Career courses
Electives
After school clubs
Charitable Events
&
National Volunteer Week
April 17-23
High School Class Strategy
• Pair one nonprofit specialist (Red Cross, Sierra Club, Humane
Society) with MNPO student or professor in a classroom session.
• Disseminate literature about the program and about volunteering at
specific nonprofit.
• Collect card data to continue tracking students as they make their
college, career choice.
• Create Database to follow-up with students and to keep them
informed on MNPO activities and to help them build a relationship
with nonprofit of choice.
• Motivate visit to campus.
• Keep them aware of internship/volunteer opportunities through
newsletters
• Research possible scholarships from nonprofit foundations (key
motivator).
After School Clubs Strategy
• Schedule meetings with students in
targeted clubs (Environmental Club, etc.)
• Collect data card on student interests for
database.
• Provide connection to nonprofit groups
with specific club issue.
Charitable Event Strategy
• Have a visible presence at several key
local and Atlanta-metropolitan events (set
up booth, pass out information, collect
data cards)
• Invite students to aid in efforts at event.
Undergraduate Focus
Undergrads
Career Fairs
Not just Nonprofit Fairs
Campus Clubs
MNPO club events
Campus Newspaper
Career Fair Focus
• Establish booths at career fairs (including
business fairs, health field fairs, etc.)
• Focus on fairs on other campuses
• Follow-up with interested candidates for
MNPO program by disseminating contact
card.
• Work with students to aid in completion of
MNPO application
Campus Club Focus
• Obtain list of all campus clubs.
• Attend meetings of service/cause oriented
clubs.
• Utilize MNPO club to disseminate
information about the program
• Reserve space at table outside Tate
Student Center
• Contact other clubs at other universities
Campus Newspaper
• Send press releases to area campus
newspapers or media outlets
• Provide photos of service-related projects
that include MNPO students or professors
• Target events that are currently in the
media, such as nonprofit get-out-the vote
groups: That would build interest about
what the program is doing.
Nonprofit Professionals Focus
Professionals
Newsletter
Website
Classroom Participation
Charitable Events
Career Fairs
One-day seminar
Newsletter Website
• Create Database to disseminate
newsletter to career professionals.
• Allow nonprofit groups to share space and
links on MNPO website.
Charitable Events/Fairs/Seminars
• Establish MNPO presence at key
charitable events.
• Target nonprofit professionals participating
in career day fairs.
• Hold a one-day seminar.