OC Mediation Conference, 2012
“Ethical Considerations for Use of Social Media by Neutrals”
By Fred Ashley, Lloyd Felver, and Laura Scott
SOCIAL MEDIA SITES FOR MEDIATORS AND OTHER PROFESSIONALS:
LinkedIn
www.linkedin.com
Profiles and Professional groups
Meetup.Com
www.meetup.com
Face-to-face meetings for groups
Plaxo
www.plaxo.com
Tagline: “Your address book for life”
Facebook
www.facebook.com
Twitter
www.twitter.com
US Supreme Court
California Courts
@USSupremeCourt
@CalCourts
www.avvo.com
Profiles, ratings and reviews of lawyers
SEO strategies for Avvo?
http://wholinkstome.com/url/avvo.com
http://www.siteglimpse.com/avvo.com
DocuSign
www.docusign.com
Electronic document signatures
EchoSign
www.echosign.com
Electronic document signatures
LexisNexis
www.lexisnexis.com
Now has a “Social Media Visibility” service
YouTube
www.youtube.com
“Broadcast Yourself”
Avvo.com
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OC Mediation Conference, 2012
“Ethical Considerations for Use of Social Media by Neutrals”
By Fred Ashley, Lloyd Felver, and Laura Scott
SOCIAL MEDIA SITES – Implications for Mediators
Badoo
Bebo
CaféMom
Deviant Art
Fiverr
Foursquare
Friendster
Google Plus
Habbo
Hi5
Klout
Live Journal
MyLife
MySpace
myYearbook
Netlog
Ning
Orkut
PerfSpot
Storenvy
Tagged
Yelp
Zorpia
www.badoo.com
Friends, chat, flirt (2006)
www.bebo.com
Network, gaming and video sharing (2005)
Bebo history: http://bigbusinessideas.org/www-bebo-com/
www.cafemom.com
Moms and mothers-to-be
www.deviantart.com
Artistic
Twitter (@deviantART)
www.fiverr.com
Buy and sell products or services for $5
htps://foursquare.com
Use mobile phones to locate friends and discounts
Twitter (@foursquare)
www.facebook.com/foursquare
www.friendster.com
Focus on social gaming, not social network accounts
https://plus.google.com/up/start/
Social Networking
www.habbo.com
Social gaming and online community for teenages
www.sulake.com/habbo
Habbo Hotel with virtual characters (called Habbos)
www.hi5.com
Social gaming website (2003), 50 million plus players
www.klout.com
Social influence analytics
Twitter (@klout)
www.livejournal.com
Platform for sharing common passions and interests
Twitter (@LiveJournal)
through Blogs, journals or diary.
www.mylife.com
Search for people
www.myspace.com
Social networking and entertainment (2003)
Sold in June 2011 to Specific Media and Justin TImberlake
www.myyearbook.com
Games, flirt and free video chat
http://en.netlog.com/
Social network and gaming – aimed at European youth
Based in Belgium, is in 40 languages and has 94 million users.
www.ning.com
Platform for creating social websites.
www.orkut.com
Social networking and discussion, operated by Google.
www.perfspot.com
Web portal for sharing videos and music, profiles, applications,
groups, Internet store, and free online document storage.
www.storenvy.com
Social shopping, online storefront, app for Facebook sales
www.tagged.com
Social networking (2004)
Cautions: See http://en.wikipedia.org/wiki/Tagged
www.yelp.com
Reviews and recommendations for restaurants
www.zorpia.com
Share photos, post journals, and networking (2003)
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OC Mediation Conference, 2012
“Ethical Considerations for Use of Social Media by Neutrals”
By Fred Ashley, Lloyd Felver, and Laura Scott
ABA Commission on Ethics 20/20
http://www.americanbar.org/groups/professional_responsibility/aba_commission_on_ethics_20_20/priorities_
policy.html
 Issues Papers
http://www.americanbar.org/content/dam/aba/migrated/2011_build/ethics_2020/clientconfidentiality
_issuespaper.authcheckdam.pdf
 Software as a Service (SaaS) for Lawyers
http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/chart
s_fyis/saas.html
 Metadata = embedded data – creator, dates, changes
http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/chart
s_fyis/metadatachart.html
Sender’s duty? Recipient can review or “mine” the metadata
Duty to notify? ABA Opinion 05-437, citing Rule 4.4(b)
If lawyer knows or reasonably should know that transmission was inadvertent, must notify the
sender; however the receiving lawyer is NOT required to refrain from examining the materials or
to abide by the instructions of the sending lawyer.
The State Bar of California, Rules of Professional Conduct
http://rules.calbar.ca.gov/Rules/RulesofProfessionalConduct.aspx
The State Bar of California, Proposed Rules of Professional Conduct
http://ethics.calbar.ca.gov/Committees/RulesCommission/ProposedRulesofProfessionalConduct.aspx
2010
July 20, 2011
State Bar Board received final recommendations on 67 proposed new/amended rules.
Proposed Rules of Professional Conduct (initial group) submitted to Supreme Court for approval.
See proposed 7.1 through 7.5, re communications and advertising.
See http://ethics.calbar.ca.gov/LinkClick.aspx?fileticket=sOY6VmyQx7s%3d&tabid=2669
which is the 366 page “condensed” version of the petition submittal.
Jury Instructions:
Judicial Council of California, Civil Jury Instruction 100
http://www.courts.ca.gov/partners/documents/caci_2012_edtion.pdf
San Francisco Jury Questionaire Instruction:
“You are also ordered not to read, listen to, or watch any news, Internet, or other media accounts
of this case, past or present. You may not do research about any issues involved in the case. You
may not blog, Tweet, or use the Internet to obtain or share information. (CCP §1209(a)(10))”
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OC Mediation Conference, 2012
“Ethical Considerations for Use of Social Media by Neutrals”
By Fred Ashley, Lloyd Felver, and Laura Scott
ARTICLES:
Social Media Sleuthing
http://www.propertycasualty360.com/2012/01/27/social-media-sleuthing?t=investigative
BLOGS:
CrunchBase
Mashable
ADR Blogs
http://www.crunchbase.com/
www.mashable.com
http://adrblogs.com/
Free database of technology companies
Social Media news blog – updates on latest technology
Diane Levin’s “Mediation Channel” –
World Directory of ADR Blogs
ABA Publications:
Social Media for Lawyers: The Next Frontier
Authors: Carolyn Elefant, Nicole Black
Published June 16, 2010
http://apps.americanbar.org/abastore/index.cfm?section=main&fm=Product.AddToCart&pid=5110710
Cloud Computing for Lawyers
Author: Nicole Black
Publication date: January 2012
https://apps.americanbar.org/abastore/index.cfm?fm=Product.AddToCart&pid=5110724
SOCIAL MEDIA TERMINOLOGY:
Free on-line Dictionary of Computing
http://foldoc.org/
UC Berkeley, Teaching Library Internet Workshops, “Glossary of Internet & Web Jargon”
http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Glossary.html
ABA, Technology Terms Defined (links)
http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/chart
s_fyis/computerglossary.html
“Cloud Computing” = Controlled by a third party
Online data storage, internet based email, software for law practice management, including conflicts
checking, document management and storage, trust account management, timekeeping and billing.
“Legal Office Technology” = Controlled by lawyers or their employees
Electronic storage or transmittal of confidential information using laptops, cell phones (smart phones),
flash drives, or photocopiers that scan and retain information.
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