See my Vita - Willcher Consulting

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Curriculum Vitae

Name

Place of Birth

Citizenship

Address

Contact

Information

Phone

Email

Web Site

Security

Clearance

2011

1990

Education

July, 1984

Geoff Willcher, Ph.D

Curriculum Vitae

Geoff Willcher, Ph.D

Geoffrey Eric Willcher

Townsville, Queensland, Australia

United States Citizen (by birth).

(Father was a U.S. citizen. I hold a U.S. passport.)

615 Iris St.; Altamonte Springs, FL; 32714

Cell: 719-322-4195

Home (FL) 407-869-6306 – permanent residence gwbando@msn.com

(this is my preferred email) gwdocchaos@gmail.com

willcherconsulting@centurylink.com

Web site on Office 365 being rebuilt after Microsoft migration broke all links – in progress www.willcherconsulting.sharepoint.com/pages/default.aspx

Top Secret Clearance awarded

Secret clearance applied for with ATC position

Earned doctorate in Cognitive Psychology. Post graduate work towards Masters of Computer Science

Doctor of Philosophy (Ph.D.)

Georgia State University. Atlanta, GA

 Major: Psychology (Cognitive, Experimental)

 Minor: n/a; language requirement in FORTRAN and BASIC

Page 1 3/26/2014

July, 1972

August, 1970

June, 1968

9/28/91-2/93

Corporate

Training

Received

Microsoft

Training

Received

Geoff Willcher, Ph.D

Curriculum Vitae

Master of Arts. (M.A.)

Hollins College. Roanoke, VA.

 Major: Psychology (Research oriented program))

 Minor: n/a;

Bachelor of Arts (B.A.)

University of Maryland. College Park, Md.

 Major: Psychology

A.A.

Montgomery College. Rockville and Takoma Park Campuses.

Transferred to University of Maryland. Earned but did not request diploma.

 Major: Psychology

 Minor: Computer Science

Partial Completion

Master of Software Engineering. Southern Polytechnic State

University. Marietta, GA. * Interrupted by job change

Major: Software Engineering; Minor: n/a. Completed:

 Human Factors

 C programming language

 Computer technology

 End User Computing

 Systems Analysis

 Awarded credit for: Research methods, and other courses

This training was received while I was an employee at specific corporations

(selected one day workshops)

Corporate and Product Branding

Brand Building Inside Out – Corporate brand management

Integrated Product Definition

Customer and User Centered Design

Conducting Site Visits

Usage Centered Design Process – industry engagement and

 case studies

Connecting with Customers

 Creating Global User Experiences

 Interface and Interaction Design

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Specific

Training

Received by

Topic

Geoff Willcher, Ph.D

Curriculum Vitae

 UX GUIDE Update – guidelines for the Fluent UI

 Psychology, Perception and Performance

The Psychology and Engineering of Time

User Interface Design for non-Designers

Designing Interactions

Experience Trees: tool for planning and development

Usability, User Research and User Experience

International Study Process – usability / design research across cultures

Conducting Informal User Research

EE for UX Designers and Researchers

User Experience Design and Research at Microsoft

Product Life Cycle Implementation;

User Evidence Maps and User Value Maps: shared

 understanding and vision

Maximum Impact: Effectiveness Training for Designers and

Usability Engineers

Managing Innovation

 Negotiating Skills: Creating Win-Win Situations

Security, Privacy and Trust

Threat Modeling

Longhorn Accessibility Basic

Creating Trustworthy User Experiences

(40 hrs or more)

Analysis

 Object Oriented Analysis and Design; Lockheed/Martin OMT

40 hr. course

 OOA&D; UML Class

 Modeling; Rational Rose/UML

 Systems Analysis; 1 Semester at Southern Polytechnic

University

Programming

 Visual Basic --3 years experience; intermittent building prototypes.

 JAVA -- Intermediate Programming Class (40 hrs); light programming and prototyping.

 C language programming -- 1 Semester at Southern

Polytechnic University

 Information Design -- ½ day seminar with Edward Tufte

 Information Mapping – 1 day course

 Writing Policy and Procedure manuals; 40 hr Battelle Inst.

Course

Video Production

 Video Production – Negotiated for 7 day professional course

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Curriculum Vitae

Government

Training

Received by university educational media expert

 Video Production -- Research, scripting, set design, graphics, shooting for training multi-media tool with adaptive interface.

 Storyboarding – Microsoft workshop film maker prototyping applied to software design.

Communications Skills

 Making Technical Presentations; Took and taught this 40 hr course for DOAS; state government of GA

 Technical Writing -- 40 hr. course

 Put It in Writing I, II -- 2 40 hr courses.

Instructional System Design

 Instructional System Design; Took and taught 40 hr course by GA DOAS, Professional Development Center.

Management

 Management in State Govt. 1,2,3,4a, 4b; 5 40 hr courses with GA Government, Dept of Admin Services

Interaction Management – Took and taught this 40 hr course on front line supervisor training by Development Dimensions Intl.

Special

Recognitions,

Awards and

Honors

2009

2011

1984

Promoted to 8 th level Grandmaster in Burmese Bando

International Society for Performance Improvement (ISPI) – founding member of Orlando chapter.

International Hoplological Research Center – appointed as

Research director, but founder passed away before I could fill the position.

Psi Chi – National Psychology Honor Society

President – American Bando Association (served 1 3 year term)

1970

1985-87

1974 Awarded the City Key – City of Chattanooga

Military Service

No military service

Academic

Teaching

Experienced university instructor in academic psychology and computer science departments.

Geoff Willcher, Ph.D Page 4 3/26/2014

Curriculum Vitae

Experience

(Credit)

2004

02/2002 -

05/2002

Knowledge Domains: (taught in these areas)

 Human-Computer Interaction

 User Interface / Interaction Design -- (web and client-server applications)

 Technical Writing

 Software Engineering Methodology

 Negotiation / Conflict Resolution

 Introduction to Psychology

 History and Systems of Psychology

 Experimental Psychology

 Learning Psychology

 Understanding and Controlling Stress

Adjunct Faculty

Taught Graduate User Interface Design course

For Computer Science Department, Seattle University. Seattle,

WA

Course Developer

Co-developer of distance learning course: CSS 480 – Human-

Computer Interaction. I developed most of the seven modules.

For Distance Learning Program; University of Washington.

Seattle, WA

9/99 – 9/2002 Adjunct Instructor

Created and taught 5 classes in Human-Computer Interaction.

Full time employee was hired which relieved the need for an adjunct instructor.

For Computer Science and Software Systems Dept. University of

Washington – Bothell Campus

9/99 – 9/2002 Adjunct Instructor

1998 ?

Created and taught classes in Technical Writing. Full time employee was hired which relieved the need for an adjunct instructor.

For Computer Science and Software Systems Dept. University of

Washington – Bothell Campus

Adjunct Instructor

Geoff Willcher, Ph.D Page 5 3/26/2014

Curriculum Vitae

1997 ?

Taught: Introduction to Psychology

For Department of Social Sciences; Southern College of

Technology; Marietta, GA

Adjunct Instructor

1979-1980

1976- 1977

Taught: Educational Psychology

For Department of Education, Brenau University; Gainesville, GA

Instructor

Taught: Understanding and Controlling Stress (credit class)

For Department of Psychology – Georgia State University. Atlanta, GA.

Instructor

Taught:

Learning;

History and Systems of Psychology; and

 Experimental Psychology.

For Department of Psychology. Extension Program. Mercer; University of Atlanta. Atlanta, GA.

1972, 1974, 1975 Instructor

Taught:

 Introduction to Psychology;

 Experimental Psychology.

For Department of Psychology – Georgia State University, Atlanta, GA

1971- 1972 GTA/GRA – Hollins College, Roanoke, VA

Taught lessons in:

 Developmental Psychology and

 History and Systems of Psychology

For Department of Psychology, Hollins College

Academic

Teaching

Experience

(Continuing

Education)

2004

Experienced university instructor in continuing education departments. I created and taught a variety of continuing education classes to help put myself through graduate school and for financial reasons.

Instructor

Geoff Willcher, Ph.D Page 6 3/26/2014

Curriculum Vitae

2004

1980-1985

1981

1974- 1977

Corporate

Training and

Performance

Improvement

Delivered

Taught Negotiation – Winning Outcomes for Yourself and your

Company. Delivered and co-developed a community version of the Inter-Fas Advanced Negotiation Workshop.

For Bellevue Community College; Bellevue, Washington

Instructor

Developed and Taught Software Engineering for Technical

Writers.

For Bellevue Community College; Bellevue Washington

Instructor

Taught at least one session of these non credit classes:

 Why Do We Behave the Way We Do

 Man, The Living System

 Thinking in Wholes

 Bando Karate (continuously made with 15 to 35 students)

 Women’s Self-Defense

 Body, Mind and Breakfast

For Department of Continuing Education – Georgia State

University. Atlanta, GA

Instructor (part-time) –

Taught: Bando Karate (credit class)

For Health, Physical Education and Recreation Dept. – Georgia State

University. Atlanta, GA.

Instructor

Taught:

 Bando Karate; (continuously made with 15 to 35 students)

 Xerox Speed Reading Course (taught several times)

For Division of Special Studies – Georgia State University. Atlanta, GA

Experienced with corporate performance improvement / training in both consulting, permanent and contract capacities in:

 Trust User Experience (online security and safety; risk communications, etc.)

 Distance Learning / Online Training

 International Negotiation / Conflict Resolution

These were a typical component of my work, but not its central

Geoff Willcher, Ph.D Page 7 3/26/2014

2008

2008

2000-2003

1993-94

1993-94

Government

Training

Delivered

Federal Govt.

6/89-3/90

Curriculum Vitae focus.

Co-Instructor and Course Developer -

Co-created and taught: Creating Trustworthy User Experiences

For Trust User Experience Group, Engineering Excellence Dept.,

Microsoft Corporation.

Instructor -

Adapted and taught: Conducting Informal User Research

For Engineering Excellence Department, Microsoft Corporation

Consulting Corporate Trainer – Inter Fas Corporation –

Singapore / Bellevue, WA

 International Negotiation – Co-creator and trainer --– delivered 5 workshops for a Fortune 10 petroleum company in

Singapore and Kuala Lumpur

 Virtual Negotiation Training Environment – co-wrote proposal to Johnson and Johnson – 2003

Software Analyst – NCR Human Interface Technology Center –

Atlanta, GA

 Analysis Design and content development for Combustible Gas

Indicator training for contract with Federal Office of Pipeline

Safety in Oklahoma City, OK

Software Analyst – NCR Human Interface Technology Center

Software Analyst – Atlanta, GA

 User Guides and Online Help – write hard / soft copy, error messages, and user manuals – 1993 – 94.

 Managed help system project – 1993 – 94

 Training & Instruction – wrote process / procedure manuals, designed instruction, wrote user manuals.

Experienced with government performance improvement / training in both state and federal government in:

 Air Traffic Control

 Making Technical Presentations

 Instructor Training

 Introduction to Computers

Instructor/Human Factors Psychologist

Evaluated: instructor and student performance deficiencies;

Geoff Willcher, Ph.D Page 8 3/26/2014

Curriculum Vitae

State Govt.

6/86 –6/90- devised corrective training techniques, programs and technologies.

Designed: Supplemental pre-training program, Performance improvement activities, Video pre-DYSIM training, Prepared:

Computerization plan.

 Received Video Production training – 1989 – 90.

 Produced video instruction materials for Air Traffic Control for

Washington Consulting Group training at the Atlanta ARTCC –

1989 – 90.

Produced promotional video for WCG ATC training program –

1989 – 90

For Washington Consulting Group; Atlanta Air Route Traffic

Control Center

Training Systems Development Coordinator (Operations Analyst)

Taught: Interaction Management, Introduction to Computers,

Instructor Training.

Facilitated course development by technical staff: MVS/JCL,

TSO/SPF, TOTAL

Course Development: Instructor Training, Course Planning Workshop,

Assessment: Developed assessment instruments for:

 MVS/JCL,

 TSO/SPF, TOTAL,

 Making Technical Presentations,

 EASYTRIEVE,

 Introduction to Computers (for non-technical staff).

Curriculum Development:

 Engineering Support Technicians (IT)

 Administrative staff

For Center for Professional Development.

Department of Administrative Services. State Government of Georgia.

Research I have performed research in academic and, primarily, in business settings.

Academic

Research Projects

1982

Research performed in conjunction with graduate education and with academic positions.

Georgia State University – Doctoral Program

 Backward Masking with non-typical stimuli

 Blocking Response Time to Thrusts vs Strikes

 Paraphrase Accuracy to Speech with Varying Inter-word

Geoff Willcher, Ph.D Page 9 3/26/2014

Curriculum Vitae

Intervals

1976

1975

1974

1971

Approximately

1969

Corporate

Research Projects

(internal confidential distribution only)

Corporate

Research

Methods

Georgia State University – Doctoral Program

 The Application of General System Theories to Theories of

Attitude Formation and Change.

Georgia State University – Doctoral Program

 A Systems Synthesis of Strategic Principles: towards the

Structure of Conflict

Georgia State University – Doctoral Program

 Systems Theories and Psychological Research in

Aggression.

 Backward Masking, Metacontrast, and Human Information

Processing.

Hollins College – Master’s Program

 Onset Characteristics of Stuttered Speech

 Speech Dis-fluencies: Delayed Auditory Feedback (DAF vs.

Stuttered Speech

 Rate Suppression in Infant Vocalization

 Multi-level Coding Processes

University of Maryland -- under graduate in class project

 Effect of large or small aiming points on dart throwing performance – Edwin Locke’s Industrial Psychology Class.

Most of my research is under non-disclosure agreements for the corporations for whom I worked. My web site has representative work samples that are not covered by NDAs. Domains of work include: o o o o

Enterprise Software Sales tool

Software Product Community sites

Digital War Room H/W and S/W

Educational technology productization o o o o o o o o

Product Configurator (for sales)

Tele-Communications e-commerce

Automobile e-commerce,

Travel reservations,

Healthcare medical information system,

Visio software product,

Business intelligence,

Supply chain management, o o o

Travel and expense reporting

Air Traffic Control

Training management systems

This work involved the complete end to end planning, preparation, running, data processing and reporting for over 72 user research studies. Methods I have used include:

 Usability Engineering

Geoff Willcher, Ph.D Page 10 3/26/2014

Curriculum Vitae o Laboratory research studies o Remote usability studies o Design Walkthroughs o Structured Walkthroughs o Cognitive Walkthroughs o Card Sorts o Focus Groups o Expert Reviews o Heuristic Evaluations o Remote Heuristic Evaluation

 User Research o Wrote Use Case Scenarios; User Journeys and Usage

Scenarios, user profiles, o Persona creation, o Workflow / Business Process Analysis o Task analyses, o Survey o Questionnaire o Interviews o Focus Group

 Product Vision and Definition o Innovation Analyses o Joint Application Design (participatory design)n o Product domain research, o Feature definition

 Product Market Research o Competitive Product Studies o Market segments, o Product Preference survey creation and analysis

 Software Requirements o Software requirements definition o Software technical specifications o Feature trade-off / development schedule

 Product Description o Web site content analysis o Training program content analysis

4/2013 – 3/2014 IBM (User Centered Design Services)

 Developed Interaction model for Disconnected Product

Configurator

 Contributed to requirements definition for Disconnected

Product Configurator

 Prototyped interface for Disconnected Product Configurator in its various states

 Expert review of ISTART web community

 Rebuild of ISTART web community pages

 Prototype of Blue Harmony internal sales tool

 Developed post session protocol study plan for CATS users

 Developed online remote survey for CATS users using e-

Geoff Willcher, Ph.D Page 11 3/26/2014

2012

2011

2011

2009-2010

Curriculum Vitae survey tool

* Normal end of contract

(Father passed away – my time was devoted to legal, tax, maintenance and financial estate management)

General Dynamics (IT)

 Wrote Task Analysis Report for Veteran’s Bureau manager

EPSS

 Created Cognitive Task Analysis adapted from UML behavioral analysis methods

 Redefined job importance / frequency / difficulty calculation for determining product recommendation

 Field observations of Veteran’s bureau manager training

Microsoft – Startup Business Group – Ended to relocate myself to

Florida for family reasons

Research Studies

 24049 – Winthrop Design Walkthrough

 23783 – Future of Educational Technology Expert Site Visit

Interviews

 #### -- TAG Expert Review (TAGS are similar to QR codes) (IDIS study catalog code not available)

 Project robot – very limited work on robot design and usability

User Research Reports

 Taxonomy of Learning Activities

 Collaborative Work Survey Report

Analysis and Reports

 Analysis of Business Meeting User Pain Points

 Analysis of Immersive Meeting Technologies

 Analysis of Ubiquitous Computing

 Educational Software Innovation Opportunities

 Interactive Whiteboard Competitive Product Analysis

 Systematic Innovation for Software Discovery

 Applications of Remote Sensing Technologies for Retail

Environment

Persona User Description

 Child to Teen Personas for Educational Software

ATT – B2C – E-commerce – Position relocated to east coast

Research Studies

 Single Login ID Lab study

Geoff Willcher, Ph.D Page 12 3/26/2014

2008-2009

Curriculum Vitae

 Site Search Lab study

 My World Lab study

 Next Generation lab study

 Other lab studies

Heuristic Evaluations

 ATT B2B Emerging Devices Heuristic Evaluation

 E-commerce Heuristic Evaluations

 Advertising Policy Evaluation

 Go Phone Heuristic Evaluation

 MiniLapTop Heuristic Evaluation

 My World Heuristic Evaluation

 U Rock Heuristic Evaluation

Small Projects / Consultations

 Pink Lady page

 Project ID

 Rich Media

 Dozens of other small projects

Analysis and Reports

 MaCafee Logo Placement Research report

 Planning the Usability Lab of the Future

 Other reports

Personas

 Research plan for low cost ethnographic persona study using call center and user response data

Microsoft – Trustworthy Computing / PAGO -- Position was closed in the massive 8500 person company wide layoff in 2009. I received Excellent performance reviews in this position.

Research Studies

 Tux Research: Tux and Usability Concepts – a major paper on the attributes of usability expressed in a trust context.

 Trust User Mental Models for the Web Download

Experience

Consultations (over 20)

 Amalga consult

 Healthvault consult

 IE 9 Download Experience consult

 Trust Lifeguard Role presentation

 Reputation Services consult

 What is Trust? Presentation – attributed definitions of trust

Geoff Willcher, Ph.D Page 13 3/26/2014

2006 – 2008

Geoff Willcher, Ph.D

Curriculum Vitae in terms of human to human, human to system and system to systems scenarios.

Trustworthy Computing Guidance

 Tux Guidance Trust Consent Behavior Patterns

 Research basis of Trust Guidelines

Research Methodology

 Principles to Practice: TUX research questions

 Toward a TUX Framework presentation

 Trust User Experience Human Behavior Pattern Template

Training

 Creating Trustworthy experiences – an Engineering

Excellence course

 Conducting Informal Usability Studies

 Usability for Trust is a Little Different article for TUX newsletter

 Evolution of Trust and Distrust Presentation to TCN

Personas

 Planning research on using virtual agents to represent personas.

 TUX Research on TUX Personas

Microsoft – Office: Visio – conducted over 20 research activities –

Transferred to TwC

In Depth Report

 Analysis of Customer Acceptance of the Ribbon / Fluent UI

– a major report on customer needs vs. design team goals.

 Emotional Measure – workgroup

Studies listed by IDIS catalog number and title.

Research Studies

 17092 –- Visio 2007 Pro Benchmark study

 17164 –- Visio 2007 Study 1

 17264 – Infinite Canvas Lab

 17441 – Visio Ribbon Command Categorization UI Card

Sort Study

 17646 –- Visio O14 Structured Diagram and Layout lab

Study

 17646 – Visio O14 Layout Study

 17469 – Shapes in Window vs. Ribbon lab study I

 17525 – Delete Connectors Lab Study 17525

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2004 –2007

Curriculum Vitae

 17595 – Visio Shapes in Window vs. Ribbon II lab study

 17921 – Data Graphics Pain Points in Visio 2007 lab study

 17921 – Data Graphics and Visio Services Study

 17924 – Data Graphics in Ribbon and Graphics Services lab study

 18331 – Visio Create a Flow Chart and Network Diagram

Lab Study

 18423 – Visio O14 Structured Diagram and Cross

Functional Flow Chart Lab Study

 18876 – Stencil Shape Search

 19091 – Visio Sub Process lab study

*Several studies had more than one feature / product being studied.

Cognitive Walkthroughs

 xxxx -- Visio Data Graphics in Ribbon and Visio Services

Lab Study – a Cognitive Walkthrough

*No IDIS catalog number was obtained for this study

Training

 Developed and conducted OVO Training for the Office

Design Group

Microsoft – Office Business Applications – the product and myself were both assimilated into Office Group with two other UX personnel.

Studies listed by IDIS catalog number and title.

Research Studies

 16420 – Lobi (Line of Business Integration) Set up and

Deployment Study

 16426 – Lobi System Tray Study (supervised intern)

 16202 – Lobi Task Pane and Adjoining Region study

 16165 – Duet as Built Study (joint SAP / Microsoft project)

 15286 – Mendocino 2005 Lab Study

 xxxxx -- Maestro Usability inspection –

* no IDIS catalog study number

Training / Presentations

 OBA Usability Brownbag Talk

 Usability for PMs and Product Teams: workshop

Personas

 Lobi Sales Associate Persona

Geoff Willcher, Ph.D Page 15 3/26/2014

2004

Geoff Willcher, Ph.D

Curriculum Vitae

 Financial Analyst persona – interviews and summary

 Lobi persona aggregation

Projects

 OBA Usability Scorecard Scheme

 OBA Usability Test Plan Template

Microsoft – CRM (became Dynamics) – Hired as FTE by Msft OBA

Research Studies

Studies listed by IDIS catalog number and title

 14144 Outlook UI and Application Navigation study

 13408 – CRM Resource Selection Rules study

 12756 – CRM Competitive Product Analysis

 12069 – CRM Dispatcher/Scheduler/Receptionist Service

Study

 12068 – CRM Workforce Planner Service Study

 11506 – CRM Benchmark Study I

 11508- CRM Benchmark Study II

 xxxxx -- Convergence UX Lounge Study on Marketing automation (no IDIS number)

* Lead UX may have originated these studies under the name of Eirien Hart.

Heuristic Evaluations

 CRM Competitive Product Analysis (study 12756)

 CRM Heuristic Evaluation

 Created list of heuristics for heuristic evaluation

Personas

 Created Personas for the Microsoft Customer Model

 Created Sales Personas

 Created Service Personas

 Created Marketing personas from site visit marketing data

User Profiles o Researched and created user profiles for sales employees and managers o Researched and created user profiles for service employees and managers

Analysis and Reports

 Sales Process Model in depth Analysis of manager and employee work processes

 Service Process Model in depth Analysis of manager and employee work processes

Page 16 3/26/2014

<date>

<date>

2001-2002

2000

Curriculum Vitae

 CRM Task Analysis

ZAAZ – for Microsoft Small Business Group

 Content Analysis of the Microsoft Small Business Web Site

 Wizard of OZ study

 Mix of short term contracts;

Microsoft – Games Division– Bellevue, WA – 3 month filler contract. I don’t have the IDIS catalog numbers for these studies.

Each study required a survey to be developed with playtest software. Each set of results were evaluated to determine if the product was fun, especially for the first several minutes. Scores were develop on specific attributes of play.

 10832 – FighterX 16 Playtest

 #### -- Playtest – Panzer Dragoon Orta

 #### -- Playtest – Kung Fu Chaos

 #### -- Playtest – Tao Feng

 #### -- Playtest – Tom Clancey game (title unknown)

 #### -- Playtest – Battle Robot game (title unknown)

The Cobalt Group – Seattle, WA – Massive layoff after business drop off with 911 attack.

Cobalt Usability Evaluation, Walkthrough and Testing reports

 Lead Manager lab study

 Nitro Lab Study

 Parts Manager Walkthrough

 KIA university Walkthroughs I & II

 Icon Study – remote

 Site Publishing Study – Phone interviews / Remote

Business Process Definition: Introduced usability engineering to the company. As Web Usability Lead, wrote procedure manuals for the job function:

 2002 – Cobalt Usability Evaluation Guidelines

 2002 – Cobalt Usability Walkthrough Guidelines

 2002 – Cobalt Usability Testing Guidelines

 2001 – Cobalt Usability Project Estimation

 2001 – Cobalt Usability Process; helped to define Cobalt version of Rational UML process.

Microsoft Expedia / Artsource – Factoria, WA – Contract ended, hired as FTE by Cobalt

Studies listed by IDIS catalog number and title

Geoff Willcher, Ph.D Page 17 3/26/2014

Curriculum Vitae

1999 – 2000 Captura – Travel and Expense Management S/W – Bothell, WA –

Left company to work at Microsoft

Research Studies, performed

 Web Travel Expense Site Study at Ford Motor Co.

 Captura Version 1 Bug Bash

 Captura Version 1 Lab study (no details)

Business Process Definition, wrote:

 Use Case Writing Guide

 Heuristic Inspection Principles

 Usability Engineering Plan

 Prototype Test Plan

Product Design

 Completed design of version 1 of travel expense management product

 Designed screens for administrative management tool for product

 Prepared screen flow architecture diagram for product

1998-1999

 7385 – Expedia R10 Flight Improvements

 7348 – Expedia R10 – Travel Arranger and …

 7219 – Expedia R10 Travel Support Features

 7141 – Expedia R9 Features

 6994 – Expedia R9 Flight Features

 6874 – Expedia R8 Features – 1

 6803 – Expedia R8 Features

Heuristic Evaluation

 Expedia Heuristic Evaluation of interface

UX research Planning

 Wrote Usability Engineering Long Term Plan – MS Expedia

1997

Mapics – Atlanta, GA – Left to move from GA to WA for family reasons

Wrote:

 Wrote Mapics Icon Design Guide – MAPICS

 Blue Mountain User Interface Style Guide – MAPICS

 User Centered Application Development Process Guide

 Inspection of <name> module user interface

 Wrote UI Checklist for software evaluation

 Usability Plan for Blue Mountain

MCI – Atlanta, GA – changed jobs to more analytical position with

JHK. (April 1997 – Dec; 1997)

Project Requirements Manager on budget systems requirements definition. Completed lengthy group phone calls to define

Geoff Willcher, Ph.D Page 18 3/26/2014

Curriculum Vitae

1996-1997 requirements for multi-million dollar budgeting software systems.

Received telecom and networking training.

Alltel Healthcare / Eclypsis – Atlanta, GA – Company wide layoff with purchase by Eclypsis (July 1996-April 1997). Over 50% reduction in force and relocation to Mass.

Human Computer Interaction Designer

 Use Cases for medical scenarios

 Prototype for medical order build

 Joint Application Design effort for web product

 Received OO A & D training (40 hours)

1995 – 1996 WorldSpan – Travel Reservation Engine and Reservation System

– Atlanta, GA – With reorganization by the Boston Consulting

Group, company was unable to fill its promised position of usability engineer (Nov 95 to July 96). Left to fill Human interaction Design Engineer position at Alltel.

 Created Information Architecture for Dates and Destination

Web Site: Story boarded user inputs and interactions flow.

Defined web page content. Defined data collection to provide inputs to TPF mainframe reservation system.

 Performed Usability Inspection study of Monitor –

Worldspan

 Wrote User Interface Design Document for ACG

Configurator

 Performed Usability Inspection of Delta Frequent Flyer User

Interface and prepared report

 Reviewed and evaluated 3 rd Party usability services to determine costs vs. benefits.

 Developed Icons for ACG Configurator

 Developed and documented Win 95 network configuration procedure for technicians with only DOS level competence.

1994 -1995 JHK & Associates. – Atlanta, GA -- Layoff with SAIC purchase of company and cutting of top positions

Research

 Performed Genesis Computer Performance Study for

Minnesota Highway Traffic Control System – a baseline study comparing two hardware systems on set of standard tasks.

 Interviewed Traffic controllers for Inform Traffic Control

Center

 Analyzed existing Database for Inform Traffic Control

Geoff Willcher, Ph.D Page 19 3/26/2014

Curriculum Vitae

1993-1994

Center

 Performed Protocol collection and task analysis for Inform

Traffic Control Center

 Wrote recommendations for hardware and software systems integration

Analysis and Reports

 Software Needs Analysis for INFORM Traffic Control Center

 Task Analysis for the Inform Highway Traffic Control Center

NCR Human Interface Technology Center – Atlanta, GA – End of contract

 Storyboards and Design of Multi-media training for the

Combustible Gas Indicator

 Needs Analysis for Combustible Gas Indicator Training –

 Design of Maps Software Help Systems – NCR Human

Interface Technology Center

 Project Plan for MAPs Software Help System

1992 GT Software – Atlanta, GA – Layoffs with business contraction

Products o Ran project to product animation for GT Assist; developed

Storyboard of animation; negotiated with developer; designed animation o Produced user guides for CICS help system tool

Research

 Usability Study of Assist/Vision – GT Software

 Usability Study of Assist/GT (with IDC consulting) – GT

Software

 Usability Study of BMS/GT – GT Software

Analysis and Reports

 Analysis and Survey of VIEW/GT Users – GT Software

 Analysis and Survey of COMPORT Users – GT Software

 Reference System Development Methodology – Overview –

GT Software

1990 – 1991 FAA Atlanta Enroute traffic Control Center / Washington

Consulting Group – Atlanta, GA – Fed did not continue funding

Product o Wrote portions of response to Request for Proposal for training management at the Oklahoma National Training

Center. o Negotiated video training with Georgia State University

Educational Media Director o Produced video to promote Air Traffic Controller training by

WCG o Help to develop media and training procedures to train

Geoff Willcher, Ph.D Page 20 3/26/2014

1984-1988

1984

1982

Technical

Business and

Curriculum Vitae controller trainees in sector specific problems to increase their success rate. Interviewed controller trainers to determine why students failed problems.

Research

 Why ATC trainees Fail Study – discovered 70% of failures lacked keyboarding skills. This partially fulfilled my primary responsibility to discover why the training program success rate was too low and to increase it.

Training

 Prepared Comprehensive Plan for Complementary Aviation

Training for ATC trainees using local aviation facility and university resources: Lockheed-Dobbins AFB, AirFrame and

Powerplant facility; Georgia Tech Aerospace and Aviation program and other resources.

 Wrote and presented: “Flawed Assumptions about Air

Traffic Control Training”

 Wrote “The Learning Cycle” – Washington Consulting

Group

 Prepared visual media and whiteboard technique for ATC training

 Received professional video training; produced ATC / WCG video.

Center for Professional Development. Computer Services Division.

Department of Administrative Services. State Government of

Georgia. – Left to get into domain related position in human factors

 Wrote Course Planning Guide for Programmer – Teachers

 Provided Instructor Training for PC Basics Course

 Taught PC Basics Course

 Engineering Support Curriculum Plan

 Engineering Support Task Analysis

 Training Needs Analysis – DOAS Engineering Support Staff

 Training Needs Analysis – DOAS Secretary/Clerical Staff

 Front End Analysis Guide

Georgia State University – Department of Psychology

 Doctoral Dissertation: Frequency and Distribution of

Kicking Errors in Karate Sparring as a Function of Rank and

Stress

Understanding and Controlling Stress – Georgia State University Credit

Course

 Correlation of Stress Evaluator with the Schedule of Recent

Experience and the STAI.

Summary: My career has largely been in the business environment working for software development companies where

Geoff Willcher, Ph.D Page 21 3/26/2014

Professional

Experience

4/2013 to

3/2014

4/2011 –

Present

5/2011 –

9/2011

Curriculum Vitae

I provided user research, usability, user experience and project management expertise.

Usability Engineer – IBM/Eclaro, Orlando, FL

Performed remote usability and design work for IBM under contract by Eclaro. Performed expert review of the ISTART web and wiki sites. Prepared design recommendations and revised designs. Reviewed and revised ISTART candidate project intake process. Introduced front end analysis and project scoping procedure to improve management decisions and ensure that projects could be turned over to client after development.

Performed requirements analysis and wrote interaction diagrams and interface requirements for the IBM Disconnected Product

Configurator.

Prototyped new Blue Harmony sales tool and prepared remote job shadowing usability study. Coordinated and communicated with fully distributed team across the country. Normal end of contract.

Supervisor Chris Eisbach

Trust Manager for Morton Willcher estate – Orlando, Fl.

Managed stock portfolio and properties owned by my father during his terminal illness and after he passed away 12/2011.

Managed legal, tax and banking affairs. On-going responsibility.

Human Performance Improvement/Technician – General

Dynamics IT. Orlando, Fl.

Completed task analysis reports (TARS) for Veteran’s

Administration Electronic Performance Support Systems.

Gathered interview data from SMEs, evaluated task importance and frequency, and compiled and processed it statistically.

Tasked with reviewing cognitive task analysis techniques for VA

Supervisor EPSS. Adapted Rational Unified Process to support cognitive task analysis information. Developed procedures for using the behavioral techniques of the RUP to represent cognitive and behavioral tasks for training program development. Contract ended when I needed to leave the position to support my father in the last stages of his life.

Geoff Willcher, Ph.D Page 22 3/26/2014

Curriculum Vitae

7/2010 –

3/18/2011

Supervisor Unavailable get Hudson highland supv name

Usability Researcher – Microsoft Startup Business Group

(Volt)—Redmond, WA.

Extremely fast paced group working on developing product concepts, defining target markets and creating product out of new software and hardware technologies. Rapidly researched and summarized user market segments, personas and software domains in immersive meeting experiences, immersive classroom, and collaborative informal meetings along with interactive whiteboard product space technologies.

Planned persona project for consultant. Conducted design walkthroughs; trained new usability contractor; planned and ran expert review for TAG project. Wrote user journey for collaborative meeting software project and for Tangram visual search. Emphasis on accurate research tightly summarized and delivered. Contributed strongly to feature list definition, user scenarios and user interaction design. Closely collaborated with

PM, design, marketing and development manager.

Training and Instruction: Delivered presentation on methods for innovation in product conceptualization.

Supervisor John Payne

7/2009 – 4/2010

Sr. Usability Engineer – AT&T (Kforce)

,. Bothell, WA

Performed eCommerce customer experience and user experience research in support of AT&T’s online tele-communications business. Planned lab studies; prepared lab study protocols; moderated lab studies; processed and presented results to product teams.

Conducted user research to diagnose underperforming web commerce site conversion rates. Ran key usability studies for single sign on and product service plan bundles. Performed and supported remote lab studies and worked with nationwide distributed team on simultaneous heuristic evaluations. Made strong contributions to low cost persona development effort.

Drove new methods for high persona impact on product teams

Supervisor Bob Mulligan

Geoff Willcher, Ph.D Page 23 3/26/2014

Curriculum Vitae

7/2008 –

5/2009

User Researcher II – FTE – Trust User Experience (TUX)

Solutions and Outreach – TWC/PAGO, Microsoft . Redmond,

WA

Modeled user behavior in threat and trust scenarios for the MS

Trustworthy Computing Initiative. Developed the Haggle User

Interaction Pattern using my expertise in negotiation, user behavior and s/w trust interactions. Researched and described user behavior for security, privacy and online safety interactions.

Researched user behavior dealing with social engineering attacks, phishing attacks, web download interactions, user authentication, allocation of access privileges, and other areas.

Developed precise concept and definitions of Trust attributes to be drive research study questions. Contributed individually in our

TUX team to over 15 consulting meetings with product groups to resolve specific TUX interface / interaction problems impacting partners and millions of customers.

Training and Instruction: Co-created and delivered the Microsoft course: Creating Great Trust User Experiences. Reviewed and edited the existing course skeleton and contributed considerable original content.

* Position eliminated (with 8700 others) during economic downturn in May 2009 for cost cutting; received Excellent performance reviews.

Supervisor Jeffrey Friedberg

1/2007 – 7/2008

User Research II – FTE – Office Design Group (ODG),

Microsoft

– Redmond, WA.

Met with the Visio GPM and Lead PMs to determine research to support feature design and specification. Determined the kinds of user research needed to provide the right information in the right time frame for the decisions to be made. Performed lab studies, card sorts, cognitive walkthroughs, heuristic evaluation and consultations as appropriate.

Researched new features including: the infinite page, autoconnect, insert and delete with diagram auto-repair, smart align and spacing, and Visio Views in SharePoint, Visio Outspace, Visio implementation of the fluent UI, quick shapes and mini-shapes bar. Participated in customer and partner activities, including

Geoff Willcher, Ph.D Page 24 3/26/2014

Curriculum Vitae

Visio Customer Council, Visio Users at Microsoft, and other activities.

Training and Instruction: Interviewed technical SME’s for the

OVO usability recording system. Created and delivered training to the entire Office Design Group of usability engineers on the equipment, operations and usability processes with the new equipment.

Supervisor unavailable

6/2005 to 1/2007

User Researcher II – FTE – Office Business Applications,

Microsoft

– Redmond, WA.

LOBI – Worked with PM, Dev, marketing and product planning to help define the Line of Business Integration (Lobi) application from pre-M0 through V.1 where I played a strong role in defining the design of the product. Consulted frequently with PM and Dev to determine user interactions and required platform support.

This was a very technical product platform that integrated Oracle,

Peoplesoft, SAP databases to support data mining.

DUET – Highly visible MSFT and SAP joint product. Conducted usability studies on 1 st key applications on this platform: Time

Management, Leave Management, and Budget Management modules. Entered the project late, represented MSFT in close coordination with SAP UX. Conducted what SAP UX called: “the most professional and thorough usability study they had ever seen.”

Training and Instruction: Created and delivered training to product teams on usability and its role in the life cycle process to improve group effectiveness in working with user research and design.

Supervisor Eric Danas (no longer with Microsoft). Received Above

Expectations performance reviews.

1/2003 – 6/2005

Usability Engineer – Contracted with Excell-Data, Volt &

ArtSource. Redmond

, WA

Planned, designed, ran and reported formative and summative usability lab studies on contract to Microsoft MBS Customer

Relationship Management Product. Worked closely with feature

Geoff Willcher, Ph.D Page 25 3/26/2014

Curriculum Vitae teams to plan studies.

Created personas for marketing positions from analysis of site visit data. Created comprehensive business process models for sales and service domains. Wrote task analysis for CRM domain.

Performed competitive product heuristic analysis for CRM.

Created annual usability plan for CRM product. Performed content analysis of MS Small Business site.

Supervisor: Justin Lowe (now with user research international

11/2002 – 1/2003

Out of work due to layoff from 9/11 attack on America. Cobalt laid off more than half of its workforce. I was in the 5

th

wave of layoffs.

2/2001 – 11/2002 Lead Usability Engineer – The Cobalt Group, Inc.

Seattle, WA.

Provided usability engineering on hosted web sites, web site creation and content management tools, and B2B tools for leading automotive industry web site provider. Prepared UE process definitions, job estimating and procedure guides.

Performed usability inspections, walkthroughs and user testing.

Installed usability processes into the product life cycle. Gained buy-in for usability from account and project managers, developers and designers. Planned installed equipment for the company’s first usability lab.

Training and Instruction: Trained account managers and project managers on the Strategic, Tactical and Technical Benefits of

User Research. Taught workshop to the Product Marketing

Association on How Products should be Envisioned.

Supervisor Bobby Stevens (no longer with Cobalt)

3/2000 – 2/2001 Usability Engineer – Microsoft Expedia, Inc . Bellevue, WA.

Designed, performed and reported user testing, UI inspection, and user interface surveys. Used MS Usability Labs and

USTUDIO.

Supervisor Lynn Hillger (no longer with Expedia)

9/1999 – 2002 Adjunct Instructor – University of Washington – Bothell campus . Bothell, WA

Created and taught classes in Human-Computer Interaction,

Technical Writing and other areas as requested. Taught 5 HCI

Geoff Willcher, Ph.D Page 26 3/26/2014

Curriculum Vitae classes and 1 of Tech Writing. Full time employee was hired which relieved the need for an adj)unct instructor.

Supervisor unavailable (former Department Chairman)

6/99-3/2000 Senior Product Designer – Captura Software. Bothell, WA.

Redesigned the company’s travel and expense management tool.

Conducted site usability studies at Ford Motor Co. Evaluated the product with group bug bashes. Prototyped pages, site architecture, screen interactions and task flows.

Supervisor Mike (unknown) (no longer with Captura. Captura is now out of business.)

1/98- 6/99 MAPICS – (formerly Div. of IBM). Atlanta, GA.

Provided Human Factors, Usability and User Interface Design expertise to Object Oriented re-engineering of legacy Enterprise

Resource Planning system for discrete and process manufacturing software. Determined UI compliance with Windows 95/NT guidelines. Prepared User Interface and Icon design guidelines. Handled project management for UI development team.

Training and Instruction: Took APICS and internal training in domain areas of ERP: Inventory Management, JIT, Forecasting,

Master Planning, Supply Chain Management and other areas.

Took company supply chain management and product training.

Supervisor Ron Leonard

4/97-12/97 Requirements Definition/Project Manager – MCI – Atlanta,

GA

Telecommunications Billing System Analysis and Requirements

Definition.

Supervisor unknown

7/96 – 4/97 Human Computer Interaction Engineer – Eclipsys

(Formerly Alltel).

Atlanta, GA.

For the TDS 7000 Healthcare IS, joined Joint Application Design team; Analyzed nurse, physician and ancillary tasks and workflows. Wrote or edited use cases for each medical specialty,

Geoff Willcher, Ph.D Page 27 3/26/2014

Curriculum Vitae prepared user interaction diagrams, and jointly designed HTML and VB prototypes.

Supervisor Cathy Macpherson

11/95-7/96 Sr. Systems Analyst (Human Factors Design Engineer) –

Worldspan Corp. Atlanta, GA

.

Usability evaluation of software; Analyzed user interactions for web travel reservation and information application for Dates and

Destinations sub-site. Prepared system specs for network utilities. Designed Uis for in-house network install/configuration utilities and commercial travel reservation applications.

Supervisor Raul Arce

9/95 –11/1995 Conducted job search

9/94-9/95 Senior Engineer – JHK Engineering – Norcross, GA.

Designed user interfaces for highway traffic control systems; collected data for interface designs; performed usability and performance tests.

Supervisor unavailable

6/1994 –

9/1994

9/93- 6/94

Part Time Instructor – Southern Polytechnic University.

Norcross, GA.

Taught undergraduate psychology on an occasional basis.

Supervisor unavailable

Engineer/Software Analyst – AT&T/NCR Human Interface

Tech. Center. Atlanta, GA.

Online Multi-media Course Development: Analyzed job tasks, workflows, knowledge, skill and safety needs for use of combustible gas indicators (CGI); Met and surveyed pipeline technicians in training classes. Met and interviewed with instrument manufacturer President and chief training officer.

Performed software analysis and cognitive engineering on multimedia online training tool and help system for visual programming tool.

Performed needs analysis, developed structured interviews and user surveys; planned and ran focus groups. Interviewed subject

Geoff Willcher, Ph.D Page 28 3/26/2014

Curriculum Vitae matter experts (SMEs). Observed instruments and equipment in field use and recorded protocols while technicians performed tasks. Developed CBT visual storyboards and screen flows.

Assisted with onsite TV production.

Supervisor unavailable

6/1993 –

9/1993

3/1993 –

6/1993

6/90-2/93

Conducted full time job search.

Adjunct Instructor – Breneau University, Atlanta, GA.

Taught Educational Psychology at an extension campus for one term while conducting full time job search.

Supervisor unavailable

Usability and Documentation Specialist – GT Software, Inc.

Alpharetta, GA.

Software usability testing, writing documentation, interface design.

Supervisor: Alan Deeter

2/90 – 6/90 Conducted full time job search

6/89-2/90 Human Factors Psychologist/Instructor – Washington

Consulting Group – Hampton, GA.

Air Traffic Training Improvement at Atlanta FAA ARTCC,

Hampton, GA. Assigned to improve the rate of ATC students completing training. Analyzed training effort; instituted a number of new materials, training methods, additional instruction and briefing programs. Graham Ruddman budget cuts killed the position.

Supervisor: George (unkown)

7/85-6/89 Operations Analyst/Training Development Coordinator –

Center for Professional Development. Computer Services

Division. Dept. of Administrative Services. State

Government of Georgia. Atlanta, GA

Training, Analysis, Instruction of software and engineering courses.

Geoff Willcher, Ph.D Page 29 3/26/2014

Curriculum Vitae

9/1983 –

7/1985

Supervisor unavailable

Business Manager/Writer—Professional Resume Services –

Hapeville, GA.

Before and after completing my graduate education in 6 of 1084, wrote resumes, sf171, business plans and other documents.

Managed the office finances.

Supervisor unavailable

1980-1983 Stress Reduction Freelance Consultant – Kennesaw, GA

While completing graduate education performed short term intermittent assignments:

 MARTA – Stress Reduction for Traffic Controllers – 1981

 Cobb General Hospital – Stress Reduction for Doctors and patients – 1980

1973 – 9/1983 Continuing Education Instructor; Dept. of Continuing

Education and Recreation Dept; Georgia State University;

Atlanta, GA.

While completing my graduate education, Taught a variety of classes while attending graduate school.

 Bando Karate

 Xerox Speed Reading

 Body, Mind and Breakfast

 Wholistic Problem Solving

Point of Contact: Frank Jernigan, Martha Bullard (rec dept) and

Diana Peavy (cont. ed).

9/1982 –

2/1983

Nutritional Consultant – Nutri-Health, Inc. – Dunwoody, GA.

While completing graduate education performed consulting library research on nutritional products at Emory Medical University.

Contact Ali Kaberi

1/1979 –

6/1982

Lifestyle Counselor – Physician’s Consulting Services;

Atlanta, GA .

While completing my graduate education,

 Counseled medical patients on stress reduction lifestyle and practices

Supervised by Dr. Ken Shoemaker

1979 – 1980 Instructor – Georgia State University; Department of

Psychology; Atlanta, GA

Geoff Willcher, Ph.D Page 30 3/26/2014

Curriculum Vitae

9/1976 – 6/

1977

9/1972 –

6/1974

9/1971 – 8/

1972

1967-1971

1966-1967

1965

 Taught Understanding and Controlling Stress.

 Continued to complete my graduate education.

Supervised by Dr. Walter Daves

Off-Campus Education – Mercer University of Atlanta;

Atlanta, GA.

While completing graduate education, in the Atlanta federal penitentiary taught:

 Experimental Psychology.

 History and Systems

 Learning

This was an extremely dangerous job where a prison riot saw brutal slayings and hostage taking several years later.

Supervised by Dr.

Matt Mancini

Graduate Teaching Assistantship – Georgia State

University; Department of Psychology – Atlanta, GA

 Introduction to Psychology

 Experimental Psychology

Supervised by Dr. Walter Daves.

Graduate Teaching Assistantship – Hollins College;

Department of Psychology – Roanoke, VA.

 Taught Developmental Psychology

 History and Systems of Psychology

 Graduate research assistantship

 Conducted Stuttering and infant vocalization research

Supervised by Dr. Ron Webster

Produce Clerk – Giant Food. – Washington, D.C.

(left position to go to graduate schools in Roanoke, Va and Atlanta, GA)

Night Receptionist – Springvale Nursing Home – Silver

Springs, MD

Sole person duty for nursing home through night.

Supervisor unknown

Prewire Technician – C & P Telephone Co. Silver Springs,

MD

Supervisor unknown

1964 Busboy – Washington Motel – Gaithersburg, MD. (summer job)

Supervisor unknown

Administrative Summary: In a number of positions in professional organizations

Geoff Willcher, Ph.D Page 31 3/26/2014

Curriculum Vitae

Experience and non-profits, I have held administrative positions where I managed, directed and facilitated the work of others.

2009 to Present Director of Weapons Systems – American Bando Association

Documented knowledge base, forms and training practices.

Administered training for a national martial arts organization for the domain of weapons systems.

Researched and created Instructor Training Handbook and other texts to support preservation and improvement of these knowledge and behavioral systems from ancient and modern

Burma.

1964 to Present Instructor in Bando Martial Systems

Bando Camps – planned, organized and managed camps for 30 to 50 people

2009-2010

2007-2009

Bando Tournaments – planned, organized and managed the 1986 multi weapons martial arts tournament with about 150 participants. Made arrangements with school for facility and services, with airlines and hotels for discounts.

Bando School – initiated, planned, taught the Atlanta Bando

Association school at Georgia State University. Promoted over 20 black belts. Taught over 1,000 students

Board Member of Puget Sound Special Interest Group for

Computer Human Interaction (PSSIGCHI) – Seattle, WA.

Facilitated, planned and helped to implement SIGCHI events, including talks by industry experts.

Board Member for Sundance Condominiums. We dealt with some challenging maintenance and finance issues involving water leaks, burst pipes and budget planning.

1988 to Present Board Member of the American Bando Association

On-going responsibility for learning and documenting Bando forms and for introducing these to other members of the association.

1985 - 1988 American Bando Association – President

The ABA is a non-profit veterans and martial arts organization overseeing the honorary activities for WWII veterans and

Geoff Willcher, Ph.D Page 32 3/26/2014

1980-93

1980-93

1972-1993

Professional

Activities

1982

1974

1971-72

Professional

Societies

Curriculum Vitae instruction in the Burmese art of Bando / Thaing.

Responsible for setting policy. Primary author of Constitution and by-laws for the organization to obtain non-profit status.

Authorized Bando Boxing as a separate national event.

American Bando Association – Member of the Board of Directors

Contributed to policy decisions for the association.

International Hoplological Research Center – Research Director

IHRC is a scientific anthropological research center devoted to researching human combative behavior. It was organized by

Donn Draeger, MS – Anthropology and Grandmaster.

Prepared invited research paper on the Attributes of Hoplology as a scientific area of study.

Reviewed another authors paper on the same topic: attributes of

Hoplology as a science.

Prepared and published article on ritualized behavior in martial systems.

Grand Master Donn F. Draeger died before I was tasked with additional duties.

Atlanta Bando Association – Chief Instructor and President

I created this organization to oversee the instruction of Bando in the State of Georgia where I was pursuing my graduate degree.

The organization continues under my associate instructors who are now senior black belts. With growth, the organization developed about six schools.

Occasional consultations as a professional expert in self-defense, security and stress control.

The Southern Co. – Consultant on Employee Self-Protection

Pre-trial Release Program – Candidate Evaluator

Stuttering Program – Hollins College – Stress Reduction for

Stutterers

I have joined professional societies relevant to my work and interests. Leaving them when my work changed.

Geoff Willcher, Ph.D Page 33 3/26/2014

Curriculum Vitae

2011 to present

2012 to Present

2009 to 2011

2009 to 2011

2009 to present

Continuous member since

1968

PUBLICATIONS –

ARTICLES

Charter Member of the Orlando chapter of the International

Society of Performance Improvement.

Attended Board and member functions and events.

Florida Writers Association - member

Pacific Northwest Organizational Development Network – member

Pacific Northwest Writers Association -- member

Puget Sound Special Interest Group for Computer Human

Interaction (PSSIGCHI) – Board Vice President (2009 -2010); member since 2000.

Human Factors and Ergonomics Society – Past member

Association for Computing Machinery – Past member

 Special Interest Group – Computer Human Interaction

 Panel Member – How to get Started in Usability

 Special Interest Group – Documentation

Society for Technical Communication – Past member

 Usability Professional Interest Committee

 Panel Leader - Usability without a Lab –

Institute of Electronic and Electrical Engineers – Past Associate member

Atlanta Council for Computer and Support Services – Past member

American Society for Training and Development – Past member

National Society for Performance Improvement – Past member

Association of Media Based Continuing Education for Engineers - participant

American Bando Association – Veteran’s fraternal organization and oversight organization for the practice of Burmese Bando.

Director of Weapons Systems, Board of Directors member, former president, former newsletter editor. Founding member.

Summary: From 2009, I started writing business blogs and articles related to my responsible corporations project. Also writing short science fiction, sci fi novels and political satire.

Geoff Willcher, Ph.D Page 34 3/26/2014

Scientific

1999

1998

1993

1985

1982

1980

General Public

1984

1982

1976

1974

1974

1974

1973

1971-72

1969

Publications –

Books and

Monographs

2012

Curriculum Vitae

Summary:

A Pattern Based Approach to Analysis and Description of Human

Combative Behavior – Draft

Object Oriented Analysis of Human Combative Behavior – Draft

Aspects of Usability – STC Newsletter – Atlanta Chapter

Communications Aspects of Human Combative Behavior – Hoplos

General Systems Approach to the Structure of Hoplology –

Internal Paper for International Hoplological Research Center.

Stress Evaluator – SOMA magazine. This article and the diagnostic instrument still show up in citation indexes as of 2011.

Summary: I have written non-fiction largely for the martial arts audience. Some of my technical papers were converted into popular format. I am currently writing non-fiction for business audiences in the area of business ecology and responsibility.

Unkind Cuts – Soldier of Fortune magazine

Entropy in Education – GSU Signal Guest Education

Strategy in the Art of Fighting – Inside Kung-Fu magazine

The Karate Experience – GSU Review

Way of the Warrior – 25 columns for GSU Signal (school newspaper)

Strategy: The Hidden Part of the Martial Arts – Martial Arts World

Tiger of Bando – Inside Kung-Fu

Bando Newsletter–Editor–produced the quarterly publication

What a Pretty Pair You Make – Rational Individualist

Summary:

The Fair Market Economy

A description of a new economic model based on honest signals mediated by web based review and reputation communities as an

Geoff Willcher, Ph.D Page 35 3/26/2014

2011

1999

1997-1998

1991-1993

Curriculum Vitae alternative to the biased free and mixed market economies

(in progress 2011-2014)

Creating Responsible Corporations

A presentation supporting the idea that many large public corporations behave in psychopathic ways and encourage psychopathic behaviors in their employees and managers. This is combined with the infrastructure documents for a management consulting effort to heal psychopathic corporations

(I put this on hold when moving to florida. Shifted this work to the Rich get Richer game and my Fair Market book).

InterFas / Holistic Corporate Management (private company)

 Business Fundamentals for Complexity Approach to

Management Draft

 Complexity Science: New Approaches for Business – Draft

 Evolution, Complexity Science and Organizational Change

– Draft

 Organizations as Complex Adaptive Systems – Draft

 Management of Complex Systems in the Corporate Ecology

– Draft

Principal Chris Bates has moved out of this line of work.

Bando

 Building Blocks of Bando – In progress (2011)

 Overview of Bando – In production

 Introduction to Bando: Concepts to Techniques – In self production

 Staff Systems of Northern Burma – Completed Draft; will go to self production

Bando books are pending self publishing resources. As of 2014

I am attempting to start plans to publish the intro book. The staff book needs revision as the forms have changed.

GT Software

 User Guide for TSO – PreView – GT Software

 User Exits Section – Optimizing BMS/GT User Manual – GT

Software

 Installation Guide for BMS/GT MVS version – GT Software

 Installation Guide for BMS/GT VSE version – GT Software

 Demonstration Disk Project – BMS/GT – GT Software

Geoff Willcher, Ph.D Page 36 3/26/2014

Curriculum Vitae

1984

 Documentation Development Methodology – GT Software

Frequency and Distribution of Kicking Errors in Karate Sparring –

Doctoral Dissertation – Copyright Geoff Willcher

1972 Speech Errors Under Delayed Auditory Feedback and Stuttering -

Master’s Thesis – Copyright: Geoff Willcher

Speaking

Engagements /

Papers Read

Summary: Speaking engagements are part of my corporate responsibility project plan. I have spoken to the public when opportunities arose, but have not pursued this as a long term ongoing activity. I am accomplished at developing and presenting content, and engaging my audiences’ attention.

2911-2012 Speaking Engagement Projects

Currently I am developing speaking presentations and slide decks on several topics that I wish to market through speakers’ bureaus. These works in progress include:

 The Fair Market Economy: an alternative economic model based on web mediated honest signals.

 Defense against the dark arts: advertising, persuasion, marketing and salesmanship

 Trust in Daily Life: What everyone needs to know about trust.

Speaking engagements are on hold with move to Florida to care for my father who passed away in 2011. I anticipate making a demo tape in 2014.

2011

2009

2008

User Experience: Developer’s Allies

Volt Staffing Resources: Volt Training. A talk given to Volt employees explaining what user research is about and how researchers support developers and should be regarded as their allies.

Origins of TrustMicrosoft Network Security Group

A talk given as an introduction to the origins of trust behavior and related emotions to network security experts who adapt the concept to information security.

OVO Training to Office Design Group -- Microsoft Office Design

Group

Geoff Willcher, Ph.D Page 37 3/26/2014

Curriculum Vitae

2007

2002

2002

1999

1991

After receiving technical training, I prepared and conducted an in depth training for co-workers in how to use the usability lab video and data recording equipment.

UX Brown Bag to OBA – talk on user experience research and usability to non UX members of the Office Business Applications group.

Product Coherence: How should Products be Conceptualized? – talk given to the Product Marketing Consortium. Bellevue, WA

Strategic, Tactical, Technical Benefits of Usability – The Cobalt

Group. Presentation to Product Managers. Seattle, WA.

Holistic Corporate Management (with Chris Bates) – Managing the

Complex Conference. Boston, MA

Assumptions about Air Traffic Control Training – National ATC

Training Supervisors Conference. Washington Consulting Group –

Las Vegas, NV.

1984

1984

1982,83

1981

1980

1979

1975

American Academy of Orthopedic Physicians – Consultant on Rape

Control. Presented talk to group.

Society for Technical Communication – Usability Professional Interest

Committee

Panel Leader - Usability without a Lab –

Safe and Sound Exposition - Psychological Control of Rape

Situations – talk given to members of exposition.

Clark College – Psychological Control of Rape Situations – talk given to students.

Cobb General Hospital – Stress Reduction presentation for

Doctors and patients

Decision-Making in the Face of Disaster – Quantitative Methods

Department – Georgia State University. Atlanta, GA

Strategic Principles: Toward an Understanding of Aggression.

Research Symposium. Georgia State University. Atlanta, GA

Various Dates Martial Art Demos – spoke and performed for numerous audiences at schools, shopping malls, gymnasiums and other locations.

Domain Summary: My academic, business and personal interest have led

Geoff Willcher, Ph.D Page 38 3/26/2014

Curriculum Vitae

Knowledge /

Literatures

Reader

Conference workshops and

Professional

Meetings

Attended:

 Fair Market Economics

 Complexity Science and Chaos

 Trust – neuroscience, ethology, evolutionary psychology, neuro-economics, etc.

 Computer Security and Usability

 Patterns for UI and Interaction design, for management, for other domains.

 Human Computer Interaction

 User Interface Design

 Usability

 User Experience Research

 Job, Task, Needs Analysis

 Motor Control (in dissertation)

 General Systems Theory (in dissertation and several papers)

 Stress and Performance (in dissertation)

 Attitude Change (paper)

 Aggression, Territoriality and Personal Space (in dissertation and several papers)

 Backward Masking (for comprehensive exams)

 Delayed Auditory Feedback (for master’s thesis)

 Human Information Processing (paper)

Summary: I have attended a limited number of conferences, primarily due to funding constraints from employers.

2013 me to read deeply into a number of knowledge domains. These are areas in which I can work or can ramp up to work within a short period.

International Society for Performance Improvement –

Orlando Chapter – Orlando, FL

Attended presentation by Guy Givens on his performance improvement consulting techniques.

2013 Florida Writers Conference – Sanford, FL.

Participated in workshops on:

 Writing Police, Crime, and CSI Stories by Marshall Frank

 Crafting Characters – D.L Havlin

 How to Write a Dynamite Mystery or Thriiler that Sells –

Elizabeth Sims

 Sell Subsidy Publishing Panel – Rik Feeney moderator.

 Agent and Publisher’s Panel – Vic DiGenti moderator

Geoff Willcher, Ph.D Page 39 3/26/2014

Curriculum Vitae

2013

2013

2011-2014 Ongoing

2011-2013

2013

 A life in crime writing – keynote – Michael Wiley

Florida Writers Association - <season>Workshop

Florida Writers Association – <season> Workshop

Rik Feeney Writers Critique Group – Orlando, FL

Attended monthly meetings of this group. Occasionally presented writing samples for critique. Critiqued other members writing samples.

Science Fiction and fantasy writers critique group –

Orlando, FL

Attended several monthly meetings of this group. Occasionally presented writing samples for critique.

How to write dialog –Writers Workshop -- Bellevue College,

Bellevue, Washington

Participatory class in writing dialog for fiction. Given by <expert>

2012 I/ITSEC Training and Simulation Conference

Attended the annual training and simulation conference. Joined the organization.

7/21-22/2009 National Academy of Sciences -- Cyber Security

Usability, Security and Privacy of Computer Systems:

Workshop

2001

I was invited and participated in a workshop with top professionals in computer security to determine usability issues that should receive federal funding for the near future. Invited by

Don Norman of Nielsen-Norman group

Information Design – Edward Tufte,

Attended his three hour seminar

2001 CHI 2001 – Seattle, WA (2001)

Computer Human Interface – Human Factors 36

 IDEAL: A Software Tool to Evaluate Interface Usability –

Human Factors 36.

 Human Interface Design: Concepts, Methods, and Software

Tools – Human Factors 36

 Usability Analysis of Design Guideline Database in Human-

Geoff Willcher, Ph.D Page 40 3/26/2014

1999

1991

1991

1986

1986

Geoff Willcher, Ph.D

Curriculum Vitae

Computer Interface Design – Human Factors 36

 Machine Recorded Protocols: Tools and Techniques –

Human Factors 36

 Evaluating User Interface Development Tools – Human

Factors 36

 Multiple Methods and Usability Interface Prototypes –

Human Factors 36

Managing the Complex -- Conference – Boston, MA. 1999

 Attended in multiple sessions

 Presented with Chris Bates

SIGDOC 91.

Improving the Usability of Documentation and Software

Interfaces – Stephanie Rosenbaum (8 hr workshop ) –

SIGDOC 91

 Teaching user Documentation by Modular Decomposition –

John Talburt (4 hrs) –

 OLH: An Online Help Facility for Managing Multiple

Document Types in their Native Formats in a Distributed

Environment

 Preparing for the Inevitable: Localizing Computer

Documentation

 Hardcopy to Hypertext: Putting a Technical Manual Online

 The Challenge of Translating User Data into Workable

Documents

HRD 86

Attended these sessions

 The Disney Approach to Management –

 Supervisory and Management Training

 Collaboration and Teamwork

 Managing a Training Project

 Increasing Skill Transfer – HRD 86

 Focus Group Needs Assessment – HRD 86

Data Training Conference

 Managing the Data Processing Training Function

 Serving the New Corporation – ASTD

 Systems Approach to Curriculum Planning – Data Training

Conference

 Knowledge Based Systems – Data Training Conference

 Structured Course Development – Data Training

Conference

Page 41 3/26/2014

Curriculum Vitae

 Consulting Skills for IS Staff – Al Kirkpatrick – Southern Co

1985

1984

1983

 Pre-Supervisory Develoment – GA Dept. of Labor

Data Processing -- DELTAK

 The Methodology Revolution – James Martin

 Mission Critical Systems – James Martin

Sensitivity Workshop – Dr. Bernard Kempler – Georgia State

University

Skills

Communications

Summary: Highly skilled analyst, communicator and trainer / teacher.

 Public Speaking

 Television Talent

 Platform Instruction

 Classroom Instruction

Conflict

Resolution

Negotiation Trainer with Interfas to top ten petrochemical co.

Instructor of Bellevue College class: Winning Outcomes for you and your Company

Computers and

Software

Experienced with:

Software

 Msft Word

 Msft Visio

 Msft PowerPoint

 Msft Excel

 Msft Project

 Msft Visual Studio web building tools

 Office 365 and Office Live tools

 OVO – usability recording software

 Web Browsers: Internet Explorer, Chrome, Mozilla

 Anti-Virus and Firewalls

Networking

Remote Tools

 WebEx

 AT&T teleconferencing

 Screen sharing utilities

Hardware

Geoff Willcher, Ph.D Page 42 3/26/2014

Statistics

Usability

Writing

Interests

Sidelines

Curriculum Vitae

 Standalone PCs

 PC Networks

 Usability lab data and video recording products

1.

OVO

2.

Morae

 Mobile devices: tablets, cell phones

 Limited Mac experience

Software: SPSS; Statistica, others

Familiar with:

 Descriptive Statistics

 Inferential Statistics

 Correlation – Regression

 ANOVA

 Factor Analysis

 Performed over 72 user research studies o Laboratory research studies o Design Walkthroughs o Structured Walkthroughs o Focus Groups o Expert Reviews o Heuristic Evaluations o Competitive Product Studies o Innovation Analyses o Wrote Use Case Scenarios; User Journeys and Usage

Scenarios

 Technical Writing, PR Writing, User Assistance Text

Writing, reports

 Powerpoint presentations

 Diagrams (Visio)

 Memos,

 Articles published for popular and scientific publications

 Reports, books

 Newsletters o Organization newsletters, Department newsletters

 Manuals o User Guides, Installation Guides

I pursue several outside activities, sports, hobbies, and interests

Fiction Writing – short science fiction stories and novels;

Kindle Direct Publisher

Short Stories

1.

Creator of the Haven Universe of slower than light travel within a hostile universe 2011 to present

2.

Creator of the Transit Center Universe of short spaceport

Geoff Willcher, Ph.D Page 43 3/26/2014

Interests

Recreation

Sports

Curriculum Vitae

3.

bar stories (currently in production as of 2010 - present)

Political fiction

 Novels (all novels are pending my short story efforts designed to build writing skills)

1.

Points of Contact: a novel of interstellar communication in a hostile universe – in plot stage.

2.

Impact Scenario: challenges and threats in asteroid defense (plot only)

3.

Making Friends: Earth scientists discover artifact in outer reaches of solar system, that provides a test to see if they are worthy (plot only)

4.

Life Boat – Earth is a vault for life forms from space (plot

5.

only)

Borg Species 00001 (13 chapters written but deferred) --

Origin of the Borg for the Star Trek universe.

Non-fiction Writing –

 Business Magazines and blogs; currently (2011) writing

 Martial Systems Instructor Manual – in progress (2014)

 Introduction to Bando (pending rewrite and photographs)

 Staff Systems of Northern Burma – (publisher failed; book pending photographs martial arts magazines – see publications.

Political non-fiction

Game Development

 Rich Get Richer game

 Game of Threes

 “The Second Game” game modeled after the game in the story. Patent search performed. This was developed during graduate school and suspended due to lack of financial resources.

Complexity and Chaos science

 Fair Market Economics: a complexity approach.

Science Fiction

Science topics in general

Astronomy

Native American arts, crafts and skills

Outdoors: hiking, climbing, rappelling, bicycling

Martial arts – long term practitioner of Burmese bando

Physical Fitness – long term interest in physical training to

Geoff Willcher, Ph.D Page 44 3/26/2014

Music

Curriculum Vitae support martial arts and general fitness.

Billiards – I enjoy trying to get two round objects to hit each other so that one or both of them move where I want them to.

Native American Flute – ever see a flute player with asthma (I am a work in progress)

Geoff Willcher, Ph.D Page 45 3/26/2014

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