Curriculum Vitae
Name
Place of Birth
Citizenship
Address
Contact
Information
Phone
Web Site
Security
Clearance
2011
1990
Education
July, 1984
Geoff Willcher, Ph.D
Geoffrey Eric Willcher
Townsville, Queensland, Australia
United States Citizen (by birth).
(Father was a U.S. citizen. I hold a U.S. passport.)
615 Iris St.; Altamonte Springs, FL; 32714
Cell: 719-322-4195
Home (FL) 407-869-6306 – permanent residence gwbando@msn.com
(this is my preferred email) gwdocchaos@gmail.com
willcherconsulting@centurylink.com
Web site on Office 365 being rebuilt after Microsoft migration broke all links – in progress www.willcherconsulting.sharepoint.com/pages/default.aspx
Top Secret Clearance awarded
Secret clearance applied for with ATC position
Earned doctorate in Cognitive Psychology. Post graduate work towards Masters of Computer Science
Doctor of Philosophy (Ph.D.)
Georgia State University. Atlanta, GA
Major: Psychology (Cognitive, Experimental)
Minor: n/a; language requirement in FORTRAN and BASIC
Page 1 3/26/2014
July, 1972
August, 1970
June, 1968
9/28/91-2/93
Corporate
Training
Received
Microsoft
Training
Received
Geoff Willcher, Ph.D
Curriculum Vitae
Master of Arts. (M.A.)
Hollins College. Roanoke, VA.
Major: Psychology (Research oriented program))
Minor: n/a;
Bachelor of Arts (B.A.)
University of Maryland. College Park, Md.
Major: Psychology
A.A.
Montgomery College. Rockville and Takoma Park Campuses.
Transferred to University of Maryland. Earned but did not request diploma.
Major: Psychology
Minor: Computer Science
Partial Completion
Master of Software Engineering. Southern Polytechnic State
University. Marietta, GA. * Interrupted by job change
Major: Software Engineering; Minor: n/a. Completed:
Human Factors
C programming language
Computer technology
End User Computing
Systems Analysis
Awarded credit for: Research methods, and other courses
This training was received while I was an employee at specific corporations
(selected one day workshops)
Corporate and Product Branding
Brand Building Inside Out – Corporate brand management
Integrated Product Definition
Customer and User Centered Design
Conducting Site Visits
Usage Centered Design Process – industry engagement and
case studies
Connecting with Customers
Creating Global User Experiences
Interface and Interaction Design
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Specific
Training
Received by
Topic
Geoff Willcher, Ph.D
Curriculum Vitae
UX GUIDE Update – guidelines for the Fluent UI
Psychology, Perception and Performance
The Psychology and Engineering of Time
User Interface Design for non-Designers
Designing Interactions
Experience Trees: tool for planning and development
Usability, User Research and User Experience
International Study Process – usability / design research across cultures
Conducting Informal User Research
EE for UX Designers and Researchers
User Experience Design and Research at Microsoft
Product Life Cycle Implementation;
User Evidence Maps and User Value Maps: shared
understanding and vision
Maximum Impact: Effectiveness Training for Designers and
Usability Engineers
Managing Innovation
Negotiating Skills: Creating Win-Win Situations
Security, Privacy and Trust
Threat Modeling
Longhorn Accessibility Basic
Creating Trustworthy User Experiences
(40 hrs or more)
Analysis
Object Oriented Analysis and Design; Lockheed/Martin OMT
40 hr. course
OOA&D; UML Class
Modeling; Rational Rose/UML
Systems Analysis; 1 Semester at Southern Polytechnic
University
Programming
Visual Basic --3 years experience; intermittent building prototypes.
JAVA -- Intermediate Programming Class (40 hrs); light programming and prototyping.
C language programming -- 1 Semester at Southern
Polytechnic University
Information Design -- ½ day seminar with Edward Tufte
Information Mapping – 1 day course
Writing Policy and Procedure manuals; 40 hr Battelle Inst.
Course
Video Production
Video Production – Negotiated for 7 day professional course
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Curriculum Vitae
Government
Training
Received by university educational media expert
Video Production -- Research, scripting, set design, graphics, shooting for training multi-media tool with adaptive interface.
Storyboarding – Microsoft workshop film maker prototyping applied to software design.
Communications Skills
Making Technical Presentations; Took and taught this 40 hr course for DOAS; state government of GA
Technical Writing -- 40 hr. course
Put It in Writing I, II -- 2 40 hr courses.
Instructional System Design
Instructional System Design; Took and taught 40 hr course by GA DOAS, Professional Development Center.
Management
Management in State Govt. 1,2,3,4a, 4b; 5 40 hr courses with GA Government, Dept of Admin Services
Interaction Management – Took and taught this 40 hr course on front line supervisor training by Development Dimensions Intl.
Special
Recognitions,
Awards and
Honors
2009
2011
1984
Promoted to 8 th level Grandmaster in Burmese Bando
International Society for Performance Improvement (ISPI) – founding member of Orlando chapter.
International Hoplological Research Center – appointed as
Research director, but founder passed away before I could fill the position.
Psi Chi – National Psychology Honor Society
President – American Bando Association (served 1 3 year term)
1970
1985-87
1974 Awarded the City Key – City of Chattanooga
Military Service
No military service
Academic
Teaching
Experienced university instructor in academic psychology and computer science departments.
Geoff Willcher, Ph.D Page 4 3/26/2014
Curriculum Vitae
Experience
(Credit)
2004
02/2002 -
05/2002
Knowledge Domains: (taught in these areas)
Human-Computer Interaction
User Interface / Interaction Design -- (web and client-server applications)
Technical Writing
Software Engineering Methodology
Negotiation / Conflict Resolution
Introduction to Psychology
History and Systems of Psychology
Experimental Psychology
Learning Psychology
Understanding and Controlling Stress
Adjunct Faculty –
Taught Graduate User Interface Design course
For Computer Science Department, Seattle University. Seattle,
WA
Course Developer –
Co-developer of distance learning course: CSS 480 – Human-
Computer Interaction. I developed most of the seven modules.
For Distance Learning Program; University of Washington.
Seattle, WA
9/99 – 9/2002 Adjunct Instructor –
Created and taught 5 classes in Human-Computer Interaction.
Full time employee was hired which relieved the need for an adjunct instructor.
For Computer Science and Software Systems Dept. University of
Washington – Bothell Campus
9/99 – 9/2002 Adjunct Instructor –
1998 ?
Created and taught classes in Technical Writing. Full time employee was hired which relieved the need for an adjunct instructor.
For Computer Science and Software Systems Dept. University of
Washington – Bothell Campus
Adjunct Instructor –
Geoff Willcher, Ph.D Page 5 3/26/2014
Curriculum Vitae
1997 ?
Taught: Introduction to Psychology
For Department of Social Sciences; Southern College of
Technology; Marietta, GA
Adjunct Instructor –
1979-1980
1976- 1977
Taught: Educational Psychology
For Department of Education, Brenau University; Gainesville, GA
Instructor –
Taught: Understanding and Controlling Stress (credit class)
For Department of Psychology – Georgia State University. Atlanta, GA.
Instructor –
Taught:
Learning;
History and Systems of Psychology; and
Experimental Psychology.
For Department of Psychology. Extension Program. Mercer; University of Atlanta. Atlanta, GA.
1972, 1974, 1975 Instructor –
Taught:
Introduction to Psychology;
Experimental Psychology.
For Department of Psychology – Georgia State University, Atlanta, GA
1971- 1972 GTA/GRA – Hollins College, Roanoke, VA
Taught lessons in:
Developmental Psychology and
History and Systems of Psychology
For Department of Psychology, Hollins College
Academic
Teaching
Experience
(Continuing
Education)
2004
Experienced university instructor in continuing education departments. I created and taught a variety of continuing education classes to help put myself through graduate school and for financial reasons.
Instructor –
Geoff Willcher, Ph.D Page 6 3/26/2014
Curriculum Vitae
2004
1980-1985
1981
1974- 1977
Corporate
Training and
Performance
Improvement
Delivered
Taught Negotiation – Winning Outcomes for Yourself and your
Company. Delivered and co-developed a community version of the Inter-Fas Advanced Negotiation Workshop.
For Bellevue Community College; Bellevue, Washington
Instructor –
Developed and Taught Software Engineering for Technical
Writers.
For Bellevue Community College; Bellevue Washington
Instructor –
Taught at least one session of these non credit classes:
Why Do We Behave the Way We Do
Man, The Living System
Thinking in Wholes
Bando Karate (continuously made with 15 to 35 students)
Women’s Self-Defense
Body, Mind and Breakfast
For Department of Continuing Education – Georgia State
University. Atlanta, GA
Instructor (part-time) –
Taught: Bando Karate (credit class)
For Health, Physical Education and Recreation Dept. – Georgia State
University. Atlanta, GA.
Instructor –
Taught:
Bando Karate; (continuously made with 15 to 35 students)
Xerox Speed Reading Course (taught several times)
For Division of Special Studies – Georgia State University. Atlanta, GA
Experienced with corporate performance improvement / training in both consulting, permanent and contract capacities in:
Trust User Experience (online security and safety; risk communications, etc.)
Distance Learning / Online Training
International Negotiation / Conflict Resolution
These were a typical component of my work, but not its central
Geoff Willcher, Ph.D Page 7 3/26/2014
2008
2008
2000-2003
1993-94
1993-94
Government
Training
Delivered
Federal Govt.
6/89-3/90
Curriculum Vitae focus.
Co-Instructor and Course Developer -
Co-created and taught: Creating Trustworthy User Experiences
For Trust User Experience Group, Engineering Excellence Dept.,
Microsoft Corporation.
Instructor -
Adapted and taught: Conducting Informal User Research
For Engineering Excellence Department, Microsoft Corporation
Consulting Corporate Trainer – Inter Fas Corporation –
Singapore / Bellevue, WA
International Negotiation – Co-creator and trainer --– delivered 5 workshops for a Fortune 10 petroleum company in
Singapore and Kuala Lumpur
Virtual Negotiation Training Environment – co-wrote proposal to Johnson and Johnson – 2003
Software Analyst – NCR Human Interface Technology Center –
Atlanta, GA
Analysis Design and content development for Combustible Gas
Indicator training for contract with Federal Office of Pipeline
Safety in Oklahoma City, OK
Software Analyst – NCR Human Interface Technology Center
Software Analyst – Atlanta, GA
User Guides and Online Help – write hard / soft copy, error messages, and user manuals – 1993 – 94.
Managed help system project – 1993 – 94
Training & Instruction – wrote process / procedure manuals, designed instruction, wrote user manuals.
Experienced with government performance improvement / training in both state and federal government in:
Air Traffic Control
Making Technical Presentations
Instructor Training
Introduction to Computers
Instructor/Human Factors Psychologist –
Evaluated: instructor and student performance deficiencies;
Geoff Willcher, Ph.D Page 8 3/26/2014
Curriculum Vitae
State Govt.
6/86 –6/90- devised corrective training techniques, programs and technologies.
Designed: Supplemental pre-training program, Performance improvement activities, Video pre-DYSIM training, Prepared:
Computerization plan.
Received Video Production training – 1989 – 90.
Produced video instruction materials for Air Traffic Control for
Washington Consulting Group training at the Atlanta ARTCC –
1989 – 90.
Produced promotional video for WCG ATC training program –
1989 – 90
For Washington Consulting Group; Atlanta Air Route Traffic
Control Center
Training Systems Development Coordinator (Operations Analyst)
Taught: Interaction Management, Introduction to Computers,
Instructor Training.
Facilitated course development by technical staff: MVS/JCL,
TSO/SPF, TOTAL
Course Development: Instructor Training, Course Planning Workshop,
Assessment: Developed assessment instruments for:
MVS/JCL,
TSO/SPF, TOTAL,
Making Technical Presentations,
EASYTRIEVE,
Introduction to Computers (for non-technical staff).
Curriculum Development:
Engineering Support Technicians (IT)
Administrative staff
For Center for Professional Development.
Department of Administrative Services. State Government of Georgia.
Research I have performed research in academic and, primarily, in business settings.
Academic
Research Projects
1982
Research performed in conjunction with graduate education and with academic positions.
Georgia State University – Doctoral Program
Backward Masking with non-typical stimuli
Blocking Response Time to Thrusts vs Strikes
Paraphrase Accuracy to Speech with Varying Inter-word
Geoff Willcher, Ph.D Page 9 3/26/2014
Curriculum Vitae
Intervals
1976
1975
1974
1971
Approximately
1969
Corporate
Research Projects
(internal confidential distribution only)
Corporate
Research
Methods
Georgia State University – Doctoral Program
The Application of General System Theories to Theories of
Attitude Formation and Change.
Georgia State University – Doctoral Program
A Systems Synthesis of Strategic Principles: towards the
Structure of Conflict
Georgia State University – Doctoral Program
Systems Theories and Psychological Research in
Aggression.
Backward Masking, Metacontrast, and Human Information
Processing.
Hollins College – Master’s Program
Onset Characteristics of Stuttered Speech
Speech Dis-fluencies: Delayed Auditory Feedback (DAF vs.
Stuttered Speech
Rate Suppression in Infant Vocalization
Multi-level Coding Processes
University of Maryland -- under graduate in class project
Effect of large or small aiming points on dart throwing performance – Edwin Locke’s Industrial Psychology Class.
Most of my research is under non-disclosure agreements for the corporations for whom I worked. My web site has representative work samples that are not covered by NDAs. Domains of work include: o o o o
Enterprise Software Sales tool
Software Product Community sites
Digital War Room H/W and S/W
Educational technology productization o o o o o o o o
Product Configurator (for sales)
Tele-Communications e-commerce
Automobile e-commerce,
Travel reservations,
Healthcare medical information system,
Visio software product,
Business intelligence,
Supply chain management, o o o
Travel and expense reporting
Air Traffic Control
Training management systems
This work involved the complete end to end planning, preparation, running, data processing and reporting for over 72 user research studies. Methods I have used include:
Usability Engineering
Geoff Willcher, Ph.D Page 10 3/26/2014
Curriculum Vitae o Laboratory research studies o Remote usability studies o Design Walkthroughs o Structured Walkthroughs o Cognitive Walkthroughs o Card Sorts o Focus Groups o Expert Reviews o Heuristic Evaluations o Remote Heuristic Evaluation
User Research o Wrote Use Case Scenarios; User Journeys and Usage
Scenarios, user profiles, o Persona creation, o Workflow / Business Process Analysis o Task analyses, o Survey o Questionnaire o Interviews o Focus Group
Product Vision and Definition o Innovation Analyses o Joint Application Design (participatory design)n o Product domain research, o Feature definition
Product Market Research o Competitive Product Studies o Market segments, o Product Preference survey creation and analysis
Software Requirements o Software requirements definition o Software technical specifications o Feature trade-off / development schedule
Product Description o Web site content analysis o Training program content analysis
4/2013 – 3/2014 IBM (User Centered Design Services)
Developed Interaction model for Disconnected Product
Configurator
Contributed to requirements definition for Disconnected
Product Configurator
Prototyped interface for Disconnected Product Configurator in its various states
Expert review of ISTART web community
Rebuild of ISTART web community pages
Prototype of Blue Harmony internal sales tool
Developed post session protocol study plan for CATS users
Developed online remote survey for CATS users using e-
Geoff Willcher, Ph.D Page 11 3/26/2014
2012
2011
2011
2009-2010
Curriculum Vitae survey tool
* Normal end of contract
(Father passed away – my time was devoted to legal, tax, maintenance and financial estate management)
General Dynamics (IT)
Wrote Task Analysis Report for Veteran’s Bureau manager
EPSS
Created Cognitive Task Analysis adapted from UML behavioral analysis methods
Redefined job importance / frequency / difficulty calculation for determining product recommendation
Field observations of Veteran’s bureau manager training
Microsoft – Startup Business Group – Ended to relocate myself to
Florida for family reasons
Research Studies
24049 – Winthrop Design Walkthrough
23783 – Future of Educational Technology Expert Site Visit
Interviews
#### -- TAG Expert Review (TAGS are similar to QR codes) (IDIS study catalog code not available)
Project robot – very limited work on robot design and usability
User Research Reports
Taxonomy of Learning Activities
Collaborative Work Survey Report
Analysis and Reports
Analysis of Business Meeting User Pain Points
Analysis of Immersive Meeting Technologies
Analysis of Ubiquitous Computing
Educational Software Innovation Opportunities
Interactive Whiteboard Competitive Product Analysis
Systematic Innovation for Software Discovery
Applications of Remote Sensing Technologies for Retail
Environment
Persona User Description
Child to Teen Personas for Educational Software
ATT – B2C – E-commerce – Position relocated to east coast
Research Studies
Single Login ID Lab study
Geoff Willcher, Ph.D Page 12 3/26/2014
2008-2009
Curriculum Vitae
Site Search Lab study
My World Lab study
Next Generation lab study
Other lab studies
Heuristic Evaluations
ATT B2B Emerging Devices Heuristic Evaluation
E-commerce Heuristic Evaluations
Advertising Policy Evaluation
Go Phone Heuristic Evaluation
MiniLapTop Heuristic Evaluation
My World Heuristic Evaluation
U Rock Heuristic Evaluation
Small Projects / Consultations
Pink Lady page
Project ID
Rich Media
Dozens of other small projects
Analysis and Reports
MaCafee Logo Placement Research report
Planning the Usability Lab of the Future
Other reports
Personas
Research plan for low cost ethnographic persona study using call center and user response data
Microsoft – Trustworthy Computing / PAGO -- Position was closed in the massive 8500 person company wide layoff in 2009. I received Excellent performance reviews in this position.
Research Studies
Tux Research: Tux and Usability Concepts – a major paper on the attributes of usability expressed in a trust context.
Trust User Mental Models for the Web Download
Experience
Consultations (over 20)
Amalga consult
Healthvault consult
IE 9 Download Experience consult
Trust Lifeguard Role presentation
Reputation Services consult
What is Trust? Presentation – attributed definitions of trust
Geoff Willcher, Ph.D Page 13 3/26/2014
2006 – 2008
Geoff Willcher, Ph.D
Curriculum Vitae in terms of human to human, human to system and system to systems scenarios.
Trustworthy Computing Guidance
Tux Guidance Trust Consent Behavior Patterns
Research basis of Trust Guidelines
Research Methodology
Principles to Practice: TUX research questions
Toward a TUX Framework presentation
Trust User Experience Human Behavior Pattern Template
Training
Creating Trustworthy experiences – an Engineering
Excellence course
Conducting Informal Usability Studies
Usability for Trust is a Little Different article for TUX newsletter
Evolution of Trust and Distrust Presentation to TCN
Personas
Planning research on using virtual agents to represent personas.
TUX Research on TUX Personas
Microsoft – Office: Visio – conducted over 20 research activities –
Transferred to TwC
In Depth Report
Analysis of Customer Acceptance of the Ribbon / Fluent UI
– a major report on customer needs vs. design team goals.
Emotional Measure – workgroup
Studies listed by IDIS catalog number and title.
Research Studies
17092 –- Visio 2007 Pro Benchmark study
17164 –- Visio 2007 Study 1
17264 – Infinite Canvas Lab
17441 – Visio Ribbon Command Categorization UI Card
Sort Study
17646 –- Visio O14 Structured Diagram and Layout lab
Study
17646 – Visio O14 Layout Study
17469 – Shapes in Window vs. Ribbon lab study I
17525 – Delete Connectors Lab Study 17525
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2004 –2007
Curriculum Vitae
17595 – Visio Shapes in Window vs. Ribbon II lab study
17921 – Data Graphics Pain Points in Visio 2007 lab study
17921 – Data Graphics and Visio Services Study
17924 – Data Graphics in Ribbon and Graphics Services lab study
18331 – Visio Create a Flow Chart and Network Diagram
Lab Study
18423 – Visio O14 Structured Diagram and Cross
Functional Flow Chart Lab Study
18876 – Stencil Shape Search
19091 – Visio Sub Process lab study
*Several studies had more than one feature / product being studied.
Cognitive Walkthroughs
xxxx -- Visio Data Graphics in Ribbon and Visio Services
Lab Study – a Cognitive Walkthrough
*No IDIS catalog number was obtained for this study
Training
Developed and conducted OVO Training for the Office
Design Group
Microsoft – Office Business Applications – the product and myself were both assimilated into Office Group with two other UX personnel.
Studies listed by IDIS catalog number and title.
Research Studies
16420 – Lobi (Line of Business Integration) Set up and
Deployment Study
16426 – Lobi System Tray Study (supervised intern)
16202 – Lobi Task Pane and Adjoining Region study
16165 – Duet as Built Study (joint SAP / Microsoft project)
15286 – Mendocino 2005 Lab Study
xxxxx -- Maestro Usability inspection –
* no IDIS catalog study number
Training / Presentations
OBA Usability Brownbag Talk
Usability for PMs and Product Teams: workshop
Personas
Lobi Sales Associate Persona
Geoff Willcher, Ph.D Page 15 3/26/2014
2004
Geoff Willcher, Ph.D
Curriculum Vitae
Financial Analyst persona – interviews and summary
Lobi persona aggregation
Projects
OBA Usability Scorecard Scheme
OBA Usability Test Plan Template
Microsoft – CRM (became Dynamics) – Hired as FTE by Msft OBA
Research Studies
Studies listed by IDIS catalog number and title
14144 Outlook UI and Application Navigation study
13408 – CRM Resource Selection Rules study
12756 – CRM Competitive Product Analysis
12069 – CRM Dispatcher/Scheduler/Receptionist Service
Study
12068 – CRM Workforce Planner Service Study
11506 – CRM Benchmark Study I
11508- CRM Benchmark Study II
xxxxx -- Convergence UX Lounge Study on Marketing automation (no IDIS number)
* Lead UX may have originated these studies under the name of Eirien Hart.
Heuristic Evaluations
CRM Competitive Product Analysis (study 12756)
CRM Heuristic Evaluation
Created list of heuristics for heuristic evaluation
Personas
Created Personas for the Microsoft Customer Model
Created Sales Personas
Created Service Personas
Created Marketing personas from site visit marketing data
User Profiles o Researched and created user profiles for sales employees and managers o Researched and created user profiles for service employees and managers
Analysis and Reports
Sales Process Model in depth Analysis of manager and employee work processes
Service Process Model in depth Analysis of manager and employee work processes
Page 16 3/26/2014
<date>
<date>
2001-2002
2000
Curriculum Vitae
CRM Task Analysis
ZAAZ – for Microsoft Small Business Group
Content Analysis of the Microsoft Small Business Web Site
Wizard of OZ study
Mix of short term contracts;
Microsoft – Games Division– Bellevue, WA – 3 month filler contract. I don’t have the IDIS catalog numbers for these studies.
Each study required a survey to be developed with playtest software. Each set of results were evaluated to determine if the product was fun, especially for the first several minutes. Scores were develop on specific attributes of play.
10832 – FighterX 16 Playtest
#### -- Playtest – Panzer Dragoon Orta
#### -- Playtest – Kung Fu Chaos
#### -- Playtest – Tao Feng
#### -- Playtest – Tom Clancey game (title unknown)
#### -- Playtest – Battle Robot game (title unknown)
The Cobalt Group – Seattle, WA – Massive layoff after business drop off with 911 attack.
Cobalt Usability Evaluation, Walkthrough and Testing reports
Lead Manager lab study
Nitro Lab Study
Parts Manager Walkthrough
KIA university Walkthroughs I & II
Icon Study – remote
Site Publishing Study – Phone interviews / Remote
Business Process Definition: Introduced usability engineering to the company. As Web Usability Lead, wrote procedure manuals for the job function:
2002 – Cobalt Usability Evaluation Guidelines
2002 – Cobalt Usability Walkthrough Guidelines
2002 – Cobalt Usability Testing Guidelines
2001 – Cobalt Usability Project Estimation
2001 – Cobalt Usability Process; helped to define Cobalt version of Rational UML process.
Microsoft Expedia / Artsource – Factoria, WA – Contract ended, hired as FTE by Cobalt
Studies listed by IDIS catalog number and title
Geoff Willcher, Ph.D Page 17 3/26/2014
Curriculum Vitae
1999 – 2000 Captura – Travel and Expense Management S/W – Bothell, WA –
Left company to work at Microsoft
Research Studies, performed
Web Travel Expense Site Study at Ford Motor Co.
Captura Version 1 Bug Bash
Captura Version 1 Lab study (no details)
Business Process Definition, wrote:
Use Case Writing Guide
Heuristic Inspection Principles
Usability Engineering Plan
Prototype Test Plan
Product Design
Completed design of version 1 of travel expense management product
Designed screens for administrative management tool for product
Prepared screen flow architecture diagram for product
1998-1999
7385 – Expedia R10 Flight Improvements
7348 – Expedia R10 – Travel Arranger and …
7219 – Expedia R10 Travel Support Features
7141 – Expedia R9 Features
6994 – Expedia R9 Flight Features
6874 – Expedia R8 Features – 1
6803 – Expedia R8 Features
Heuristic Evaluation
Expedia Heuristic Evaluation of interface
UX research Planning
Wrote Usability Engineering Long Term Plan – MS Expedia
1997
Mapics – Atlanta, GA – Left to move from GA to WA for family reasons
Wrote:
Wrote Mapics Icon Design Guide – MAPICS
Blue Mountain User Interface Style Guide – MAPICS
User Centered Application Development Process Guide
Inspection of <name> module user interface
Wrote UI Checklist for software evaluation
Usability Plan for Blue Mountain
MCI – Atlanta, GA – changed jobs to more analytical position with
JHK. (April 1997 – Dec; 1997)
Project Requirements Manager on budget systems requirements definition. Completed lengthy group phone calls to define
Geoff Willcher, Ph.D Page 18 3/26/2014
Curriculum Vitae
1996-1997 requirements for multi-million dollar budgeting software systems.
Received telecom and networking training.
Alltel Healthcare / Eclypsis – Atlanta, GA – Company wide layoff with purchase by Eclypsis (July 1996-April 1997). Over 50% reduction in force and relocation to Mass.
Human Computer Interaction Designer
Use Cases for medical scenarios
Prototype for medical order build
Joint Application Design effort for web product
Received OO A & D training (40 hours)
1995 – 1996 WorldSpan – Travel Reservation Engine and Reservation System
– Atlanta, GA – With reorganization by the Boston Consulting
Group, company was unable to fill its promised position of usability engineer (Nov 95 to July 96). Left to fill Human interaction Design Engineer position at Alltel.
Created Information Architecture for Dates and Destination
Web Site: Story boarded user inputs and interactions flow.
Defined web page content. Defined data collection to provide inputs to TPF mainframe reservation system.
Performed Usability Inspection study of Monitor –
Worldspan
Wrote User Interface Design Document for ACG
Configurator
Performed Usability Inspection of Delta Frequent Flyer User
Interface and prepared report
Reviewed and evaluated 3 rd Party usability services to determine costs vs. benefits.
Developed Icons for ACG Configurator
Developed and documented Win 95 network configuration procedure for technicians with only DOS level competence.
1994 -1995 JHK & Associates. – Atlanta, GA -- Layoff with SAIC purchase of company and cutting of top positions
Research
Performed Genesis Computer Performance Study for
Minnesota Highway Traffic Control System – a baseline study comparing two hardware systems on set of standard tasks.
Interviewed Traffic controllers for Inform Traffic Control
Center
Analyzed existing Database for Inform Traffic Control
Geoff Willcher, Ph.D Page 19 3/26/2014
Curriculum Vitae
1993-1994
Center
Performed Protocol collection and task analysis for Inform
Traffic Control Center
Wrote recommendations for hardware and software systems integration
Analysis and Reports
Software Needs Analysis for INFORM Traffic Control Center
Task Analysis for the Inform Highway Traffic Control Center
NCR Human Interface Technology Center – Atlanta, GA – End of contract
Storyboards and Design of Multi-media training for the
Combustible Gas Indicator
Needs Analysis for Combustible Gas Indicator Training –
Design of Maps Software Help Systems – NCR Human
Interface Technology Center
Project Plan for MAPs Software Help System
1992 GT Software – Atlanta, GA – Layoffs with business contraction
Products o Ran project to product animation for GT Assist; developed
Storyboard of animation; negotiated with developer; designed animation o Produced user guides for CICS help system tool
Research
Usability Study of Assist/Vision – GT Software
Usability Study of Assist/GT (with IDC consulting) – GT
Software
Usability Study of BMS/GT – GT Software
Analysis and Reports
Analysis and Survey of VIEW/GT Users – GT Software
Analysis and Survey of COMPORT Users – GT Software
Reference System Development Methodology – Overview –
GT Software
1990 – 1991 FAA Atlanta Enroute traffic Control Center / Washington
Consulting Group – Atlanta, GA – Fed did not continue funding
Product o Wrote portions of response to Request for Proposal for training management at the Oklahoma National Training
Center. o Negotiated video training with Georgia State University
Educational Media Director o Produced video to promote Air Traffic Controller training by
WCG o Help to develop media and training procedures to train
Geoff Willcher, Ph.D Page 20 3/26/2014
1984-1988
1984
1982
Technical
Business and
Curriculum Vitae controller trainees in sector specific problems to increase their success rate. Interviewed controller trainers to determine why students failed problems.
Research
Why ATC trainees Fail Study – discovered 70% of failures lacked keyboarding skills. This partially fulfilled my primary responsibility to discover why the training program success rate was too low and to increase it.
Training
Prepared Comprehensive Plan for Complementary Aviation
Training for ATC trainees using local aviation facility and university resources: Lockheed-Dobbins AFB, AirFrame and
Powerplant facility; Georgia Tech Aerospace and Aviation program and other resources.
Wrote and presented: “Flawed Assumptions about Air
Traffic Control Training”
Wrote “The Learning Cycle” – Washington Consulting
Group
Prepared visual media and whiteboard technique for ATC training
Received professional video training; produced ATC / WCG video.
Center for Professional Development. Computer Services Division.
Department of Administrative Services. State Government of
Georgia. – Left to get into domain related position in human factors
Wrote Course Planning Guide for Programmer – Teachers
Provided Instructor Training for PC Basics Course
Taught PC Basics Course
Engineering Support Curriculum Plan
Engineering Support Task Analysis
Training Needs Analysis – DOAS Engineering Support Staff
Training Needs Analysis – DOAS Secretary/Clerical Staff
Front End Analysis Guide
Georgia State University – Department of Psychology
Doctoral Dissertation: Frequency and Distribution of
Kicking Errors in Karate Sparring as a Function of Rank and
Stress
Understanding and Controlling Stress – Georgia State University Credit
Course
Correlation of Stress Evaluator with the Schedule of Recent
Experience and the STAI.
Summary: My career has largely been in the business environment working for software development companies where
Geoff Willcher, Ph.D Page 21 3/26/2014
Professional
Experience
4/2013 to
3/2014
4/2011 –
Present
5/2011 –
9/2011
Curriculum Vitae
I provided user research, usability, user experience and project management expertise.
Usability Engineer – IBM/Eclaro, Orlando, FL
Performed remote usability and design work for IBM under contract by Eclaro. Performed expert review of the ISTART web and wiki sites. Prepared design recommendations and revised designs. Reviewed and revised ISTART candidate project intake process. Introduced front end analysis and project scoping procedure to improve management decisions and ensure that projects could be turned over to client after development.
Performed requirements analysis and wrote interaction diagrams and interface requirements for the IBM Disconnected Product
Configurator.
Prototyped new Blue Harmony sales tool and prepared remote job shadowing usability study. Coordinated and communicated with fully distributed team across the country. Normal end of contract.
Supervisor Chris Eisbach
Trust Manager for Morton Willcher estate – Orlando, Fl.
Managed stock portfolio and properties owned by my father during his terminal illness and after he passed away 12/2011.
Managed legal, tax and banking affairs. On-going responsibility.
Human Performance Improvement/Technician – General
Dynamics IT. Orlando, Fl.
Completed task analysis reports (TARS) for Veteran’s
Administration Electronic Performance Support Systems.
Gathered interview data from SMEs, evaluated task importance and frequency, and compiled and processed it statistically.
Tasked with reviewing cognitive task analysis techniques for VA
Supervisor EPSS. Adapted Rational Unified Process to support cognitive task analysis information. Developed procedures for using the behavioral techniques of the RUP to represent cognitive and behavioral tasks for training program development. Contract ended when I needed to leave the position to support my father in the last stages of his life.
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Curriculum Vitae
7/2010 –
3/18/2011
Supervisor Unavailable get Hudson highland supv name
Usability Researcher – Microsoft Startup Business Group
(Volt)—Redmond, WA.
Extremely fast paced group working on developing product concepts, defining target markets and creating product out of new software and hardware technologies. Rapidly researched and summarized user market segments, personas and software domains in immersive meeting experiences, immersive classroom, and collaborative informal meetings along with interactive whiteboard product space technologies.
Planned persona project for consultant. Conducted design walkthroughs; trained new usability contractor; planned and ran expert review for TAG project. Wrote user journey for collaborative meeting software project and for Tangram visual search. Emphasis on accurate research tightly summarized and delivered. Contributed strongly to feature list definition, user scenarios and user interaction design. Closely collaborated with
PM, design, marketing and development manager.
Training and Instruction: Delivered presentation on methods for innovation in product conceptualization.
Supervisor John Payne
7/2009 – 4/2010
Sr. Usability Engineer – AT&T (Kforce)
,. Bothell, WA
Performed eCommerce customer experience and user experience research in support of AT&T’s online tele-communications business. Planned lab studies; prepared lab study protocols; moderated lab studies; processed and presented results to product teams.
Conducted user research to diagnose underperforming web commerce site conversion rates. Ran key usability studies for single sign on and product service plan bundles. Performed and supported remote lab studies and worked with nationwide distributed team on simultaneous heuristic evaluations. Made strong contributions to low cost persona development effort.
Drove new methods for high persona impact on product teams
Supervisor Bob Mulligan
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Curriculum Vitae
7/2008 –
5/2009
User Researcher II – FTE – Trust User Experience (TUX)
Solutions and Outreach – TWC/PAGO, Microsoft . Redmond,
Modeled user behavior in threat and trust scenarios for the MS
Trustworthy Computing Initiative. Developed the Haggle User
Interaction Pattern using my expertise in negotiation, user behavior and s/w trust interactions. Researched and described user behavior for security, privacy and online safety interactions.
Researched user behavior dealing with social engineering attacks, phishing attacks, web download interactions, user authentication, allocation of access privileges, and other areas.
Developed precise concept and definitions of Trust attributes to be drive research study questions. Contributed individually in our
TUX team to over 15 consulting meetings with product groups to resolve specific TUX interface / interaction problems impacting partners and millions of customers.
Training and Instruction: Co-created and delivered the Microsoft course: Creating Great Trust User Experiences. Reviewed and edited the existing course skeleton and contributed considerable original content.
* Position eliminated (with 8700 others) during economic downturn in May 2009 for cost cutting; received Excellent performance reviews.
Supervisor Jeffrey Friedberg
1/2007 – 7/2008
User Research II – FTE – Office Design Group (ODG),
Microsoft
Met with the Visio GPM and Lead PMs to determine research to support feature design and specification. Determined the kinds of user research needed to provide the right information in the right time frame for the decisions to be made. Performed lab studies, card sorts, cognitive walkthroughs, heuristic evaluation and consultations as appropriate.
Researched new features including: the infinite page, autoconnect, insert and delete with diagram auto-repair, smart align and spacing, and Visio Views in SharePoint, Visio Outspace, Visio implementation of the fluent UI, quick shapes and mini-shapes bar. Participated in customer and partner activities, including
Geoff Willcher, Ph.D Page 24 3/26/2014
Curriculum Vitae
Visio Customer Council, Visio Users at Microsoft, and other activities.
Training and Instruction: Interviewed technical SME’s for the
OVO usability recording system. Created and delivered training to the entire Office Design Group of usability engineers on the equipment, operations and usability processes with the new equipment.
Supervisor unavailable
6/2005 to 1/2007
User Researcher II – FTE – Office Business Applications,
Microsoft
LOBI – Worked with PM, Dev, marketing and product planning to help define the Line of Business Integration (Lobi) application from pre-M0 through V.1 where I played a strong role in defining the design of the product. Consulted frequently with PM and Dev to determine user interactions and required platform support.
This was a very technical product platform that integrated Oracle,
Peoplesoft, SAP databases to support data mining.
DUET – Highly visible MSFT and SAP joint product. Conducted usability studies on 1 st key applications on this platform: Time
Management, Leave Management, and Budget Management modules. Entered the project late, represented MSFT in close coordination with SAP UX. Conducted what SAP UX called: “the most professional and thorough usability study they had ever seen.”
Training and Instruction: Created and delivered training to product teams on usability and its role in the life cycle process to improve group effectiveness in working with user research and design.
Supervisor Eric Danas (no longer with Microsoft). Received Above
Expectations performance reviews.
1/2003 – 6/2005
Usability Engineer – Contracted with Excell-Data, Volt &
ArtSource. Redmond
Planned, designed, ran and reported formative and summative usability lab studies on contract to Microsoft MBS Customer
Relationship Management Product. Worked closely with feature
Geoff Willcher, Ph.D Page 25 3/26/2014
Curriculum Vitae teams to plan studies.
Created personas for marketing positions from analysis of site visit data. Created comprehensive business process models for sales and service domains. Wrote task analysis for CRM domain.
Performed competitive product heuristic analysis for CRM.
Created annual usability plan for CRM product. Performed content analysis of MS Small Business site.
Supervisor: Justin Lowe (now with user research international
11/2002 – 1/2003
th
2/2001 – 11/2002 Lead Usability Engineer – The Cobalt Group, Inc.
Provided usability engineering on hosted web sites, web site creation and content management tools, and B2B tools for leading automotive industry web site provider. Prepared UE process definitions, job estimating and procedure guides.
Performed usability inspections, walkthroughs and user testing.
Installed usability processes into the product life cycle. Gained buy-in for usability from account and project managers, developers and designers. Planned installed equipment for the company’s first usability lab.
Training and Instruction: Trained account managers and project managers on the Strategic, Tactical and Technical Benefits of
User Research. Taught workshop to the Product Marketing
Association on How Products should be Envisioned.
Supervisor Bobby Stevens (no longer with Cobalt)
3/2000 – 2/2001 Usability Engineer – Microsoft Expedia, Inc . Bellevue, WA.
Designed, performed and reported user testing, UI inspection, and user interface surveys. Used MS Usability Labs and
USTUDIO.
Supervisor Lynn Hillger (no longer with Expedia)
9/1999 – 2002 Adjunct Instructor – University of Washington – Bothell campus . Bothell, WA
Created and taught classes in Human-Computer Interaction,
Technical Writing and other areas as requested. Taught 5 HCI
Geoff Willcher, Ph.D Page 26 3/26/2014
Curriculum Vitae classes and 1 of Tech Writing. Full time employee was hired which relieved the need for an adj)unct instructor.
Supervisor unavailable (former Department Chairman)
6/99-3/2000 Senior Product Designer – Captura Software. Bothell, WA.
Redesigned the company’s travel and expense management tool.
Conducted site usability studies at Ford Motor Co. Evaluated the product with group bug bashes. Prototyped pages, site architecture, screen interactions and task flows.
Supervisor Mike (unknown) (no longer with Captura. Captura is now out of business.)
1/98- 6/99 MAPICS – (formerly Div. of IBM). Atlanta, GA.
Provided Human Factors, Usability and User Interface Design expertise to Object Oriented re-engineering of legacy Enterprise
Resource Planning system for discrete and process manufacturing software. Determined UI compliance with Windows 95/NT guidelines. Prepared User Interface and Icon design guidelines. Handled project management for UI development team.
Training and Instruction: Took APICS and internal training in domain areas of ERP: Inventory Management, JIT, Forecasting,
Master Planning, Supply Chain Management and other areas.
Took company supply chain management and product training.
Supervisor Ron Leonard
4/97-12/97 Requirements Definition/Project Manager – MCI – Atlanta,
GA
Telecommunications Billing System Analysis and Requirements
Definition.
Supervisor unknown
7/96 – 4/97 Human Computer Interaction Engineer – Eclipsys
(Formerly Alltel).
For the TDS 7000 Healthcare IS, joined Joint Application Design team; Analyzed nurse, physician and ancillary tasks and workflows. Wrote or edited use cases for each medical specialty,
Geoff Willcher, Ph.D Page 27 3/26/2014
Curriculum Vitae prepared user interaction diagrams, and jointly designed HTML and VB prototypes.
Supervisor Cathy Macpherson
11/95-7/96 Sr. Systems Analyst (Human Factors Design Engineer) –
Worldspan Corp. Atlanta, GA
Usability evaluation of software; Analyzed user interactions for web travel reservation and information application for Dates and
Destinations sub-site. Prepared system specs for network utilities. Designed Uis for in-house network install/configuration utilities and commercial travel reservation applications.
Supervisor Raul Arce
9/95 –11/1995 Conducted job search
9/94-9/95 Senior Engineer – JHK Engineering – Norcross, GA.
Designed user interfaces for highway traffic control systems; collected data for interface designs; performed usability and performance tests.
Supervisor unavailable
6/1994 –
9/1994
9/93- 6/94
Part Time Instructor – Southern Polytechnic University.
Norcross, GA.
Taught undergraduate psychology on an occasional basis.
Supervisor unavailable
Engineer/Software Analyst – AT&T/NCR Human Interface
Tech. Center. Atlanta, GA.
Online Multi-media Course Development: Analyzed job tasks, workflows, knowledge, skill and safety needs for use of combustible gas indicators (CGI); Met and surveyed pipeline technicians in training classes. Met and interviewed with instrument manufacturer President and chief training officer.
Performed software analysis and cognitive engineering on multimedia online training tool and help system for visual programming tool.
Performed needs analysis, developed structured interviews and user surveys; planned and ran focus groups. Interviewed subject
Geoff Willcher, Ph.D Page 28 3/26/2014
Curriculum Vitae matter experts (SMEs). Observed instruments and equipment in field use and recorded protocols while technicians performed tasks. Developed CBT visual storyboards and screen flows.
Assisted with onsite TV production.
Supervisor unavailable
6/1993 –
9/1993
3/1993 –
6/1993
6/90-2/93
Adjunct Instructor – Breneau University, Atlanta, GA.
Taught Educational Psychology at an extension campus for one term while conducting full time job search.
Supervisor unavailable
Usability and Documentation Specialist – GT Software, Inc.
Alpharetta, GA.
Software usability testing, writing documentation, interface design.
Supervisor: Alan Deeter
2/90 – 6/90 Conducted full time job search
6/89-2/90 Human Factors Psychologist/Instructor – Washington
Consulting Group – Hampton, GA.
Air Traffic Training Improvement at Atlanta FAA ARTCC,
Hampton, GA. Assigned to improve the rate of ATC students completing training. Analyzed training effort; instituted a number of new materials, training methods, additional instruction and briefing programs. Graham Ruddman budget cuts killed the position.
Supervisor: George (unkown)
7/85-6/89 Operations Analyst/Training Development Coordinator –
Center for Professional Development. Computer Services
Division. Dept. of Administrative Services. State
Government of Georgia. Atlanta, GA
Training, Analysis, Instruction of software and engineering courses.
Geoff Willcher, Ph.D Page 29 3/26/2014
Curriculum Vitae
9/1983 –
7/1985
Supervisor unavailable
Business Manager/Writer—Professional Resume Services –
Hapeville, GA.
Before and after completing my graduate education in 6 of 1084, wrote resumes, sf171, business plans and other documents.
Managed the office finances.
Supervisor unavailable
1980-1983 Stress Reduction Freelance Consultant – Kennesaw, GA
While completing graduate education performed short term intermittent assignments:
MARTA – Stress Reduction for Traffic Controllers – 1981
Cobb General Hospital – Stress Reduction for Doctors and patients – 1980
1973 – 9/1983 Continuing Education Instructor; Dept. of Continuing
Education and Recreation Dept; Georgia State University;
Atlanta, GA.
While completing my graduate education, Taught a variety of classes while attending graduate school.
Bando Karate
Xerox Speed Reading
Body, Mind and Breakfast
Wholistic Problem Solving
Point of Contact: Frank Jernigan, Martha Bullard (rec dept) and
Diana Peavy (cont. ed).
9/1982 –
2/1983
Nutritional Consultant – Nutri-Health, Inc. – Dunwoody, GA.
While completing graduate education performed consulting library research on nutritional products at Emory Medical University.
Contact Ali Kaberi
1/1979 –
6/1982
Lifestyle Counselor – Physician’s Consulting Services;
Atlanta, GA .
While completing my graduate education,
Counseled medical patients on stress reduction lifestyle and practices
Supervised by Dr. Ken Shoemaker
1979 – 1980 Instructor – Georgia State University; Department of
Psychology; Atlanta, GA
Geoff Willcher, Ph.D Page 30 3/26/2014
Curriculum Vitae
9/1976 – 6/
1977
9/1972 –
6/1974
9/1971 – 8/
1972
1967-1971
1966-1967
1965
Taught Understanding and Controlling Stress.
Continued to complete my graduate education.
Supervised by Dr. Walter Daves
Off-Campus Education – Mercer University of Atlanta;
Atlanta, GA.
While completing graduate education, in the Atlanta federal penitentiary taught:
Experimental Psychology.
History and Systems
Learning
This was an extremely dangerous job where a prison riot saw brutal slayings and hostage taking several years later.
Supervised by Dr.
Matt Mancini
Graduate Teaching Assistantship – Georgia State
University; Department of Psychology – Atlanta, GA
Introduction to Psychology
Experimental Psychology
Supervised by Dr. Walter Daves.
Graduate Teaching Assistantship – Hollins College;
Department of Psychology – Roanoke, VA.
Taught Developmental Psychology
History and Systems of Psychology
Graduate research assistantship
Conducted Stuttering and infant vocalization research
Supervised by Dr. Ron Webster
Produce Clerk – Giant Food. – Washington, D.C.
(left position to go to graduate schools in Roanoke, Va and Atlanta, GA)
Night Receptionist – Springvale Nursing Home – Silver
Springs, MD
Sole person duty for nursing home through night.
Supervisor unknown
Prewire Technician – C & P Telephone Co. Silver Springs,
MD
Supervisor unknown
1964 Busboy – Washington Motel – Gaithersburg, MD. (summer job)
Supervisor unknown
Administrative Summary: In a number of positions in professional organizations
Geoff Willcher, Ph.D Page 31 3/26/2014
Curriculum Vitae
Experience and non-profits, I have held administrative positions where I managed, directed and facilitated the work of others.
2009 to Present Director of Weapons Systems – American Bando Association
Documented knowledge base, forms and training practices.
Administered training for a national martial arts organization for the domain of weapons systems.
Researched and created Instructor Training Handbook and other texts to support preservation and improvement of these knowledge and behavioral systems from ancient and modern
Burma.
1964 to Present Instructor in Bando Martial Systems
Bando Camps – planned, organized and managed camps for 30 to 50 people
2009-2010
2007-2009
Bando Tournaments – planned, organized and managed the 1986 multi weapons martial arts tournament with about 150 participants. Made arrangements with school for facility and services, with airlines and hotels for discounts.
Bando School – initiated, planned, taught the Atlanta Bando
Association school at Georgia State University. Promoted over 20 black belts. Taught over 1,000 students
Board Member of Puget Sound Special Interest Group for
Computer Human Interaction (PSSIGCHI) – Seattle, WA.
Facilitated, planned and helped to implement SIGCHI events, including talks by industry experts.
Board Member for Sundance Condominiums. We dealt with some challenging maintenance and finance issues involving water leaks, burst pipes and budget planning.
1988 to Present Board Member of the American Bando Association
On-going responsibility for learning and documenting Bando forms and for introducing these to other members of the association.
1985 - 1988 American Bando Association – President
The ABA is a non-profit veterans and martial arts organization overseeing the honorary activities for WWII veterans and
Geoff Willcher, Ph.D Page 32 3/26/2014
1980-93
1980-93
1972-1993
Professional
Activities
1982
1974
1971-72
Professional
Societies
Curriculum Vitae instruction in the Burmese art of Bando / Thaing.
Responsible for setting policy. Primary author of Constitution and by-laws for the organization to obtain non-profit status.
Authorized Bando Boxing as a separate national event.
American Bando Association – Member of the Board of Directors
Contributed to policy decisions for the association.
International Hoplological Research Center – Research Director
IHRC is a scientific anthropological research center devoted to researching human combative behavior. It was organized by
Donn Draeger, MS – Anthropology and Grandmaster.
Prepared invited research paper on the Attributes of Hoplology as a scientific area of study.
Reviewed another authors paper on the same topic: attributes of
Hoplology as a science.
Prepared and published article on ritualized behavior in martial systems.
Grand Master Donn F. Draeger died before I was tasked with additional duties.
Atlanta Bando Association – Chief Instructor and President
I created this organization to oversee the instruction of Bando in the State of Georgia where I was pursuing my graduate degree.
The organization continues under my associate instructors who are now senior black belts. With growth, the organization developed about six schools.
Occasional consultations as a professional expert in self-defense, security and stress control.
The Southern Co. – Consultant on Employee Self-Protection
Pre-trial Release Program – Candidate Evaluator
Stuttering Program – Hollins College – Stress Reduction for
Stutterers
I have joined professional societies relevant to my work and interests. Leaving them when my work changed.
Geoff Willcher, Ph.D Page 33 3/26/2014
Curriculum Vitae
2011 to present
2012 to Present
2009 to 2011
2009 to 2011
2009 to present
Continuous member since
1968
PUBLICATIONS –
ARTICLES
Charter Member of the Orlando chapter of the International
Society of Performance Improvement.
Attended Board and member functions and events.
Florida Writers Association - member
Pacific Northwest Organizational Development Network – member
Pacific Northwest Writers Association -- member
Puget Sound Special Interest Group for Computer Human
Interaction (PSSIGCHI) – Board Vice President (2009 -2010); member since 2000.
Human Factors and Ergonomics Society – Past member
Association for Computing Machinery – Past member
Special Interest Group – Computer Human Interaction
Panel Member – How to get Started in Usability
Special Interest Group – Documentation
Society for Technical Communication – Past member
Usability Professional Interest Committee
Panel Leader - Usability without a Lab –
Institute of Electronic and Electrical Engineers – Past Associate member
Atlanta Council for Computer and Support Services – Past member
American Society for Training and Development – Past member
National Society for Performance Improvement – Past member
Association of Media Based Continuing Education for Engineers - participant
American Bando Association – Veteran’s fraternal organization and oversight organization for the practice of Burmese Bando.
Director of Weapons Systems, Board of Directors member, former president, former newsletter editor. Founding member.
Summary: From 2009, I started writing business blogs and articles related to my responsible corporations project. Also writing short science fiction, sci fi novels and political satire.
Geoff Willcher, Ph.D Page 34 3/26/2014
Scientific
1999
1998
1993
1985
1982
1980
General Public
1984
1982
1976
1974
1974
1974
1973
1971-72
1969
Publications –
Books and
Monographs
2012
Curriculum Vitae
Summary:
A Pattern Based Approach to Analysis and Description of Human
Combative Behavior – Draft
Object Oriented Analysis of Human Combative Behavior – Draft
Aspects of Usability – STC Newsletter – Atlanta Chapter
Communications Aspects of Human Combative Behavior – Hoplos
General Systems Approach to the Structure of Hoplology –
Internal Paper for International Hoplological Research Center.
Stress Evaluator – SOMA magazine. This article and the diagnostic instrument still show up in citation indexes as of 2011.
Summary: I have written non-fiction largely for the martial arts audience. Some of my technical papers were converted into popular format. I am currently writing non-fiction for business audiences in the area of business ecology and responsibility.
Unkind Cuts – Soldier of Fortune magazine
Entropy in Education – GSU Signal Guest Education
Strategy in the Art of Fighting – Inside Kung-Fu magazine
The Karate Experience – GSU Review
Way of the Warrior – 25 columns for GSU Signal (school newspaper)
Strategy: The Hidden Part of the Martial Arts – Martial Arts World
Tiger of Bando – Inside Kung-Fu
Bando Newsletter–Editor–produced the quarterly publication
What a Pretty Pair You Make – Rational Individualist
Summary:
The Fair Market Economy
A description of a new economic model based on honest signals mediated by web based review and reputation communities as an
Geoff Willcher, Ph.D Page 35 3/26/2014
2011
1999
1997-1998
1991-1993
Curriculum Vitae alternative to the biased free and mixed market economies
(in progress 2011-2014)
Creating Responsible Corporations
A presentation supporting the idea that many large public corporations behave in psychopathic ways and encourage psychopathic behaviors in their employees and managers. This is combined with the infrastructure documents for a management consulting effort to heal psychopathic corporations
(I put this on hold when moving to florida. Shifted this work to the Rich get Richer game and my Fair Market book).
InterFas / Holistic Corporate Management (private company)
Business Fundamentals for Complexity Approach to
Management Draft
Complexity Science: New Approaches for Business – Draft
Evolution, Complexity Science and Organizational Change
– Draft
Organizations as Complex Adaptive Systems – Draft
Management of Complex Systems in the Corporate Ecology
– Draft
Principal Chris Bates has moved out of this line of work.
Bando
Building Blocks of Bando – In progress (2011)
Overview of Bando – In production
Introduction to Bando: Concepts to Techniques – In self production
Staff Systems of Northern Burma – Completed Draft; will go to self production
Bando books are pending self publishing resources. As of 2014
I am attempting to start plans to publish the intro book. The staff book needs revision as the forms have changed.
GT Software
User Guide for TSO – PreView – GT Software
User Exits Section – Optimizing BMS/GT User Manual – GT
Software
Installation Guide for BMS/GT MVS version – GT Software
Installation Guide for BMS/GT VSE version – GT Software
Demonstration Disk Project – BMS/GT – GT Software
Geoff Willcher, Ph.D Page 36 3/26/2014
Curriculum Vitae
1984
Documentation Development Methodology – GT Software
Frequency and Distribution of Kicking Errors in Karate Sparring –
Doctoral Dissertation – Copyright Geoff Willcher
1972 Speech Errors Under Delayed Auditory Feedback and Stuttering -
Master’s Thesis – Copyright: Geoff Willcher
Speaking
Engagements /
Papers Read
Summary: Speaking engagements are part of my corporate responsibility project plan. I have spoken to the public when opportunities arose, but have not pursued this as a long term ongoing activity. I am accomplished at developing and presenting content, and engaging my audiences’ attention.
2911-2012 Speaking Engagement Projects
Currently I am developing speaking presentations and slide decks on several topics that I wish to market through speakers’ bureaus. These works in progress include:
The Fair Market Economy: an alternative economic model based on web mediated honest signals.
Defense against the dark arts: advertising, persuasion, marketing and salesmanship
Trust in Daily Life: What everyone needs to know about trust.
Speaking engagements are on hold with move to Florida to care for my father who passed away in 2011. I anticipate making a demo tape in 2014.
2011
2009
2008
User Experience: Developer’s Allies
Volt Staffing Resources: Volt Training. A talk given to Volt employees explaining what user research is about and how researchers support developers and should be regarded as their allies.
Origins of Trust – Microsoft Network Security Group
A talk given as an introduction to the origins of trust behavior and related emotions to network security experts who adapt the concept to information security.
OVO Training to Office Design Group -- Microsoft Office Design
Group
Geoff Willcher, Ph.D Page 37 3/26/2014
Curriculum Vitae
2007
2002
2002
1999
1991
After receiving technical training, I prepared and conducted an in depth training for co-workers in how to use the usability lab video and data recording equipment.
UX Brown Bag to OBA – talk on user experience research and usability to non UX members of the Office Business Applications group.
Product Coherence: How should Products be Conceptualized? – talk given to the Product Marketing Consortium. Bellevue, WA
Strategic, Tactical, Technical Benefits of Usability – The Cobalt
Group. Presentation to Product Managers. Seattle, WA.
Holistic Corporate Management (with Chris Bates) – Managing the
Complex Conference. Boston, MA
Assumptions about Air Traffic Control Training – National ATC
Training Supervisors Conference. Washington Consulting Group –
Las Vegas, NV.
1984
1984
1982,83
1981
1980
1979
1975
American Academy of Orthopedic Physicians – Consultant on Rape
Control. Presented talk to group.
Society for Technical Communication – Usability Professional Interest
Committee
Panel Leader - Usability without a Lab –
Safe and Sound Exposition - Psychological Control of Rape
Situations – talk given to members of exposition.
Clark College – Psychological Control of Rape Situations – talk given to students.
Cobb General Hospital – Stress Reduction presentation for
Doctors and patients
Decision-Making in the Face of Disaster – Quantitative Methods
Department – Georgia State University. Atlanta, GA
Strategic Principles: Toward an Understanding of Aggression.
Research Symposium. Georgia State University. Atlanta, GA
Various Dates Martial Art Demos – spoke and performed for numerous audiences at schools, shopping malls, gymnasiums and other locations.
Domain Summary: My academic, business and personal interest have led
Geoff Willcher, Ph.D Page 38 3/26/2014
Curriculum Vitae
Knowledge /
Literatures
Reader
Conference workshops and
Professional
Meetings
Attended:
Fair Market Economics
Complexity Science and Chaos
Trust – neuroscience, ethology, evolutionary psychology, neuro-economics, etc.
Computer Security and Usability
Patterns for UI and Interaction design, for management, for other domains.
Human Computer Interaction
User Interface Design
Usability
User Experience Research
Job, Task, Needs Analysis
Motor Control (in dissertation)
General Systems Theory (in dissertation and several papers)
Stress and Performance (in dissertation)
Attitude Change (paper)
Aggression, Territoriality and Personal Space (in dissertation and several papers)
Backward Masking (for comprehensive exams)
Delayed Auditory Feedback (for master’s thesis)
Human Information Processing (paper)
Summary: I have attended a limited number of conferences, primarily due to funding constraints from employers.
2013 me to read deeply into a number of knowledge domains. These are areas in which I can work or can ramp up to work within a short period.
International Society for Performance Improvement –
Orlando Chapter – Orlando, FL
Attended presentation by Guy Givens on his performance improvement consulting techniques.
2013 Florida Writers Conference – Sanford, FL.
Participated in workshops on:
Writing Police, Crime, and CSI Stories by Marshall Frank
Crafting Characters – D.L Havlin
How to Write a Dynamite Mystery or Thriiler that Sells –
Elizabeth Sims
Sell Subsidy Publishing Panel – Rik Feeney moderator.
Agent and Publisher’s Panel – Vic DiGenti moderator
Geoff Willcher, Ph.D Page 39 3/26/2014
Curriculum Vitae
2013
2013
2011-2014 Ongoing
2011-2013
2013
A life in crime writing – keynote – Michael Wiley
Florida Writers Association - <season>Workshop
Florida Writers Association – <season> Workshop
Rik Feeney Writers Critique Group – Orlando, FL
Attended monthly meetings of this group. Occasionally presented writing samples for critique. Critiqued other members writing samples.
Science Fiction and fantasy writers critique group –
Orlando, FL
Attended several monthly meetings of this group. Occasionally presented writing samples for critique.
How to write dialog –Writers Workshop -- Bellevue College,
Bellevue, Washington
Participatory class in writing dialog for fiction. Given by <expert>
2012 I/ITSEC Training and Simulation Conference
Attended the annual training and simulation conference. Joined the organization.
7/21-22/2009 National Academy of Sciences -- Cyber Security
Usability, Security and Privacy of Computer Systems:
Workshop
2001
I was invited and participated in a workshop with top professionals in computer security to determine usability issues that should receive federal funding for the near future. Invited by
Don Norman of Nielsen-Norman group
Information Design – Edward Tufte,
Attended his three hour seminar
2001 CHI 2001 – Seattle, WA (2001)
Computer Human Interface – Human Factors 36
IDEAL: A Software Tool to Evaluate Interface Usability –
Human Factors 36.
Human Interface Design: Concepts, Methods, and Software
Tools – Human Factors 36
Usability Analysis of Design Guideline Database in Human-
Geoff Willcher, Ph.D Page 40 3/26/2014
1999
1991
1991
1986
1986
Geoff Willcher, Ph.D
Curriculum Vitae
Computer Interface Design – Human Factors 36
Machine Recorded Protocols: Tools and Techniques –
Human Factors 36
Evaluating User Interface Development Tools – Human
Factors 36
Multiple Methods and Usability Interface Prototypes –
Human Factors 36
Managing the Complex -- Conference – Boston, MA. 1999
Attended in multiple sessions
Presented with Chris Bates
SIGDOC 91.
Improving the Usability of Documentation and Software
Interfaces – Stephanie Rosenbaum (8 hr workshop ) –
SIGDOC 91
Teaching user Documentation by Modular Decomposition –
John Talburt (4 hrs) –
OLH: An Online Help Facility for Managing Multiple
Document Types in their Native Formats in a Distributed
Environment
Preparing for the Inevitable: Localizing Computer
Documentation
Hardcopy to Hypertext: Putting a Technical Manual Online
The Challenge of Translating User Data into Workable
Documents
HRD 86
Attended these sessions
The Disney Approach to Management –
Supervisory and Management Training
Collaboration and Teamwork
Managing a Training Project
Increasing Skill Transfer – HRD 86
Focus Group Needs Assessment – HRD 86
Data Training Conference
Managing the Data Processing Training Function
Serving the New Corporation – ASTD
Systems Approach to Curriculum Planning – Data Training
Conference
Knowledge Based Systems – Data Training Conference
Structured Course Development – Data Training
Conference
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Curriculum Vitae
Consulting Skills for IS Staff – Al Kirkpatrick – Southern Co
1985
1984
1983
Pre-Supervisory Develoment – GA Dept. of Labor
Data Processing -- DELTAK
The Methodology Revolution – James Martin
Mission Critical Systems – James Martin
Sensitivity Workshop – Dr. Bernard Kempler – Georgia State
University
Skills
Communications
Summary: Highly skilled analyst, communicator and trainer / teacher.
Public Speaking
Television Talent
Platform Instruction
Classroom Instruction
Conflict
Resolution
Negotiation Trainer with Interfas to top ten petrochemical co.
Instructor of Bellevue College class: Winning Outcomes for you and your Company
Computers and
Software
Experienced with:
Software
Msft Word
Msft Visio
Msft PowerPoint
Msft Excel
Msft Project
Msft Visual Studio web building tools
Office 365 and Office Live tools
OVO – usability recording software
Web Browsers: Internet Explorer, Chrome, Mozilla
Anti-Virus and Firewalls
Networking
Remote Tools
WebEx
AT&T teleconferencing
Screen sharing utilities
Hardware
Geoff Willcher, Ph.D Page 42 3/26/2014
Statistics
Usability
Writing
Interests
Sidelines
Curriculum Vitae
Standalone PCs
PC Networks
Usability lab data and video recording products
1.
OVO
2.
Morae
Mobile devices: tablets, cell phones
Limited Mac experience
Software: SPSS; Statistica, others
Familiar with:
Descriptive Statistics
Inferential Statistics
Correlation – Regression
ANOVA
Factor Analysis
Performed over 72 user research studies o Laboratory research studies o Design Walkthroughs o Structured Walkthroughs o Focus Groups o Expert Reviews o Heuristic Evaluations o Competitive Product Studies o Innovation Analyses o Wrote Use Case Scenarios; User Journeys and Usage
Scenarios
Technical Writing, PR Writing, User Assistance Text
Writing, reports
Powerpoint presentations
Diagrams (Visio)
Memos,
Articles published for popular and scientific publications
Reports, books
Newsletters o Organization newsletters, Department newsletters
Manuals o User Guides, Installation Guides
I pursue several outside activities, sports, hobbies, and interests
Fiction Writing – short science fiction stories and novels;
Kindle Direct Publisher
Short Stories
1.
Creator of the Haven Universe of slower than light travel within a hostile universe 2011 to present
2.
Creator of the Transit Center Universe of short spaceport
Geoff Willcher, Ph.D Page 43 3/26/2014
Interests
Recreation
Sports
Curriculum Vitae
3.
bar stories (currently in production as of 2010 - present)
Political fiction
Novels (all novels are pending my short story efforts designed to build writing skills)
1.
Points of Contact: a novel of interstellar communication in a hostile universe – in plot stage.
2.
Impact Scenario: challenges and threats in asteroid defense (plot only)
3.
Making Friends: Earth scientists discover artifact in outer reaches of solar system, that provides a test to see if they are worthy (plot only)
4.
Life Boat – Earth is a vault for life forms from space (plot
5.
only)
Borg Species 00001 (13 chapters written but deferred) --
Origin of the Borg for the Star Trek universe.
Non-fiction Writing –
Business Magazines and blogs; currently (2011) writing
Martial Systems Instructor Manual – in progress (2014)
Introduction to Bando (pending rewrite and photographs)
Staff Systems of Northern Burma – (publisher failed; book pending photographs martial arts magazines – see publications.
Political non-fiction
Game Development
Rich Get Richer game
Game of Threes
“The Second Game” game modeled after the game in the story. Patent search performed. This was developed during graduate school and suspended due to lack of financial resources.
Complexity and Chaos science
Fair Market Economics: a complexity approach.
Science Fiction
Science topics in general
Astronomy
Native American arts, crafts and skills
Outdoors: hiking, climbing, rappelling, bicycling
Martial arts – long term practitioner of Burmese bando
Physical Fitness – long term interest in physical training to
Geoff Willcher, Ph.D Page 44 3/26/2014
Music
Curriculum Vitae support martial arts and general fitness.
Billiards – I enjoy trying to get two round objects to hit each other so that one or both of them move where I want them to.
Native American Flute – ever see a flute player with asthma (I am a work in progress)
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