ROHAN SHARMA
+1-323-236-8723
er.rohan@gmail.com
SUMMARY
● Extensive experience in the capacity of Business Analysis, User Interface Designer, Web BA and
Project Manager with strong knowledge in Software Development Life Cycle and a well-balanced
understanding of business and system analysis.
● Good experience with PeopleSoft CRM, Salesforce CRM and Siebel CRM with a thorough
understanding of the core value extraction from a CRM system.
● Expertise with Joomla and WordPress Content Management Systems.
● Expertise in integrating CMS with web analytics tools (Omniture Site Catalyst and Google Analytics)
to derive optimum value.
● Experienced in preparing statement of work, cost benefit analysis, risk assessment, project and
resource plans, and managed project communications at all levels of the organization.
● Extensive working experience in writing Business Requirements Document (BRD), Functional
Specification Document (FSD) and System Design Specification (SDS).
● Extensive experience in creating Unified Modeling Language (UML) diagrams such as Activity
diagrams, Collaboration Diagrams, Class diagrams, Sequence diagrams and SOA Orchestration charts.
● Expertise in writing SQL Queries to create, update, modify tables, and to create reports and retrieve
information from databases.
● Experienced with facilitating meetings, JAD sessions to analyze the business requirements to its
depth and reach team consensus and track progress with ART, BRT and daily Scrum meetings.
● Experienced with IBM Rational products Rational Requisite Pro, Rational Software Architect (RSA),
Rational ClearQuest, Rational ClearCase (Repository), Rational Quality Manager (RQM) and
Rational Application Developer (RAD) to create and manage requirements
● Extracted value out of bug tracking tools (TFS 2010, Jira and ClearQuest) for tracking work, logging
tickets, tracking progress and creating burn down charts.
● Good experience in managing massive configuration changes with Rational ClearCase and cloud
solution Service Now.
● Expertise in developing Quality Assurance (QA) test plans, test case, test script, test schedules,
defining testing strategies, executing test plans and data mapping.
● Experienced in software testing using traceability method which involved development of test cases,
test scripts, defining user acceptance criteria and User Acceptance Testing (UAT).
● Good experience in conducting functional, regression, component integration and system testing and
demonstrated proficiency in A/B Multivariate testing.
● Experienced in managing data warehouse management, SQL code reviews, and processes reviews,
technical document reviews.
● Good experience in interacting regularly with the development team and the higher management to
meet the deadlines of the project.
EDUCATION
● Bachelor in Engineering, VT University, India.
CERTIFICATIONS
2005
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Certified Scrum Master (CSM), Scrum Alliance (Member ID#: 000261150).
Lean-Agile Project Management, USC.
Six Sigma Quality Management, USC.
EXPERIENCE
DirecTV, Los Angeles, CA
August 2012 - June 2013
Senior Business Analyst
Projects: NFL, NFL Sunday Ticket, NFL Fantasy Football, Cloud Interactive TV Apps, Nomad,
Digital Asset Management (DAM), Digital Rights Management (DRM), Voice Control for Mobile,
Web and Tablet App
Responsibilities:
● Conducted requirements analysis, gap analysis, designed requirement tractability matrix to ensure the
solution meets the requirements as per the subject matter expert for multiple projects in Agile/Scrum
environments.
● Responsible for online content management, online marketing and website analytics using Omniture.
● Worked with UI/UX teams in creating wireframes and mockups and completing functional
specifications from UI designs.
● Demonstrated excellence in Data Modeling, Application Architecture, Data Architecture, Business
Process Modeling/Management (BPMN) (“As-Is” and “To-Be” Modeling)
● Analyzed and managed DIRECTV web, mobile, tablet and interactive TV Web traffic data, and
strategized online content opportunities.
● Designed and implemented content workflows.
● Researched and evaluated proposed technologies and solutions within established businesses and
technical requirements, including developing prototypes and proof of concepts.
● Worked with Salesforce CRM with the business Stakeholders (Marketing Group) in analyzing the
broad issues on calls (regarding LIVE STREAMING, PPV, VIDEO ON DEMAND Issues) as a part
of requirement gathering process.
● Defined dashboards, KPI’s in Omniture reporting Suite and defined eVars, props and events and other
reporting variables for the capturing values in main code.
● Created holistic dashboards by pulling data from different data sources and websites for presentation
to internal clients.
● Built and deployed standard and ad‐hoc web traffic reports across multiple collection points and
systems.
● Monitored site performance and data to recognize trends, model data and forecasts, and drive
improvements on online marketing campaigns (SEO, SEM, Social, Display and Email).
● Created and managed project documentation, including the original plan, any working papers, status
reports, meeting minutes, issue logs and any other documentation related to the management and
administration of the project.
● Facilitated project meetings and briefed the project team on status reporting, problem resolution,
feedback, and input from the team on project planning and execution.
● Provided implementation support by attending defect and UAT meetings and participating in
pilot/launch activities.
● Assisted with analysis planning and preparation activities.
● Worked products include documentation, requirement models and requirement repositories.
● Coordinated production support and maintenance activities, including launch planning.
Environment: Omniture Reporting Suite, Salesforce CRM, JIRA, Docushare, Wire shark, Charles, Spira,
CA Clarity and iRise software.
Medsolutions, Franklin, TN
Senior Business Analyst/Scrum Master
July 2012 - August 2012
Project: BRMS (Business Rules Management system), IT Management Software, Decision Support
System (ACDS), CMS
Responsibilities:
● Reviewed and approved high-level designs, functional specifications, user interface designs, and test
cases for a multimillion dollar Portal redesign using JOOLA Content Management System.
● Worked as a Lead Business Analyst for the UI/UX design, requirement gathering and functionality
phase definition.
● Worked with PeopleSoft CRM system/portal with the business Stakeholders (RN) in analyzing the
broad issues on calls as a part of requirement gathering process.
● Worked with internal teams and outside developers to write and review project proposals to
determine project goals, scope, time, budget and staffing requirements.
● Developed and maintained project plans specifying goals, strategy, and staffing, scheduling,
identification of risks, and contingency plans.
● Managed the day-to-day details of the project including the plan, schedule, resources, task
assignments, scope, and budget.
● Responsible for creating business work flows and processes and creating management reports based
on the analysis.
● Validated business rules and all artifacts with users, approval and sign off.
● Documented detailed business requirements for each release and PeopleSoft Portal integrations and
reviewed for sign offs from clinical teams and the technical project delivery teams and Analyzes
business processes/functions.
● Content Management Tool used was Alfresco.
● Mapped business processes and helps to define QA tests with the Quality Assurance team.
Environment: UML, PeopleSoft CRM, MS Visio, MS Word, MS Excel, Scrum, SDLC, RUP, Rational
Requisite Pro, MS Office2000, Agile, MS SharePoint, MS Project 2010, Scrum, Joomla and CMS.
State of Michigan, Lansing, MI
August 2011 - March 2012
Senior Business Systems Analyst
Project: State Automated Child Welfare Information System (SACWIS)
Responsibilities:
● Analyzed business requirements and identified mapping documents required for system and
functional testing efforts for all test scenarios.
● Identified gap analysis for mapping documents.
● Collaborated in the planning, design, development, and deployment of new tools, applications, and
enhancements.
● Created swim lanes for identifying team tasks and efficiency.
● Responsible for providing support and enhancements for web-based applications including automated
notification, tickler and batch processes which were time responsive.
● Analyzed, designed and optimized (cost, quality, service, speed) of workflows and processes.
● Prepared extensive Schedules using Tivoli Scheduling Tool.
● Coordinated and performed in-depth tests, including end-user reviews, for new processes.
● Performed functional testing, white box testing, system testing, positive and negative, regression and
UAT testing.
Environment: RAD,RSA,SQL Developer, Rational Clear case, Rational Clear quest, Rational Requisite
Pro,J2EE,SQL, UML, MS Visio, MS Word, MS Excel, Scrum, SDLC, Crystal Reports, Datastage
7.5,Oracle 10g, JAVA, XML, MS Excel, MS word, SSAS , SSRS, SSIS and T-SQL scripting, Alfresco
Ecolectrics, Los Angeles, CA
March 2010 - July 2011
Web Business Analyst/Project Manager (Web Analysis/Content Management System-JOOMLA)
Responsibilities:
●
Evaluated proposals by performing requirement analysis, GAP analysis and defining business
deliverables.
● Instrumental in defining the 4 phases of developing this application using JOOMLA Content
Management System.
● Demonstrated experience with integrating CMS application data with Google Analytics –Web
analytics tool for measuring KPI’s
● Defined key performance metrics/KPI’s and provided weekly reports to management for narrowing
on target market.
● Evaluated projects based on cost benefit analysis and worked on creating RFP.
● Worked in the capacity of Business Web Analyst with Omniture Web Analytics Tool to report
various metrics to managers and executive team
● Defined dashboards, defined KPI’s in Omniture reporting Suite and defined eVars, props and events
and other reporting variables for the capturing values in main code.
● Reporting and Analysis Responsibilities:
● Analyzed weekly performance of key metrics and trending behaviors on web properties.
● Provided regular metrics and analysis to management on a monthly basis.
● Created holistic dashboards by pulling data from different data sources and websites for presentation
to internal clients.
● Built and deployed standard and ad‐hoc web traffic reports across multiple collection points and
systems.
● Monitored site performance and data to recognize trends, model data and forecasts, and drive
improvements on online marketing campaigns (SEO, SEM, Social, Display, and Email).
● Utilized internal and external resources to gather relevant industry benchmarks for KPI.
● Analyzed website behavior to support user experience optimization efforts to achieve business goals.
● Performed self‐directed analyses using SQL for online marketing campaigns.
● Identified potential optimization opportunities with the sites through analysis of available web
analytics data.
Conversion Optimization Responsibilities:
● Transformed raw web analytics data into actionable insight/opportunities for ecommerce managers.
● Maintained a comprehensive knowledge of current practices in landing page optimization and
conversion rate optimization (CRO).
● Improved website conversion and customer experience by providing actionable customer behavior
and clickstream data, and recommendations based on that data.
● Through detailed campaign ROI and conversion analysis, providing guidance and recommendations
to help the online marketing managers evaluate existing campaigns.
● Drove optimization roadmap and ongoing initiatives: define testing protocol including planning, set
up process (in optimization tools Adobe Omniture Test & Target and Optimize), wrote tested
projections and forecasts, and measure performance to plan.
● Conducted Landing Page A/B and Multivariate testing using optimization tools. Must be able to
monitor and evaluate the impact of the optimization efforts.
● Provided insight, recommendations and analysis of website enhancements, and A/B testing of those
enhancements.
● Collaborated with usability experts, IA specialist, designers, strategic planners and developers to
recommend solutions to the problems identified.
Data Mining and Data Gathering Responsibilities:
● Helped Interactive Marketing department define website channel goals and key drivers and
appropriate metrics/KPI.
● Worked closely with web development to ensure accuracy in the data collection methods, implement
future enhancements to data collection, implement data source feeds and tagging.
● First line of communication with business partners on potential website data issues and questions
troubleshoot and explored possible data discrepancies.
● Directly managed Omniture and 3rd party data vendor relationships ensuring data integrity.
Environment: Omniture Reporting Suite (Web Analytics), Joomla CMS, MS Visio, MS Project, Google
Analytics, SharePoint, Confluence Wiki, Jira (Bug Tracking), Docusate (Collaboration), Wire shark
packet sniffing, Charles packet sniffing, Spira, CA clarity and iRise software.
Wells Fargo Financial, San Francisco, CA
May 2008 - February 2010
Business Analyst (Financial Applications)
Responsibilities:
● Conducted a business needs assessment and created a Business Needs and Features document.
● Used Tivoli to schedule various critical tasks of the project.
● Used Microsoft SharePoint for document management.
● Participated in Skill Block sessions to gain insight into Resolution Agreements, key decisions and
pending action items.
● Used UML to create an abstract model of the system.
● Worked exclusively on the Finance General Ledger Project and documented requirements.
● Created a business needs and features document using the Integrated Methodology for the same,
indicating high level needs and got that signed off.
● Loaded requirements into Requisite Pro and converted them into SRS.
Microsoft Call Center, Bangalore, India
October 2007 - March 2008
Operations and Technical Support Associate
Responsibilities:
● Took actual calls on the inbound call center floor.
● Promoted to team Lead in 4 months and monitored calls and average times
● Well versed with benchmarks and processes of call center operations like, schedule adherence,
schedule shrinkage, first call resolution, skill based routing, LDQ, Issue tracking system.
● Monitored and optimized AHT(Average Handling Time)
Hudco, India
February 2006 - October 2007
Business Analyst
Responsibilities:
● Assisted in project initiation work with the business staff including the users and project team
members.
● Attended Compliance meetings and training programs.
● Was part of designing of entire LOS loan origination system of home mortgage lending space for
institutional, correspondent, ICS, wholesale and third party lenders.
● Gathered requirements from the users in various departments and documented them.
● Identified the use cases from the requirement and built the use case specifications using UML
methodology.
● Created workflow diagrams and sequence diagrams to further elaborate the process specification.
● Assisted in conducting UAT (User Acceptance Testing) and assisted in the development of user
manuals.
● Worked with maintenance of IBM mainframes