Membership Marketing Summit
June 25, 2011
SHRM 2011 Annual Conference & Exposition
©SHRM 2010
1
Today’s Presenters
•
Teresa Sullivan, Senior Account Director – Marketing General Inc.
•
Jason Gudenius, Account Supervisor – Marketing General Inc.
•
Lisa Diener, Director, Membership Marketing – SHRM
•
Tracy Liaw, Membership Acquisition Coordinator – SHRM
•
Will Taliaferro, Partner - GMMB
©SHRM 2010
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Topics We’ll Cover
•
Membership Lifecycle
•
Direct Marketing Overview
•
Sources of Prospective Members
•
Determining the Value Proposition, Offer and Message
•
Marketing Mediums and Best Practices
•
Member Engagement and Renewal
•
Tracking and Budgeting
©SHRM 2010
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What We Want You to Get Out of This
•
The ability to get a better understanding of the membership marketing
process
•
The chance to ask questions of people that do this for a living
•
The chance to spend more time on the things that are important to you
•
Other areas you would like to cover?
©SHRM 2010
4
What is Direct Marketing
Direct marketing is defined as an interactive process of addressable communication
that uses one or more advertising media to effect, at any location, a measurable sale,
lead, retail purchase, or charitable donation, with this activity analyzed on a database for
the development of ongoing mutually beneficial relationships between marketers and
customers, prospects, or donors.
Along with mass advertising, direct marketing allows organizations to inform potential
customers, create brand awareness, or spur immediate purchase behavior. In addition,
direct marketing enjoys certain advantages over mass advertising such as measurability,
accountability, efficiency, and higher return on investment.1
In Layman’s Terms:
Methodically marketing to an individual
by addressing his or her particular needs,
using a specific call-to-action
1
that produces measurable results
Direct Marketing Association
©SHRM 2010
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An Overview of Marketing Channels
Face-to-face
Events
Telephone
E-Mail and Text
Messaging
Search Engine
Marketing
Marketing
Channels
Online
Advertising
Radio
Direct Mail
Social Media
©SHRM 2010
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How SHRM Recruits and Engages Members
Direct Mail
•101+ lists
•5.4MM + 130M pieces
•90-100 unique packages
•Join+ Reinstate
•Drive to landing pages
Print Advertising
•National and local
publications
•4 main message points
•Drive to microsite
Interactive Marketing
•Enhance microsite
•Leverage Presentation
maker
•Word of mouth / Viral
campaigns (MGAM,
YouTube, Facebook)
JOIN
ENGAGE
RENEW
Online Advertising
•Banner ads on HR web sites &
e-newsletters, Facebook, LinkedIn, etc.
•Acquisition/lead generation
•SEM
•Drive to microsite
©SHRM 2010
Email
•> 60 acquisition messages
to 670M non-unique
recipients
•> 320+ retention
messages to 8.2MM nonunique recipients
•> 55+ expiration
messages to 97M nonunique recipients
Live Events
•23 national events
(including SHRM’s)
•65 state/chapter events*
•Regional town hall
meetings*
•Chapter meetings*
* Managed solely by Member Engagement
7
SHRM Chapter Recruitment Methods
Which of the following do you use for
recruitment?
Responses
Offer free attendance to chapter meetings for new people
26%
Get involved in community groups (small business groups,
chamber of commerce, etc)
21%
Member Get a Member Campaigns
20%
Other
15%
Local advertising (print, online, radio)
11%
SHRM At-large Lists (this option was a write-in as other)
5%
Offer free sign-up to chapter newsletters
4%
Utilize rented HR lists
1%
Give away content in exchange for contact information to
build prospect list
1%
Source: SHRM Chapter Survey, Nov 2010
©SHRM 2010
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Chapter Recruitment Methods
• “Other” Answers Included:
>
>
>
>
>
>
Exhibiting at Trade Shows, State council events
Members bring a guest to free meetings, lunches, etc
Free prospective member receptions or other special events
Free first year membership to newly certifieds
Free first year membership to SHRM National members
Host certification study groups
©SHRM 2010
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Where Do We Start?
1. Identify your goals - Number of new members? Renewal rate? Growth percentage?
2. Develop a Budget – How much can you spend?
3. Develop a marketing plan – What are you hoping to accomplish? What tactics are you
going to use? How and what you are going to measure?
>
If you don’t have the resources to do the above, AT LEAST create a marketing
calendar to identify tactics and timing
4. Define Market – Who do you want to talk to? Who is likely to listen?
5.
Establish Value Proposition – What is your benefit to them?
6.
Identify Offer – What enticement do you want to give?
7.
Create Message & Call to Action
8.
Determine the Media – How are you going to reach them?
9.
Implement Campaign
10. Track Responses – How did we do?
©SHRM 2010
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Determine the Budget
•
Membership is an investment for multiple year revenue stream
•
Spend money to make money
•
What does success look like?
•
Expectations should be reasonable
•
What can you afford to spend to get a member?
•
What investment can you afford to make?
•
How do you budget today?
©SHRM 2010
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Sample Marketing Calendar
©SHRM 2010
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MGI Membership Lifecycle
The five key membership life stages:
1. Awareness
2. Recruitment
3. Engagement
4. Renewal
5. Reinstatement
©SHRM 2010
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Lifecycle Stage #1: Awareness
•
Does every HR person in your area know about SHRM and your chapter?
•
What is the reputation of the brand?
•
6 touches before you reach level of consciousness
•
You don’t know what is important to them
•
You don’t know where they are
©SHRM 2010
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Trends from MGI’s 2010 Membership Research
Top Ways Prospects Become
Aware of Associations
As Reported in
2010
Member recommendations
91%
Association Website
88%
Email to prospects
67%
Co-worker recommendations
67%
Direct Mail to Prospects
66%
Promotion at your events
66%
©SHRM 2010
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ASAE’s Decision to Join
• The three most important benefits in the decision to join:
 Opportunities to network with other professionals in the field
 Access to the most up-to-date information available in the field
 Professional development or education program offerings
• Entry-level people have always been slow to appreciate the value that
associations offer.
• Private sector employees have the highest proportion of memberships in
professional associations at 49.9%, while those
employed in government have the lowest at 10.6%.
• 56.2% of those who have never joined say that their
employers do not pay dues. When employers pay
dues, only 17.2% of respondents are never members.
• A member’s perception of “value” from an association increases
directly with involvement.
©SHRM 2010
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Lifecycle Stage #2: Recruitment
•
Membership is a push product that has to be asked for
•
Different ways to communicate and demonstrate value
•
Testing your way to better results
•
Value not features
©SHRM 2010
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A. Define the Market
• Who are your prospective members?
> What are the industries that dominate your locality?
> Size of Companies?
> White Collar? Blue Collar? Pink Collar?
> Union Shops?
> Other Defining Characteristics?
• Other Research
> Bureau of Labor Statistics
> States’ Dept of Commerce
> Chamber of Commerce
> Current SHRM members by title
©SHRM 2010
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Membership Recruitment Questions
• Membership Recruitment Analysis: Questions to Ask
•
•
•
•
Who is my current audience?
• Age range, average age?
• Male vs. female?
• What company sizes are represented?
• What is the experience level?
• What industries are represented?
• What are current HR challenges?
• What is their career focus?
• What do they value about their membership?
Who is my prospective audience?
What is my message?
• Value proposition of joining a chapter or attending meetings?
• What can you offer that others don’t or can’t? (convenience, local
content/programs, etc.)
What are the most effective and/or cost-effective marketing options?
• Cost vs. return
©SHRM 2010
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What are the Elements?
Creative
Design & Copy
Offer!!
Which is Most
Important…
…and Why??
Target Audience (List)
©SHRM 2010
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The Hierarchy of Importance
Lists
Offer & Call
to Action
Design
&
Copy
50% of the success or
failure of a marketing program
depends on who you market to
©SHRM 2010
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Prospect Source Ideas
• Prospect Sources
•
•
•
•
•
•
•
•
SHRM’s at-large members
Your lapsed members
Non-member event attendees
• Encourage current members to bring a friend
• Invite local businesses to an educational session or coffee
break/networking reception
Member-get-a-Member campaigns (reward current members for
referrals)
Visitors to your website (offer free content in exchange for their
contact info)
Rented Lists (book buyers, seminar attendees, etc)
Local business groups (Chamber of Commerce, small /independent
business associations)
Exhibit at state or chapter SHRM conferences or other HR / business
tradeshows
22
©SHRM 2010
Prospect Source Ideas
• Prospect Sources (con’t)
•
•
•
•
Social media/online groups (LinkedIn, Facebook, Twitter, etc)
• Encourage your members to “Like” your chapter or posting to
help spread your company name
Local advertising that drives to a landing page
Let prospects sign up for your chapter’s newsletter
Student Members from Local Colleges/Universities
• Good feeder pool into your chapter, and they know other
students or recent graduates!
23
©SHRM 2010
Where to get prospect data – Mail, Email, Phone
WWW.NEXTMARK.COM
©SHRM 2010
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A. Define the Value Proposition
“Extemporaneous speaking should be practiced
and cultivated. It is the lawyers avenue to the
public. However able and faithful he may be in
other respects, people are slow to bring him
business if he cannot make a speech.”
From Lincoln’s notes for a lecture
intended to advise younger lawyers
how to best succeed (July 1, 1850)
©SHRM 2010
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Define the Value Proposition
What is the VISION?
What is the VALUE?
What is the CONNECTION?
What lines of business does your chapter provide?
Education
Professional Development
Information/Knowledge
Government Advocacy
Publishing
Public Relations
Networking
Standards & Certification
Convention & Exhibition
Research
©SHRM 2010
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Developing Your Value Proposition
► What are the Key Strengths of your chapter?
► What adjectives come to mind to describe your chapter?
► What does your chapter have to offer?
► What problem can your chapter solve for the HR professional?
► Call to Action. What should the listener do as a result of hearing this?
©SHRM 2010
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What Is a Good “Elevator Speech”?
 The 30 second speech (aka elevator speech) is several things:
> a communication tool; it will help you articulate your chapter’s message
> a sales tool; it will help you recruit members or customers
> Most importantly, it is a teaching tool
 Does it elicit questions from your audience
 Have you “hooked” them?
 Did you “close the deal”
©SHRM 2010
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Elements of a Good Value Proposition
•
•
•
•
Never use a long word when a short word will do
If it’s possible to cut a word, cut it
Use the active voice not use the passive voice
Never use:
• a foreign phrase (depending on audience and context)
• a scientific word
• acronyms without also using the spelled out name
• jargon
©SHRM 2010
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Exercise #1
Breakout session
What is the value of
SHRM chapters?
What would the difference be if
recruiting at both chapter &
national level?
©SHRM 2010
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B. Messaging Value Proposition
• Messaging to at-large members
•
Chapter Strengths:
• Conferences, Meetings, etc.
• Local networking
• Accessibility
• State specific information
•
SHRM’s Strengths:
• National/global information
• Website access/information
• Broad-based professional development offerings
• Resources (worldwide networks, research, etc)
• Brand awareness
• Knowledge Center
• Depth of content through webcasts, online chats, etc.
• Global research and publications
©SHRM 2010
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Reasons to Join a Chapter
• Provides a network of professional peers you can turn to for
support
• Helps you establish relationships and contacts with your local
HR community
• Excellent way to gain valuable information on state and local
labor market conditions and issues
• Unique opportunity to develop leadership skills
32
©SHRM 2010
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C. Determine the Offer

The offer is the product you're presenting to the prospect with a call-to-action

The to ”sweeten the deal” to get individuals to try your product, you can offer:
 buy one get one free
 introductory price of $9.95
 free white paper or research
 premium with purchase
 extended membership period – 13 months for 12

The most important thing to an offer is that it be clear and concise.

An offer is best when it has a deadline

A confused mind always says "no" -- KISS
Direct-mail.org
©SHRM 2010
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Determine the Offer
• Messaging Offer
•
•
•
•
•
•
•
•
Use a deadline – create a sense of urgency
Try discounts or promotional giveaways as extra incentive
Offering more helps (15 months for 12)
Payment methods:
• Credit cards will increase response rates
• Bill-me options increases up-front response rates
Offer First and Multiple Year Discounts
Negative messaging often works- what will they miss, not accomplish, not be
aware of, etc
Local legislative/compliance issues are a good draw
Track responses and return on investment by initiative
34
©SHRM 2010
Offers Currently Used by Chapters
•
•
•
•
•
Discounted dues (ie, $25 off or free first year for SHRM members)
Free first meeting, lunch, etc
15 months for the price of 12
Drawing for large prize (iPad, etc.)
Promotional Items
Source: SHRM Chapter Survey, Nov 2010
©SHRM 2010
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D. Create Message and Call-to-Action
•
•
•
•
•
•
•
•
•
•
Grab their attention
Speak personally – from me to you
Describe benefits and show the value to the recipient
Ask for the join – tell the person what you want them to do
Create a sense of urgency
P.S. Recap the offer in a P.S.
“Respond by <date> and get <benefit>”
“Discount good through <date>”
“Offer good while supplies last”
“First 50 people get …..”
©SHRM 2010
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Copy – Looks Easy…Really Hard
 Direct mail copy is very easy to write. Good direct mail
copy is just plain hard...






Knowledge of the audience
Knowledge of the subject
Sincerity of purpose
One-to-one communication
Touch an Emotion
Testimonial Campaign – talk to your members and ask them why they
belong to your chapter.
 WIIFM- “What’s in it for me” is more relevant than stating all of the
benefits to prospects.
 Customize as much as possible
 Always be testing! Test different messages and designs and measure
success.
"Effective Direct Advertising" by Robert Ramsay. 1921
©SHRM 2010
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Custom Landing Pages
Copy Elements
•Refined value proposition (current control message)
•Personal appeal (i.e., Pam’s sig. – “one former HR practitioner to another” and a
known Officer
•Legislative / compliance
•Issues determined monthly in conjunction with Gov’t Affairs team
•Healthcare, EFCA, FMLA, immigration / I-9, and others
•Regional / state non-leg issues (ex. natural disaster-related, etc.)
•Industry-specific
•Young professionals
•Geography
•HR function issues
•Industry
•Company size issue / small business
•Title / career level positioning
•Conduct concept testing with new messaging strategy (Copernicus direction)
•Testing premiums with membership (books / SHRMStore discount / free HRCI
practice test)
•Offer discounts of $10 instead of $15 for some first-time members
©SHRM 2010
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Exercise #2
Breakout session
Using the value proposition
statement and benefits, craft a
recruitment message
©SHRM 2010
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E. Design – 9 Essential Rules
Rules to Remember
1.
2.
3.
4.
5.
6.
7.
8.
9.
Plain Jane can win
Photos must support copy and convey benefits
Copy is king in direct response letters
Every component must sell
Good design in direct response is not achieved by whim
Use action colors
Every design feature must sell
A direct mail letter should be computer-produced
The more items in a direct mail package, often the more responsive it is
www.entrepreneurs.about.com
©SHRM 2010
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Which Brought in More Members?
•
A.
©SHRM 2010
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Which Brought in More Members?
Plain
Jane
Wins
Again!
©SHRM 2010
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Direct Mail
 Outside Envelope (OE)
 Getting them to open the envelope
 Letter
 Present the Offer, Make the Personal Ask (I am asking You),
Clearly Show the Price
 Reply Card – the most important component!
 Affirmation (YES! I want to stay on top of HR changes)
 Repeat the offer, state the deadline
 Payment options
 Reply Envelope
 Business Reply Envelope (BRE) or
 Courtesy Reply Envelope (CRE)
©SHRM 2010
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E-mail
•
E-mail Formats
• Clear call to action at top and bottom
• Include deadline for action (shorter deadlines create urgency)
• Design for text and html versions
• Personalize/segment
• “From” line : Limit to 16-20 characters
• “Subject” line:
• Include organization name
• Limit to 45 characters
• Avoid spam alerts (Free, !!!, etc)
• Proofread, spell-check
• Clean layout
• Use professional design and/or copywriting when possible
44
©SHRM 2010
E-mail
•When possible, use e-mail software where you can download reports, such as
delivery, open and click through by url. Metrics to track:
•Open Rates
•Click-through rates
•Response/conversion Rates
•Try not to send attachments, as those e-mails are often blocked by recipients’
ISPs. Post files on your website and provide links instead.
•Continuallly test!
•Subject line
•Message content and appearance
•Date, time sent
•Email blasts must have an opt-out
•Be as specific as possible on the opt-out and make a phone, reply e-mail
and address available
• CAN-SPAM compliance – REALLLY IMPORTANT!!
45
©SHRM 2010
Sample acquisition e-mails
©SHRM 2010
46
Best Practices - Landing Page
•
Focus on a single call to action, such as a download or a demo.
Distractions kill conversions.
> We are educating our prospects and highlighting pain points in bite size chunks.
Warming leads up to better qualify them for Sales.
•
Content – Give it to them straight.
> Make it clear and to the point, but give your prospects a reason to give you their
information.
> Setup the problem, talk about the solution (your offer)
> Deliver the goods (such as a white paper, video demo or webinar registration)
> Use bullet points - they are easier to read
©SHRM 2010
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Sample Landing Pages
©SHRM 2010
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Landing Pages
•
Call to Action – Forms – Remember not to ask too many
questions up front.
> You don't need everything the first time a prospect engages with you.
Remember you are building a relationship. Collect more information as
the prospect continues on the journey with you.
•
Confirmation/ Thank You –
> It's just plain good manners to say thank you. Do you have something
else they might be interested in? Make another offer.
> See if they bite. Taking you up on a second offer could be a sign of a
cold lead moving to warm.
©SHRM 2010
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Google Analytics
•
•
•
Free tool to use to track emails, links, webpages, etc
Tutorials can be found on youtube
Track your emails and links online to see what people are clicking on
and going to with G.A. URL builder
©SHRM 2010
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Track the Results
•
Know how you did, so you can do better next time
•
The role of Testing
>
>
>
>
Audiences
Offer
Timing
Media
•
Add in the Jan OE Test
•
Keep track of your expenses vs. revenue or # members recruited per
campaign type (discount versus promo item, etc)
©SHRM 2010
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Trends from MGI’s 2010 Membership Research
Most Effective Recruitment
Channels
As reported in
2010
Member recommendations
27%
Direct Mail to Prospects
27%
Personal Sales Calls
23%
Co-worker recommendations
13%
Promotion to/at your events
11%
Email to Prospects
10%
©SHRM 2010
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Telephone
• Telemarketing
•
Personalized communication
•
Testimonial-type script called by board members
•
Be aware of Do-Not-Call requirements in the states
you are calling into
©SHRM 2010
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Advertising Channels – Baltimore
•
•
•
•
•
•
•
•
•
•
•
Baltimore Business Journal
Baltimore Sun
Capital‐Gazette Newspapers
Annapolis Capital/Sun
Maryland Gazette
Catonsville Times
Columbia Flier
Howard Co. Times
Laurel Leader
Owings Mills Times
Towson Times Urbanite
•
•
•
•
•
•
•
•
•
©SHRM 2010
ABC2news.com
Baltimorebizjournals.com
BaltimoreSun.com
Citybizlist.com
Citypaper.com
Washingtonpost.com (Baltimore DMA)
WBALTV.com
Weather.com (Baltimore DMA)
WJZ.com
54
Lifecycle Stage #3 - Engagement
They Joined!! Now what??
•
•
Cultivate a one-to-one relationship
A planned, methodical process of engaging a new member
>
>
>
>
Remind them of how to access benefits
What is important to them? Ask them…then remember what they told you
Have new-member “radar”
A 2-way conversation
©SHRM 2010
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Trends from MGI’s 2010 Membership Research
Most used Methods for
Engaging New Members
As reported in
2010
Email Welcome
72%
Mailed Welcome Kit
68%
Membership Card/Certificate
59%
Volunteer/staff welcome call
32%
Introductory Email Series
27%
Invite to Chapter Meeting
25%
©SHRM 2010
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Member Engagement
Which of the following do you
utilize to welcome and engage
new chapter members?
Responses
Email welcome
Introduction or announcement to new members at
chapter meetings
Other
32%
Mailed welcome letter or member kit
11%
Welcome phone call
10%
28%
12%
Membership card or certificate
3%
Special discounts
1%
None
1%
New member webcast or online chat
1%
Source: SHR Chapter Survey, Nov 2010
©SHRM 2010
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A Sample SHRM Engagement Plan
JOIN
New Member Kit
Member Card
Invitation to view
Member Benefits
webcast
New Member
Cover Tip on HR
Magazine
HR Research
Promo
Knowledge
Center Promo
Retention Email
Retention Email
Knowledge
Center Promo
1 & 2 Year
Benefit email
Knowledge
Center Promo
Retention Email
Knowledge
Center Promo
Telemarketing
Survey (sample)
1 & 2 Year
Retention Email
Retention Email
Research Promo
Knowledge
Center promo
1 & 2 Year
Benefit Email
Knowledge
Center promo
(email,’postcard)
Retention Email
Address /Demo
Update
©SHRM 2010
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Ideas for Welcoming New Members
Ideas for welcoming new members
•
•
•
•
•
•
•
•
Welcome e-mail to new members
Mailed welcome letter or member kit
Membership card or certificate
Welcome phone call, with follow up information by email
Special discounts
Announcement of new members at next chapter meeting
New member webcast or online chat
Send link to recorded welcome video
from Chapter President
59
©SHRM 2010
Exercise #3
Breakout session
Create an engagement plan for the
first year of membership
©SHRM 2010
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Lifecycle Stage #4 - Renewal
•
In 2010, 6% of people who did not renew their association membership
said their reason for not continuing was “I forgot.”
•
First Year members renew from 45% - 55%
> Didn’t see the value?
> Didn’t take advantage of the benefits?
> No follow-up from SHRM chapter?
•
Renewals are a function of the success of the Engagement process
•
Have you cultivated the member so that their decision to renew is a nobrainer?
©SHRM 2010
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Trends from MGI’s 2010 Membership Research
Top Reason for Member NonRenewal
As reported in
2010
Lack of Value
36%
Employer Won’t Pay Dues
25%
Too Expensive
11%
Forgot Renewal
6%
Lost Job
4%
Retirement
4%
How would you overcome these objections?
©SHRM 2010
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A Sample Renewal Series
Renewal
Effort #
Communication
Channel
Date
1
Email
120 days before expire
2
Direct Mail
90 days before expire
3
Direct Mail
60 days before expire
4
Email
45 days before expire
5
Direct Mail
30 days before expire
6
Email
Day before expire
7
Telephone Call
Day of expire
8
Direct Mail
15 days after expire
9
Telephone Call
60 days after expire
10
Email Exit Survey
75 days after expire
©SHRM 2010
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Renewal Series used by Chapters
How many times do you
reach out to expiring
members with the
following methods?
0
1
2
3
Phone
32.1%
41%
14.1%
12.8%
Email
4.3%
6.8%
28.2%
31.6% 29.1%
57.5% 27.4%
8.2%
4.1%
Mail
4+
2.7%
Source: SHRM Chapter Survey, Nov 2010
©SHRM 2010
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Exercise #4
Breakout session
Create a renewal program for your
chapter using multiple marketing
channels
©SHRM 2010
65
Lifecycle Stage #5. Reinstatement
•
“Look not where you fell, but where you slipped”- Chinese proverb
•
Expires are your best prospects
•
How long after a member expires do you continue to let them receive benefits?
•
In general, after the grace period the process is working to reinstate the former
member
•
Find out why they let their membership lapse
•
Be sensitive that they were once a member when recruiting them back
•
Two-way communication in between renewal and reinstatement
©SHRM 2010
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Economics of Membership
•
Response rate – measures the number of prospects who responded to a
marketing effort
> Total # responses / total number of prospects contacted x 100
•
Average tenure – how long on average do members stay
> Reciprocal of renewal rate
> Divide reciprocal into 1
•
Renewal Rate – the number of members kept over a given period of time
> Total # of members today - 12 month new members) / total number of
members in previous year
•
Lifetime Value (LTV) – the economic value produced by a typical member
> Dues amt + amount spent in non-dues revenue x average tenure
©SHRM 2010
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Free Resources
Download a free copy of the full report
at: www.MarketingGeneral.com
2011 report to be released August 2011
©SHRM 2010
68
FREE Marketing Resources
•Visit the Direct Marketing Association website for good marketing
resources at www.the-dma.org
•Privacy information can be found at www.the-dma.org/privacy.
•Sites with good marketing tips include
•MGI Tipster, www.marketinggeneral.com – free newsletter
•Marketing Profs, www.marketingprofs.com – free newsletter
•MarketingSherpa www.marketingsherpa.com – free newsletter
•membershipmarketing.blogspot.com
•Email Institute www.emailinstitute.com – free newsletter
•Smartbrief on Social Media www.smartbrief.com – free newsletter
•
Additional Information is on the VLRC – Membership section
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©SHRM 2010
Next Steps?
What will you take back
to your chapter or state council?
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©SHRM 2010
Speaker Contact Info
Lisa Diener
Lisa.Diener@shrm.org
Tracy Liaw
Tracy.Liaw@shrm.org
Jason Gudenius
jgudenius@marketinggeneral.com
Teresa Sullivan
Tsullivan@marketinggeneral.com
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©SHRM 2010
Social Media used by Chapters
Which of the following does your
chapter utilize?
Responses
LinkedIn
36%
None. My chapter does not use Social Media sites.
24%
Facebook
20%
Twitter
8%
SHRMConnect
8%
Other
2%
Youtube
2%
Flickr
1%
Source: SHRM Chapter Survey, Nov 2010
©SHRM 2010
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