GS1 DataBar 2010 Program
BarCodes & Identification Business Unit
August 2007
Presentation Agenda
•
•
•
•
•
2
Introduce GS1 DataBar™ [formerly called
Reduced Space Symbology (RSS)]
GS1 Decision on GS1 DataBar
GS1 DataBar comparisons to EAN/UPC and
EPC
Business Case for GS1 Adoption
GS1 DataBar 2010 Program
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
Introducing the GS1 DataBar
Family
POS Symbols
GS1 DataBar
Truncated
GS1 DataBar
Omnidirectional
GS1 DataBar
Limited
GS1 DataBar Stacked
Omnidirectional
GS1 DataBar
Expanded
3
GS1 DataBar
Expanded Stacked
GS1 DataBar
Stacked
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Make GS1 DataBar
a Global, Open Standard
GS1 Board and General Assembly agreed:
“The GS1 DataBar and *GS1 Application Identifiers
shall be available in all trade item scanning systems
beginning Jan 1, 2010.”
* GS1 Application Identifiers are the collection of around 100 data
elements defined for use by GS1 for use inside bar codes and EPC tags
4
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Task Force Companies and
GS1 DataBar Application Areas
Companies
Small
Products
2010
Fresh
Foods
2010
Variable
Measure
2010
Retailers:
Dorothy Lane Market,
Carrefour, Metro, Loblaws,
Target, Wal-Mart, and
Woolworths
CPG Manufacturers: Kraft,
Nestle, P&G, RB, and
Tyson
Healthcare
Manufacturers:
B.Braun, Baxter, J&J,
Metronics, and Pfizer
5
Kraft & Tyson
Kraft & Tyson
for mpXML,
NCA, & NPB
NA
NA
To be Determined by Product Type
Traceability/Authentication at POS
(e.g., alcoholic beverages, tobacco)
and for Global Patient
Safety
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Who Supported the
GS1 DataBar Task Force?
Retailer
6
CPG MFG
Healthcare MFG
GS1
Trade Assoc
Aeon Company
GS1 Japan
Nestle
B.Braun
GS1 US
P&G
Baxter
J&J
Pfizer
Dorothy Lane Market
Kao Corporation
Reckitt-Benckiser
FMI
Kraft
Target
GS1 Brazil
Loblaws
Tyson Foods
GS1 France
(Carrefour representative)
Metronics
Wal-Mart
GS1 Germany
(Metro representative)
National Cattlemen’s
Beef Association
Woolworths
GS1 Global Office
National Pork Board
VICS
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How does GS1 DataBar
compare to EAN/UPC?
Our first generation bar code (EAN/UPC)…
Retailers: “EAN/UPC only carries GTIN”
GS1 DataBar, the next-generation bar code, carries
over 100 different bar code data elements like serial
or lot numbers, expiration dates, & measurements
7
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©2007 GS1
EAN/UPC and GS1 DataBar Point-of-Sale
Symbols: Data - Size Comparisons
Same Data,
Less Space
GTIN
GS1 DataBar
Omnidirectional
Manufacturers: “It’s too
large for many packages”
GS1 DataBar
Stacked Omnidirectional
GTIN/Price/Weight
More Data,
Same Space
GS1 DataBar Expanded
EAN-13
Symbol
Area
GS1 DataBar
Expanded Stacked
GTIN + Serial #
GS1 DataBar Expanded
8
GS1 DataBar Expanded Stacked
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How does GS1 DataBar
compare to EPC?
GS1
DataBar
Yes – Mature
Yes - Evolving
Support for full GTIN
Yes
Yes
Support for serialization
Yes
Yes
Relatively Low
Still High
Line of Sight Required
Yes
No
Maturity of Technology
High
Low
No
Yes
High
Low - Growing
Standards Exist
Cost
Rewriteable
Availability of
Technology
9
RFID
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GS1 DataBar Adoption
Business Case
Utilizing GS1 DataBar labels generates an annual
operating savings at retail of over $2.32 million in produce
and $2.33 million in meats for an average 100-store chain.
GS1 DataBar accuracy generates an annual reduction in
shrink dollars of over $7.3 million for an
average 100-store chain.
A 100-store chain that upgrades to GS1 DataBar will gain
over $4.2 million in savings during the first year.
Benefit Areas
Source: GS1 US Study
• Enable category management and control of a number of products not
able to support a standard bar code due to size of packaging.
• Better control of inventories, shrinkage, and product recalls.
• Better control over products exceeding their expiry dates
• Enable scanning of fresh food products (i.e. produce) reducing key punch
errors, allowing for self check out options, and supplier identification.
10
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Business Case
Application Considerations
•
•
•
•
•
11
Meat, produce, deli, bakery
• Shrink management, category management
• More data, small symbols
• Global identification migration
Retail pharmacy
• More data, small symbols
• Dual inventory reduction
Consumer products
• Small or hard to mark products
• Replace low performing, truncated symbols
• Increase consumer communication
Coupon Issue (USA)
Other (books, periodicals)
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Business Case
Macro Considerations
•
•
•
Implementation Divergence Avoided
• Retail Point-of-Sale Systems (all categories)
• Manufacturer dual inventories for different markets
• Category management (fresh food)
Timing Compromise Needed
• Now: Early adopters need scanner performance return
• Later: Late adopters need scanner life cycle return
• Compromise: 2010
Scanner versus Back Office Systems
• Application standards changes (new data, new key) will
•
12
be justified through individual business case and
standards WGs (Global-Fresh Foods, US-Coupons)
GTIN-8, GTIN-12, & GTIN-13 supported at this stage
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GS1 DataBar Capable
Scanner Projection
Most scanners shipped
for the last 4 years
are GS1 DataBar capable
85%
60%
Most scanners shipped
in the last 7 years
are upgradeable for
GS1 DataBar
2006
2010
Source: GS1 Global Symbology Committee
& GS1 Japan Surveys. Estimates +/-5%
13
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
When Will Retailers Be Ready?
14
Retailer
Readiness
GS1 DataBar Capable
Scanners 2007 (%)
GS1 DataBar Capable
Scanners 2010 (%)
Aeon
0%
0%
Ahold US
95%
100%
Carrefour
80%
98%
Daiei
0%
1-2%
DLM
100%
100%
Foodstuffs
TBD
100%
Karstadt
100%
100%
Loblaws
80%
100%
Metro
100%
100%
Seiyu
100%
100%
Target
88%
100%
Uny
0%
67%
Wal-Mart
100%
100%
Wegmans
100%
100%
Woolworths
75%
100%
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©2007 GS1
Next Steps
GS1 to support five development areas
1.
2.
3.
4.
5.
15
Marketing, education, and communication
Fresh Foods Identification Work Group
GS1 MO, Retailer, & Manufacturer implementation
Measure scanner readiness for Top 100 retailers
Serialized bar code printing research
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar 2010
Program Overview by Project
September 2006
Updated February 2007 for new name
GS1 DataBar Program 2010
The Big Picture
GS1 Board Decision Announced
We begin with…
Planning &
Development
Jan
2006
Jan
2007
Jan
2008
Jan
2009
Jan
2010
Deployment &
Measurement
We proceed with…
We Are Here! 39 months until 2010
17
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©2007 GS1
GS1 DataBar Homepage
http://www.gs1.org/databar
18
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Starter Kits
http://www.gs1.org/starter_kits
19
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Buyers Guides
http://www.gs1.org/buyers_guides
20
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Now to
Forum 2007
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Renaming
Starter Kits
Fresh Foods
ID WG
Global Forum occurs in Feb each year
General Assembly (GA) occurs in May each year
Buyer’s
Guide
Scorecard
GS1 Inside
Serialized
Printing WG
21
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010 Roadmap
Project
to
2007
to a GA
Forum 2008 to
To join this GS1Now
DataBar
2010Forum
Project,
send
mail2007
to: to
Forum or
2007 GA 2007
Forum 2008
GA 2008
gs1databar@gs1.org
Renaming
Recommend
GS1 DataBar Program Manager:
Greg Rowe – growe@gs1.org
then approve
Starter Kits
CEO, MO, & Manufacturer Implementation Implementation
Retailer Kits Kits
& Tools (TBD) & Tools (TBD)
•
Problem
Fresh
Foods Statement
Organize &
Board reviews Application
Implementation
•
Problem
Statement
• RSS, Reduced
Space Symbology, is a development name for Tools
a symbol
build case
ID WG
the case
Standards
destined
to become
a household
word.
• GS1
DataBar
Implementation
Steps
are different for different groups
RSSeach
isScanners
a term
forwe
Web
document
transfer
• For
group,
sound advice
step-by-step
Buyer’s
& need
Design
There
is no
deliberate
GS1
relationship
theMOs
nameand retailers
• We
want
advice
to be consistent
across in
GS1
Guide
Printers
Software
•Objectives
The current name tells ½ the story.
•
Scorecard
Retailer
Test
Topimpact
100 of GS1 DataBar 2010
Top 100
• Address
audience
specific
Kit Ready
70%
Retailer 80%
• Industry
ExecutivesRetailer
& GS1 MO
•
Objectives
•MakeRetailers
name
a household
word like EAN orTBD
UPC
GS1 •Inside
Project
TBD
TBD
Manufacturers
• •Ensure
availability
of
term
for
GS1
use
Approval
• Harmonize
MO and
retailer
approaches
to adoption
Help users reach
GS1
by building
GS1 name
recognition
Serialized
Organize
Conduct
Complete
• Build
momentum
forassociated
adoption
Ensure
name is not
with one benefit
of the symbol (small size)
while ignoring
(more data)
Printing WG
WG the other Research
22
Work
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Now to
Forum 2007
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Renaming
Recommend
To join this GS1 DataBar 2010 Project,
send a mail to:
then approve
gs1databar@gs1.org or
GS1 DataBar
Rowe, growe@gs1.org
Starter
Kits Program
CEO, Manager:
MO, & Greg
Manufacturer
Implementation Implementation
Retailer Kits Kits
& Tools (TBD) & Tools (TBD)
Fresh Foods Organize &
Board reviews Application
Implementation
build case
Tools
ID WG
the case
Standards
• Objective: WeScanners
see a world
fresh food product ID:
Buyer’s
& where
Design
• Provides shrink
reduction & category
Guide
Printers
Softwaremanagement tools used in the “center store”
• Allows manufacturers to mark once, ship to all
Scorecard
Retailer
Test
Top 100
• Allows grocers
to have
compatible
systems across borders
Kit Ready
Retailer
70%
• Allows backward
compatibility
with PLU
for seamless migration
Top 100
Retailer 80%
GS1 Inside
• Scope
TBD
Project
Approval
TBD
TBD
• Unite regional/national product identification initiatives
Serialized
Conductcase for global
Complete
• Present theOrganize
Board with the business
adoption
• Approve
and roadmap
for deployment
Printing
WG standards
WG
Research
Work
23
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Renaming
Now to
Forum 2007
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Recommend
then approve
Starter
KitsGS1 DataBar
CEO, MO,
& Project,
Manufacturer
Implementation Implementation
To join this
2010
send a mail to:
Retailer Kits Kits
& Tools (TBD) & Tools (TBD)
gs1databar@gs1.org or
Fresh
Foods Program
Organize
&
BoardRowe,
reviews
Application
GS1 DataBar
Manager:
Greg
growe@gs1.org
build case
ID WG
the case
Standards
Implementation
Tools
Buyer’s
Scanners &
Design
Guide
Printers
Software
•
Problem Statement
Scorecard
Retailer Test Top 100
• Users Kit
do not
know whatRetailer
software70%
and hardware works
Ready
Top 100
Retailer 80%
• GS1 MOs do not know what to recommend
GS1 •Inside
Project
TBD purchasing decisions
TBD
Vendors
do not want delayed
TBD
•
ObjectivesApproval
• Determine
approach to Conduct
showing what works
Serialized
Organize
Complete
• WG
Publicize
speed adoption Work
Printing
WGthe results andResearch
24
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Now to
Forum 2007
•
Problem Statement
Renaming
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Recommend
GS1 and its users now have a clear direction from the Board
then approve
•
• Need a way to measure industry readiness
Starter
CEO, MO,
Manufacturer
Implementation
Implementation
• Kits
Many retailers
have&GS1
DataBar-ready scanners
but do not know
it
• GS1 has
no tools
to show
them how to determine
Retailer
Kits
Kits
& Toolsreadiness
(TBD) & Tools (TBD)
•
Objectives
Fresh Foods Organize &
reviews Application
• Assess retailer scanner Board
system readiness
case
ID WG
case ready (May
Standards
• 70% ofbuild
Top 100
retailersthe
scanners
2007)
• 80% (May
2008) &
Buyer’s
Scanners
• 90% (May
2010)
Guide
Printers
Scorecard
Retailer Test
Kit Ready
Implementation
Tools
Design
Software
Top 100
Retailer 70%
To joinInside
this GS1 DataBar
GS1
Project 2010 Project,
TBD send a mail to:
TBD
gs1databar@gs1.org
or
Approval
Top 100
Retailer 80%
TBD
GS1 DataBar Program
Manager: Greg
Rowe, growe@gs1.org
Serialized
Organize
Conduct
Complete
Printing WG WG
Research
Work
25
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Now to
Forum 2007
Renaming
•
Problem Statement
•
•
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Recommend
then approve
Application Identifiers not implemented broadly yet
CEO, MO, & Manufacturer Implementation Implementation
Need mechanism to ensure scanners/readers
Retailer Kits Kits
& Tools (TBD) & Tools (TBD)
• Process
AIs according to GS1 rules
Fresh Foods
Organize
& the standards
Board reviews
Implementation
• Change
when
change Application
Starter Kits
ID WG
build case
Buyer’s
Scanners &
•
ObjectivesPrinters
Guide
•
the case
Standards
Tools
Design
Software
Test the plausibility of developing reference software for scanning and reading
Scorecardsystems
Retailer
Top 100 and keep them that way
Top 100
to makeTest
them compliant
Kit Ready
Retailer 70%
GS1 Inside
Project
Approval
TBD
TBD
Serialized
Printing WG
Organize
WG
Conduct
Research
Complete
Work
26
Retailer 80%
GS1 BarCodes & Identification. Save Time. Save Money.
TBD
©2007 GS1
GS1 DataBar Program 2010
Roadmap
Project
Now to
Forum 2007
Renaming
•
Problem Statement
Forum 2007 to GA 2007 to
GA 2007
Forum 2008
Forum 2008 to
GA 2008
Recommend
then approve
• Worst case scenario for bar code printing
Starter
CEO,
& for
Manufacturer
Implementation Implementation
• Kits
Potential
costMO,
increase
marking
• Need improved
provider links
Retailer solution
Kits Kits
& Tools (TBD) & Tools (TBD)
Fresh Foods Organize &
Board reviews
•
Objectives
build case
ID WG
case
• Develop
a list of industrythe
stakeholders
Application
Standards
Implementation
Tools
• Understand
the technology
Buyer’s
Scanners
&
Design
• Understand
the pros and
cons
Guide
Printers
Software
Scorecard
Retailer2010
Test Project,
Top 100
To join this GS1 DataBar
send a mail to:
Kit Ready
Retailer 70%
gs1databar@gs1.org
or
Top 100
Retailer 80%
GS1 DataBar
GS1
Inside Program
ProjectManager: growe@gs1.org
TBD
Approval
TBD
TBD
Serialized
Printing WG
Complete
Work
27
Organize
WG
Conduct
Research
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
GS1 Member Organization
and Retailer Summary
• Now - Jan 2008:
• Appoint a Project Lead
• Engage each other
• Share information with leadership
• Support GS1 DataBar Starter Kit (early adopters)
• Integrate GS1 DataBar 2010 into HW/SW buying criteria
• January 2007 - Dec 2007:
• Assess and report scanner readiness
• Develop retailer specific GS1 DataBar 2010 project
28
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©2007 GS1
Manufacturer Summary
• Now - December 2007:
• Engage Serialized Bar Code Printing WG
• Engage Fresh Foods ID WG (Fresh Food suppliers)
• Integrate GS1 DataBar 2010 into HW/SW buying criteria
• Now - 2009
• Assess product packaging where panel space for consumer
•
•
29
communications is an issue
Identify all products where EAN/UPC symbols have been
printed below specifications
Assess, by market, when design changes are planned and
make decisions about using GS1 DataBar
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1
Contact Details
Greg Rowe
GS1 DataBar Program Manager
GS1 BarCodes & Identification
P
+1 (609) 658-2309 (US)
F
+1 32 2 788 7899 (BE)
E
growe@gs1.org
30
Address
Avenue Louise, 326
BE 1050 Brussels, Belgium
GS1 BarCode Helpdesk +322 788 7842
E
info@gs1.org
W
www.gs1.org
GS1 BarCodes & Identification. Save Time. Save Money.
©2007 GS1