The Media Evolution
Scott Kinney
Outreach & Professional Development
Directions:
…watch closely
…what did we learn?
The Media Evolution
Scott Kinney
Outreach & Professional Development
1.5
173
…now for the quiz
Information obtained from the Pew Internet & American Life
Project, eSchool News Online, MSNBC & WikiPedia.
How can we support
these trends?
Students and Media
• Young people (8-18) today, spend an average of
6 ½ hours a day with media
– 4 hours a day watching TV
• 2 ¼ hours with parents
– 1 ¾ listening to music
• 1 ½ doing physical activity
– Over an hour on the computer
• Under an hour doing homework
• They are exposed to the equivalent of 8 ½ hours
of media a day
Source: A Kaiser Family Foundation Study.
March 2005
As They Get Older
• What’s “in” on Campus
• Spring 2005
1. Drinking beer
2. Drinking other alcohol
• Spring 2006
1.
2.
3.
4.
Drinking beer
iPods
Drinking beer tied with Facebook.com
Drinking other alcohol
Text messaging
Source: USA Today. June 8, 2006
In the classroom…
Video: Human Body: Pushing the Limits: Strength. Discovery Education
(2008). Retrieved April 1, 2008, from: http://streaming.discoveryeducation.com/
What do we know about
integrating media?
…but not just what we think
Proven Results: Impact of unitedstreaming
on Student Achievement
Two independent, scientific evaluations
Control Group
unitedstreaming™ Group
30%
-------------Rural Virginia-------------
-----Urban L.A.------
25%
20%
15%
10%
5%
0%
Grade 3
Science
Grade 3
Social
Studies
Grade 8
Science
Grade 8
Social
Studies
Grade 6 Math Grade 8 Math
Scientific evaluations conducted by Cometrika., Inc., an independent research firm (Virginia study conducted 2002; Los Angeles study conducted 2004)
Now, we are evolving from simply
watching media
Meet My Little Girl
Name
Kayla
Age
3 1/2
About Kayla
Kayla is three and is no longer
satisfied with simply watching
Elmo and Dora. Instead, she
wants to interact with them,
answer questions and guide
them in their journey.
Tools to Interact
…the next step
create!
Telling Their Story
Name
Uriel
Favorite Subject
Science
My Notes
Uriel is creative and extremely
intelligent. However, Uriel just
doesn’t care to write all of the
time. He wants to express
himself in a variety of ways.
What is the value of students
telling their story?
Source: Pink, D (2006). A whole new mind: Why right-brainers will rule
the future. New York, NY: Penguin Group.
…and this is much easier than
it used to be.
…another student example
…another tool
…and another student example
…at the high school level.
What are the skills these students
must have to produce these
products?
How People Learn
A research-based synthesis consisting of
30 years of educational research
indicates:
• participation in social practice is a
fundamental form of learning
• learning is increased by a diversity of
cultural experience and community
participation
Brown, Ann L, Cocking, Rodney R & Bransford , John D. How
People Learn: Brain, Mind, Experience, and School.
Washington: National Academies Press, 2000.
Social Practice In Action
a2+b2=c2
Pythagorean theorem
Vincent van Gogh
H2O2
Gordon Meade
Hydrogen Peroxide
Source: http://www.sfett.com/html_movie/Ican/4.html
Howard Martin
Austin ISD, TX
Room 208
• While many schools restrict access to blogs,
WIKI’s etc…
…others embrace it.
…and this is not an isolated
example.
Social Networking Tools
• 96% percent of U.S. students ages 9 to 17 who
have internet access use social-networking
technology to connect with their peers
(chatting, text-messaging, blogging, or visiting
online communities such as Facebook,
MySpace, and Webkinz)
– One of the most common topics of
discussion…education
– Nearly 60 percent of students report discussing
education-related topics
Source: National School Boards Association, (2007).CREATING &
CONNECTING//Research and Guidelines on Online Social — and Educational —
Networking. 12.
My Little Girl…Now
Name
Kayla
Age
5
About Kayla
Not even Dora is good
enough anymore; now
it’s social networking
through WebKinz.
…and who is leading this new
wave of collaborative
communication technologies?
…of course, our students.
…but who is right behind them?
…not the hospitality industry
…or the automotive industry
…not even the tobacco
industry
…it’s you!
…but this doesn’t apply to
the real world…
…or does it?
A typical day…
A Typical Day
So, how do I get connected?
Contact Information
• Scott Kinney
– VP, Outreach & Professional Development
– Email: scott_kinney@discovery.com
• Websites
– discoveryeducation.com
– community.discoveryeducation.com
– discoveryedspeakersbureau.com
The Media Evolution
Scott Kinney
Outreach & Professional Development