Introduction

As Per 1998 (PCO) Report 60:70 % of Pakistani population are resident in villages
or rural areas.

Now our economy educated in the matter of branded Product.Specially Female that
play a very important roles, not in just home (as a housewife) but also like
Professionals doing job and business in cities and well in villages.

Pakistan is a big agricuttural Country, due to some reason economy boost en last
years and generate high profit.

Thats make Pakistani people approach to buy branded Products at their door step
under one roof, this rend have been observed not just in urban reas but in the rural
areas also.

Media & marketing companies raised the awairness through their marketing
compaignes, and marketing startegies educated the people and increasing their
interest in this regard.

SO we are Making Women`s Dream comes true......
``Gurya Baji Ki Dukan``
Business week Succes story
Some Companies Successful stories are as :

As per Unilever and Colgate-Palmolive Co sales report demand for consumer
goods such as Sunsilk shampoo, Pond’s moisturizers and Colgate toothpaste has
boosted local units’ revenue at least 15 percent.

Nestle Pakistan Ltd. is spending 300 million Swiss francs ($326 million) to double
dairy output in four years, boosted sales 29 percent to 33 billion rupees ($378
million).

Sales for the Pakistan unit of Unilever increased 15 percent to 24.8 billion rupees in
the first half. Colgate-Palmolive Pakistan Ltd.’s sales increased 29 percent in the six
months through June to 7.6 billion rupees,

Presence of multinational consumer product giants like Nestle and Unilever receive
more coverage in the western media, the Euro monitor report finds that Pakistani
FMGC companies like Engro Foods, Haleeb Foods, Shezan, Tapal, Shan and
others dominate the packaged food business in Pakistan.

Between in these Success Stories Gurya Baji ki Dukan is one of the shop for
female and Kids Customers where access is at their door step.
Vision

To expand the market of personal hygiene & beauty category for women to the
furthest corner of the country. To reach the distant most village in Pakistan.
Mission

As per facts, figures and sales strategies of consumer companies we are now moving towards emerging
rural market for various consumer brand categories. One such category is “Personal Hygiene & Beauty” for
Women.

Today the rural woman of Pakistan is exposed through cable & satellite channels to the world & what a
woman should like.

Her need is bigger and larger because of her distance from such products. She is aware of these but have
no access to get it. It is time when we reversed the old saying of “the thirsty going to the well”
 “the well being brought to the thirsty”

Villages & small towns with minimum 200-300 households will be targeted to begin with . One household
will be selected As Gurya Baji Ki Dukan in the Centre point of this area.

This household will be selected on the basis of its core running member, “THE HOUSEWIFE”. Who is not
a Important part of just our homes now , but also our life's.

It is a Small Appriciation to Females to make their life best,look best,wear best,and make our economy
best in the map of world.

To empower rural woman through better earning at their doorstep.

To train rural woman how to establish their own business for themselves and their familiess
Kyu K...
Tum Main Hey Kuch Khas
Gurya Baji Ki Dukan
 In your Area At you door step (Villages)
 All kind of Branded Product.
 A pure Women`s & Kid shop..
 Motivate Housewife to start work at home.
 Easy To Access,Easy to purchase and Easy to Celebrate Happiness.
Model Of Shope

By consultation with husband or head of the family,

Develop a space within her house to retail the said products.

A display unit will be developed to house & shelf the products.

This display unit will have enough standardization to be identified instantly
yet have enough space to adapt to the different house structures &
environment.
Products / brands available
 Cosmetics
 Body Care
 Hair Care
 Skin Care
 Child & Baby Care
 Sanitary napkins
 Toothpastes / toothbrushes
 Hair Oils
 Food & Baverages
 Sweets & Confictionary
Core benefits
 All Products of daily usage under one roof.
 No need to go out of cities and travel km…
 No need to wait for online home delivery..
 No need to go to the Male shopkeeper of the area & ask for items for
personal use (no public announcement of who uses what)
 Subsidized Rates
 Small packs (sachets, small bottles) for easy storage & carry
 A typical female shop come and shop freely and enjoy with
Gurya Baji Ki Dukan.