ECRM Analytics
THE LEADING PROVIDER OF PROMOTIONAL
DATA AND ANALYTICS
ECRM’s promotional analytics provides the most
comprehensive information needed to increase profits,
predict competitive trends and make better decisions.
Excellence
Our mission is to radically improve
the promotional data landscape
and deliver unparalleled analytics.
Innovation
We focus on innovative solutions to
help drive our focus and that of our
customer business.
Actionable
Providing a wealth of information is
only part of the puzzle; our findings
increase your profits.
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD SUPPORT BY BRAND
Top 20 Brands by Percent of Toothpaste Ad Blocks
30%
25%
24.9%
24.2%
20%
15%
10%
5%
0%
9.7%
6.1% 5.7%
5.1%
3.9% 3.6%
2.6%
1.8% 1.5% 1.4%
0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.4% 0.4%
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
WEEKLY SHARE OF 52-WEEK AD SUPPORT
Changes in Ad Volume of Toothpaste
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Colgate-Palmolive
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS
Top 10 Retailers Promoting Colgate Toothpaste
100
80
60
40
20
0
Colgate-Palmolive
Procter & Gamble Company
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD BLOCK EXCLUSIVITY
Top Competitors In The Toothpaste Sub-Category
Manufacturer
Number of Ad
Percent of Ad
Blocks Shared Last Blocks Shared Last
52 Weeks
52 Weeks
322.30
9%
354.93
11%
111.79
13%
144.03
16%
Manufacturer’s
Sharing Fewer
Ad Blocks
Manufacturer’s
Sharing More
Ad Blocks
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACE
Top 10 Retailers Promoting Colgate Toothpaste
5.0%
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Colgate-Palmolive
Procter & Gamble Company
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
Contact Information
Judy Farren
440-498-0500 x1138
jfarren@ecrm.marketgate.com
John Allen
440-528-0412
jallen@ecrm.marketgate.com
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500